Study: Kindle leads in brand recognition, but more folks plan to buy an iPad
TweetFollow Us on Twitter

Study: Kindle leads in brand recognition, but more folks plan to buy an iPad

PriceGrabber.com explores eReader and eBook shopping trends in its latest "eReader and eBook Trends Consumer Behavior Report." The report reveals that while the Amazon Kindle is the brand leader in eReaders, more consumers plan to purchase the Apple iPad.

The report includes survey responses from 1,631 online consumers from Feb. 8–25. While eReaders are still becoming mainstream, the Amazon Kindle leads its competitors in brand recognition, with 61% of consumers having heard of the Kindle. Fifty-five percent of consumers indicated that they have heard of the iPad. Thirty-four percent revealed that they have heard of the Sony Reader, and 28% of consumers have heard of the Barnes & Noble nook.

The iPad will become the most sought-after device that can be used as an eReader in the coming year, according to the PriceGrabber.com study. While more consumers are familiar with the Kindle, the iPad is the most popular eReader among consumers planning to purchase in the next year. Twenty percent of survey respondents plan to purchase the Apple device in the next year, while only 12% plan to purchase the Kindle. This is followed by 6% of consumers planning to purchase the Sony Reader and 5% planning to purchase the Barnes & Noble nook.

Consumers' consensus about the primary use of an iPad is undecided. When consumers were asked how they would primarily use the Apple device, 13% revealed that they would primarily use it as an eReader. Twenty percent would primarily use it as an additional mobile productivity device. Nineteen percent would use it as a replacement for a laptop or a netbook, and 10% would use it as an entertainment device.

Price and compelling attributes are other big factors for consumers when purchasing an eReader, according to PriceGrabber.com. The maximum price four in five consumers are willing to pay for an eReader falls below US$250. The average price of the top 10 eReaders on PriceGrabber.com is $241, and the lowest-priced Kindle from Amazon is $260. While the touchscreen attribute alone likely won't convince consumers to buy an eReader, eReaders have many features that consumers find appealing. Forty-five percent of consumers reported that the touchscreen was an appealing attribute of the eReader. Thirty-nine percent of consumers like the portable size, and 37% find the availability of eBooks appealing.

PriceGrabber.com, a part of Experian, is an online shopping site with more than 23 million unique shoppers monthly. At PriceGrabber.com, savvy shoppers can instantly find and compare millions of products and services across 25 categories with more than 11,000 merchants.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

BBEdit 11.6.4 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
beaTunes 4.6.12 - Organize your music co...
beaTunes is a full-featured music player and organizational tool for music collections. How well organized is your music Library? Are your artists always spelled the same way? Any R.E.M. vs REM?... Read more
Tinderbox 7.0.1 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
FotoMagico 5.4 - Powerful slideshow crea...
FotoMagico lets you create professional slideshows from your photos and music with just a few, simple mouse clicks. It sports a very clean and intuitive yet powerful user interface. High image... Read more
Direct Mail 4.3.9 - Create and send grea...
Direct Mail is an easy-to-use, fully-featured email marketing app purpose-built for OS X. It lets you create and send great looking email campaigns. Start your newsletter by selecting from a gallery... Read more
Tinderbox 7.0.1 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
Direct Mail 4.3.9 - Create and send grea...
Direct Mail is an easy-to-use, fully-featured email marketing app purpose-built for OS X. It lets you create and send great looking email campaigns. Start your newsletter by selecting from a gallery... Read more
FotoMagico 5.4 - Powerful slideshow crea...
FotoMagico lets you create professional slideshows from your photos and music with just a few, simple mouse clicks. It sports a very clean and intuitive yet powerful user interface. High image... Read more
beaTunes 4.6.12 - Organize your music co...
beaTunes is a full-featured music player and organizational tool for music collections. How well organized is your music Library? Are your artists always spelled the same way? Any R.E.M. vs REM?... Read more
Spotify 1.0.49.125. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more

