[NPL] Macromedia Ships Generator
TweetFollow Us on Twitter

[NPL] Macromedia Ships Generator

For more information, contact: For Immediate Release

Macromedia
Kirsten Armstrong
kirsten@macromedia.com
(415) 252-4088

MACROMEDIA SHIPS GENERATOR

American Greetings, E*Trade and Hewlett Packard Among Top Sites to Adopt
New Server-Side Solution for Automated and Personalized Web Site Graphics

San Francisco, Calif. - August 17, 1998 - Macromedia, Inc. (NASDAQ: MACR)
today announced the general availability of Macromedia Generator, the
solution for automated and personalized Web site graphics. Macromedia
Generator is powerful new server-based software that uses templates created
in Flash 3 to create Web graphics on the fly with dynamic data. The
Generator product line includes the Developer's Studio for authoring
graphic templates, and the Generator Graphics Server for delivering
real-time Web graphics. By automating the process of linking data-driven
content to Web site graphics, Generator enables Web designers to create
real-time headlines, mastheads, advertising, interactive maps, schedules,
charts, graphs and more. Generator is now available directly from
Macromedia at http://www.macromedia.com/generator.

"Macromedia Generator is the missing link we were looking for to enable us
to deliver dynamic Web content in a compelling graphical format," said Dean
Lucas, Web design manager of product development at E*Trade. "We can now
give our audience a completely new way of interacting with relevant
financial market information on the Web without sacrificing a degree of
performance. Going forward, we hope to push this technology even further
to produce some astounding components for our Web site and provide a higher
level of interactivity for the end-user."

"Generator is the next step in our mission to add life to the Web," said
David Mendels, co-general manager of Macromedia's Web Publishing Business
Unit. "Now, companies building Web sites with live data can add the power
of real-time, personalized graphics without custom programming."

Currently, Web designers must manually and continually update graphics and
animations. As Web sites increasingly rely on frequently changing data to
attract and retain visitors, the production of Web pages and graphics can
become time consuming and error prone. Generator now gives Web designers
more flexibility and control over the appearance of their data-driven
graphics, while providing end users with a rich, interactive view of live
information. To see examples of Generator in action - such as real-time
news and personalized Web graphics - visit
http://www.macromedia.com/generator.

DATA-DRIVEN DESIGN FOR WEB SITE GRAPHICS
With Generator, any graphic - from personalized banner advertising to
custom weather maps to automated event listings - can be driven from a data
source and refreshed on-the-fly without redesigning the entire graphic or
page. Generator exports all standard Web graphic formats, such as GIF,
JPEG and PNG, as well as vector-based Flash (.swf) files. Generator is
designed for data-driven sites with frequently changing graphical content,
including:
News and Information Sites, which need to display live information, such
as graphical sports scores, headlines, weather maps, response graphs, or
event listings. To see examples of news and information Web sites that are
powered by Macromedia Generator, visit E*Trade
(http://us-flash.etrade.com), Internet Business Magazine
(http://www.ibmag.co.uk), and Philadelphia Online
(http://www.phillynews.com).
Corporate and Commerce Sites that dynamically generate promotional
information, real-time advertising, charts and schematics. Visit Chevron
(http://chevroncars.com), Hewlett Packard (http://www.hp.com/kayak), and
NCompass Labs (http://www.ncompasslabs.com) for examples of innovative
corporate and commerce Web sites that are using Generator.
Destination Sites that require personalization and customization of the
interface for each user, as well as branded, promotional content. American
Greetings (http://flash.americangreetings.com) and Fans Only
(http://www.fansonly.com) are among the leading Internet destinations that
are using Generator.
Design and Creative Firms that want to provide the most engaging and
compelling dynamic content for their clients. Leading design and creative
firms that are using Generator include Darwin Digital
(http://www.saatchisf.com/darwin), ISL (http://www.islco.com), K-Web
(http://www.k-web.net), Matinee
(http://www.matinee.co.uk/lottery/lottery.htm), Organic Online
(http://www.edam.organic.com/flashdemo), RareMedium
(http://www.rarekids.com/buddymaker/), RazorFish
(http://www.razorfish.com), Smashing Ideas (http://www.smashingideas.com),
Think Inc. (http://www.i-book.thinkinc.com), and White Shark
(http://www.whiteshark.com).

