[NPL] Shockwave.com: Consumer Entertainment
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[NPL] Shockwave.com: Consumer Entertainment

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SAN FRANCISCO, Calif. August 2, 1999 shockwave.com today launched a mass
consumer interactive entertainment center at www.shockwave.com.
shockwave.com, wholly owned by Macromedia, Inc., breaks new ground by
combining diverse forms of entertainment with online and offline play and
new user control capabilities. The multi-dimensional entertainment hub
offers an immersive entertainment experience for the community of millions
of existing Shockwave Entertainment lovers, plus tens of thousands of new
Shockwave downloaders who become shockwave.com members every day.
shockwave.coms new interactive entertainment experience is enabled by an
innovative new content development and distribution model and Macromedias
advanced technologies.

Shockwave.com offers users a better entertainment experience through the
combination of its cutting-edge web site at www.shockwave.com and two
virtual on-screen devices, the free Shockwave Remote and the premium
Shockmachine. This combination allows users for the first time to control
playback of entertainment content, save favorites, and communicate with
friends by instantly sending Shockwave Entertainment. Shockwave
Entertainment stands out based on its advanced level of interactivity and
high quality of animation and sound, including 3D gaming with the Real Pool
game and classic arcade game play for titles like Centipede and Missile
Command. Using shockwave.com, consumers can enjoy the best in online
entertainment in the games, cartoons, and music categories, including
current popular brands like South Park and Dilbert. shockwave.com consumers
can also create their own greetings and entertainment.

In addition to defining the next-generation consumer online entertainment
experience, shockwave.com is introducing a new model for content
development as well as providing an additional unique and powerful
distribution channel that allows content creators and owners of existing
branded entertainment to expand and enhance their creations. shockwave.com
provides entertainment companies and talent a new way to participate in the
success of the growing online entertainment space by connecting directly
with millions of shockwave.com members.

Right out of the starting gate, shockwave.com will dramatically change
consumers ability to find, access and enjoy entertainment on the Web,
said Steve Fields, CEO of shockwave.com. Our huge distribution will be a
powerful tool for content creators to extend existing brands and launch the
next wave of popular entertainment brands. This will allow us to
consistently provide our members with the most exciting, ground-breaking
interactive entertainment.

www.shockwave.com allows users to enjoy a wide variety of Shockwave
Entertainment including games, cartoons and music. shockwave.com allows
users to find, play, create and share the highest quality interactive
entertainment, with highlights including an MP3 music directory, animated
greeting cards, episodic comics, as well as both up-and-coming and classic
cartoons and games.

Shockwave Remote
The Shockwave Remote is an easy-to-use on-screen control device that for
the first time allows users to control Shockwave Entertainment. When users
download the new version of Shockwave, they receive the free Shockwave
Remote, which allows them to:
Save five Shockwave Entertainment favorites
Control the playback of Shockwave Entertainment
Find great Shockwave Entertainment on shockwave.com and other Web
sites with Shockwave Search
Send favorite Shockwave Entertainment to friends and family
Directly access shockwave.com and the Shockmachine using one-button

A premium device, Shockmachine is a $19.95 upgrade that gives users
powerful benefits beyond the new features of Shockwave Remote. These
benefits include the ability to:
Collect an unlimited amount of favorite Shockwave Entertainment,
including over 100 great Shockwave Entertainment cartridges at
shockwave.com and more saveable Shockwave Entertainment web-wide
Organize Shockwave Entertainment in seven user-created carousels
Zoom to a full-screen play view not available within Web browsers
Access to seven exclusive games and cartoons

In order to provide users with a wide array of popular brands on
www.shockwave.com, the company has signed partnerships with the following
media companies, entertainment leaders and interactive developers: Comedy
Central, Fox Interactive, The Groove Alliance, GT Interactive Software,
Hasbro Interactive, Marvel.com, Sega of America and VR-1. Additionally,
shockwave.com has signed several distribution partnerships to enhance
traffic to its site with Excite@Home, Comcast Online Communications,
LookSmart, Mplayer.com , Showtime Networks, Warner Brothers Online,
Xoom.com and ZDNet/Gamespot. Technology partners include Mpath and

About shockwave.com
shockwave.com is defining the next generation of consumer entertainment
online. Wholly owned by Macromedia, shockwave.com includes a Web site at
www.shockwave.com and two innovative virtual devices, Shockwave Remote and
Shockmachine. Shockwave.com is an online entertainment center which for the
first time allows users to enjoy a wide variety of Shockwave Entertainment,
to control playback, and to save and send favorites. The entertainment hub
delivers users unique and immersive interactive entertainment experiences
and offers content creators and owners of existing branded entertainment a
new and powerful distribution model. In partnership with major
entertainment companies and web distribution and technology leaders,
shockwave.com features original and branded games, cartoons and music. For
more information, please visit www.shockwave.com.


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