Apple Original Films on Thursday unveiled the trailer for the upcoming documentary film “The Last First: Winter K2.” In “The Last First: Winter K2,” Amir Bar-Lev tells a complex, harrowing, and moving story that takes an unflinching look at the industry of extreme mountain climbing and its changing culture. Focusing on a 2021 expedition, this documentary follows Icelander John Snorri Sigurjónsson and the Pakistani father-son team of Ali and Sajid Sadpara, a party of mountaineers who set out to be the first to summit K2 in the winter, when the mountain’s conditions are the cruelest. The men soon find themselves sharing the treacherous ascent with influencer climbers and their film crews, commercial expedition clients and a Nepalese team no longer content to help Westerners achieve mountaineering glory. “The Last First: Winter K2” takes us to the icy heights and unpredictable weather of K2 and reveals a surprising and layered story — one of strategy and determination, class and caste, money and power — all under life-and-death circumstances.

“The Last First: Winter K2” is directed by Bar-Lev. The film is produced by Howard T. Owens and Ben Silverman through Propagate Content; Sean Richard produces for Object Studios; and Sarah Thomson and John Battsek serve as producers for Ventureland. The film is executive produced by James Packer, Will Kane, Drew Buckley, Taylor Levin, Isabel San Vargas, Bar-Lev, Kerstin Emhoff and Ali Brown.

Apple TV offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 906 wins and 3,827 award nominations and counting including multi-Emmy Award-winning and history-making comedies “The Studio” and “Ted Lasso,” global cultural phenomenon “Severance,” Apple’s most-viewed drama “Pluribus,” Academy Award Best Picture winner “CODA” and Academy Award winner “F1,” the highest-grossing sports feature of all time.
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Apple Watch Ultra 4 has the same external look as Ultra 3, but it’s packed with internal upgrades to the chip and health sensors that unlock new and improved features. Here’s everything new in Apple Watch Ultra 4 vs Ultra 3.

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If you’re planning to buy a new iPhone, timing your purchase can save you hundreds of dollars or pounds. There are certain times of year when buying is a bad idea, and others when discounts, trade-in deals and retailer promotions make it much easier to get a bargain.

Apple rarely discounts its newest iPhones directly, but prices often fall after new models launch in September and during major sales events such as Black Friday. In 2026, however, the usual pattern changed: Apple raised prices across the range, with even 2025’s iPhone 17 increasing by £100 and the older iPhone 16 returning to its original price. So if your priority is getting the lowest possible price, right now may not be the best time to buy.

That doesn’t mean you should automatically wait. Whether it makes sense to buy now depends on which iPhone you’re considering. Some models, including the iPhone 17, 17e and Air, are still months away from replacement, while discontinued models such as the iPhone 17 Pro and Pro Max may become more attractive if retailers clear remaining stock.

In this guide, we explain the best and worst times to buy an iPhone, whether now is a good time to buy each current model, when the best deals are likely to appear, and where to look for them. We’ll also cover whether it’s worth waiting for the next generation and when Apple typically cuts prices on older iPhones.

Best and worst times buy an iPhone in 2026-2027: At a glance

WheniPhone 18 Pro/MaxiPhone DuoiPhone 17/17e iPhone Air 2026SeptemberOn-sale from September 18On-sale from October 23BuyBuyOctober BuyBuyBuy: Best for dealsBuy: Best for dealsNovember Buy: Best for dealsBuy: Best for dealsBuy: Best for dealsBuy: Best for dealsDecemberBuy: Best for dealsBuy: Best for dealsBuy: Best for dealsBuy: Best for deals2027JanuaryBuyBuyWait for next generation Wait for next generation FebruaryBuyBuyWait for next generation Wait for next generation MarchBuy: Best for dealsBuy: Best for dealsWait for next generation Wait for next generation AprilBuyBuyWait for next generation Wait for next generation MayBuyBuyJuneBuy: Best for dealsBuy: Best for dealsJulyBuy: Best for dealsBuy: Best for dealsAugustWait for next generation Wait for next generation Best times to buy the iPhones in 2026 and 2027.

Best iPhone deals right now

If you are based in the U.K. it is possible to buy unlocked iPhones on Amazon – and certain models are frequently discounted. If you can get a good discount it’s always a good time to buy.

iPhoneDealRRPLowestiPhone Air, 256GB£799 Get the deal at Amazon £200 off £1,099 (was £999)£699iPhone Air, 512GB£999 Get the deal at Amazon  £200 off£1,299 (was £1,199)£774iPhone Air, 1TB£1,199 Get the deal at Amazon £200 off£1,699 (was £1,399)£984iPhone 17e, 256GB No deal£699 (was £599)£576iPhone 17e, 512GB £799 Get the deal at Amazon £100 off£899 (was £799)£769iPhone 17 Pro, 256GB £999 Get the deal at Amazon £100 offDiscontinued (was £1,099)£1,037iPhone 17 Pro, 512GB £1,199 Get the deal at Amazon £100 offDiscontinued (was £1,299)£1,199iPhone 17 Pro Max, 256GB £1,099 Get the deal at Amazon £100 offDiscontinued (was £1,199)£1,049iPhone 17 Pro Max, 512GB £1,299 Get the deal at Amazon £100 offDiscontinued (was £1,399)£1,249

The worst time to buy an iPhone

This is generally in the weeks leading up to Apple’s September launch event, or in the early spring, when new models are expected to be announced. Buying just before a refresh means you could miss out on new features or pay full price for a model that’s about to be superseded.

The best time to buy an iPhone

This depends on where you live:

In the U.K., where most iPhones are sold unlocked and off contract, the biggest savings are typically available during major sales events such as Amazon Prime Day (usually in July and October, and occasionally in March) and Black Friday in late November. However, worthwhile iPhone discounts can be found throughout the year if you know where to look.

In the U.S., where people tend to buy iPhones through a carrier, the best time to upgrade is often during Black Friday when networks enhance their offers with larger trade-in values, bill credits, gift cards, or discounted service plans.

Should you buy a new iPhone now or wait?

Ida Blix

September and the months that follow are a much better time to buy an iPhone than earlier in the summer. July and August are usually poor months to buy a Pro iPhone because Apple’s September launch is so close. The iPhone 18 Pro, iPhone 18 Pro Max and iPhone Duo have now been unveiled, removing that uncertainty.

If you need a phone now, there’s little reason to wait for another annual refresh, and the iPhone 17, 17e and Air are also relatively safe purchases because their successors aren’t expected until spring 2027. See: iPhone 18 and 18e rumors and iPhone Air 2 rumors.

The iPhone 17 remains the strongest value, with a 120Hz ProMotion display, A19 chip, dual 48MP cameras and 256GB of storage for $799/£799. The 18 Pro and Pro Max make more sense if you want the best cameras, performance or battery life, while the Duo is for buyers specifically interested in Apple’s new folding design.

There is, however, one important reason to wait: 2027 could bring a much bigger iPhone redesign. Apple is rumored to be preparing a 20th-anniversary iPhone with a near-all-screen curved design, under-display Face ID, possible solid-state buttons, a thinner and more efficient OLED display, larger battery and major camera improvements. That could make 2027 a more significant upgrade year than 2026.

So if your current iPhone is still serving you well, waiting could be worthwhile. Otherwise, buy now if you need a phone, or wait until Amazon’s October sale or Black Friday if price is your main concern.

Wondering which iPhone to buy? Read: Best iPhone for our ranked recommendations and our iPhone buying guide for more in-depth information about cameras, displays, performance, storage, battery life and other key specifications across Apple’s current lineup.

iPhoneStatusiPhone 18 Pro MaxOn-sale from September 18iPhone 18 ProOn-sale from September 18iPhone DuoOn-sale from October 23iPhone AirBuy now or wait for October Prime Day or Black Friday discounts  iPhone 17Buy now or wait for October Prime Day or Black Friday discounts  iPhone 17e Buy now or wait for October Prime Day or Black Friday discounts  iPhone 16Avoid unless heavily discounted Current guidance about whether it’s a good time to buy an iPhone.

When does Apple release new iPhones?

Apple has a well-established pattern of releasing new iPhones every year, typically in September. This annual cycle has been remarkably consistent for over a decade, with only rare exceptions.

While September remains the anchor for high-end models, Apple has begun to stagger its iPhone launches. Starting with the iPhone 16e in early 2025 and continuing with the iPhone 17e in spring 2026, Apple now releases more affordable models at separate events earlier in the year – often in March.

The iPhone 18 lineup is expected to take this strategy a step further. In September 2026 Apple launched the iPhone 18 Pro, iPhone 18 Pro Max, alongside the foldable iPhone Duo. The standard iPhone 18, iPhone 18e, and iPhone Air 2 are expected to follow in spring 2027.

September launches are usually accompanied by a dedicated Apple keynote, while spring releases are more likely to be announced via a press release although Apple has held spring events. Following the announcement, Apple typically opens pre-orders within a few days, with devices going on sale one to two weeks later. Initial availability can be limited, particularly for the most popular models and storage configurations.

Should you wait for the iPhone 18?

For most people, there isn’t a strong reason to wait for the iPhone 18. Apple isn’t expected to launch the standard model until spring 2027, so buying an iPhone 17 before the end of 2026 would still give you several months with Apple’s current mainstream model before its replacement arrives.

The iPhone 18 is expected to bring a 2nm A20 chip, potentially 9GB or 12GB of RAM, Apple’s C2 modem and possibly a new 24MP front camera. Extra RAM could prove particularly useful for future Apple Intelligence and Siri features. However, the rear camera system is still expected to consist of two 48MP cameras, while the display may remain broadly similar to the iPhone 17’s 6.3-inch ProMotion panel.

There is also some uncertainty over exactly what the iPhone 18 lineup will look like. A September 2026 rumour suggested Apple could effectively merge the standard iPhone and iPhone Air into a single model, rather than continuing them as two separate devices. If that happens, the iPhone 18 could adopt some of the Air’s thinner, lighter design while retaining the broader appeal of the standard iPhone. For now, though, that remains speculative.

Price is another consideration. With the arrival of the iPhone 18 Pro and iPhone Duo, Apple increased iPhone prices across the range, so the iPhone 17 now costs $899, $100 more than at launch. When the iPhone 18 arrives, it is likely to inherit that $899 price point, while the iPhone 17 could drop back to around $799 at which you may regret buying it at the higher price.

Wait if you want the newer A20 chip, potentially more RAM, an improved front camera, or are intrigued by the possibility of a thinner redesigned standard model.

Don’t wait if you simply want ProMotion, dual 48MP cameras, excellent battery life and 256GB of storage as standard – the iPhone 17 already delivers all of that.

Should you buy a current or older iPhone?

Thinking of buying the current iPhone rather than waiting for a new model? Read on for expert guidance.

Should I buy an iPhone 17?

Price When Reviewed:

$899 (was $799)

Best Prices Today:

Retailer

Price

Check

Price comparison from over 24,000 stores worldwide

Is now a good time to buy? Yes.

The iPhone 17 is a good buy now, especially because it isn’t expected to be replaced until spring 2027. It went on sale in September 2025, but remains Apple’s current mainstream model.

Its biggest strengths are the 6.3-inch 120Hz ProMotion display, dual 48MP cameras, and 256GB of storage as standard. Battery life is also strong, making it an excellent all-round choice for most buyers.

If you don’t need a new phone immediately, though, it may be worth waiting for a deal. The best discounts are likely during Amazon’s October sales and Black Friday on November 27, when retailers and mobile networks often offer lower prices, trade-in bonuses or contract incentives.

Waiting until spring 2027 only makes sense if you specifically want the expected iPhone 18 upgrades, such as the A20 chip, more RAM or an improved front camera. Otherwise, the iPhone 17 remains a very strong buy today.

Read our full

Apple iPhone 17 review

Should I buy an iPhone Air?

Price When Reviewed:

$1,099 (was $999)

Best Prices Today:

Retailer

Price

Check

Price comparison from over 24,000 stores worldwide

Is now a good time to buy? Yes.

