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Exhibitors Lining Up To Showcase at Macworld Conference & Expo


Hundreds of exhibitors ready to participate in the world’s largest Mac event

FRAMINGHAM, Mass., November 20, 2001 – IDG World Expo, the leading produce=
of world-class tradeshows, conferences and events for IT markets around the
globe, is proud to bring its world-renowned Macworld Conference & Expo back
to The Moscone Center in San Francisco, January 7-11, 2002. Conferences
begin on January 7, with the expo floor opening on January 8.

The event’s New York-based counterpart – held July 17-20, 2001 – drew
64,000 participants, securing its place as New York’s largest IT industry

“We’re looking forward to exhibiting at Macworld San Francisco 2002, since
it offers the opportunity to highlight our newest Mac products and connect
with key customers,” said Kevin Burr, vice president, corporate
communications, Adobe Systems.

For 18 years, top companies from around the world have convened at Macworl=
Conference & Expo to showcase the latest Mac-based hardware, software and
Internet solutions. Macworld Conference & Expo/San Francisco 2002 will be
no exception.

Adobe is one of more than 200 companies that have already signed up to
exhibit at Macworld Conference & Expo in San Francisco. Others include:

Apple MacTech Magazine
Canon USA, Inc. Earthlink, Inc. DevDepot
Eastman Kodak Company Microsoft Corporation
Palm, Inc. Macsoft
S.A. Technologies SanDisk Corporation
Sharp Electronics Symantec Corporation
ThinkFree Univenture, Inc.

“We’re very excited to be exhibiting at Macworld San Francisco 2002 because
it’s the premier event for us to interact with design-savvy Mac users,”
said Anna Chagnon, president, “We’re looking forward to the
visibility that this show will provide.”

Macworld Conference & Expo offers a choice venue for attendees and
exhibitors to network with other loyal members of the Mac community at
dozens of educational and informative conference sessions, special events
and forums. Integral to the offerings at Macworld Conference & Expo/San
Francisco 2002 are:

=B7 Special Interest Areas: Attendees strolling this portion of the
expo floor can interact with Mac developers showcasing products
encompassing an array of categories including MacTech Central, digital
media, small business, sci-tech and education/assistive technology.

=B7 Birds of a Feather Meetings (BOFs): Attendees will have the
opportunity to meet with other like-minded Mac enthusiasts in an informal
environment. Industry experts will facilitate interactive discussions among
attendees to find answers to tough questions. All Macworld Conference &
Expo attendees are invited to participate.

=B7 MacBeginnings: Held for the first time on the show floor at
Macworld Conference & Expo/San Francisco, these educational sessions
present tips, techniques and opinions for those just learning to use the
Mac. All sessions will be taught by experts in the field and are open to
all Macworld attendees. The Mac Show, hosted by Shawn King, will also
broadcast live from the MacBeginnings stage.

=B7 Macworld/Power Tools Conferences: These new conferences present an
opportunity for attendees to spend two full days immersed in training on
the products they rely upon. Taught by industry experts, consultants,
authors, product engineers and power users, these focused two-day
conferences will offer in-depth training on Professional PhotoShop,
FileMaker Pro and Final Cut Pro.

=B7 Macworld/Pro Conference: Macworld/Pro is designed for the advanced
Mac user or manager. Conference sessions offer a technical focus on
networking and communications, professional publishing, digital video and
filmmaking, Mac OS X, and best practices for the Mac manager.

=B7 Macworld/Users Conference: With more than 70 conference sessions
presented by industry experts, users can develop their skills on the most
popular Mac-related tools and learn more about small business applications,
digital photography, desktop movies, education, music, science, creative
applications, using legacy systems and Mac OS X.

To register or for more information on exhibiting opportunities at Macworld
Conference & Expo in San Francisco, please visit

To get to the technical segment of the Macintosh market, take part in
MacTech Central — the technical pavilion within Macworld Conference & Expo
— see or contact Susan Worley at
805-494-9797 x104,

About Macworld Conference & Expo
Owned and produced by Framingham Mass.-based IDG World Expo, Macworld
Conference & Expo is the world’s most comprehensive Macintosh OS event.
Macworld Conference & Expo showcases products and services for
professionals involved in media and creative content development for
corporate and home applications, as well as consumers using the Mac at
home. Macworld Conference & Expo brings together the loyal base of Mac OS
audiences in creative services, education, application development,
entertainment, small office/home office and Internet-based environments.
Macworld Conference & Expo offers professionals and consumers alike the
opportunity to discover the latest developments and hottest products these
markets offer. For more information, please visit the Web site at

About IDG World Expo
IDG World Expo ( produces IT-focused tradeshows,
conferences and events for professionals seeking world-class education,
peer-to-peer networking and one-stop comparison shopping. As the leading IT
event management company, IDG World Expo leverages its experience and
knowledge of IT-focused events and conferences, enabling technology
companies to capture the attention and loyalty of influential buyers. IDG
World Expo’s portfolio of conferences and events includes Macworld
Conference & Expo, LinuxWorld Conference & Expo, BioITWorld Conference &
Expo and COMNET Conference & Expo, which features Enterprise Application
Summit and ESPWorld. IDG World Expo is a business unit of IDG, the world’s
leading technology media, research and event company.

About IDG
IDG publishes more than 300 magazines and newspapers and offers online
users the largest network of technology-specific sites around the world
through (, which comprises more than 300 targeted Web
sites in 70 countries. IDG is also a leading producer of 168
computer-related events worldwide, and provides IT market analysis through
51 offices in 43 countries worldwide. Company information is available at

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