[NPL] Macromedia Ships Generator
TweetFollow Us on Twitter

[NPL] Macromedia Ships Generator

For more information, contact: For Immediate Release

Kirsten Armstrong
(415) 252-4088


American Greetings, E*Trade and Hewlett Packard Among Top Sites to Adopt
New Server-Side Solution for Automated and Personalized Web Site Graphics

San Francisco, Calif. - August 17, 1998 - Macromedia, Inc. (NASDAQ: MACR)
today announced the general availability of Macromedia Generator, the
solution for automated and personalized Web site graphics. Macromedia
Generator is powerful new server-based software that uses templates created
in Flash 3 to create Web graphics on the fly with dynamic data. The
Generator product line includes the Developer's Studio for authoring
graphic templates, and the Generator Graphics Server for delivering
real-time Web graphics. By automating the process of linking data-driven
content to Web site graphics, Generator enables Web designers to create
real-time headlines, mastheads, advertising, interactive maps, schedules,
charts, graphs and more. Generator is now available directly from
Macromedia at http://www.macromedia.com/generator.

"Macromedia Generator is the missing link we were looking for to enable us
to deliver dynamic Web content in a compelling graphical format," said Dean
Lucas, Web design manager of product development at E*Trade. "We can now
give our audience a completely new way of interacting with relevant
financial market information on the Web without sacrificing a degree of
performance. Going forward, we hope to push this technology even further
to produce some astounding components for our Web site and provide a higher
level of interactivity for the end-user."

"Generator is the next step in our mission to add life to the Web," said
David Mendels, co-general manager of Macromedia's Web Publishing Business
Unit. "Now, companies building Web sites with live data can add the power
of real-time, personalized graphics without custom programming."

Currently, Web designers must manually and continually update graphics and
animations. As Web sites increasingly rely on frequently changing data to
attract and retain visitors, the production of Web pages and graphics can
become time consuming and error prone. Generator now gives Web designers
more flexibility and control over the appearance of their data-driven
graphics, while providing end users with a rich, interactive view of live
information. To see examples of Generator in action - such as real-time
news and personalized Web graphics - visit

With Generator, any graphic - from personalized banner advertising to
custom weather maps to automated event listings - can be driven from a data
source and refreshed on-the-fly without redesigning the entire graphic or
page. Generator exports all standard Web graphic formats, such as GIF,
JPEG and PNG, as well as vector-based Flash (.swf) files. Generator is
designed for data-driven sites with frequently changing graphical content,
News and Information Sites, which need to display live information, such
as graphical sports scores, headlines, weather maps, response graphs, or
event listings. To see examples of news and information Web sites that are
powered by Macromedia Generator, visit E*Trade
(http://us-flash.etrade.com), Internet Business Magazine
(http://www.ibmag.co.uk), and Philadelphia Online
Corporate and Commerce Sites that dynamically generate promotional
information, real-time advertising, charts and schematics. Visit Chevron
(http://chevroncars.com), Hewlett Packard (http://www.hp.com/kayak), and
NCompass Labs (http://www.ncompasslabs.com) for examples of innovative
corporate and commerce Web sites that are using Generator.
Destination Sites that require personalization and customization of the
interface for each user, as well as branded, promotional content. American
Greetings (http://flash.americangreetings.com) and Fans Only
(http://www.fansonly.com) are among the leading Internet destinations that
are using Generator.
Design and Creative Firms that want to provide the most engaging and
compelling dynamic content for their clients. Leading design and creative
firms that are using Generator include Darwin Digital
(http://www.saatchisf.com/darwin), ISL (http://www.islco.com), K-Web
(http://www.k-web.net), Matinee
(http://www.matinee.co.uk/lottery/lottery.htm), Organic Online
(http://www.edam.organic.com/flashdemo), RareMedium
(http://www.rarekids.com/buddymaker/), RazorFish
(http://www.razorfish.com), Smashing Ideas (http://www.smashingideas.com),
Think Inc. (http://www.i-book.thinkinc.com), and White Shark

"Macromedia Generator gives us the opportunity to combine the two most
important elements for our clients -- database functionality and
graphically rich branded content -- for corporations such as Chevron," said
Chris Comis, producer at ISL Consulting. "ChevronCars.com's 'Food for
Thought' is a highly personalized and dynamic game, serving up age-specific
questions and responses. With Generator, the process of updating and
maintaining this site is less expensive and faster than other methods, and
strongly positions the Chevron brand for future Internet models that will
ultimately compete with television."

