Site icon MacTech.com

The story behind Time’s iMac cover story

A New York Times [free registration required] article discusses Time Magazine’s exclusive cover story unveiling the new flat-panel iMac, which was inadvertently posted the night before its unveiling on Time‘s Canadian Web site. Hailed as one of the understatements of the year, the article quotes Time Magazine Toronto Bureau Chief Steven Frank on the error: “I know there was some kerfuffle about it,” said Mr. Frank. “But I’m not 100 percent sure what or why.” The article details the negotiations leading up to the iMac becoming one of Time’s first nonnews cover stories since September 11.

Exit mobile version