Apple On-Line Store Orders Top 12 Million Dollars in First Month
Apple Store Becomes Third Largest e-commerce Site in Under 30 Days
CUPERTINO, California--Dec. 10, 1997--Apple Computer, Inc. today reported
that The Apple Store, its new online store (http://www.apple.com/store),
received over $12 million dollars of orders in its first 30 days of
operation. The Apple Store opened its e-doors on Nov. 10, 1997.
"The Apple Store is now one of the top e-commerce sites on the Internet,"
said Steve Jobs, Apple's interim CEO. "We are thrilled by the customer
acceptance of both the store and our new build-to-order program."
The Apple Store is one element of Apple's new distribution strategy, which
also includes a broad new relationship with CompUSA, one of the nation's
largest computer resellers. CompUSA is opening an Apple "store within a
store" in every one of their over 140 stores in the US. Each "store within
a store" features the complete Apple computer line, a large selection of...

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