"Macromedia Generator gives us the opportunity to combine the two most
important elements for our clients -- database functionality and
graphically rich branded content -- for corporations such as Chevron," said
Chris Comis, producer at ISL Consulting. "ChevronCars.com's 'Food for
Thought' is a highly personalized and dynamic game, serving up age-specific
questions and responses. With Generator, the process of updating and
maintaining this site is less expensive and faster than other methods, and
strongly positions the Chevron brand for future Internet models that will
ultimately compete with television."

"Macromedia's new server-based software for graphics is a perfect
complement to Sun's scalable and reliable servers and Solaris operating
environment," said Bill Correll, worldwide market development manager, Sun
Microsystems. "Flash Generator is a great way for Sun customers running
high-volume, media-centric Web sites, like those designed for electronic
commerce and real-time news and information services, to create a more
compelling and immediate user experience."

"The next generation of Web sites are going to depend on server technology
to dynamically deliver data, images and information, and Macromedia is
pioneering in this new market with Generator," said Adam Berrey, product
marketing director at Allaire Corporation. "We're excited about how
customers are integrating the Cold Fusion Web application server with
Generator to deliver online commerce, content publishing and business
automation applications that incorporate dynamic Web graphics and
enterprise business systems."

VECTORS REVOLUTIONIZE THE WEB
Vector-based graphics have numerous advantages in designing animation,
graphics, and user interface for Web pages. Macromedia Flash products,
which are based on vector technology, bring compelling, interactive
multimedia content to life on the Web. Professional Web designers use
Flash, FreeHand, and Generator to create and deliver compact, fast, and
beautiful vector-based graphics and animation for the Web. The free Flash
player enables Web consumers to display Flash and Generator content that
streams, or plays, as it downloads from within a Web browser -- even when
surfing the net with standard 28.8 kps modems.

Macromedia recently announced partnerships with Netscape and Microsoft
ensuring that the Flash player is included with every Netscape browser and
comes pre-installed with the Windows 98 operating system, making exciting
Flash content available to a broad range of Internet users around the
world. Macromedia also recently published the popular Flash file format
(.swf) as an open Internet binary standard with widespread support from
industry-leading companies, including Microsoft, IBM, RealNetworks,
Associated Press, @Home, and Broderbund. The moves establish Flash as the
Web standard for vector graphics and animation, provide a more attractive
environment to content publishers, allow Web designers to make animation a
standard element in their designs, and enable developers to deliver
Flash-compatible authoring and editing tools. For more information, visit
http://www.flash.com.

PRICING AND AVAILABILITY
The Generator product line is now available directly from Macromedia.
Generator Dynamic Graphics Server is available for Microsoft Internet
Information Server on Windows NT, and Microsoft Personal Web Server for
Windows, for US $2,999 per server processor. Generator Developer's Studio,
Flash Edition is now available for Windows NT, Windows 95 and Macintosh for
US $499 per user license. Flash 3 users can upgrade to the Generator
Developer's Studio, Flash Edition for US $199 per user license. Interested
parties outside North America should contact their local Macromedia
distributor for pricing and availability. For the name of a Macromedia
authorized reseller in your area, call (800) 326-2128 or visit
http://www.macromedia.com. Generator Dynamic Graphics Server for Solaris
will be available later this year. To learn more about Generator, visit
http://www.flash.com/generator.

ABOUT MACROMEDIA
Macromedia's mission is to add life to the Web. By providing its
award-winning Web Publishing, Web Traffic, and Web Learning solutions to
Web designers, consumers, and the enterprise, Macromedia is delivering a
completely new generation of Internet tools and technologies designed to
transform the Web experience. Headquartered in San Francisco, Macromedia
(NASDAQ: MACR) has more than 550 employees worldwide and is available on
the Internet at http://www.macromedia.com. Macromedia also hosts one of
the most engaging sites on the Web at http://www.shockrave.com.