"Macromedia's new server-based software for graphics is a perfect
complement to Sun's scalable and reliable servers and Solaris operating
environment," said Bill Correll, worldwide market development manager, Sun
Microsystems. "Flash Generator is a great way for Sun customers running
high-volume, media-centric Web sites, like those designed for electronic
commerce and real-time news and information services, to create a more
compelling and immediate user experience."

"The next generation of Web sites are going to depend on server technology
to dynamically deliver data, images and information, and Macromedia is
pioneering in this new market with Generator," said Adam Berrey, product
marketing director at Allaire Corporation. "We're excited about how
customers are integrating the Cold Fusion Web application server with
Generator to deliver online commerce, content publishing and business
automation applications that incorporate dynamic Web graphics and
enterprise business systems."

Vector-based graphics have numerous advantages in designing animation,
graphics, and user interface for Web pages. Macromedia Flash products,
which are based on vector technology, bring compelling, interactive
multimedia content to life on the Web. Professional Web designers use
Flash, FreeHand, and Generator to create and deliver compact, fast, and
beautiful vector-based graphics and animation for the Web. The free Flash
player enables Web consumers to display Flash and Generator content that
streams, or plays, as it downloads from within a Web browser -- even when
surfing the net with standard 28.8 kps modems.

Macromedia recently announced partnerships with Netscape and Microsoft
ensuring that the Flash player is included with every Netscape browser and
comes pre-installed with the Windows 98 operating system, making exciting
Flash content available to a broad range of Internet users around the
world. Macromedia also recently published the popular Flash file format
(.swf) as an open Internet binary standard with widespread support from
industry-leading companies, including Microsoft, IBM, RealNetworks,
Associated Press, @Home, and Broderbund. The moves establish Flash as the
Web standard for vector graphics and animation, provide a more attractive
environment to content publishers, allow Web designers to make animation a
standard element in their designs, and enable developers to deliver
Flash-compatible authoring and editing tools. For more information, visit

The Generator product line is now available directly from Macromedia.
Generator Dynamic Graphics Server is available for Microsoft Internet
Information Server on Windows NT, and Microsoft Personal Web Server for
Windows, for US $2,999 per server processor. Generator Developer's Studio,
Flash Edition is now available for Windows NT, Windows 95 and Macintosh for
US $499 per user license. Flash 3 users can upgrade to the Generator
Developer's Studio, Flash Edition for US $199 per user license. Interested
parties outside North America should contact their local Macromedia
distributor for pricing and availability. For the name of a Macromedia
authorized reseller in your area, call (800) 326-2128 or visit
http://www.macromedia.com. Generator Dynamic Graphics Server for Solaris
will be available later this year. To learn more about Generator, visit

Macromedia's mission is to add life to the Web. By providing its
award-winning Web Publishing, Web Traffic, and Web Learning solutions to
Web designers, consumers, and the enterprise, Macromedia is delivering a
completely new generation of Internet tools and technologies designed to
transform the Web experience. Headquartered in San Francisco, Macromedia
(NASDAQ: MACR) has more than 550 employees worldwide and is available on
the Internet at http://www.macromedia.com. Macromedia also hosts one of
the most engaging sites on the Web at http://www.shockrave.com.

# # #

Macromedia, Generator, Flash and FreeHand are trademarks or registered
trademarks of Macromedia, Inc., as indicated. Other company names, brand
names and product names may be trademark(s) of others.


Community Search:
MacTech Search:

Software Updates via MacUpdate

Gopogo guide - How to bounce like the be...
Nitrome just launched a new game and, as to be expected, it's a lot of addictive fun. It's called Gopogo, and it challenges you to hoparound a bunch of platforms, avoiding enemies and picking up shiny stuff. It's not easy though - just like the... | Read more »
Sago Mini Superhero (Education)
Sago Mini Superhero 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: KAPOW! Jack the rabbit bursts into the sky as the Sago Mini Superhero! Fly with Jack as he lifts impossible weights,... | Read more »
Star Wars: Galaxy of Heroes guide - How...
Star Wars: Galaxy of Heroes is all about collecting heroes, powering them up, and using them together to defeat your foes. It's pretty straightforward stuff for the most part, but increasing your characters' stats can be a bit confusing because it... | Read more »
The best cooking apps (just in time for...
It’s that time of year again, where you’ll be gathering around the dinner table with your family and a huge feast in front of you. [Read more] | Read more »
Square Rave guide - How to grab those te...
Square Rave is an awesome little music-oriented puzzle game that smacks of games like Lumines, but with its own unique sense of gameplay. To help wrap your head around the game, keep the following tips and tricks in mind. [Read more] | Read more »
Snowboard Party 2 (Games)
Snowboard Party 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Crowned the best snowboarding game available on the market, Snowboard Party is back to fulfill all your adrenaline needs in... | Read more »
One Button Travel (Games)
One Button Travel 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: “To cut a long story short, If you like interactive fiction, just go buy this one.” - Toucharcade.com “Oozes the polish that... | Read more »
Light Apprentice Volume 1 (Games)
Light Apprentice Volume 1 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Light Apprentice Volume 1 includes Chapters 1 to 4, all gathered in a new exclusive game. When life in the world of... | Read more »
The best games like Animal Crossing on m...
Animal Crossing amiibo Festival is out right now for the Wii U, reminding us of just how much fun that world can be. Or at least to go back and check in on our villages once in a while. [Read more] | Read more »
Between 2 Taps - Tap for Tap interview M...
Hello, and welcome back to Between 2 Taps, Tap for Tap’s Indie Dev interview series. [Read more] | Read more »

