[NPL] Macromedia Ships Generator
TweetFollow Us on Twitter

[NPL] Macromedia Ships Generator

For more information, contact: For Immediate Release

Macromedia
Kirsten Armstrong
kirsten@macromedia.com
(415) 252-4088

MACROMEDIA SHIPS GENERATOR

American Greetings, E*Trade and Hewlett Packard Among Top Sites to Adopt
New Server-Side Solution for Automated and Personalized Web Site Graphics

San Francisco, Calif. - August 17, 1998 - Macromedia, Inc. (NASDAQ: MACR)
today announced the general availability of Macromedia Generator, the
solution for automated and personalized Web site graphics. Macromedia
Generator is powerful new server-based software that uses templates created
in Flash 3 to create Web graphics on the fly with dynamic data. The
Generator product line includes the Developer's Studio for authoring
graphic templates, and the Generator Graphics Server for delivering
real-time Web graphics. By automating the process of linking data-driven
content to Web site graphics, Generator enables Web designers to create
real-time headlines, mastheads, advertising, interactive maps, schedules,
charts, graphs and more. Generator is now available directly from
Macromedia at http://www.macromedia.com/generator.

"Macromedia Generator is the missing link we were looking for to enable us
to deliver dynamic Web content in a compelling graphical format," said Dean
Lucas, Web design manager of product development at E*Trade. "We can now
give our audience a completely new way of interacting with relevant
financial market information on the Web without sacrificing a degree of
performance. Going forward, we hope to push this technology even further
to produce some astounding components for our Web site and provide a higher
level of interactivity for the end-user."

"Generator is the next step in our mission to add life to the Web," said
David Mendels, co-general manager of Macromedia's Web Publishing Business
Unit. "Now, companies building Web sites with live data can add the power
of real-time, personalized graphics without custom programming."

Currently, Web designers must manually and continually update graphics and
animations. As Web sites increasingly rely on frequently changing data to
attract and retain visitors, the production of Web pages and graphics can
become time consuming and error prone. Generator now gives Web designers
more flexibility and control over the appearance of their data-driven
graphics, while providing end users with a rich, interactive view of live
information. To see examples of Generator in action - such as real-time
news and personalized Web graphics - visit
http://www.macromedia.com/generator.

DATA-DRIVEN DESIGN FOR WEB SITE GRAPHICS
With Generator, any graphic - from personalized banner advertising to
custom weather maps to automated event listings - can be driven from a data
source and refreshed on-the-fly without redesigning the entire graphic or
page. Generator exports all standard Web graphic formats, such as GIF,
JPEG and PNG, as well as vector-based Flash (.swf) files. Generator is
designed for data-driven sites with frequently changing graphical content,
including:
News and Information Sites, which need to display live information, such
as graphical sports scores, headlines, weather maps, response graphs, or
event listings. To see examples of news and information Web sites that are
powered by Macromedia Generator, visit E*Trade
(http://us-flash.etrade.com), Internet Business Magazine
(http://www.ibmag.co.uk), and Philadelphia Online
(http://www.phillynews.com).
Corporate and Commerce Sites that dynamically generate promotional
information, real-time advertising, charts and schematics. Visit Chevron
(http://chevroncars.com), Hewlett Packard (http://www.hp.com/kayak), and
NCompass Labs (http://www.ncompasslabs.com) for examples of innovative
corporate and commerce Web sites that are using Generator.
Destination Sites that require personalization and customization of the
interface for each user, as well as branded, promotional content. American
Greetings (http://flash.americangreetings.com) and Fans Only
(http://www.fansonly.com) are among the leading Internet destinations that
are using Generator.
Design and Creative Firms that want to provide the most engaging and
compelling dynamic content for their clients. Leading design and creative
firms that are using Generator include Darwin Digital
(http://www.saatchisf.com/darwin), ISL (http://www.islco.com), K-Web
(http://www.k-web.net), Matinee
(http://www.matinee.co.uk/lottery/lottery.htm), Organic Online
(http://www.edam.organic.com/flashdemo), RareMedium
(http://www.rarekids.com/buddymaker/), RazorFish
(http://www.razorfish.com), Smashing Ideas (http://www.smashingideas.com),
Think Inc. (http://www.i-book.thinkinc.com), and White Shark
(http://www.whiteshark.com).

"Macromedia Generator gives us the opportunity to combine the two most
important elements for our clients -- database functionality and
graphically rich branded content -- for corporations such as Chevron," said
Chris Comis, producer at ISL Consulting. "ChevronCars.com's 'Food for
Thought' is a highly personalized and dynamic game, serving up age-specific
questions and responses. With Generator, the process of updating and
maintaining this site is less expensive and faster than other methods, and
strongly positions the Chevron brand for future Internet models that will
ultimately compete with television."