The iPhone Air is a good buy if its thin-and-light design is the reason you want it. It went on sale on September 19, 2025, alongside the iPhone 17 lineup.

Its exceptionally thin titanium design, 6.5-inch ProMotion display and A19 Pro chip make it particularly attractive to buyers who want a large screen without the bulk of a Pro Max. It prioritizes portability and design over camera versatility and maximum battery life. 

Apple is expected to update the iPhone Air in spring 2027, potentially alongside the iPhone 18 and 18e, so it has around six months left as the current model. The Air also tends to attract stronger discounts than Apple’s Pro phones, particularly from third-party retailers. That makes Black Friday one of the best times to buy. Buy now if you find a substantial discount; otherwise, waiting for the fall sales makes sense.

Read our full

Apple iPhone Air (2025) review

Should I buy an iPhone 17e?

Price When Reviewed:

$699 (was $599)

Best Prices Today:

Retailer

Price

$599

View Deal

Price comparison from over 24,000 stores worldwide

Is now a good time to buy? Yes.

The iPhone 17e went on sale on March 11, 2026, so it is still relatively new and isn’t expected to be replaced by the iPhone 18e until spring 2027.

Its biggest advantages are the A19 chip, 256GB of storage as standard, and strong battery life, all at Apple’s lowest current-generation starting price. It’s particularly compelling for kids, older users and anyone who doesn’t need ProMotion or multiple rear cameras.

There’s therefore little reason to wait for the next generation unless you specifically want whatever upgrades arrive with the iPhone 18e. The more immediate reason to wait is price. As we head toward the holiday shopping season, Black Friday is likely to bring some of the best 17e deals, whether through outright discounts, carrier promotions or trade-ins. Buy now if you need a phone; wait if saving another $50-$100 matters more.

Read our full

Apple iPhone 17e review

Should I buy an iPhone 18 Pro / Pro Max

Price When Reviewed:

$1,199

Best Prices Today:

Retailer

Price

$1199

View Deal

Price comparison from over 24,000 stores worldwide

Is now a good time to buy? Yes.

The iPhone 18 Pro and Pro Max are excellent buys now if you want Apple’s best conventional iPhones. Announced on September 9, 2026, they go on sale September 18

Their biggest attractions are the A20 Pro chip, the triple-48MP camera system with variable aperture, and much better battery life, particularly on the Pro Max. The 18 Pro is the better choice for most buyers, while the Pro Max is worth paying extra for if you want its 6.9-inch display and class-leading endurance. 

There’s little reason to wait for their immediate replacements, which aren’t expected until fall 2027, although Apple’s 20th-anniversary iPhone could bring a more substantial redesign.

If price matters, waiting a few weeks may be worthwhile: the best early deals are likely around Black Friday, particularly through carriers and trade-in promotions. Large outright discounts are unlikely so soon after launch.

Should I buy an iPhone Duo?

Price When Reviewed:

$1999

Best Prices Today:

Retailer

Price

$1999

View Deal

Price comparison from over 24,000 stores worldwide

Is now a good time to buy? Yes.

The iPhone Duo is worth buying if you specifically want Apple’s first foldable, but it isn’t the sensible choice for most people. Apple unveiled it on September 9, with pre-orders opening October 16 and sales beginning October 23, 2026.

Its most attractive features are the 7.6-inch folding display, Split View multitasking, and A20 Pro performance. The 5.4-inch outer display also means it can function like a compact iPhone when folded. 

At $1,999/£1,999, however, this is a very expensive first-generation product, and the iPhone 18 Pro offers better cameras for substantially less. The Duo probably won’t be replaced until late 2027 at the earliest, so there’s no obvious reason to wait for a second generation if the folding design appeals to you.

Black Friday arrives only five weeks after release, but major discounts are unlikely; carrier incentives and trade-ins are more realistic than large cash savings.

Should I buy an iPhone 17 Pro or Max?

Price When Reviewed:

$1,099 (256GB) | $1,299 (512GB) | $1,499 (1TB) | $1,999 (2TB)

Best Prices Today:

Retailer

Price

$1099

View Deal

Price comparison from over 24,000 stores worldwide

Is now a good time to buy? If you find a good deal, yes

The iPhone 17 Pro and Pro Max could now be among the best-value high-end iPhones – if you can find them discounted. They went on sale on September 19, 2025, but Apple has discontinued them following the arrival of the iPhone 18 Pro range.

Their biggest strengths are the A19 Pro chip, advanced triple-camera system, and ProMotion displays, while the Pro Max also offers excellent battery life. 

They have already been replaced, so the question isn’t whether to wait for something newer: the iPhone 18 Pro and Pro Max are here now. Instead, compare the saving with what you give up. The newer models add the A20 Pro chip, improved cooling, variable-aperture Main camera and better endurance. If a 17 Pro is only modestly cheaper, buy the 18 Pro instead.

But clearance sales and Black Friday could make last year’s models extremely attractive, particularly if retailers cut several hundred dollars from the original price.

Read our full

Apple iPhone 17 Pro review

Should I buy an iPhone 16

Price When Reviewed:

$799 (was $699)

Best Prices Today:

Retailer

Price

$729.99

View Deal

$829

View Deal

$829.99

View Deal

Price comparison from over 24,000 stores worldwide

Is now a good time to buy? No, unless you get a good discount

The iPhone 16 can still be worth buying, but only at the right price. It went on sale on September 20, 2024, and its days in Apple’s lineup are probably numbered: once the iPhone 18 launches in spring 2027, Apple is likely to discontinue it.

Its main advantages are the A18 chip with Apple Intelligence support, versatile dual-camera system, and Camera Control and Action buttons. It remains fast and capable, but its 128GB of base storage and older 60Hz display make it much less appealing at anything close to the price of newer models. 

That means the decision comes down largely to discounts. Black Friday and clearance sales are likely to offer the best opportunities. If the iPhone 16 is only slightly cheaper than an iPhone 17e or iPhone 17, skip it. If you can find it heavily discounted, however, it can still represent excellent value.

Read our full

Apple iPhone 16 review

FAQ
1.
When is the best carrier upgrade timing?

Apple typically announces new iPhone models in September. Carriers often roll out their most aggressive trade-in offers and promotional deals around this time to entice customers to upgrade.

New releases: Waiting for the September (or spring) launch window is generally a good strategy if you want the latest model at a potentially better subsidized price.

Check your contract cycle: Many carrier contracts today last 24 to 36 months. If you’re nearing the end of your contract, you’re in a strong position to negotiate or take advantage of upgrade offers. However, upgrading mid-contract may involve paying off the remaining balance, so it’s worth checking your specific terms.

Consider Apple’s upgrade plans: Apple has replaced its old iPhone Upgrade Program with newer financing and leasing options. In the U.S., Apple Upgrade lets you lease an iPhone through Klarna and upgrade, buy or return it at the end of the term. In the U.K., Apple’s Flexible Finance Account offers eligible iPhones on monthly payment plans with the option to upgrade after a set number of payments. Terms and monthly costs vary by model.

2.
When does Apple update the iPhone?

Apple follows a well-established annual rhythm for its iPhone updates, with the primary event taking place in September each year.

Apple typically unveils its new iPhone lineup at a dedicated Apple Event in September. Pre-orders usually open on the Friday following the announcement, with devices shipping and arriving in stores a week later.

Apple also occasionally introduces new iPhones outside the September window and in the past it has held a Spring Apple Event at which more affordable iPhones have launched. The iPhone 17e, for example, arrived in March 2026, and the iPhone 16e launched in February 2025.

Compatible iPhone models also get a yearly operating system software update with new features than can make your old iPhone feel new again. The major iOS updates follow the September schedule.

Read our guide to the next Apple event to find out if an Apple event is imminent.

3.
When do iPhone prices drop and by how much?

Based on past experience, Apple is very unlikely to reduce the price of a new iPhone during its first year on sale.

However, when Apple introduces a new generation of iPhones, it usually cuts the price of the previous year’s models. That means September has traditionally been the point when older iPhones become cheaper.

Apple also tends to keep launch prices broadly similar from one generation to the next, at least in the U.S., although exchange rates and other regional factors can affect pricing elsewhere.

In 2024, for example, Apple reduced the price of the iPhone 15 and iPhone 15 Plus by $100/£100 when the iPhone 16 and 16 Plus arrived. The iPhone 16 also fell in price following the launch of the iPhone 17 in 2025. However, because the iPhone 17 doubled the base storage to 256GB, the older iPhone 16 looked less attractive even at $100/£100 less.

In 2026, the pattern changed. Apple actually raised iPhone prices, blaming higher memory costs. Even the year-old iPhone 17 and two-year-old iPhone 16 increased by $100, showing that older iPhones don’t always become cheaper when a new generation arrives.

4.
Is it better to buy from Apple or a carrier?

In the U.S., buying from Apple is usually the better option if you value flexibility. If you pay in full or use Apple’s own financing, the iPhone is unlocked, so you can switch carriers or use another eSIM when traveling. Apple also accepts trade-ins and, importantly, many AT&T, T-Mobile and Verizon promotions are available when buying through Apple.

However, an iPhone bought from Apple but financed through an AT&T, T-Mobile or Verizon device-payment plan is locked to that carrier until it has been paid off. An iPhone bought outright from Apple isn’t.

The main reason to buy directly from AT&T, T-Mobile or Verizon is to take advantage of a particularly good promotion. U.S. carriers frequently advertise large trade-in credits or “free” iPhones, especially when you add a line or switch networks. The catch is that the discount is usually provided as monthly bill credits over 24 or 36 months, so if you leave early you can lose the remaining credits.

In the U.K., Apple sells iPhones unlocked and SIM-free, allowing you to shop separately for a SIM-only plan from EE, Vodafone, O2, Three or an MVNO. This makes it easier to switch networks and can work out cheaper over the life of the phone than bundling the handset and airtime into a single contract.

Apple isn’t necessarily the cheapest place to buy, however. Amazon U.K. and other retailers frequently discount SIM-free iPhones, and there can be substantial savings during sales events such as Black Friday.

Networks can also offer compelling promotions, including enhanced trade-in values, discounted airtime, generous data allowances or lower monthly payments. But make sure you compare the total cost of the contract, rather than focusing on the headline monthly price.

5.
When are the best iPhone deals?

The earliest you could expect to get a discount on the newest iPhones is around Black Friday at the end of November, so you might be planning to hold out until then. However, the deals we tend to see, if any, are usually for older handsets. See our round-up of Best Black Friday iPhone deals for more.

Nor should you expect to get a discount in an Apple Black Friday sale. Apple’s Black Friday sale usually only takes the form of vouchers with select product purchases, rather than a discount, and it is unlikely that the newest iPhone would qualify as in previous year’s new iPhones haven’t been included.

Note that while shopping events like Black Friday gets all the attention, that’s not the only time you can get discounts on Apple products: we see discounts all the time. Another event where we see good iPhone deals is Prime Day, which happens in June or July and October every year. So take a look at the iPhone deals for Amazon Prime Day sale to see what you might be able to save.

In our experience, we don’t tend to see discounts on the newest handset until the spring – and these are always from third-party resellers, never from Apple. In fact, we don’t tend to see the iPhone discounted in the U.S. very often, most of the discounts we see are in the U.K. where unlocked iPhones are often sold off-contract at a good discount.

6.
Is it worth buying a refurbished iPhone?

Yes, buying a refurbished iPhone is absolutely worth it for most people, especially if you want to save money without sacrificing quality.

Buying refurbished is a great way to “pick up a bargain” while still getting a premium device. You can typically save 15% to 30% compared to buying new, and sometimes much more on older models.

A common misconception is that refurbished is the same as buying a used phone from a stranger, though. It’s not. A used phone is sold “as-is,” with no guarantee it will work properly. A refurbished phone has been professionally inspected, tested, and repaired if needed, and it comes with a warranty.

If you want the highest quality, Apple’s own refurbished store is the gold standard.

Conclusion: When is the best time to buy a new iPhone?

The worst time to buy is usually between July or August, mainly because with new iPhones on the horizon the price of the older handsets are likely to drop very soon.

