[NPL] NetGravity inserts inline video ad banners
TweetFollow Us on Twitter

[NPL] NetGravity inserts inline video ad banners

NetGravity First to Integrate Online Marketing Solutions with
Microsoft Windows Media Technologies, Enabling Advertisers/Publishers
to Dynamically Insert Multimedia Ads Into Videos Online

High-Impact, Bandwidth Adjustable, Video-in-Video Ad Banners Optimize
Online Campaigns; CNN Interactive Advertisers Gain Significantly
Improved Click-Through Rates

SAN MATEO, Calif., Jan. 27 /PRNewswire/NEWSdesk -- NetGravity
(Nasdaq: NETG), the market leader in online advertising and direct
marketing management solutions, today announced it has integrated the
company's proven AdServer software and AdCenter service solutions
with the Microsoft Windows Media Technologies platform, providing
online advertisers with more rich media options. The integrated
solutions will now enable advertisers and publishers to insert banner
and multimedia advertising directly into video clips online, which
automatically adjust to accommodate the bandwidth of Web users,
offering advertisers one of the most comprehensive interactive ad
serving capabilities on the market. CNN Interactive is one of the
first publishers to take advantage of the new AdServer integration to
dynamically serve rich media marketing messages directly within news
clips online.

CNN Interactive utilizes NetGravity's AdServer solution to insert
highly compelling multimedia advertising and website promotions into
news video online. The ten-second rich media marketing messages are
served to visitors as CNN news clips download.

"All advertisers taking advantage of the NetGravity and Microsoft
integration are at the very least quadrupling their usual
click-through rates," said Mike Stoeckel, director, business
development, interactive advertising systems for CNN Internet
Technologies. "By integrating Windows Media Technologies with
AdServer, NetGravity now provides CNN Interactive with a full-service
solution that not only manages, targets and analyzes ad inventory,
but effectively supports the rich media advertising that best
complements our site's highly interactive format."

The integrated AdServer solution leverages Microsoft's ability to
adjust online media to fit the bandwidth requirements of individual
users, enabling publishers to serve marketing messages that best
complement visitors' network capacity. The Windows Media Technologies
integration enables AdServer to serve compressed rich media
advertising according to user's network capacity as quickly and
efficiently as possible.

"Our Internet customers are looking for a profitable business model
for their streaming media activities," said Gary Schare, lead product
manager for Windows Media Technologies at Microsoft Corp. "The
combination of our Windows Media Technologies platform and
NetGravity's online marketing solutions provides these sites with an
easy and comprehensive solution for streaming media ad insertion."

According to Jupiter Communications' October 1998 report, "Ad Models:
Navigating the Journey Beyond the Banner," Internet advertisers are
eager for new, attention-getting ad models. "Several factors --
gradually improving technologies, widening bandwidth, growing
consumer awareness of ads -- are driving the evolution of
increasingly interactive and diverse ad forms," reads the Jupiter
report. "Advertisers will continue pushing to rise above the growing
clutter and publishers will be pressured to satisfy their demands."

About NetGravity

NetGravity is a leading provider of mission-critical online
advertising and direct marketing solutions. NetGravity delivers a
range of comprehensive software and service solutions to reliably
manage, target and analyze online campaigns for advertising agencies,
Web publishers, merchants and networks of sites. The company's
worldwide customer base numbers more than 325, including many of the
leading advertising agencies and most frequently visited websites.
NetGravity was founded in 1995 and has headquarters in San Mateo,
Calif. NetGravity's common stock trades on The Nasdaq Stock
Market(SM) under the symbol NETG. For more information, please call
+1 650-425-6000 or visit http://www.netgravity.com.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

