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Blue World Announces Lasso Resource Guide

FOR IMMEDIATE RELEASE
December 19, 2001

BLUE WORLD ANNOUNCES LASSO RESOURCE GUIDE

Bellevue, WA–December 19, 2001–Blue World Communications, Inc.–pioneers
of the Web Data Engine(tm)–today announced an agreement with Co-Media
Marketing to deliver the Lasso Resource Guide. The Lasso Resource Guide
will provide a comprehensive listing of resources available to the
burgeoning Lasso community. The guide will be available in printed format
and is scheduled to be available in March, 2002.

“The Lasso Resource Guide will function as an important vehicle to increase
awareness of the abundance of third-party solutions and services based on
Lasso products,” said Bill Doerrfeld, CEO of Blue World. “The Lasso
Resource Guide will provide Lasso developers, ISPs, trainers, consultants
and vendors of related products a high impact venue to reach prospects in
the burgeoning Lasso community.”

“There is tremendous growth and opportunity within the Lasso community.
We’re excited to provide Lasso developers and partners a vehicle in which
to market their wares to Web designers and developers interesting in
building and serving data-driven Web sites,” said Gary Munsinger, president
of Co-Media Marketing.

The Lasso Resource Guide will be distributed by Blue World and Co-Media
Marketing via various channels including in-box, direct mail, trade shows
and events. Over 30,000 Lasso Resource Guides are scheduled for
distribution over a 12 month period. Parties interested in advertising in
the Lasso Resource Guide should contact Co-Media Marketing at
1-831-375-3800 or gary@co-media.com.

About Blue World

Blue World Communications (www.blueworld.com) delivers cross-platform
software tools allowing Web developers and designers to quickly build and
serve powerful data-driven Web sites. Blue World provides Lasso
Professional, Lasso Web Data Engine, Lasso Studio and Blue World ListSearch
service in fulfillment of its mission to bring business to the Internet(tm).

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