"Macromedia's new server-based software for graphics is a perfect
complement to Sun's scalable and reliable servers and Solaris operating
environment," said Bill Correll, worldwide market development manager, Sun
Microsystems. "Flash Generator is a great way for Sun customers running
high-volume, media-centric Web sites, like those designed for electronic
commerce and real-time news and information services, to create a more
compelling and immediate user experience."

"The next generation of Web sites are going to depend on server technology
to dynamically deliver data, images and information, and Macromedia is
pioneering in this new market with Generator," said Adam Berrey, product
marketing director at Allaire Corporation. "We're excited about how
customers are integrating the Cold Fusion Web application server with
Generator to deliver online commerce, content publishing and business
automation applications that incorporate dynamic Web graphics and
enterprise business systems."

VECTORS REVOLUTIONIZE THE WEB
Vector-based graphics have numerous advantages in designing animation,
graphics, and user interface for Web pages. Macromedia Flash products,
which are based on vector technology, bring compelling, interactive
multimedia content to life on the Web. Professional Web designers use
Flash, FreeHand, and Generator to create and deliver compact, fast, and
beautiful vector-based graphics and animation for the Web. The free Flash
player enables Web consumers to display Flash and Generator content that
streams, or plays, as it downloads from within a Web browser -- even when
surfing the net with standard 28.8 kps modems.

Macromedia recently announced partnerships with Netscape and Microsoft
ensuring that the Flash player is included with every Netscape browser and
comes pre-installed with the Windows 98 operating system, making exciting
Flash content available to a broad range of Internet users around the
world. Macromedia also recently published the popular Flash file format
(.swf) as an open Internet binary standard with widespread support from
industry-leading companies, including Microsoft, IBM, RealNetworks,
Associated Press, @Home, and Broderbund. The moves establish Flash as the
Web standard for vector graphics and animation, provide a more attractive
environment to content publishers, allow Web designers to make animation a
standard element in their designs, and enable developers to deliver
Flash-compatible authoring and editing tools. For more information, visit
http://www.flash.com.

PRICING AND AVAILABILITY
The Generator product line is now available directly from Macromedia.
Generator Dynamic Graphics Server is available for Microsoft Internet
Information Server on Windows NT, and Microsoft Personal Web Server for
Windows, for US $2,999 per server processor. Generator Developer's Studio,
Flash Edition is now available for Windows NT, Windows 95 and Macintosh for
US $499 per user license. Flash 3 users can upgrade to the Generator
Developer's Studio, Flash Edition for US $199 per user license. Interested
parties outside North America should contact their local Macromedia
distributor for pricing and availability. For the name of a Macromedia
authorized reseller in your area, call (800) 326-2128 or visit
http://www.macromedia.com. Generator Dynamic Graphics Server for Solaris
will be available later this year. To learn more about Generator, visit
http://www.flash.com/generator.

ABOUT MACROMEDIA
Macromedia's mission is to add life to the Web. By providing its
award-winning Web Publishing, Web Traffic, and Web Learning solutions to
Web designers, consumers, and the enterprise, Macromedia is delivering a
completely new generation of Internet tools and technologies designed to
transform the Web experience. Headquartered in San Francisco, Macromedia
(NASDAQ: MACR) has more than 550 employees worldwide and is available on
the Internet at http://www.macromedia.com. Macromedia also hosts one of
the most engaging sites on the Web at http://www.shockrave.com.

# # #

Macromedia, Generator, Flash and FreeHand are trademarks or registered
trademarks of Macromedia, Inc., as indicated. Other company names, brand
names and product names may be trademark(s) of others.

 
AAPL
$99.18
Apple Inc.
+0.00
MSFT
$45.90
Microsoft Corpora
+0.00
GOOG
$568.27
Google Inc.
+0.00

MacTech Search:
Community Search:

Software Updates via MacUpdate

Cocktail Family License (5 Macs) 7.6.1 -...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
Cocktail 8.0 Beta 2 - General maintenanc...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
QuickBooks 2015 16.0.0.1352 R1 - Financi...
QuickBooks 2015 helps you manage your business easily and efficiently. Organize your finances all in one place, track money going in and out of your business, and spot areas where you can save.... Read more
Mac DVDRipper Pro 5.0.1 - Copy, backup,...
Mac DVDRipper Pro is the DVD backup solution that lets you protect your DVDs from scratches, save your batteries by reading your movies from your hard disk, manage your collection with just a few... Read more
Apple OS X bash Update 1.0 - Fix for sec...
The OS X bash Update fixes a security flaw in the bash UNIX shell on OS X 10.9.5 (also on OS X 10.8 and 10.7 [see Related Links below]). OS X 10.9.5 or later Downloads for OS X 10.8 and OS X 10.7 in... Read more
SyncTwoFolders 2.0.5 - Syncs two user-sp...
SyncTwoFolders simply synchronizes two folders. It supports synchronization across mounted network drives and it is a possibility to run a simulation showing in a log what will be done. Please visit... Read more
FinderPop 2.5.7 - Classic Mac utility, n...
FinderPop is a Universal preference pane that extends OS X's contextual menus using a FinderPop Items folder much as the Apple Menu Items folder used to do for the Apple menu. It has other features... Read more
VueScan 9.4.45 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
LibreOffice 4.3.2.2 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
calibre 2.4 - Complete e-library managem...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital... Read more