TunnelBear 3.5.1 - Subscription-based pr...
TunnelBear is a subscription-based virtual private network (VPN) service and companion app, enabling you to browse the internet privately and securely. Features Browse privately - Secure your data... Read more
Typinator 7.4 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more
Fantastical 2.4.5 - Create calendar even...
Fantastical 2 is the Mac calendar you'll actually enjoy using. Creating an event with Fantastical is quick, easy, and fun: Open Fantastical with a single click or keystroke Type in your event... Read more
Monosnap 3.4.9 - Versatile screenshot ut...
Monosnap lets you capture screenshots, share files, and record video and .gifs! Features Capture Capture full screen, just part of the screen, or a selected window Make your crop area pixel... Read more
Skim 1.4.32 - PDF reader and note-taker...
Skim is a PDF reader and note-taker for OS X. It is designed to help you read and annotate scientific papers in PDF, but is also great for viewing any PDF file. Skim includes many features and has a... Read more
ForkLift 3.1.1 - Powerful file manager:...
ForkLift is a powerful file manager and ferociously fast FTP client clothed in a clean and versatile UI that offers the combination of absolute simplicity and raw power expected from a well-executed... Read more
Direct Mail 5.2.1 - Create and send grea...
Direct Mail is an easy-to-use, fully-featured email marketing app purpose-built for macOS. Create, send, and track great looking email campaigns that get results. Start your newsletter by selecting... Read more
Direct Mail 5.2.1 - Create and send grea...
Direct Mail is an easy-to-use, fully-featured email marketing app purpose-built for macOS. Create, send, and track great looking email campaigns that get results. Start your newsletter by selecting... Read more
Skim 1.4.32 - PDF reader and note-taker...
Skim is a PDF reader and note-taker for OS X. It is designed to help you read and annotate scientific papers in PDF, but is also great for viewing any PDF file. Skim includes many features and has a... Read more
ForkLift 3.1.1 - Powerful file manager:...
ForkLift is a powerful file manager and ferociously fast FTP client clothed in a clean and versatile UI that offers the combination of absolute simplicity and raw power expected from a well-executed... Read more

Latest Forum Discussions

See All

What mobile gaming can learn from the Ni...
While Nintendo might not have had things all its own way since it began developing for mobile, one thing it has got right is the release of the Switch. After the disappointment of the WiiU, which I still can't really explain, the Switch felt a... | Read more »
Programmer of Sonic The Hedgehog launche...
Japanese programmer Yuji Naka is best known for leading the team that created the original Sonic The Hedgehog. He’s moved on from the speedy blue hero since then, launching his own company based in Tokyo – Prope Games. Legend of Coin is the... | Read more »
Why doesn't mobile gaming have its...
The Overwatch League is a pretty big deal. It's an attempt to really push eSports into the mainstream, by turning them into, well, regular sports. But slightly less sweaty. It's a lavish affair with teams from all around the world, and more... | Read more »
Give Webzen’s new billiard game PoolTime...
Best known for producing hugely popular MMO titles, South Korean publisher Webzen is now taking aim at a different genre altogether. PoolTime is a realistic eight ball pool simulator, allowing you to compete in real-time matches against players... | Read more »
Let Them Come Guide - How to survive aga...
Let Them Come is all about making it as far as possible against overwhelming odds. Check out some of these tips to help you last a little longer in your unwinnable fight: [Read more] | Read more »
All the best games on sale for iPhone an...
Happy last day of the week. I hope you've been having a good one. I have. I saw ten doggos today. So because I'm in a good mood, I thought I'd round up all of the best games that are currently on sale on the App Store. [Read more] | Read more »
The very best games that came out for iP...
We're getting to the end of the first real, full, proper week of 2018. And in that time we've seen some pretty awesome games landing on the App Store. Of course, we've seen some absolute duffers as well. The sort of games that you look at and... | Read more »
Rusty Lake Paradise (Games)
Rusty Lake Paradise 1.4 Device: iOS Universal Category: Games Price: $2.99, Version: 1.4 (iTunes) Description: Jakob, the oldest son of the Eilander family, is returning to Paradise island after his mother passed away. Since her... | Read more »
Antihero Guide - Sneaky tricks to get ah...
Games of Antihero start out small and streamlined, but they quickly turn into long strategic conquests as you fight for control of the Victorian-era streets. If you find yourself struggling in the skullduggery department, here are a few things you... | Read more »
Here's why Niantic pulling Pokemon...
If there's one thing that Pokemon GO did well, it was bringing people together. I still remember seeing groups of people around the marina near where I live in the weeks after the game came out, all of them trying to grab some water Pokemon. There... | Read more »

