ANNOUNCEMENT/ PRESS RELEASE

The Hess Macworld Events List has been updated with the latest parties and
press events for Macworld New York, July 15-19, 2002. Make sure you check
the list daily for event changes until 7/15, so you don’t miss a thing on
the show floor.

http://www.ilenesmachine.com/partylist.shtml

Your support of this list is sorely needed, so please press the
Contributions link in the links table or purchase a banner ad to highlight
your company for those many buyers going to the show.

If you are a company representative, please send along information about
any fun giveaways or booth events for the list and the fun pages as soon as
possible.

This is a perfect opportunity to reach Macworld attendees whether you are
exhibiting at the show or not. People who can’t attend the show check the
page to see what vendors have prepared. As you may not know, the pass-along
readership of the page is enormous because most people print the page and
refer to it daily for each evening’s events. Page hits are a bonus.
Approximately 11,000 distinct users hit the page for Macworld NY 2001.
There is a limit on the number of advertisers which the page can handle, so
first come, first served!

Hess Macworld Event Site Comments:
— MacNN: … readers note that the Hess Party Events list is an
excellent resource for Macworld Expo events.
— MacAddict: “It’s not Macworld Expo season until the Hess Memorial
Macworld Events List says it’s Expo season.”
— Michael Gowan of Macworld magazine used “the Robert Hess Memorial
party list to schedule the ultimate Expo party itinerary.”
— Thanks for keeping Robert’s memory alive and providing us with this
useful resource.
— Great site. I found out more here than on the official page.

2. NEWS OF INTEREST:
– For a preview of just how much fun Macworld Expo can be, check out:
The Not Mac the Knife Party Stories and Video:
http://www.ilenesmachine.com/macworld/ny01/macworldny01.shtml

– The Hess Macworld Events List:
http://www.ilenesmachine.com/partylist.shtml

– Are you a company in need of a new product? I have a list of products in
need of a new home. Please contact me at ileneh@ilenesmachine.com.

– Interested in reading about the press pass ban? Check out any of the
following sites. I’m sure your feedback in this matter would be valuable.
http://www.eweek.com/article2/0,3959,338390,00.asp
http://www.insanely-great.com/news.php?id=620
http://lowendmac.com/lab/02/0708.html
http://www.graphicpower.com
http://lowendmac.com/techref/02/0705.html
http://thinkAAPL.com/exporejection.html
http://thinksecret.com/news/editorialpressaccess.html

– Want to chat about Mac OS X? Join the discussion at Keyword: Macintosh on
America Online every Wednesday night from 9 to 11 pm ET.

3. ABOUT THE HESS EVENTS LIST and Ilene’s Machine
Now in its seventh year (thirteenth show), the Hess MacWorld Events list is
*the only* source for every event and press function held during show week.
The list is updated daily until show week. Mac surfers find the page via
links from MacInTouch, MacCentral, MacFixIt, MacResources, ResExcellence,
Apple’s Developer News, and other notable Mac sites, in addition to these
notices.

Ilene’s Machine is a sporadic newsletter compiled by Macintosh Consultant,
Ilene Hoffman. In its fourth year, the content varies from articles, web
site diversions, and Macworld events information. The newsletter is sent to
a list of subscribers only when relevant and irreverent information is
warranted.

4. CONTACT INFORMATION:
Ilene Hoffman
Ilene’s Machine Communications
Internet Talk Show Host / Mac Consultant For Hire
MFI Community Director and Editor // MacTech Contributing Editor
Keeper of The Lists
| 781-608-1398 Boston area
| press@ilenesmachine.com (press releases only)
| ileneh@ilenesmachine.com (all other email)