Price Scanner via MacPrices.net

iMobie Releases its Ace iOS Cleaner PhoneClea...
iMobie Inc. has announced the new update of PhoneClean 4, its iOS cleaner designed to reclaim wasted space on iPhone/iPad for use and keep the device fast. Alongside, iMobie hosts a 3-day giveaway of... Read more
Black Friday deals on the Apple Watch and App...
Apple resellers are offering discounts and bundles with the purchase of an Apple Watch this Black Friday weekend. Below is a roundup of the deals being offered by authorized Watch resellers: Apple... Read more
Early Black Friday sale at B&H Photo, up...
B&H Photo has all new Macs on sale for up to $500 off MSRP as part of their early Black Friday sale including free shipping plus NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1699 $300 off... Read more
NewerTech/OWC/MacSales Black Friday Deals 201...
http://eshop.macsales.com/shop/CyberSpecials • Free Shipping available on nearly EVERYTHING on orders $35.00 & up within USA + • International Delivery Specials from $2.99+ Special Purolator... Read more
Walmart Black Friday deals: $100 off select i...
Walmart has released their Black Friday deals for 2015, now available online. Choose free shipping or free local store pickup (if available): - 16GB iPad Air 2: $399, $100 off MSRP - 16GB iPad Air: $... Read more
Photo Cleaner 1.0 Reclaims iPhone Storage Spa...
Seoul, Korea based mix1009 has announced the release and immediate availability of Photo Cleaner 1.0, their handy iPhone app that deletes the video portion of Live Photos, in order to reclaim space... Read more
Black Friday and Holiday sales on our price t...
Scan our Mac Price Trackers for the latest Black Friday and Holiday season information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the... Read more
Best Buy Black Friday deals: Up to $200 off M...
Best Buy has posted their Black Friday sale prices for 2015. Save on MacBook Pros, MacBooks, MacBook Airs, iMacs, iPads, and Apple Watches. Choose free shipping or free local store pickup (if... Read more
Save $30-$40 on new Apple TVs after rebate
Adorama has new Apple TVs on sale for up to $40 off MSRP after mail-in rebate, good through December 15th. Shipping is free, and Adorama charges NY & NJ sales tax only: - 32GB Apple TV: $119.99... Read more
13-Inch Haswell MacBook Air At Two Years – Th...
The 13-inch mid-2013 “Haswell” MacBook Air I ordered in Apple’s November 2013 Black Friday sale was my first new Mac in four and a half years — the longest interval I’ve gone between system upgrades... Read more

Jobs Board

Storefront Operations Coordinator, *Apple* -...
# Storefront Operations Coordinator, Apple -Latin America Job Number: 43587750 Miami, Florida, United States Posted: Oct. 16, 2015 Weekly Hours: 40.00 **Job Summary** The Read more
*Apple* Enterprise / Government Professional...
# Apple Enterprise / Gove ment Professional Services Engineer Job Number: 42292976 Reston, Virginia, United States Posted: Aug. 18, 2015 Weekly Hours: 40.00 **Job Read more
iOS Wallet & *Apple* Pay Engineer - App...
# iOS Wallet & Apple Pay Engineer Job Number: 40586801 Santa Clara Valley, Califo ia, United States Posted: Nov. 16, 2015 Weekly Hours: 40.00 **Job Summary** The iOS Read more
Software Engineer, *Apple* Watch - Clock Fa...
# Software Engineer, Apple Watch - Clock Face Team Job Number: 44368761 Santa Clara Valley, Califo ia, United States Posted: Nov. 14, 2015 Weekly Hours: 40.00 **Job Read more
Administrative Assistant, *Apple* Online St...
# Administrative Assistant, Apple Online Store Job Number: 43992352 Santa Clara Valley, Califo ia, United States Posted: Nov. 9, 2015 Weekly Hours: 40.00 **Job Summary** Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.