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FireWire brand adopted for IEEE 1394

The 1394 Trade Association and Apple today announced that Apple’s FireWire trademark, logo, and symbol have been adopted as a brand identity for the IEEE 1394 connection standard. The no-fee license agreement includes a new version of the FireWire logo specifically designed for the Trade Association’s compliance program, which Apple has granted the exclusive right to sub-license to other vendors. “Apple is delighted that the 1394 Trade Association has decided to adopt FireWire as a brand identity,” Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, said in a statement.

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