Price Scanner via MacPrices.net

10″ iPad Pros on sale for $50-$75 off MSRP, n...
B&H Photo has 10″ and #Apple #iPad Pros on sale for up to $75 off MSRP. Shipping is free, and B&H charges sales tax in NY & NJ only. Note that some sale prices are restricted to certain... Read more
Apple refurbished Mac minis available startin...
Apple has restocked Certified Refurbished Mac minis starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: – 1.4GHz Mac mini: $419 $80 off MSRP – 2.6GHz Mac... Read more
Amazon offers Silver 13″ Apple MacBook Pros f...
Amazon has new Silver 2017 13″ #Apple #MacBook Pros on sale today for up to $150 off MSRP, each including free shipping: – 13″ 2.3GHz/128GB Silver MacBook Pro (MPXR2LL/A): $1199.99 $100 off MSRP – 13... Read more
Sale: 12″ 1.3GHz MacBooks on sale for $1499,...
B&H Photo has Space Gray and Rose Gold 12″ 1.3GHz #Apple MacBooks on sale for $100 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 12″ 1.3GHz Space... Read more
Apple offers Certified Refurbished 2017 iMacs...
Apple has a full line of Certified Refurbished iMacs available for up to $350 off original MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: – 27... Read more
13″ MacBook Airs on sale for $120-$100 off MS...
B&H Photo has 2017 13″ 128GB MacBook Airs on sale for $120 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 13″ 1.8GHz/128GB MacBook Air (MQD32LL/A): $... Read more
15″ Touch Bar MacBook Pros on sale for up to...
Adorama has Space Gray 15″ MacBook Pros on sale for $200 off MSRP. Shipping is free, and Adorama charges sales tax in NJ and NY only: – 15″ 2.8GHz MacBook Pro Space Gray (MPTR2LL/A): $2199, $200 off... Read more
21″ 3.4GHz 4K iMac on sale for $1399, $100 of...
Adorama has the 21″ 3.4GHz 4K #Apple #iMac on sale today for $1399. Their price is $100 off MSRP. Shipping is free, and Adorama charges sales tax in NJ and NY only: – 21″ 3.4GHz 4K iMac (MNE02LL/A... Read more
B&H offering 13″ Apple MacBook Pros for u...
B&H Photo has 13″ MacBook Pros on sale for up to $75-$120 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 13-inch 2.3GHz/128GB Space Gray MacBook Pro (... Read more
B&H continues to offer clearance 2016 15″...
B&H Photo has clearance 2016 15″ #MacBook Pros available for up to $800 off original MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: – 15″ 2.7GHz Touch Bar MacBook Pro... Read more

Jobs Board

Commerce Engineer, *Apple* Media Products -...
# Commerce Engineer, Apple Media Products Job Number: 113161479 Santa Clara Valley, California, United States Posted: 01-Nov-2017 Weekly Hours: 40.00 **Job Summary** Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Site Reliability Engineer, *Apple* Pay - Ap...
# Site Reliability Engineer, Apple Pay Job Number: 113356036 Santa Clara Valley, California, United States Posted: 12-Jan-2018 Weekly Hours: 40.00 **Job Summary** Read more
UI Tools and Automation Engineer, *Apple* M...
# UI Tools and Automation Engineer, Apple Media Products Job Number: 86351939 Santa Clara Valley, California, United States Posted: 11-Jan-2018 Weekly Hours: 40.00 Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.