Apple today announced that developers have created over 100,000 apps
for the revolutionary App Store, the largest applications store in
the world. iPhone and iPod touch customers in 77 countries can choose
from an incredible range of apps in 20 categories, including games,
business, news, sports, health, reference and travel. App Store users
have downloaded well over two billion apps, continuing to make it the
world’s most popular applications store.

“The App Store, now with over 100,000 applications available, is
clearly a major differentiator for millions of iPhone and iPod touch
customers around the world,” said Philip Schiller, Apple’s senior
vice president of Worldwide Product Marketing. “The iPhone SDK
created the first great platform for mobile applications and our
customers are loving all of the amazing apps our developers are
creating.”

“The App Store has forever changed the mobile gaming industry and
continues to improve,” said Travis Boatman, vice president of
Worldwide Studios, EA Mobile. “With a global reach of over 50 million
iPhone and iPod touch users, the App Store has allowed us to develop
high quality EA games that have been a huge success with customers.”

“With 10,000 downloads a day, worldwide customer response to our I Am
T-Pain App has exceeded our wildest expectations,” said Jeff Smith,
CEO of Smule. “The App Store has given us a unique opportunity to
create and grow a very successful business, and we’re looking forward
to an exciting future.”

Apple continues to improve search and discovery with new features
including Genius for Apps, App Store Essentials selections, sub
category listings and more valuable customer reviews. With the
recently introduced iTunes 9, it’s also now easier than ever to
organize and sync your apps right in iTunes and they will
automatically appear on your iPhone or iPod touch with the same
layout.

The release of iPhone OS 3.0 this summer made over 100 new features
available to iPhone and iPod touch users including Cut, Copy and
Paste; MMS; landscape view for Mail, Text and Notes; stereo
Bluetooth; shake to shuffle; parental controls; automatic login at
Wi-Fi hot spots and Push Notifications. These new features have been
incredibly popular with customers and there have already been more
than two billion Push Notifications sent to apps available from the
App Store. Additionally, the recently introduced In App Purchase
feature for free apps means leading developers will now be able to
offer customers the choice of buying content, subscriptions and
digital services from directly inside their apps.