If you want the newest iPhones then the best deals don’t tend to come before the spring and summer months. If you are happy to buy an older iPhone then you will probably see decent deals around Prime Day and Black Friday – but deals happen all year round. 

We hope this article has proved helpful in reaching an informed buying decision. Remember that good prices can be found all year round, if a retailer is feeling generous and you know where to look: read our guide to the best iPhone deals for more on that.

Wondering how long Apple supports iPhones for? Read How long do iPhones last.

]]> 2026-09-11T13:24:34Z Apple’s revolutionary iPhone Duo

Apple’s first foldable phone, the iPhone Duo, did not arrive because the company suddenly discovered folding screens. It arrived, executives say, because they finally had a product that felt like Apple.

In a sit-down at Apple Park with Tom’s Guide and TechRadar after the September event, CEO John Ternus and marketing chief Greg “Joz” Joswiak described a long, stubborn process: watch the category, reject most of what they saw, then redesign the hardware and iOS until the thing in their hands made them say yes.

“Our history had never been to rush into something with something half-baked,” Joswiak said. The concept itself was simple—a big display that folds into a pocket—but “what we saw others doing wasn’t particularly inspiring.” Two phones awkwardly stuck together produced a bulky square that “wasn’t really designed for the way you want to use a phone.”

Ternus framed the wait as a quality bar, not a calendar. “It’s always about when do we feel like we have a product idea that meets our bar… for quality and durability, but also for design.” The Duo, he said, became “such a good example of hardware and software coming together.” Internally it was a “green field” — a chance to rethink aspect ratio, hinge, display stack, and the OS itself.

The crease was the industry’s loudest complaint. Apple’s answer was a polymer-glass OLED stack with glass on both sides of the panel, plus a new way of applying the nano-texture finish already familiar from iPad and MacBook Pro. The inner surface is polymer, not glass — “cheap-feeling plastic surfaces… wavy, wrinkly,” Ternus said of rivals. Nano-texture “just wipes that all out. It’s beautifully flat. It feels amazing to touch.”

The first time he saw a working prototype: “It was like, yes, that’s it. This is what I want.” Then the hard part: “How do we go make it happen and make it real?”

They also locked the project down harder than usual. Leaks had already confirmed a foldable and even guessed at the unusual aspect ratio. “We put the extra security on it,” Joswiak said. “We had a very funny code name, which I won’t even repeat… We said we’re going to keep this one extra secret… and it worked.”

Software was treated as equally unfinished. Unfolded, the Duo is meant to feel like a small iPad, not a stretched phone. Controls moved to the right so the same thumb that works the closed “passport” shape still finds them when the device opens. “You open it up, it’s there under your right thumb again,” Ternus said. Consistent aspect ratios between inner and outer screens let interfaces scale instead of breaking.

Apple Pencil support — the first on an iPhone — was presented as opportunity, not heresy. “I’ve never really thought of it as a rule,” Ternus said of Steve Jobs’s old “no stylus” line. The Duo works without a Pencil. Some people will want one on the large inner canvas. “It’s called iPhone Duo for a reason. It is like two products.”

The price, which crosses the $2,000 mark, got a familiar defense: complexity and value, plus a line of other phones for everyone else. “This is an incredibly complex and well-engineered device,” Ternus said. iPhone 18 Pro and Pro Max remain “the exact right device for a lot of our customers.” Joswiak piled on: the Pros are “iPhone 17 Pro on steroids,” with “massive year-on-year improvements.”

That includes a six-blade mechanical variable aperture. Open it for more light in the dark; stop it down so a group shot keeps both the front row and the back row sharp. Everyday users get automatic choices. Photographers get manual aperture, shutter, and focus. “Best of both worlds,” Ternus said. Asked whether tiny moving blades would survive drops, he noted iPhones already have moving focus and stabilization hardware. “This is what we do… material selection… reliability testing to make sure that things are going to be just as good many years down the road as they are on day one.”

Joswiak was less measured. “The product quality that we have… there’s nobody in the industry close to what we have.” How often does an iPhone fail? “It just [doesn’t].”

The A20 Pro, Apple’s first 2nm phone chip, is sold the same way: not as a spec sheet, but as experiences. Computational photography and on-device AI get more headroom. Graphics performance is up about 40 percent year over year — “that doesn’t come around very often” — paired with a new vapor chamber. Sustained performance jumped similarly. “This thing is on steroids,” Joswiak said. Reliability and software updates, he added, are why used iPhones hold value: “You want it to be fast three years down the road, four years down the road. Something like the A20 Pro is a monster.”

Asked who actually assembles those aperture blades — hands or robots — Ternus smiled: “That’s for us to know.”

Launch day itself, he said, is “why we do what we do.” Yesterday was “a particularly fun one.” After a decade of watching foldables, Apple’s executives sounded less like they had joined a category than like they had finally finished one.
‎
MacDailyNews Take: For so many years, it’s been such an easy choice: We’re getting iPhone Pro units. This year, with the Duo, we have a much more difficult choice!

‎
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The post Apple CEO Ternus on the iPhone Duo: ‘This is what I want’ appeared first on MacDailyNews.

iOS 27 is packed with new features across Messages, Notes, Apple Wallet, CarPlay, and more. Here are three of my favorite new iOS 27 features.

more…

The new Apple Watch Audio Intelligence features Live Rewind and Siri Recap aren’t the obvious privacy violations you might think they are.

(via Cult of Mac – Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)

The Apple Watch Series 12 brings upgraded health sensors and new AI features, but does it offer enough to tempt Series 11 owners?

(via Cult of Mac – Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)

When Apple releases iOS 27 Monday, the main highlight will be artificial intelligence, which is only available on newer phones (iPhone 15 Pro, and iPhone 16 and later). Head over to the iOS 27 site on Apple.com, and you’ll see a lot about the new Siri AI, Apple Intelligence, and other features that require the latest hardware to run. Unsurprisingly, this might leave owners of older iPhones wondering what exactly they’ll gain from the update.

After spending some time testing the iOS 27 beta on an iPhone 11 Pro Max (the oldest iPhone supported by the update), I can report that iOS 27 is just as important for older iPhones—maybe even more so. Although they’ll miss out on the latest AI features, iOS 27 may be the best update older iPhones have received in years.

iOS 27 makes older iPhones fast again

If you’ve installed iOS 26 on an older iPhone, you’ve probably noticed that some things weren’t exactly smooth. Even some of the latest iPhones had some trouble running the fancy animations added with Liquid Glass.

Earlier this year, I wrote about how iOS 26 seemed noticeably buggy compared to other recent iOS releases. Animations stuttered more often, apps took longer to launch, and even basic system interactions sometimes felt sluggish.

Apple promised that iOS 27 would address many of these issues. Even before the release candidate arrived this week, my tests with the iPhone 11 Pro Max show that the company was serious about improving performance, especially when it comes to old hardware.

iOS 27 will bring some design refinements to Liquid Glass, but the real improvements are with performance.

Foundry

To get a better idea of how much has changed, I measured the time it takes to complete a handful of common tasks on the same iPhone 11 Pro Max running iOS 26 and iOS 27 beta 1.

I started with something simple that most people do every day: taking photos with their iPhone. On iOS 26, my iPhone 11 took 0.98 seconds to open the Camera app, then 3.61 seconds to take a photo and load it into my photo library.

I ran the test again with iOS 27, and the improvements were noticeable. Now it only takes about 0.65 seconds to open the Camera app, and 2.44 seconds to take a photo and immediately open it from the thumbnail preview. For users, this means a lower chance of missing an important shot because their phone is too slow.

Many iPhone users also rely on the Maps app every day, and on iOS 26, the iPhone 11 took a long 3.01 seconds to load it. With the first beta of iOS 27, the same iPhone now loads the Maps app in just 1.36 seconds. That’s twice as fast as on iOS 26.

Other actions, such as launching Safari, browsing the App Store, and opening the share sheet, are also noticeably faster in iOS 27. 

iOS 27 beta vs. iOS 26 speed tests

Results are in seconds. Lower results/shorter bars are better.

On their own, these numbers won’t transform the experience. After all, we’re talking about fractions of a second in some cases. But when you’re running these tasks multiple times a day, every second adds up to minutes saved. And the whole system feels remarkably faster.

The smoother animations matter even more

Performance benchmarks are only part of the story. What really makes iOS 27 better on the iPhone 11 is how much smoother the animations feel during everyday use.

Visuals everywhere appear more consistent and less prone to frame drops. Swiping to open Control Center is noticeably more fluid. Unlocking the phone feels more responsive. App transitions seem better optimized and less likely to hitch. 

Those were all things that bothered me when I tried using this iPhone on iOS 26, and now Apple seems to have fixed nearly all of the slow animations.

Once again, these aren’t dramatic changes individually, but together they create the impression that the old hardware is no longer struggling to keep up with the operating system. The result is an iPhone that feels newer than it actually is.

You won’t get all of the features that you get on the iPhone 17 PRI Max, but iOS 27 will still be an impressive upgrade for older iPhones.

Foundry

iOS 27 also runs cooler

Another change I noticed almost immediately is the temperature. While my iPhone 11 Pro Max heats up quite easily on iOS 26, even when performing basic tasks, iOS 27 seems to keep the phone cool for longer. And that’s a great sign that the optimizations Apple made across the system have worked.

A cooler phone generally indicates that software processes are being managed more efficiently. It often means less unnecessary CPU and GPU activity, which can also translate into better battery life over time.

What’s more, these numbers were from one of the earlier betas, so it’s likely that the version Apple ships Monday will be even better for battery life.

Older iPhones are getting a lot

If you watched the WWDC keynote, you might have been disappointed, as it seemed as though older iPhones wouldn’t be getting anything more than bug fixes with iOS 27. But that’s not actually the case. In fact, while devices like the iPhone 11 won’t support Siri AI, there are still many other new features coming to these devices.

One of my favorite new features in iOS 27 is the new clipboard shortcut right on the keyboard, which makes it faster to paste text or even a screenshot you just took. Being able to control the volume of the alarms and timers independently was also a nice addition.

Older iPhones won’t miss out on small iOS 27 features like this clipboard upgrade in the keyboard.

Foundry

There’s also the ability to create custom passes in the Wallet app, a redesigned interface that makes it easier to play audio messages in iMessage, an option to save a high-resolution frame from a video in the Photos app, and larger Home Screen widgets.

All of these features are coming to older iPhones with iOS 27. Sure, they might not sound as exciting as a new AI assistant that can control your phone, but they’re exactly the kind of improvements that make your phone feel more useful and polished.

Not to mention that all iPhones getting iOS 27 will feature refinements to the Liquid Glass interface, including the new transparency slider that lets you choose the look you want.

iOS 27 is a surprisingly great update for aging iPhones

To be honest, I was quite surprised when Apple confirmed that even the iPhone 11 would get the iOS 27 update. After all, my experience running iOS 26 on that generation of phone was quite frustrating. But now that I’ve tried the first beta, I can see why Apple made that decision.

The main narrative surrounding iOS 27 focuses heavily on AI, and that’s completely understandable. Apple had been lagging behind in this race, so it’s no surprise that they want to make a big deal out of all the new Apple Intelligence and Siri AI features.

Don’t worry about missing out on Siri AI. iOS 27 is a fantastic upgrade for older iPhones.

Foundry

Yet, after using iOS 27 on an iPhone 11 Pro Max, I can’t help but think that older devices may be among the biggest beneficiaries of this update. The software feels faster. Animations are smoother. The phone runs cooler. And users still get a collection of useful new features despite missing out on AI.

For anyone worried that iOS 27 would leave older iPhones behind, the first beta suggests the opposite. Apple appears to have spent just as much time optimizing the experience for existing users as it did building features for future hardware, and that’s great news for people still holding onto a seven-year-old iPhone.

The Apple Watch Series 12, announced at the Surprise and Shine event on Wednesday, doesn’t offer a great deal by way of momentous hardware changes. But Apple did manage to spring a few surprises with an array of software upgrades for the device, including a cool feature called Live Rewind.