Latest Forum Discussions

See All

The Maze Runner Review
The Maze Runner Review By Lee Hamlet on October 2nd, 2014 Our Rating: :: A NICE CHANGE OF PACEUniversal App - Designed for iPhone and iPad The Maze Runner is a surprisingly enjoyable movie tie-in that will succeed in keeping... | Read more »
RPG Soul of Deva (Games)
RPG Soul of Deva 1.0.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.0 (iTunes) Description: SPECIAL PRICE56% OFF(USD 8.99 -> USD 3.99)!!! Demons attack humans, and humans live in fear of them...Set off on a... | Read more »
Banner Saga (Games)
Banner Saga 1.0.17 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0.17 (iTunes) Description: NOTE: The Banner Saga does NOT run on iPhone 4. iPhone 4S and more modern devices recommended. | Read more »
Beatbuddy HD (Games)
Beatbuddy HD 1.0.2 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.2 (iTunes) Description: **IMPORTANT** Beatbuddy runs only on iPhone 6, 6 Plus, 5, 5c, 5s, iPad 4, iPad Mini Retina and iPad Air. | Read more »
Spirits of Spring (Games)
Spirits of Spring 1.0.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: From the creators of the award-winning empathy game, Papo & Yo, comes a tale about finding strength. | Read more »
I am a brave knight (Games)
I am a brave knight 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Do you have ten minutes to live a life? | Read more »
iKeywi - Customizable 5-Row Keyboard (U...
iKeywi - Customizable 5-Row Keyboard 1.0 Device: iOS Universal Category: Utilities Price: $.99, Version: 1.0 (iTunes) Description: Want to add an extra row to your iPhone/iPad? One of the most popular keyboard extension in iOS... | Read more »
Manage Your Cloud – Wunderlist Now Suppo...
Manage Your Cloud – Wunderlist Now Supports Dropbox Posted by Jessica Fisher on October 1st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Nexticy Review
Nexticy Review By Jennifer Allen on October 1st, 2014 Our Rating: :: IDEAL FORM CREATIONiPad Only App - Designed for the iPad Nexticy allows you to make your own forms for research purposes or to organize your business better. It’s... | Read more »
Tiny Troopers: Alliance Marches onto the...
Tiny Troopers: Alliance Marches onto the App Store Tomorrow Posted by Jessica Fisher on October 1st, 2014 [ permalink ] Tiny Troopers: Alliance, by Kukouri, is a | Read more »

Price Scanner via MacPrices.net

Apple drops prices on refurbished 27-inch iMa...
The Apple Store has dropped prices on Apple Certified Refurbished 27″ iMacs, now available for up to $340 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 27... Read more
Logitech Type+ iPad Air Keyboard Case: Laptop...
If you want to make your iPad Air look and feel more like a laptop for productivity use, as well as protect it from impacts, spills, and scratches while on the move, the new Logitech Type+, a... Read more
ASUS, Lenovo, and Amazon Slug It Out For Tabl...
According to market intelligence firm ABI Research, Apple and Samsung have led the touchscreen tablet market by a substantial margin since Apple energized the category back in 2010. However, ABI says... Read more
Branded Tablet Growth Expected to Disappoint...
ABI Research says the 200 million annual shipments milestone for branded tablets continues to elude OEM vendors, and overall growth for 2014 is set to come in at a disappointing 2.5 percent. Apple... Read more
Amazon offers 13-inch MacBook Air for $899, $...
Amazon.com has the 13″ 1.4GHz 128GB MacBook Air on sale for $100 off MSRP including free shipping: - 13″ 1.4GHz 128GB MacBook Air: $899.99 Read more
Apple resting On Its iPhone Laurels? – The ‘B...
Apple calls its new iPhone 6 and 6 Plus “The Biggest Advancements in iPhone History,” but does reality live up to the hype? “Seldom have so many waited so breathlessly for so little,” tweeted veteran... Read more
Roundup of Apple Mac and iPad Education disco...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
Apple Boycotts German Magazine Computer Bild...
Apple has revoked its PR accreditation of Germany’s Computer Bild, Europe’s best-selling PC magazine, in reaction to Bild’s posting of a “#Bentgate” YouTube video. Axel Telzerow, editor in chief of... Read more
iPhone 6 & iPhone 6 Plus Available in Chi...
Apple has announced that iPhone 6 and iPhone 6 Plus will be available in China beginning Friday, October 17 from the Apple Online Store (http://www.apple.com), Apple’s retail stores, and an expansive... Read more
MacBook Airs on sale for $100 off MSRP, start...
Best Buy has the new 2014 MacBook Airs on sale for $100 off MSRP on their online store. Choose free home shipping or free local store pickup (if available). Prices valid for online orders only, in-... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.