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Companies pushing “digital hub” need marketing

A recent study by The Yankee Group found that 40 percent of respondents had no interest in networking digital devices, with 78 percent citing “no need” as the prime reason for their decision. The results suggest that companies pushing the “digital hub” concept, such as Apple, have to do a better job of showing consumers how additional devices can enrich and improve their lives, according to Internet news.com.

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