The best sales on the App Store this wee...
The App Store has quite an exciting lineup of discount games this week that range across a variety of genres. It's a great opportunity to catch up on some of the premium games you may have been holding off on -- and some you can even grab for free... | Read more »
The best new games we played this week
Ah, here we are again at the close of another busy week. Don't rest too easy, though. We had a lot of great new releases in mobile games this week, and now you're going to have to spend all weekend playing them. That shouldn't be too much of a... | Read more »
Rollercoaster Tycoon Touch Guide: How to...
| Read more »
Rabbids Crazy Rush Guide: How to unlock...
The Rabbids are back in a new endless running adventure, Rabbids Crazy Rush. It's more ridiculous cartoon craziness as you help the little furballs gather enough fuel (soda) to get to the moon. Sure, it's a silly idea, but everyone has dreams --... | Read more »
Tavern Guardians (Games)
Tavern Guardians 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Tavern Guardians is a Hack-and-Slash action game played in the style of a match-three. You can experience high pace action... | Read more »
Slay your way to glory in idle RPG Endle...
It’s a golden age for idle games on the mobile market, and those addictive little clickers have a new best friend. South Korean developer Ekkorr released Endless Frontier last year, and players have been idling away the hours in the company of its... | Read more »
Tiny Striker: World Football Guide - How...
| Read more »
Good news everyone! Futurama: Worlds of...
Futurama is finding a new home on mobile in TinyCo and Fox Interactive's new game, Futurama: Worlds of Tomorrow. They're really doing it up, bringing on board Futurama creator Matt Groening along with the original cast and writers. TinyCo wants... | Read more »
MUL.MASH.TAB.BA.GAL.GAL (Games)
MUL.MASH.TAB.BA.GAL.GAL 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: ENDLESS UPGRADES. CONSTANT DANGER. ANCIENT WISDOM. BOUNCY BALLS. Launch Sale, 40% OFF for a very limited time!!! MUL.... | Read more »
Dungeon Rushers (Games)
Dungeon Rushers 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Dungeon Rushers is a 2D tactical RPG combining dungeon crawler’s gameplay and turn based fights. Manage your team, loot dusty... | Read more »

Price Scanner via MacPrices.net

13-inch 2.0GHz Apple MacBook Pros on sale for...
B&H has the non-Touch Bar 13″ 2.0GHz MacBook Pros in stock today and on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.0GHz MacBook Pro Space Gray (... Read more
15-inch Touch Bar MacBook Pros on sale for up...
B&H Photo has the new 2016 15″ Apple Touch Bar MacBook Pros in stock today and on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.7GHz Touch Bar... Read more
12-inch Retina MacBooks on sale for $1150, $1...
B&H has 12″ 1.1GHz Retina MacBooks on sale for $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 12″ 1.1GHz Space Gray Retina MacBook: $1149 $150 off MSRP - 12″ 1.1GHz... Read more
Apple restocks refurbished 11-inch MacBook Ai...
Apple has Certified Refurbished 11″ MacBook Airs (the latest models recently discontinued by Apple), available for up to $170 off original MSRP. An Apple one-year warranty is included with each... Read more
Apple Park Opens to Employees in April With T...
Apple has announced that Apple Park, the company’s new 175-acre campus, will be ready for employees to begin occupying in April. The process of moving more than 12,000 people will take over six... Read more
Manhattan Neighbors for Safer Telecommunicati...
A new education and advocacy group focused on cell phone and wireless risks, Manhattan Neighbors for Safer Telecommunications, launched today at http://www.ManhattanNeighbors.org. Manhattan... Read more
Portable Dual DisplayPort Monitor Dock Enable...
IOGEAR has announced the launch of its USB-C Dual DisplayPort Monitor Portable Dock (GUC3CMST). The dock enables users to easily connect two DisplayPort monitors to a USB-C or Thunderbolt 3 laptop to... Read more
13-inch 2.7GHz Retina MacBook Pro on sale for...
Amazon.com has restocked the 13″ 2.7GHz/128GB Retina MacBook Pro (MF839LL/A) for $200 off MSRP including free shipping: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1099 $200 off MSRP This model tends to... Read more
Apple’s New iPad Ads Don’t Address Pro Users’...
Apple launched a new tranche of iPad Pro TV ads last week addressing actual queries and challenges from the Twitterverse, albeit using actors for the visuals. That’s great. As an iPad fan and heavy... Read more
Free Verbum Catholic Bible Study App For iOS
The Verbum mobile app runs on Logos’ powerful Bible software and is an advanced resource for mobile Catholic study. The Verbum app surrounds the Bible with the Tradition. Verbum comes with 15 free... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions- Chicago...
SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.