Live Rewind, which is accessed via a double-press of the Digital Crown, displays the last 15 seconds of your conversation in text form on the watch’s screen. This is a neat and potentially very useful feature for those moments when you miss something important and don’t want to, or cannot, ask the speaker to repeat themselves. But it does raise some privacy questions. After all, the fact that the feature works at all indicates that the Apple Watch is constantly eavesdropping on your conversations, likely without the knowledge or consent of the people you’re with.

But Apple has rushed to offer reassurance. The Apple Watch Series 12, like so many current tech devices, may be constantly listening (otherwise “Hey Siri” wouldn’t be able to work), but users cannot directly access the audio of its eavesdropping secretly. The feature makes a distinct chiming sound when activated, Apple says, and this sound cannot be disabled. There’s also a screen animation. Even the physical method of activating the feature, the company claims, will help those around you to see what you’re up to.

A new support document for the Audio Intelligence watch features contains two privacy-related sections: one headed “How Audio Intelligence features protect your privacy” and another headed “How Audio Intelligence features protect the privacy of those nearby.” The latter section contains the following comment about Live Rewind:

“When [the feature is] activated, an audible chime plays from the speaker on your Apple Watch, even if your Apple Watch is on silent or you have headphones connected. A full-display animation and microphone indicator appear on the display, and a distinct double-press gesture is required to activate Live Rewind. This is to alert those nearby that the feature has been activated.”

And even with these measures in place, Apple is keen to advise customers to use the feature responsibly. “Be mindful of those around you,” the support document goes on to say. “While audio is not recorded and stored, and no speakers are attributed, consider those around you where conversations might be private or sensitive.”

On the whole this seems like a wise move. Apple is fond of portraying itself as the pro-privacy tech company, and suffered reputational damage when the AirTag became associated with stalking. There’s a deep public distrust of smart glasses because of their capacity to surveil and record without consent; audio surveillance doesn’t feel quite as intrusive, but it’s sensible to take control of the narrative and head off such accusations before they become too widespread.

If you’re planning on investing in the iPhone Duo, here’s a question for you: Are you putting it in a case? I mean, it’s Apple’s most expensive phone. It would seem prudent to protect your investment. And now that Apple’s folding iPhone is real, case manufacturers will begin releasing cases for it, so you can pick one out when you get your iPhone Duo in October.

If you’re a longtime Apple fan, one case you might want to consider is one from Spigen. The company posted a concept for an iPhone Duo case that is inspired by the iBook, the colorful clamshell-shaped laptop that Apple released way back in 1999. The idea is that you can protect your iPhone Duo with a plastic white and Blureberry/Tangerine/Key Lime shell that is reminiscent of the iBook.

duo you want this pic.twitter.com/I2c3aVKMws

— Spigen (@spigen) September 10, 2026

In a follow-up post, Spigen said the case is a “concept for now but who knows 👀,” so if you want this, you need to let them know.

Spigen has teased other retro concepts before. In February, it posted a concept for a “1984” beige MacBook case with an impression that symbolizes the floppy drive, and the bottom of the case has Apple’s classic script “hello” etched into the center. But Spigen doesn’t have such a product on its website, though it’s only been seven months since it posted the idea.

]]> 2026-09-11T10:30:00Z Macworld

With the Apple Watch Series 12 and Ultra 4, Apple is introducing some neat new audio-based AI features that seem genuinely useful and exciting.

The new S11 processor includes hardware that makes it possible to continually listen and (lightly) process audio without ruining battery life, and Apple is using that to provide four new AI-powered features. It calls these features “Audio Intelligence” because Apple can’t help but brand everything.

Full-time Shazam: The watch can detect music playing and automatically identify it using Shazam, displaying it on widget in the Smart Stack. Apple Watches already do this on demand, but the new thing here is that it does it continuously in the background like Pixel phones.

Sound recognition: The same feature you can get on HomePods and iPhone now comes to Apple Watch. You can get notified visually when your watch hears sounds such as doorbells, fire alarms, sirens, etc. You used to need your iPhone nearby to use this feature, but the Series 12 and Ultra 4 can do it independently.

Live Rewind: Double-tap the digital crown to see a text readout of the last 15 seconds of what was said around you. You can then ask Siri about it or save it to the Siri app.

Siri Recap: Get a high-level summary of an entire conversation in the Siri app, so you don’t forget specifics or need to take notes.

The first two of those features don’t really bother anyone. Those are existing features, and the only new thing is that the Apple Watch can do them in the background without iPhone intervention. The last two will be available later this year as a beta, and those are the ones that have people freaking out. Are people’s Apple Watches going to be recording you all the time?

Apple has issued a Audio Intelligence Security Overview white paper to help users understand how all this works and how it protects everyone’s privacy. It’s worth a read, but here are the highlights.

How Live Rewind works

On the Apple Watch Series 12 and Ultra 4, audio from the microphone is continuously flowing into a little buffer in the Secure Enclave. This actually happens on lots of Apple products; it’s how they know if you’ve said “Hey Siri” or not. This is a rolling buffer, where new data continuously replaces old data.

The Secure Enclave is a completely separate hardware block that is not accessible to the rest of the operating system, or any apps, or even Apple. It’s where your Face ID and Touch ID data is stored, for example.

Live Rewind will show you what you missed—privately.

Apple

When you double-press the Digital Crown, the last 15 seconds of that buffer is sent via an encrypted secure transfer to your iPhone, where an AI model transcribes it. This happens in the iPhone’s Secure Enclave, so the audio cannot be accessed by the rest of iOS, or any app, or the user, or even Apple. This is just a straight voice-to-text transcription; it doesn’t identify or label people who are speaking. The audio is then immediately discarded.

The text of the translation is then sent back to Apple Watch where it appears on the display. It is not saved unless you ask Siri about it or save it to the Siri app to revisit later. The Siri app’s data is end-to-end encrypted and synced between devices, and users can control whether conversations are automatically deleted after 30 days, 1 year, or saved forever. Apple cannot decrypt this data, even with a court order—only the user has the key.

And one more thing, an audible chime plays from the speaker on your Apple Watch when you implement Live Rewind, even if your Apple Watch is on silent or you have headphones connected.

So that’s how Live Rewind protects your privacy and those around you. Raw audio data can’t ever be accessed by the user, the system, Apple, or any apps. It’s just straight translated to text, which is then optionally saved in the end-to-end encrypted Siri app.

How Siri Recap works

Siri Recap works in a similar way, but there’s more going on. You’ll be able to leave it on all the time, only when you trigger it manually, or specify certain places or times when it can’t operate.

First, a tiny little lightweight model simply detects if a conversation is happening at all.

If it is, that encrypted and secure audio buffer is sent to the iPhone (via an encrypted data transfer) for processing. It is transcribed to condensed text, and the raw audio is then immediately discarded. It is never accessible to the OS, apps, the user, or Apple.

This transcribed text passes through a safety filter than will remove potentially harmful terms. Then it is encrypted and sent to Apple’s Private Cloud Compute servers to be summarized, along with relevent contextual data that can make the summary better (such as what music you might be listening to, a relevant calendar entry, or high-level place information like what city you’re in).

Apple

Private Cloud Compute generates a title and summary with key points. It removes any specific identifiable or sensitive info such as place names or financial data, while leaving generic places names like “park” or “grocery store.” That summary is then sent back to your devices, encrypted, where it is stored in the Siri app in a new Recaps tab. All data on Apple’s Private Cloud Compute servers is always discarded immediately after processing; Apple never saves any of it.

The summaries in the Recaps tab are deleted automatically after seven days unless you choose to save it.

Like Live Rewind, Siri Recap does not create a recording, does not identify speakers, and does not even create a verbatim transcript. No audio is ever accessible at any step of the process by the user, any app, or Apple.

Finally, Live Rewind and Siri Recap are not available for users under the age of 13. For users under 18 on a Child Account, access to Live Rewind and Siri Recap must be turned on by a parent or guardian.

Apple’s 2026 iPhone lineup is broader than ever, ranging from the relatively affordable iPhone 17e to the high-end iPhone 18 Pro and Pro Max, plus the ultra-thin iPhone Air and the new folding iPhone Duo. That gives buyers more choice, but it also makes picking the right model more complicated than simply choosing the newest or most expensive iPhone.

For most people, the iPhone 17 is the best all-round choice, thanks to its 6.3-inch ProMotion display, strong battery life, dual 48MP cameras and 256GB of storage as standard. The iPhone 17e is the better option if price matters most, while the iPhone 18 Pro is the model to choose for the best cameras and performance. The iPhone 18 Pro Max adds the longest battery life, the iPhone Air prioritises thinness and low weight, and the iPhone Duo offers Apple’s biggest and most flexible display.

Which iPhone is best for you will therefore depend on what you value most. Camera enthusiasts should look closely at the Pro models, heavy users may prefer the Pro Max for its battery life, while parents, older users and anyone trying to keep costs down may find the 17e a much better fit. There can also be excellent value in buying a discounted or refurbished older iPhone rather than paying full price for the latest hardware.

This guide focuses on the best iPhone to buy for different types of user and budget. If you want to dig deeper into the differences between every model, see our complete iPhone Buying Guide, where we compare the cameras, displays, performance, storage, battery life and other key specifications across Apple’s current lineup.

Which iPhone to buy: At a glance

If you want…Then buy…Best cameraiPhone 18 ProBest battery iPhone 18 Pro MaxBiggest screeniPhone DuoBest all-rounderiPhone 17 Best valueiPhone 17eLightest iPhone Air CheapestRefurbished iPhone (iPhone 16 or newer)

1. Apple iPhone 17 – Best iPhone for most people

Pros

Excellent overall value

ProMotion Always-On display

Dual 48MP cameras

Cons

No dedicated telephoto

Limited to 512GB

Price When Reviewed:

$899 (was $799)

Best Prices Today:

Retailer

Price

Check

Price comparison from over 24,000 stores worldwide

Why we recommend it

The iPhone 17 brings several features previously reserved for Pro models to Apple’s mainstream iPhone, including a 120Hz ProMotion display and Always-On support. It also offers the fast A19 chip, dual 48MP cameras, an improved Centre Stage selfie camera, strong battery life and 256GB of storage as standard. For most buyers, it strikes the best balance between price and features.

Buy iPhone 17 if

Buy the iPhone 17 if you want the best all-round iPhone without paying Pro prices. Its 6.3-inch ProMotion display, excellent cameras, strong battery life and 256GB starting storage make it particularly appealing to anyone upgrading from an iPhone 14 or older.

Don’t buy iPhone 17 if

Don’t buy it if you want optical zoom beyond 2x or Apple’s most advanced camera features—in that case, choose the iPhone 18 Pro. The iPhone Air is a better choice if thinness and low weight are your priorities, while existing iPhone 16 owners may find the upgrade relatively modest unless ProMotion and improved battery life are particularly important.

What do you get that you don’t get with the iPhone 17e?

For the extra $200, the iPhone 17 gives you a larger 6.3-inch ProMotion Always-On display, Dynamic Island, a second 48MP Ultra Wide camera with macro photography, a brighter screen, stronger graphics performance, a better 18MP Centre Stage selfie camera and longer battery life. For most people who can afford the difference, it’s money well spent.

What do you get that you don’t get with the iPhone 16?

For $100 more, you get double the base storage at 256GB, a larger 6.3-inch ProMotion Always-On display, an upgraded 48MP Ultra Wide camera, an improved 18MP Centre Stage selfie camera, longer battery life, faster charging and the newer A19 processor. At full price, the iPhone 17 is the better buy.

Key specs

The iPhone 17 combines a 6.3-inch ProMotion display, Always-On support and the A19 chip with dual 48MP rear cameras and 256GB of storage as standard. It offers many of the features most people actually want from a Pro iPhone without the Pro price.

Starts at: $799 / £799 (256GB)

Display: 6.3-inch OLED ProMotion (120Hz)

Chip: A19

Storage: 256GB–512GB

Cameras: 48MP Main + 48MP Ultra Wide, 18MP front camera

Battery: Up to 30 hours of video playback

Should you buy or wait?

