[NPL] Macromedia Debuts Flash 4
TweetFollow Us on Twitter

[NPL] Macromedia Debuts Flash 4

For Immediate Release

MACROMEDIA DEBUTS FLASH 4 FOR DISTINCTIVE, FULL SCREEN WEB EXPERIENCES

MP3 Streaming Audio, Powerful Interactivity, and Workflow
Enhancements Make Flash the Optimal Solution for High-Impact,
Bandwidth-Efficient Sites

San Francisco, Calif.-Macromedia International User Conference '99 -
May 24, 1999 - Macromedia, Inc. (NASDAQ: MACR) today unveiled a new
version of its popular Flash(TM) authoring software. First introduced
in 1996, Flash has become the standard for creating high-impact
vector based Web sites that deliver sound, interactivity, graphics
and animations and perform flawlessly across multiple browsers and
platforms. Many leading companies, including Citibank, PepsiCola,
DaimlerChrysler, and Nestle are using Flash to create beautiful Web
sites that effectively communicate their brands.

Flash 4 opens new design possibilities with enhancements such as
integrated support for high-fidelity MP3 streaming audio and commands
for easily creating personalized sites with sophisticated
interactivity. In addition, Flash 4 dramatically streamlines the
development process with a revamped authoring environment optimized
to help developers create high-impact Web sites that combine the
production values of television with the immediacy of the Internet.

In a related announcement today, Macromedia announced a Free Source
licensing program for the Flash Player code, speeding its
incorporation into the next generation of Web-enabled appliances.
(See accompanying release, "Macromedia announces Free Flash Player
Source Code.") The Flash file format (.swf) is already an open
standard so that any vendor can create software applications that
output Flash files.

The Flash Player currently ships with all major Web browsers and
operating systems (including Netscape Navigator 4.0.6 and higher,
Windows 98, Internet Explorer 4 and 5, AOL 4, Mac OS 8 and above,
Real Player G2, Web TV, and all Liberate Technologies set top boxes)
making Flash the most viewable rich media format on the Internet.
Over 77 percent of Web consumers can already view Flash content
without having to download any plug-ins, according to a recent third
party study.

MP3 Audio, Sophisticated Interactivity Enhance Web Experience MP3
streaming audio support in Flash 4 allows designers to create new Web
audio applications, such as long-form animations with voiceovers and
background music, while keeping files small enough for efficient,
low-bandwidth delivery.

Newly introduced support for text entry fields in Flash 4 allows
developers to create more attractive and better integrated Web forms,
applications, and e-commerce front ends. Sites can now easily gather
customer data from within Flash-based Web pages, and then pass that
information to a Web server. Flash offers extensive control over how
user-entered information is displayed, allowing designers to create
richly interactive Web sites without sacrificing aesthetic control.

Flash 4 takes interactivity a step further, with an enhanced set of
Actions that allow Flash developers to create interactive interfaces
and distinctive Web applications without needing to do any
programming. New Actions in Flash 4 enable sophisticated behaviors
such as draggable interface elements, conditional logic, and basic
mathematics, simplifying the creation of Web shopping cart
applications, for example.

"With Flash 4, Macromedia has brought Flash to a level where it
stands completely on it own," said Josh Ulm, Design Director at
Quokka Sports. " Macromedia has found a way to balance what makes
Flash conceptually unique with what makes applications intuitive,
smart and easier to use. Combine that with fact that the Flash Source
is now free, and the development platform suddenly becomes wide open.
For Quokka, that means complete control in authoring the experience
while providing our sports fans with the most easily accessible and
visually intense content on the Web." Quokka Sports is a digital
sports entertainment company based in San Francisco, California.

A Fast, Professional Development Environment The Flash 4 authoring
interface has been revamped to make creating distinctive Flash sites
faster and easier. Improvements include new Inspector palettes and
drawing tools, as well as simplified layer management so that
creating original content in Flash is more intuitive. An optimized
Timeline and smart motion guides streamline the process of creating
animations; and an improved Library palette with sorting, grouping,
and usage tracking capabilities eases asset management. Finally, a
new Publish command outputs the range of Flash-supported formats
-including multiple versions of HTML, compressed bitmaps, and even
the new QuickTime 4-with a single mouse-click.

"Flash 4 was indispensable to us in creating the interface for
shockwave.com," said Fabrice Florin, vice president of online
entertainment at Macromedia, referring to Macromedia's new consumer
business that was also announced today. "The entire site is created
in Flash 4, with custom interface elements that can be dragged,
collapsed, re-positioned and incorporate audio cues-all within a
scalable interface. The look of the site is distinctive, yet because
it is Flash it is extremely small and fast to download, even over
28.8 modems."