# # #

Macromedia, Generator, Flash and FreeHand are trademarks or registered
trademarks of Macromedia, Inc., as indicated. Other company names, brand
names and product names may be trademark(s) of others.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Ableton Live 9.7.5 - Record music using...
Ableton Live lets you create and record music on your Mac. Use digital instruments, pre-recorded sounds, and sampled loops to arrange, produce, and perform your music like never before. Ableton Live... Read more
Maintenance 2.3.5 - System maintenance u...
Maintenance is a system maintenance and cleaning utility. It allows you to run miscellaneous tasks of system maintenance: Check the status of the hard disk Repair permissions Run periodic scripts... Read more
OnyX 3.3.8 - Maintenance and optimizatio...
OnyX is a multifunction utility that you can use to verify the startup disk and the structure of its system files, to run miscellaneous maintenance and cleaning tasks, to configure parameters in the... Read more
Merlin Project 4.3.1 - $289.00
Merlin Project is the leading professional project management software for OS X. If you plan complex projects on your Mac, you won’t get far with a simple list of tasks. Good planning raises... Read more
WhatsApp 0.2.6426 - Desktop client for W...
WhatsApp is the desktop client for WhatsApp Messenger, a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for... Read more
DiskCatalogMaker 7.2.5 - Catalog your di...
DiskCatalogMaker is a simple disk management tool which catalogs disks. Simple, light-weight, and fast Finder-like intuitive look and feel Super-fast search algorithm Can compress catalog data for... Read more
BBEdit 12.0.1 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
Hazel 4.2.2 - Create rules for organizin...
Hazel is your personal housekeeper, organizing and cleaning folders based on rules you define. Hazel can also manage your trash and uninstall your applications. Organize your files using a familiar... Read more
Hopper Disassembler 4.3.3- - Binary disa...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32- and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about its... Read more
Adobe InCopy CC 2018 13.0.0.123 - Create...
InCopy CC 2018 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous InCopy customer). Adobe InCopy CC 2018, ideal for large team projects... Read more

Guns Royale guide - beginner tips and tr...
If you've been itching to find a mobile battle royale game like Player Unknown's Battlegrounds, you're finally in luck. Guns Royale is a new survival shooter that takes all of the things you love about good ol' PUBG and puts it in a tidy mobile... | Read more »
What we know about Animal Crossing on mo...
At last, we'll be receiving some news about the mobile version of Animal Crossing in a special Nintendo Director at11 PM on October 24. There's been little word on the game since it was first announced, having been met with a series of delays.... | Read more »
Darts of Fury guide - how to rise in the...
Darts of Fury is a new, immensely absorbing darts game from indie studio Yakuto. It's darts in its purest form, but collectible darts and other upgrades give this game an addictive edge that's hard to shake. As your progress out of the beginner... | Read more »
ICEY (Games)
ICEY 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: ICEY is a 2D side-scrolling action game. As you follow the narrator's omnipresent voice, you will see through ICEY's eyes and learn the... | Read more »
The best new games we played this week -...
We've made it, folks. Another weekend is upon us. It's time to sit back and relax with the best new releases of the week. Puzzles, strategy RPGs, and arcade games abound this week. There's a lot of quality stuff to unpack this week, so let's hop... | Read more »
Wheels of Aurelia (Games)
Wheels of Aurelia 1.0.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.1 (iTunes) Description: | Read more »
Halcyon 6: Starbase Commander guide - ti...
Halcyon 6 is a well-loved indie RPG with stellar tactical combat and some pretty good writing, too. It's now landed on the App Store, so mobile fans, if you're itching for a good intergalactic adventure, here's your game. Being a strategy RPG, the... | Read more »
Game of Thrones: Conquest guide - how to...
Fans of base building games might be excited to know that yet another entry in the genre has materialized - Game of Thrones: Conquest. Yes, you can now join the many kingdoms of the famed book series, or create your own, as you try to conquer... | Read more »
Halcyon 6: Starbase Commander (Games)
Halcyon 6: Starbase Commander 1.4.2.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.4.2.0 (iTunes) Description: An epic space strategy RPG with base building, deep tactical combat, crew management, alien diplomacy,... | Read more »
Legacy of Discord celebrates its 1 year...
It’s been a thrilling first year for fans of Legacy of Discord, the stunning PvP dungeon-crawling ARPG from YOOZOO Games, and now it’s time to celebrate the game’s first anniversary. The developers are amping up the festivities with some exciting... | Read more »