Buy now. The iPhone 17 offers excellent value, while the iPhone 18 isn’t expected until spring 2027 and may bring higher prices rather than transformative upgrades. Waiting for Prime Day or Black Friday could make sense if you’re looking for a discount.

Read our full

Apple iPhone 17 review

2. Apple iPhone 18 Pro – Best for photography

Pros

Excellent triple-camera system

Powerful A20 Pro chip

Strong battery life

Cons

Expensive starting price

Overkill for most buyers

Price When Reviewed:

$1,199

Best Prices Today:

Retailer

Price

$1199

View Deal

Price comparison from over 24,000 stores worldwide

Why we recommend it

The iPhone 18 Pro is the model to buy if you want Apple’s best cameras and performance without stepping up to the much larger Pro Max or experimental folding iPhone Duo. Its variable-aperture camera is a meaningful upgrade for photographers, while the A20 Pro chip, improved cooling, longer battery life and faster charging make it particularly capable for gaming, video and demanding AI workloads. Crucially, it gets the same cameras and processor as the Pro Max, making it the better-value Pro model for most buyers.

Buy iPhone 18 Pro if

Buy the iPhone 18 Pro if you want Apple’s best camera system; need more performance than the standard iPhone offers; regularly play demanding games or use intensive creative or AI apps; or want excellent battery life without carrying the enormous Pro Max. It’s a compelling upgrade for anyone with an iPhone 15 Pro or older.

Don’t buy iPhone 18 Pro if

Most people don’t need the iPhone 18 Pro. The standard iPhone 17 already offers an excellent 6.3-inch 120Hz ProMotion display, A19 chip, dual 48MP cameras, 256GB of storage and strong battery life for considerably less. And if your main priority is screen size and endurance, the Pro Max is the better choice.

What do you get that you don’t get with the iPhone 17?

The biggest advantage is the camera system. The iPhone 18 Pro adds a 48MP Telephoto camera with 4x and 8x optical-quality zoom, plus a variable-aperture 48MP Main camera for improved low-light shooting and greater creative control. You also get the faster A20 Pro chip with a seven-core GPU and improved vapor-chamber cooling for better sustained performance during gaming, video editing and AI tasks.

Key specs

The iPhone 18 Pro combines Apple’s new 2nm A20 Pro processor with a sophisticated triple-48MP camera system, including a variable-aperture Main camera and 4x/8x Telephoto. It retains a manageable 6.3-inch ProMotion display while improving sustained performance, battery life and charging speeds.

Starts at: $1,199 / £1,199 (256GB)

Display: 6.3-inch OLED ProMotion (120Hz)

Chip: A20 Pro, 6-core CPU, 7-core GPU

Storage: 256GB–2TB

Cameras: 48MP variable-aperture Main + 48MP Ultra Wide + 48MP Telephoto (4x/8x), 18MP front camera

Battery: Up to 36 hours of video playback

Should you buy or wait?

The iPhone 18 Pro goes on sale September 18, with pre-orders starting September 12, so there’s little reason to wait if you want one immediately. Bargain hunters may prefer to hold off until Amazon’s Prime Day sale or Black Friday on November 27, when retailers and mobile networks may offer trade-in bonuses, contract incentives or modest discounts. Large outright savings are unlikely so soon after launch.

3. Apple 18 iPhone Pro Max – Best for battery life

Pros

Outstanding battery life

Huge 6.9-inch display

Excellent Pro cameras

Cons

Very large and heavy

Expensive starting price

Price When Reviewed:

$1,299

Best Prices Today:

Retailer

Price

$1299

View Deal

Price comparison from over 24,000 stores worldwide

Why we recommend it

The iPhone 18 Pro Max is Apple’s ultimate conventional iPhone, combining a huge 6.9-inch ProMotion display with the powerful A20 Pro chip, Apple’s best camera system and the longest battery life in the range. Its biggest advantage over the regular Pro is endurance, with Apple rating it for up to 45 hours of video playback.

Buy the iPhone 18 Pro Max if

Buy the iPhone 18 Pro Max if you want the biggest possible display and longest battery life, regularly use your phone for photography, video, gaming or other demanding tasks, and don’t mind carrying a large and relatively heavy device. It’s particularly well suited to frequent travellers and heavy users who want to minimise charging.

Don’t buy iPhone 18 Pro Max if

Don’t buy it if you prefer a smaller, lighter phone or simply want the Pro cameras and performance. The iPhone 18 Pro offers essentially the same A20 Pro chip, camera system and Pro features in a more manageable 6.3-inch design for $100/£100 less. At 249g, the Pro Max is also particularly heavy.

What do you get that you don’t get with the iPhone 18 Pro?

Not much in terms of features. Both models have the same A20 Pro processor, triple-48MP camera system, variable-aperture Main camera and storage options up to 2TB. The Pro Max instead gives you a larger 6.9-inch display rather than 6.3 inches and substantially better battery life: up to 45 hours of video playback versus 36 hours on the iPhone 18 Pro. You pay an extra $100/£100 for those advantages.

Key specs

The iPhone 18 Pro Max combines Apple’s huge 6.9-inch ProMotion display with the new 2nm A20 Pro chip, three 48MP rear cameras and a variable-aperture Main camera. Its defining advantage is battery life, reaching up to 45 hours of video playback.

Starts at: $1,299 / £1,299 (256GB)

Display: 6.9-inch Super Retina XDR OLED ProMotion (120Hz)

Chip: A20 Pro, 6-core CPU, 7-core GPU

Storage: 256GB–2TB

Cameras: 48MP variable-aperture Main + 48MP Ultra Wide + 48MP Telephoto, 18MP front camera

Battery: Up to 45 hours of video playback

Should you buy or wait?

The iPhone 18 Pro Max goes on sale September 18, with pre-orders starting September 12. Buy at launch if you want it immediately, but bargain hunters may prefer to wait for Amazon’s Prime Day sales or Black Friday on November 27. Major outright discounts are unlikely so soon after launch, although trade-in offers and contract incentives could be worthwhile.

4. Apple iPhone Duo – Best foldable iPhone

Pros

Innovative folding displayExcellent multitasking potentialStrong A20 Pro performance

Cons

Extremely expensive

Weaker camera versatility

Price When Reviewed:

$1999

Best Prices Today:

Retailer

Price

$1999

View Deal

Price comparison from over 24,000 stores worldwide

Why we recommend it

The iPhone Duo offers something no other iPhone can: a compact phone that unfolds into a 7.6-inch tablet-like device. The larger display gives you considerably more room for multitasking, watching video, reading, gaming and creative work, while the outer screen keeps it usable as a conventional phone when closed. Add the A20 Pro chip and clever dual-screen features and it’s easily Apple’s most innovative iPhone.

Buy iPhone Duo if

Buy the iPhone Duo if you want the versatility of an iPhone and small tablet in one device, regularly multitask between apps, consume lots of content on your phone, or simply want Apple’s most distinctive new hardware. It’s particularly compelling if you value screen space and flexibility more than having Apple’s absolute best camera system.

Don’t buy iPhone Duo if

Don’t buy the Duo if value, photography or portability are your priorities. At $1,999/£1,999 it costs $800/£800 more than the iPhone 18 Pro, while lacking Face ID, a dedicated telephoto camera, variable aperture, ProRes and the Action button. At 254g it is also the heaviest iPhone in the range. For most buyers, the iPhone 18 Pro or Pro Max will be a better all-round purchase.

What do you get that you don’t get with the iPhone 18 Pro and iPhone 18 Pro Max?

The Duo’s defining advantage is its 7.6-inch folding display, which offers around 50 percent more screen area than the iPhone 18 Pro Max and supports Split View multitasking, while the 5.4-inch outer screen keeps it usable like a compact iPhone when closed. You also get fold-specific features such as Duo Preview, Smart Take, Kid Cue, hands-free video positioning and an under-display inner camera, with Apple Pencil USB-C support coming later in 2026. The trade-off is photography: the Duo has only two 48MP rear cameras, with no dedicated telephoto, variable aperture, ProRes or Apple Log.

Key specs

The iPhone Duo transforms from a compact 5.4-inch phone into a 7.6-inch folding device, providing substantially more room for apps, video and multitasking. It combines two 120Hz ProMotion OLED displays with the A20 Pro chip, dual 48MP cameras, strong battery life and storage up to 2TB.

Starts at: $1,999 / £1,999 (256GB)

Displays: 5.4-inch outer + 7.6-inch folding OLED, ProMotion (120Hz)

Chip: A20 Pro

Storage: 256GB–2TB

Cameras: 48MP Main + 48MP Ultra Wide, 12MP outer front camera + under-display inner camera

Battery: Up to 44 hours of video playback on outer display; 31 hours on inner display

Authentication: Touch ID

Weight: 254g

Should you buy or wait?

The iPhone Duo goes on sale October 23, with pre-orders opening October 16. Buy at launch if you want Apple’s first foldable as soon as possible. If price matters more than being first, waiting until Black Friday on November 27 could bring carrier incentives or trade-in deals, although significant outright discounts on such a new and specialised device are unlikely.

5. Apple iPhone 17e – Best budget iPhone

Pros

Excellent budget value

Strong A19 performance

256GB base storage

Cons

No ProMotion display

No Ultra Wide camera

Price When Reviewed:

$699 (was $599)

Best Prices Today:

Retailer

Price

$599

View Deal

Price comparison from over 24,000 stores worldwide

Why we recommend it

The iPhone 17e is Apple’s most affordable current iPhone, offering modern performance and Apple Intelligence without flagship pricing. It combines the A19 chip with useful upgrades including MagSafe and 256GB of base storage. If you don’t need multiple cameras or a high-refresh-rate display, it delivers the essentials at an attractive price.

Buy the iPhone 17e if

Buy the iPhone 17e if you want a modern iPhone with strong performance and years of software support for as little as possible. It’s particularly appealing to anyone upgrading from an iPhone 12 or 13, switching from Android or buying their first iPhone.

Don’t buy iPhone 17e if

Don’t buy it if you want ProMotion, an Always-On display, Dynamic Island or a versatile camera system. If your budget stretches another $200/£200, the iPhone 17 is a substantially more complete phone.

What do you get that you don’t get with the iPhone 16?

The iPhone 17e gives you the newer A19 chip, longer battery life, 256GB of storage as standard, Apple’s newer C1X modem and Ceramic Shield 2 protection. Its biggest advantage, however, is value: at similar real-world prices, it is generally the smarter long-term purchase.

What don’t you get that you get with the iPhone 17?

The iPhone 17 gives you a larger and significantly more advanced 6.3-inch 120Hz ProMotion display with Dynamic Island and Always-On support, plus a second 48MP Ultra Wide camera. You also get a better 18MP Centre Stage selfie camera, stronger graphics performance and longer battery life. The 17e covers the essentials extremely well, but the iPhone 17 feels much more complete.

Key specs

The iPhone 17e pairs the A19 chip with a 6.1-inch OLED display, 256GB of storage as standard and up to 26 hours of battery life, while omitting premium features such as Dynamic Island, ProMotion and an Ultra Wide camera.

Starts at: $599 / £599 (256GB)

Display: 6.1-inch Super Retina XDR OLED

Chip: A19

Storage: 256GB–512GB

Cameras: 48MP Fusion Main with 2x optical-quality zoom + 12MP TrueDepth front camera

Battery: Up to 26 hours of video playback

Should you buy or wait?

Buy now. The iPhone 17e offers excellent value and isn’t expected to be replaced until early 2027. Discounts could make it even more attractive, but there’s little reason to delay purely for the next generation.

Read our full

Apple iPhone 17e review

6. Apple iPhone Air – Best thin-and-light iPhone

Pros

Exceptionally thin design

Light and comfortable

Powerful A19 Pro chip

Cons

Single rear camera

Relatively modest battery life

Price When Reviewed:

$1,099 (was $999)

Best Prices Today:

Retailer

Price

Check

Price comparison from over 24,000 stores worldwide

Why we recommend it

The iPhone Air’s defining feature is its exceptionally thin 5.6mm titanium design, making it noticeably lighter and more comfortable than other large-screen iPhones. Despite its slim profile, it still delivers flagship-level performance with the A19 Pro chip and a bright 120Hz ProMotion display. It’s the iPhone to choose if portability and design matter more than camera versatility or maximum battery life.

Buy the iPhone Air if

Buy the iPhone Air if you want a premium large-screen iPhone that feels exceptionally thin and light in the hand. It’s ideal for buyers prepared to sacrifice some camera flexibility and battery life in exchange for a much sleeker design.

Don’t buy iPhone Air if

Don’t buy it if photography or battery life are higher priorities. The iPhone 17 offers a more versatile dual-camera system for less money, while a Pro model is better suited to demanding photographers and power users.

What do you get that you don’t get with the iPhone 17?

The iPhone Air’s biggest advantage is its exceptionally thin and light titanium design. You also get a slightly larger 6.5-inch display, the more powerful A19 Pro chip and storage options up to 1TB. Those benefits come at the expense of the iPhone 17’s useful 48MP Ultra Wide camera, making the Air primarily a choice for buyers who value design and portability over versatility.

Key specs

The iPhone Air is Apple’s thinnest iPhone, combining a 6.5-inch display with an ultra-light titanium design. Despite measuring just 5.64mm thick, it still delivers flagship performance with the A19 Pro chip, a 120Hz ProMotion display, Ceramic Shield 2 and fast charging

Starts at: $999 / £999 (256GB)

Display: 6.5-inch OLED ProMotion (120Hz)

Chip: A19 Pro (5-core GPU)

Storage: 256GB–1TB

Cameras: 48MP Main + 18MP Centre Stage front camera

Battery: Up to 27 hours of video playback

Should you buy or wait?

Buy now if you love the Air’s distinctive thin-and-light design: there isn’t another iPhone quite like it. However, it’s also a model that frequently attracts discounts, particularly in the U.K., so it’s worth shopping around rather than paying full price.

Read our full

Apple iPhone Air (2025) review

7. Apple iPhone 16 – Best previous-generation deal

Pros

Good dual cameras

Apple Intelligence support

Cons

Only 128GB storage

Poor value full price

Price When Reviewed:

$799 (was $699)

Best Prices Today:

Retailer

Price

$729.99

View Deal

$829

View Deal

$829.99

View Deal

Price comparison from over 24,000 stores worldwide

Why we recommend it

The iPhone 16 still delivers fast everyday performance thanks to its A18 chip, supports Apple Intelligence and includes a versatile dual-camera system with an excellent 48MP Main camera. Its main appeal in the current lineup, however, is price: it only makes sense when discounted significantly below the newer models.

Buy iPhone 16 if

Buy the iPhone 16 if you find it heavily discounted and want Apple Intelligence, a capable dual-camera system and features such as Camera Control and the Action button without paying for the latest generation.

Don’t buy iPhone 16 if

Don’t buy it at full price. The iPhone 17e offers newer hardware, twice the base storage and longer battery life for less, while the iPhone 17 is considerably more advanced for only a little more money.

What do you get that you don’t get with the iPhone 17e?

The iPhone 16 has a second 12MP Ultra Wide camera, giving it greater photographic versatility, as well as Camera Control and the Action button. Those features may make it preferable to the 17e for photography-minded buyers, but only if the price is right.

What do you miss compared with the iPhone 17?

The iPhone 17 gives you a larger 6.3-inch ProMotion Always-On display, newer A19 processor, upgraded 48MP Ultra Wide camera, improved 18MP Centre Stage selfie camera, longer battery life and 256GB of storage as standard. Unless the iPhone 16 is heavily discounted, the 17 is easily worth the difference.

Key specs

The iPhone 16 combines the A18 chip with a 48MP Fusion Main camera, 12MP Ultra Wide camera, Camera Control, the Action button and Apple Intelligence support. It remains a capable smartphone, but its 128GB starting storage and older display make it less compelling than the newer iPhone 17e and iPhone 17.

Starts at: $699 / £699

Display: 6.1-inch Super Retina XDR OLED

Chip: A18

Storage: 128GB–512GB

Cameras: 48MP Main + 12MP Ultra Wide

Battery: Up to 22 hours of video playback

Should you buy or wait?

Don’t buy at full price. Only consider the iPhone 16 if it’s heavily discounted below the iPhone 17e; otherwise, Apple’s newer models offer substantially better value.

Read our full

Apple iPhone 16 review

Which iPhone has the best camera? iPhone 18 Pro

Apple

The iPhone 18 Pro and iPhone 18 Pro Max have the best camera systems of any current iPhone. Both models use the same triple-48MP rear camera setup, so there is no photographic advantage to choosing the larger Pro Max unless you also want its bigger display and longer battery life.

The headline upgrade is the 48MP Main camera with variable aperture, which gives photographers more control over depth of field and should improve low-light performance. The Pro models also include a 48MP Ultra Wide camera and a 48MP Telephoto camera with 4x and 8x optical-quality zoom, giving them far more flexibility than Apple’s cheaper iPhones.

The standard iPhone 17 is still an excellent camera phone, with 48MP Main and Ultra Wide cameras, plus an improved 18MP Centre Stage front camera. For everyday photography it will be more than enough for most people, but it lacks the dedicated telephoto lens, longer zoom and advanced video features of the Pro models.

The iPhone Duo is more compromised. Despite its premium price, it has only two 48MP rear cameras and lacks a dedicated telephoto camera, variable aperture, ProRes and Apple Log. Its strengths are instead its fold-specific shooting features and dual-screen flexibility.

The iPhone Air and iPhone 17e are the least versatile, with just a single 48MP rear camera.

Our choice: If photography and video are your priority, buy the iPhone 18 Pro. It offers the same camera system as the Pro Max for less money and in a more manageable size.

Which iPhone has the best battery life? iPhone 18 Pro Max

Bigger iPhone means bigger battery.

Apple

The iPhone 18 Pro Max has the best battery life of any current iPhone, with Apple rating it for up to 45 hours of video playback. That puts it comfortably ahead of the smaller iPhone 18 Pro and makes battery life one of the strongest reasons to choose the Pro Max.

The iPhone Duo comes surprisingly close, with up to 44 hours of video playback when using its outer 5.4-inch display. However, battery life drops to around 31 hours when using the larger 7.6-inch folding display, so the Pro Max remains the better choice if endurance is your priority.

The iPhone 18 Pro is also excellent, offering up to 36 hours of video playback. That makes it a good compromise if you want strong battery life without carrying the much larger and heavier Pro Max.

Further down the range, the iPhone 17 offers up to 30 hours, making it the best mainstream option for battery life. The iPhone Air manages around 27 hours despite its exceptionally thin design, while the iPhone 17e reaches 26 hours.

The older iPhone 16 trails the current lineup at up to 22 hours of video playback.

Our choice: If battery life matters above everything else, the iPhone 18 Pro Max is the clear winner. Its combination of a 45-hour rating, huge 6.9-inch display and Pro-level performance makes it particularly well suited to heavy users, travellers and anyone who wants to get through a long day without worrying about charging.

Here’s how the current iPhone lineup compares in terms of battery life

ModelVideo Playback (Apple’s rating)Geekbench 4 Test (minutes)Wired Charging (50% time)iPhone 18 Pro MaxUp to 43 hoursTBC~15 min (60W+)iPhone DuoUp to 44 hours outer / 31 hours innerTBC~20 min (60W+)iPhone 18 ProUp to 34 hoursTBC~15 min (60W+)iPhone 17Up to 30 hours1,053~20 min (40W)iPhone AirUp to 27 hours880~30 min (20W)iPhone 17eUp to 26 hours854~30 min (20W)iPhone 16Up to 24 hours867~30 min (20W)

What is the best value iPhone? iPhone 17

Hannah Cowton-Barnes / Foundry

The iPhone 17 offers the best overall value for money in Apple’s current lineup. The iPhone 17e is cheaper, but the extra $200/£200 for the iPhone 17 buys a surprisingly large number of worthwhile upgrades.

You get a larger 6.3-inch 120Hz ProMotion display with Always-On support and Dynamic Island, rather than the 17e’s standard 60Hz 6.1-inch screen. The iPhone 17 also adds a second 48MP Ultra Wide camera, including macro photography, along with a better 18MP Centre Stage front camera.

Battery life is stronger too, at up to 30 hours of video playback, compared with 26 hours on the iPhone 17e. You also get stronger graphics performance and a more premium overall experience, while both phones start with a generous 256GB of storage.

At $799/£799, the iPhone 17 also compares very favourably with the older iPhone 16. For just $100/£100 more, you get double the base storage, ProMotion, a larger and brighter display, improved cameras, the newer A19 chip and significantly better battery life.

If your priority is spending as little as possible, choose the iPhone 17e which delivers excellent performance for $599/£599. Or seek out a refurbished iPhone from the Apple Refurbished Store or another place that sells refurbished iPhones.

Our choice: In terms of the features and hardware you get for every pound or dollar spent, the iPhone 17 is the sweet spot. For most buyers, it delivers the best balance of price, performance, cameras, display quality, battery life and longevity without paying for Pro-level features they may never use. Even better if you can find a iPhone 17 deal, then you are really getting a bargain.

Best iPhone for gaming: iPhone 18 Pro

Foundry

The iPhone 18 Pro is the best iPhone for gaming for most people, thanks to its combination of the A20 Pro chip, seven-core GPU and improved vapor-chamber cooling.

The A20 Pro is Apple’s fastest iPhone processor, but the cooling system is just as important for gaming. Better heat management should help the iPhone 18 Pro maintain high performance for longer during demanding games, rather than slowing down as the phone gets hot. Its 6.3-inch 120Hz ProMotion display also provides smooth animation and responsive gameplay without making the phone excessively large or heavy.

The iPhone 18 Pro Max offers essentially the same gaming performance, but adds a much larger 6.9-inch display and significantly longer battery life. That arguably makes it the best choice for serious mobile gamers who value screen size and endurance, although it is heavier and costs more.

The iPhone Duo also uses the A20 Pro and has an enormous 7.6-inch folding display, which could be fantastic for some games, but its weight, price and unconventional form factor make it a more specialised choice.

Our choice: For most gamers, the iPhone 18 Pro offers the best balance of performance, cooling, display quality and portability. It’s the best choice if you prefer a more pocketable device but still want top-tier gaming power.

Best iPhone for seniors and older users: iPhone 17e

David Price / Foundry

For most older users, the iPhone 17e is probably the best choice, because it combines a relatively simple feature set with modern performance, strong battery life and a lower price than Apple’s flagship models.

Its 6.1-inch OLED display is large enough to make text, icons and controls easy to see without making the phone too bulky, while the A19 chip should keep it feeling fast for years. It also supports Apple Intelligence and starts with 256GB of storage, so there’s plenty of room for photos, apps and videos.

The iPhone 17 is a better option for someone who would benefit from a larger and more advanced display. Its 6.3-inch ProMotion screen, Always-On support and higher brightness can make scrolling, reading and outdoor use more comfortable. It also offers stronger battery life and better cameras, although it costs more.

We don’t recommend the iPhone Air, Pro Max or Duo for older users. The Air sacrifices battery life and camera flexibility for thinness, while the Pro Max and Duo are much heavier and considerably more expensive.

Our choice: iPhone 17e is the perfect choice for most older users.

Best iPhone for kids: iPhone 17e

Ida Blix

The iPhone 17e is the best iPhone for most children. As Apple’s most affordable current-generation model, it offers the best balance of price, performance and longevity, while being easier to justify than a flagship model if it gets lost or damaged.

It uses the same A19 chip as the iPhone 17, albeit with one fewer GPU core, so it’s easily fast enough for games, social media, schoolwork and Apple Intelligence. Battery life is strong, the 6.1-inch OLED display is a sensible size for smaller hands, and the 48MP camera is more than capable for everyday photos, even though it lacks an Ultra Wide lens.

The iPhone 17 is the better choice for older teenagers who care more about photography, video or display quality. It adds a 48MP Ultra Wide camera, a better front camera and a larger 6.3-inch ProMotion display, but costs considerably more.