Price Scanner via MacPrices.net

27″ 3.4GHz iMac on sale for $1699, save $100
Amazon has the 27″ 3.4GHz iMac (MNE92LL/A) on sale today for $1699 including free shipping. Their price is $100 off MSRP, and it’s the lowest price available for this model (except for Apple’s $1529... Read more
Clearance 2016 15″ MacBook Pros available for...
B&H Photo has leftover 2016 15″ MacBook Pros available for up to $700 off original MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: – 15″ 2.7GHz Touch Bar MacBook Pro Space... Read more
Save $100 on 13″ MacBook Airs, prices start a...
Adorama has 2017 13″ MacBook Airs on sale today for $100 off MSRP including free shipping. Adorama charges NY & NJ sales tax only: – 13″ 1.8GHz/128GB MacBook Air (MQD32LL/A): $899, $100 off MSRP... Read more
1.4GHz Mac mini available for $399, $100 off...
TigerDirect has the 1.4GHz Mac mini on sale today for $399 including free shipping. Their price is $100 off MSRP, and it’s the lowest price available for this model. Although currently out of stock,... Read more
21″ 2.3GHz iMac on sale for $999, save $100
MacMall has the 21″ 2.3GHz iMac (MMQA2LL/A) on sale today for $999 including free shipping. Their price is $100 off MSRP, and it’s the lowest price available for this model. Read more
12″ iPad Pros on sale for $50 off MSRP, no ta...
Adorama has 12″ iPad Pros on sale today for $50 off MSRP. Shipping is free, and Adorama charges sales tax in NY & NJ only: – 12″ 64GB iPad Pro: $749, save $50 – 12″ 256GB iPad Pro: $899, save $50... Read more
9″ iPads on sale for $30 off, starting at $29...
MacMall has 9″ iPads on sale for $30 off including free shipping: – 9″ 32GB iPad: $299 – 9″ 128GB iPad: $399 Read more
Apple restocks full line of refurbished 13″ M...
Apple has restocked a full line of Apple Certified Refurbished 2017 13″ MacBook Pros for $200-$300 off MSRP. A standard Apple one-year warranty is included with each MacBook, and shipping is free.... Read more
13″ 3.1GHz/256GB MacBook Pro on sale for $167...
Amazon has the 2017 13″ 3.1GHz/256GB Space Gray MacBook Pro on sale today for $121 off MSRP including free shipping: – 13″ 3.1GHz/256GB Space Gray MacBook Pro (MPXV2LL/A): $1678 $121 off MSRP Keep an... Read more
13″ MacBook Pros on sale for up to $120 off M...
B&H Photo has 2017 13″ MacBook Pros in stock today and on sale for up to $120 off MSRP, each including free shipping plus NY & NJ sales tax only: – 13-inch 2.3GHz/128GB Space Gray MacBook... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Project Engineer, *Apple* Education Profess...
Project Engineer, Apple Education Professional Services Job Number: 113143353New York City, New York, United StatesPosted: Oct. 17, 2017Weekly Hours: 40.00 Job Read more
Commerce Software Engineer, *Apple* Media P...
Commerce Software Engineer, Apple Media Products Job Number: 113092072New York City, New York, United StatesPosted: Oct. 19, 2017Weekly Hours: 40.00 Job Summary With Read more
Engineering Manager, *Apple* Retail Enginee...
# Engineering Manager, Apple Retail Engineering Job Number: 58139948 Santa Clara Valley, California, United States Posted: 20-Oct-2017 Weekly Hours: 40.00 **Job Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.