A hand-me-down iPhone is also worth considering. It’s the cheapest option and better for the environment, provided you erase the phone first, create a Child Account through Family Sharing, and configure Screen Time and parental controls before handing it over. Read: How to set up an iPhone for a child.

Whichever iPhone you choose, those controls matter. In iOS 27, Apple is expanding Screen Time with new category-based Time Allowances, Ask to Browse, more flexible app schedules and improved contact controls. Communication Safety can also detect and blur sensitive, violent or graphic content.

For very young children, an iPad may still be a better first Apple device. By the time they reach 11 or 12 though, an iPhone becomes much more useful for staying in touch.

Our choice: iPhone 17e for most kids; iPhone 17 for older teens who want better cameras and display quality.

Should you buy an older iPhone? iPhone 16

Macwelt

Buying an older iPhone can be a great way to save money, but the key is choosing a model that still has plenty of useful life ahead of it. Apple typically provides around five to seven years of major iOS updates, with security updates often continuing for longer, so a relatively recent iPhone can remain perfectly usable for years.

We wouldn’t recommend simply buying the cheapest iPhone you can find. Very old models may technically run recent versions of iOS, but performance, battery condition and access to newer features can become increasingly compromised. We currently recommend avoiding anything older than the iPhone 15 Pro because even the iPhone 15 doesn’t support Apple Intelligence. You should definitely avoid models such as the iPhone XS and XR that can no longer run the latest iOS releases.

A refurbished recent-generation iPhone can offer particularly good value. You may be able to buy a former Pro model with better cameras and displays for less than a new entry-level iPhone. Buying from a reputable refurbisher is important, however: check the warranty, battery condition, returns policy and whether genuine replacement parts have been used. Apple’s own refurbished iPhones include a new battery and outer shell and come with a one-year warranty.

Our advice: A discounted or refurbished iPhone 16 or newer should offer an excellent combination of price, features and longevity.

Following this week’s Apple event, new Apple CEO John Ternus and marketing SVP Greg Joswiak sat down for an interview to talk more about the iPhone 18 Pro and iPhone Duo.

In the interview with Tom’s Guide and TechRadar, Ternus and Joswiak discussed why Apple decided that now was the time to enter the foldable market. Ternus also touched on his feelings after his first week as Apple CEO.

more…

TL;DR: KeySmart SmartCard is a rechargeable wallet tracker that works with Apple Find My, and a 3-pack is on sale for $50.99 (MSRP $74.97). Plus, the bundle ships free.

Most Apple Find My-compatible trackers are too thick to use with your wallet, and if you do find one that fits, it constantly needs battery replacements. KeySmart’s SmartCard fixes both problems.

Each card measures less than 2mm in thickness, about the depth of two credit cards stacked together, so you won’t even notice it in your wallet. For battery life, each card lasts up to eight months on a single charge. Yes, charge—you only need a standard Qi wireless pad.

Once paired through Apple Find My, you can play a sound to locate a card nearby or track its last known position through Apple’s global device network. Leave a card behind, and Find My sends a notification to your iPhone, CarPlay, or AirPods. Lost Mode displays your contact info on the card so someone who finds it can reach you.

It’s basically an AirTag, just shaped like a credit card.

A built-in lanyard slot turns the SmartCard into a tracker for office badges, hospital IDs, or security cards. An IPX8 waterproof rating means the card can handle up to an hour submerged in over three feet of water, helping you track your valuables even under dire conditions.

Get the KeySmart SmartCard 3-Pack on sale for $50.99 (MSRP $74.97).

Keysmart SmartCard (Gen 2/Rechargeable/3-Pack)See Deal

StackSocial prices subject to change.

TL;DR: Renewing Microsoft 365 every year adds up fast. Get a lifetime license to Microsoft Office Home and Business 2021 for Mac for $89.97 (reg. $219) and own the core Office apps outright.

This license covers Word, Excel, PowerPoint, Outlook, a basic version of Teams, and the free version of OneNote, installed on one Mac for lifetime use at home or for work. It’s a one-time purchase tied to a Microsoft account rather than a specific device, so reinstalling later doesn’t require buying it again. Again, Microsoft Office Home and Business 2021 for Mac is available here for just $89.97.

Word, Excel, and PowerPoint Without the Subscription

The license supports the three most recent versions of macOS, currently macOS Sonoma, Sequoia, and Tahoe, with Microsoft rolling support forward as new versions launch and phasing out the oldest one.

Delivery is instant. License keys and download links arrive by email right after purchase, and any redemption code must be used within 7 days of purchase. Free customer support is included if setup runs into any snags along the way.

For anyone who’s tired of a recurring Office bill and just wants the core apps running reliably on a Mac, this is a straightforward way to skip the subscription entirely. Get Microsoft Office Home and Business 2021 for Mac for $89.97 (reg. $219) while this price holds.

Microsoft Office Home & Business for Mac 2021: Lifetime LicenseSee Deal

StackSocial prices subject to change.

]]> 2026-09-11T07:16:00Z Macworld

On this episode of the Macworld Podcast, we talk about Apple’s new iPhone 18 Pro, iPhone Duo, Apple Watch Series 12, and a lot more. Tune in to find out more! 

This is episode 999 with Michael Simon, Jason Cross, and Roman Loyola.

Watch episode 999 on YouTube

Listen to episode 999 on Apple Podcasts

Tune in to episode 999 on Spotify

Get info

Click on the links below to learn more about what was discussed on the show.

Surprise and Shine Apple iPhone event blog

iPhone 18 Pro: Everything you need to know

iPhone Duo: Everything you need to know 

Apple Watch Series 12 (2026): Everything you need to know 

Apple History: 

Original AirPods hands-on 

Apple’s AirPods are nowhere to be seen, or heard

Subscribe to the Macworld Podcast

You can subscribe to the Macworld Podcast—or leave us a review!—right here in the Podcasts app. The Macworld Podcast is also available on Spotify and on the Macworld Podcast YouTube channel.  Or you can point your favorite podcast-savvy RSS reader at: https://feeds.megaphone.fm/macworld

To find previous episodes, visit Macworld’s podcast page or our home on MegaPhone.

Apple

Benjamin and Chance react to the September Apple event in this bumper special episode, featuring our first impressions (and Chance’s initial hands-on from the ground at Apple Park) with iPhone Duo, iPhone 18 Pro, AirPods 5 and the new Apple Watch lineup. 

And in Happy Hour Plus, even more thoughts on the iPhone Duo, and how Apple presented John Ternus’s first event as CEO. Subscribe at 9to5mac.com/join.

Sponsored by Quince: Find your next fall favorites at Quince. Download the Quince app for app-exclusive offers, or visit quince.com/happyhour. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too.

Sponsored by Shopify: All you need is the idea. Shopify handles the rest. Start your free trial at shopify.com/happyhour.

Sponsored by iMazing: iMazing’s platform for data transfer and device management keeps getting better. Get 20% off iMazing with code 9TO5-SEP26-20OFF. 

Sponsored by Bitwarden: Register for the free, virtual Open Source Security Summit on September 17, featuring cybersecurity leaders David Sanger and Joseph Menn — and check out Bitwarden for trusted open source password, passkey, and secrets management, with end-to-end encryption and seamless autofill across all your devices.

more…

Apple is extending free access to its satellite features for existing iPhone users for another year, the company revealed in a footnote to its iPhone 18 Pro press release. Here are the details.

more…

From “copying Samsung” to “resurrecting 10-year-old tech”, the best, worst, and most hilarious hot takes show just how important iPhone Duo is likely to be.

(via Cult of Mac – Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)

Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players.

Sponsored by Stuff:Stuff helps you get everything out of your head and into a simple, elegant system—closing open loops and reducing mental stress. A simple to-do list for iPhone, iPad, and Mac, with powerful tools that make organizing, tracking, and checking off your tasks a whole lot more satisfying. Get Stuff done.

Sponsored by iMazing: iMazing’s platform for data transfer and device management keeps getting better. Get 20% off iMazing with code 9TO5-SEP26-20OFF. 

more…

Apple’s new iPhone Handoff feature, which lets users share a single phone number across two iPhones, will cost $5 per month on T-Mobile. Here are the details.

more…

The DOJ has won a temporary pause on an order requiring it to respond to Apple’s requests for documents from 14 federal agencies, while the government appeals the ruling in its ongoing antitrust case against the company. Here are the details.

more…

Developers can now submit apps built for iOS 27 and Apple’s other new operating system releases, ahead of their official rollout next Monday. Here are the details.

more…

A day after Apple’s September 9 event, official videos on the company’s YouTube channel show a clear hierarchy of interest: the first foldable iPhone is pulling far ahead of everything else Apple announced.

The five products in the spotlight were the iPhone Duo, iPhone 18 Pro, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. View counts on Apple’s own “Introducing” and “Everything announced” videos, posted about a day ago, put them in this order from most watched to least:

1. iPhone Duo
The flagship “Introducing the new iPhone Duo” film has about 8.8 million views. A longer “Everything announced” explainer sits at about 1.7 million. No other new product is close. The foldable is the first major change to the iPhone’s shape in nearly two decades, and the numbers show that curiosity is concentrated there.

2. iPhone 18 Pro
“Introducing the new iPhone 18 Pro” has about 5.9 million views. The companion deep-dive video is at about 1.4 million. That is a strong showing for a conventional Pro refresh, but it is still millions behind the Duo. Camera, battery, and A20 Pro messaging are landing — just not as hard as a folding screen.

3. Apple Watch Series 12
The standalone Series 12 introduction video is at about 473,000 views. Interest is real, especially around heart-rate sensing, but it is an order of magnitude below the two iPhones.

4. Apple Watch Ultra 4
Apple bundled Ultra 4 with Series 12 in a combined “ultimate wearable” video that has about 441,000 views. There is no separate Ultra film matching the Duo or 18 Pro numbers. The rugged watch is part of the conversation, not the center of it.

5. AirPods 5
The main AirPods 5 video sits around 354,000 views. Open-ear design plus active noise cancellation is a notable change, but it is the least-watched of the five launches on Apple’s channel so far.

The full event stream, which covers every product at once, has tens of millions of views and is not a clean product-to-product comparison. The individual films are. They show a two-tier launch: iPhones, especially the Duo, are driving almost all of the official video traffic; watches and AirPods are clustering together far behind.

MacDailyNews Take: View counts move quickly in the first 48 hours, and Apple will keep posting follow-ups. As of now, the public signal on YouTube is unambiguous. People came for the foldable and to a lesser extent, the iPhone 18 Pro models. The rest of the new releases are watching from a distance.

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The post iPhone Duo strongly leads Apple’s new-product YouTube views; AirPods and Watches trail far behind appeared first on MacDailyNews.

Premiering October 2, The Last First: Winter K2 promises “an unflinching look at the industry of extreme mountain climbing and its changing culture.” Watch the trailer below.

more…

Apple’s long-awaited first foldable phone, the $1,999 iPhone Duo, arrives as a late but polished entry into a category already occupied by Samsung, Google, and Huawei. After hands-on time at Apple Park, Bloomberg News’ Chris Welch reports that the device already feels like the most exciting new iPhone since the iPhone X in 2017.

The Duo folds from a passport-sized handset with a 5.4-inch cover display into a 7.6-inch inner screen, the largest ever on an iPhone. When open it measures 5.2 millimeters thick, which Apple calls the thinnest iPhone yet. Closed it is 11.3 millimeters thick and weighs 254 grams in a titanium frame.

iPhone Duo features a 7.6-inch inner display that provides a large canvas for viewing content, gaming, and multitasking. Closed, it’s similar in size to a passport with a beautiful 5.4-inch outer display.

Chief Hardware Officer Johny Srouji said Apple set out to fix what people dislike about folding displays. Welch reports that the company largely succeeded. A nano-texture finish on the inner panel makes the crease far less visible than on rival foldables, even if it can still be felt. Software is the bigger leap: iOS has been reworked for the dual displays, with smoother fold-and-unfold transitions and layouts that treat the inner screen more like a compact tablet than two phones glued together.

Preorders open October 16th, with in-store availability a week later on October 23rd. Most of Apple’s other new hardware, including the iPhone 18 Pro lineup, AirPods 5 and updated watches, ships September 18th. Bloomberg plans a full review of the Duo in the coming weeks.

MacDailyNews Take: Welch’s early verdict is that Apple has raised the bar in the foldable smartphone market. Hardware is impressive. Software, he writes, is even better. For now, the first impression is strong.

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The post Apple’s iPhone Duo makes a strong first impression – Bloomberg News appeared first on MacDailyNews.

A new TrendForce report says the iPhone Duo is expected to capture 24,8% of the foldable smartphone market in 2026 alone, countering a 20% slump in the segment. Here are the details.

more…

The Wall Street Journal‘s Joanna Stern got her hands on Apple’s long-rumored iPhone Duo foldable smartphone at Apple Park and walked away impressed and loaded with kitchen-scale comparisons.

The iPhone Duo, which ships in October starting at $1,999, is Apple’s biggest hardware change to the iPhone in years. Closed, Stern says it is a little smaller than a Pop-Tart, about the size of a passport or kitchen sponge, and similar in footprint to Samsung’s Galaxy Z Fold 8 — though she found the Apple device a bit beefier and sturdier. Unfolded, the inner display measures 7.6 inches, roughly an iPad mini that fits in a pocket. The cover screen is 5.4 inches.

Apple spent heavily on the inner screen. Stern reported no visible crease even when the device was bent or fully folded, unlike the obvious crease on the Z Fold 8. The inner display is matte rather than glossy, which she called her favorite feature. The hinge produces a satisfying click when closed. One-handed use in tablet mode is possible but awkward for those with smaller hands.

Hardware trade-offs are clear. There is no Face ID; the power button doubles as a fingerprint sensor. The rear cameras are limited to wide and ultrawide — no telephoto, which Stern called the biggest hardware disappointment. A camera hidden behind the inner display is designed for selfies and FaceTime.

Software is the main reason to buy one. Split-screen multitasking works like a simplified iPad: Safari and Messages can run side by side. Apple redesigned several first-party apps with two-pane layouts. The interface also changes with the fold angle, turning the device into a small laptop-style stand. Video watching benefits from the larger canvas.

Apple claims all-day battery life: up to 31 hours of video on the inner display and 44 hours on the outer. Naturally, Stern said real-world battery testing is still needed, but Apple’s battery claims are historically lower than actual use.

After years of skipping foldables and planning to buy the iPhone 18 Pro as usual, Stern said she is now considering the Duo.
‎
MacDailyNews Take: The initial hands-on reviews for iPhone Duo are uniformly strong to outright gushing!

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The post ‘I see no crease whatsoever’ – WSJ’s Joanna Stern hands-on with Apple’s iPhone Duo appeared first on MacDailyNews.

If you missed yesterday’s “Surprise and Shine” event and don’t feel like watching the entire hour-plus-long video, Apple’s YouTube Channel has got you covered. Watch the event recap below.

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My first reaction, while watching the iPhone Duo segment of Apple’s Surprise and Shine press event on Wednesday, was a simple one: I’d really like to try it. Which is saying something for a cynical journalist who’s been covering events like these for more than two decades, and speaks to the near-miraculous way Apple managed to sell a device with all kinds of compromises and limitations.

For one thing, it’s a foldable, and foldables have problems pretty much baked into the format. Ahead of the launch, leakers led us to believe that Apple had solved the crease, for example, but it’s since become apparent that the iPhone Duo very much has a visible crease, albeit one that’s less visible than those of rival products. And that’s based on people’s first impressions at the launch event. The real test will be how the screen bears up to hundreds of repeated folds over the months and years that a product at this price needs to last.

Ditto the hinge, which looks great in those minimalist white-background mockups Apple is so fond of but is an obvious point of weakness, and potentially failure, for every folding device. Will it stand up to six months of folding without growing stiff, or loose, or crunchy, or breaking entirely? Will it manage three years? Apple’s pedigree when it comes to hardware design is strong, but this is a new venture in an area where the company’s engineering work is so far unproven. Apple is asking customers to take a leap of faith.

That hinge has a lot to live up to.

Apple

In other areas, as with the iPhone Air before it, the Duo feels like a step backwards: some compromises have been necessary in order to achieve the new form factor. They’re different compromises than those on the Air, but annoying ones nonetheless.

Most notably, Apple has dropped Face ID on its flagship iPhone, with the Duo instead relying on a Touch ID sensor embedded in the side button like the iPad mini. The last iPhone to use fingerprints for unlocking rather than facial recognition was the 2022 iPhone SE, which was not a premium device. You could buy four of those for the price of an iPhone Duo and still have enough money for two pairs of AirPods 5. It’s not a flattering comparison for Apple’s latest and greatest handset.

The Duo is also bulky to an old-fashioned extent. It’s 11.3mm thick when closed, thicker than any iPhone since the iPhone 4. At 254g it’s heavier than any previous iPhone. Yet when unfolded it’s just 5.2mm thick, which is even thinner than the iPhone Air. So you’re getting the worst of both worlds: it has the physical worries of a super-thin device, but the inconvenience of a very thick one. It’ll fit in a jeans pocket, no doubt, but it’ll be more of a squeeze than most of us are used to, particularly if you plan to put it in a case.

The camera setup is solid but, by the standards of flagship smartphones, hardly remarkable. There’s no variable aperture, since that’s an exclusive feature on the 18 Pro and 18 Pro Max. Nor is there a telephoto lens. Your optical zoom capabilities are outclassed not just by the 18 Pro, but by the five-year-old iPhone 13 Pro. (The Duo also can’t shoot in ProRAW, if that’s a priority for you, nor can it take spatial photos and videos.) Again, not a flattering comparison.

Where are the rest of the color options?

Apple

Customers are even short-changed on the color options, which are limited to the tedium of white and Night Sky, which appears to be a very slightly bluish black. As well as the default white and black, buyers of the 18 Pro get burgundy and that nice Glacier sky blue, while iPhone 17 buyers can choose Lavender, Sage, and Mist Blue. But the Duo is stuck in the same black-and-white world as the ancient iPhone 5 and the mid-price iPhone 16e.

But in the end, the biggest weakness of all is that appalling, hypnotic price tag: $1,999 for the absolute entry level, scaling up to the giddy heights of $3,199 if you want the maximum 2TB of storage. The appeal of a foldable is that it’s two things at once, a single device capable of offering the utility of a mid-size smartphone or a small tablet depending on your needs. That remains a compelling sales pitch. But you can buy an iPhone 18 Pro and a current-gen iPad mini for a combined $1,798, less than the Duo. You could even upgrade the iPad mini to an iPad Air and still come out a few bucks ahead.

At a price like that, the Duo needs to be more than dazzling; it needs to be perfect. And perfect devices don’t have this many limitations.

I still want to try it, though.

For more coverage, check out The 5 most important things you need to know about the iPhone Duo.

Ugreen MagFlow Pro

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If you’re always on the go and always complaining about phone battery levels, then you need a power bank for your iPhone. Ugreen just launched a really cool power bank that’s already 33 percent off, bringing the price down to $100.

We actually found this power bank to be one of the coolest things launched at IFA this year, literally. And there’s a good reason for that because this is the world’s first power bank with liquid cooling. Even better, there’s a small window on the side that lets you see the coolant flowing through as it works, which is a neat trick. That system keeps the charging surface below 96.8 degrees F, even during fast wireless charging, so you’ll be sure your pocket won’t overheat when you’re charging your phone.

The charging speed on this tiny little thing is also impressive. The Qi2 wireless charging pushes 25W, which will take your iPhone 17 Pro Max to 50 percent in just 38 minutes without needing a cable. But if you want to charge your phone faster, there’s a built-in USB-C cable that doubles as a carrying strap and can still deliver 45W of charging power. The 10,000mAh capacity is enough to fully refill your phone more than once throughout the day.

One honest caveat here is that all that liquid-cooling tech gives the MagFlow Pro a distinctive, eye-catching look, but it also makes it pricier than a plain power bank, even on sale. If you just want a basic battery to toss in a bag, you can spend less. But if you want the coolest-running, best-equipped magnetic charger out there, the extra money spent here buys you something really… well, cool.

For $100, this Ugreen power bank is a great pick, so grab one while it’s still under $100.

iPhone Duo was unveiled this week, but won’t ship until October. And Apple reportedly has many other new products set to debut in October too, here’s what’s coming.

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Bank of America says John Ternus’ first major product launch as Apple CEO reinforced the company’s bet on hardware innovation, privacy, and more personalized, privacy-focused artificial intelligence.

Wamsi Mohan, Bank of America’s managing director and senior equity research analyst covering Apple, told Bloomberg Tech host Ed Ludlow that the new foldable iPhone Duo expands Apple’s addressable market. The book-style device, unveiled at Ternus’s debut event, opens to a 7.6-inch inner display from a 5.4-inch cover screen and starts at $1,999. Mohan framed it as more than a form-factor change: a way to pull new users and use cases into Apple’s ecosystem while keeping the iPhone at the center of the company’s strategy.

On AI, Mohan pointed to Apple’s split architecture. On-device processing handles as much as possible on Apple Silicon. When more compute is needed, Private Cloud Compute is designed to run larger models without sacrificing user privacy. That combination, he said, could make Siri more capable (able to work across apps and personal context) without the data-collection trade-offs seen in rivals’s offerings. Ternus used the launch to pitch the iPhone as an “intelligent personal hub,” with Siri positioned as a core interface rather than a bolt-on chatbot.

The message from BofA is continuity plus acceleration. Tim Cook’s era was iterative, built a vast installed base, services revenue, and supply-chain scale. Ternus, the longtime hardware chief who took over September 1st, is expected to keep that machine running while pushing devices that embed AI more tightly — foldables now, and later categories such as smarter wearables and home products. Mohan has maintained a Buy rating, arguing Apple can cement device dominance if silicon, privacy, operating systems, and personal context stay tightly integrated.
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MacDailyNews Take: We’re not the only ones who are already loving John Ternus’ Apple!

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Apple is giving the Apple TV Remote app experience a lot of love in iOS 27. That’s as good a sign as any that a new Apple TV 4K box is on the way.

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The Independent’s Andrew Griffin went into Apple’s event skeptical of foldables — then folded an iPhone Duo and immediately got it. He says the hinge closes with a satisfying magnetic thunk, the inner screen has no visible crease, and the software makes opening, closing, and split-view feel inevitable rather than gimmicky.

Andrew Griffin for The Independent:
‎

I can’t say I’ve ever wanted to fold my phone in half. OK, maybe once or twice, in response to a particularly frustrating notification – but not habitually, every time I use it.

And that had always been my response to the folding phones that have been released by various companies in recent years, and now by Apple, in the form of the newly released iPhone Duo. In short: why?

[T]he technology didn’t seem to match up with the experience. In practice, those foldable phones just seemed to be two phones stuck together, one twice as big as the other, leaving you with a compromised version of both and a constant fear that it might crease or break or fall apart.

And then you actually fold the iPhone, as I just did after Apple’s launch event in California. And all of a sudden it feels like it makes sense…

In general, the iPhone Duo is something you really have to feel for yourself – which is good, given that it feels so nice.

Once the device is actually open, the unfolded screen is beautiful. There’s no visible crease at all: if you didn’t know it could fold, you would never guess the iPhone Duo wasn’t just a new iPad Mini.

Overall, the whole hardware and software experience is so deeply integrated that the folding nature of the phone stops feeling strange very quickly. Within a few minutes of using it, it just felt sort of inevitable, and like I wanted one.

‎
MacDailyNews Take: iPhone Duo pre-orders will make the iPhone X’s look like a nonevent.

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Following the iPhone 18 Pro and iPhone Duo announcement this week, Apple has started accepting iPhone Air and iPhone 17 trade-ins for credit. However, the iPhone Air offer is a bit of a sore spot, especially after this week’s price increases.

more…

Apple TV has a strong fall lineup coming up, including four weeks straight of big premieres that kick off next week with critical hit Slow Horses. Here’s what’s coming.

more…

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