Other Macromedia applications that publish to the Flash file format
include Macromedia FreeHand(R), which combines professional
illustration tools and a powerful, multi-page document layout
environment for print and Web multipublishing, and Macromedia
Generator(TM), the server side solution for automating and
personalizing Web site graphics.

Pricing and Availability
Flash 4 for Windows and Macintosh will be available in North America
in June of 1999, for an estimated street price of US $299. Current
registered Flash users can upgrade to Flash 4 for US $129. Flash 4
can be purchased by calling (800) 457-1774 or bought directly from
Macromedia's Web site at www.macromedia.com. Interested parties
outside North America should contact their local Macromedia
distributor.

About Macromedia
Macromedia's mission is to add life to the Web. By providing its
award-winning Web Publishing, Web Entertainment, and Web Learning
solutions to Web designers, consumers, and the enterprise, Macromedia
is delivering a completely new generation of Internet tools and
technologies designed to transform the Web experience. Headquartered
in San Francisco, Macromedia (NASDAQ: MACR) has more than 500
employees worldwide and is available on the Internet at
http://www.macromedia.com.

Press contact:

Macromedia
Andrea Coffey
andrea@macromedia.com
(415) 252-2260

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Live Home 3D Pro 3.2.2 - $69.99
Live Home 3D Pro, a successor of Live Interior 3D, is the powerful yet intuitive home design software that lets you build the house of your dreams right on your Mac. It has every feature of Live Home... Read more
FileZilla 3.27.0.1 - Fast and reliable F...
FileZilla (ported from Windows) is a fast and reliable FTP client and server with lots of useful features and an intuitive interface. Version 3.27.0.1: MSW: Add misssing file to .zip binary package... Read more
Spotify 1.0.59.395. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
Sierra Cache Cleaner 11.0.6 - Clear cach...
Sierra Cache Cleaner is an award-winning general purpose tool for macOS X. SCC makes system maintenance simple with an easy point-and-click interface to many macOS X functions. Novice and expert... Read more
DiskCatalogMaker 7.1.2 - Catalog your di...
DiskCatalogMaker is a simple disk management tool which catalogs disks. Simple, light-weight, and fast Finder-like intuitive look and feel Super-fast search algorithm Can compress catalog data for... Read more
Live Home 3D Pro 3.1.2 - $69.99
Live Home 3D Pro, a successor of Live Interior 3D, is the powerful yet intuitive home design software that lets you build the house of your dreams right on your Mac. It has every feature of Live Home... Read more
Deeper 2.2.1 - Enable hidden features in...
Deeper is a personalization utility for macOS which allows you to enable and disable the hidden functions of the Finder, Dock, QuickTime, Safari, iTunes, login window, Spotlight, and many of Apple's... Read more
Pinegrow 3.04 - Mockup and design webpag...
Pinegrow (was Pinegrow Web Designer) is desktop app that lets you mockup and design webpages faster with multi-page editing, CSS and LESS styling, and smart components for Bootstrap, Foundation,... Read more
Deeper 2.2.1 - Enable hidden features in...
Deeper is a personalization utility for macOS which allows you to enable and disable the hidden functions of the Finder, Dock, QuickTime, Safari, iTunes, login window, Spotlight, and many of Apple's... Read more
Spotify 1.0.59.395. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more

Latest Forum Discussions

See All

The best deals on the App Store this wee...
There are quite a few truly superb games on sale on the App Store this week. If you haven't played some of these, many of which are true classics, now's the time to jump on the bandwagon. Here are the deals you need to know about. [Read more] | Read more »
Realpolitiks Mobile (Games)
Realpolitiks Mobile 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: PLEASE NOTE: The game might not work properly on discontinued 1GB of RAM devices (iPhone 5s, iPhone 6, iPhone 6 Plus, iPad... | Read more »
Layton’s Mystery Journey (Games)
Layton’s Mystery Journey 1.0.0 Device: iOS Universal Category: Games Price: $15.99, Version: 1.0.0 (iTunes) Description: THE MUCH-LOVED LAYTON SERIES IS BACK WITH A 10TH ANNIVERSARY INSTALLMENT! Developed by LEVEL-5, LAYTON’S... | Read more »
Full Throttle Remastered (Games)
Full Throttle Remastered 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Originally released by LucasArts in 1995, Full Throttle is a classic graphic adventure game from industry legend Tim... | Read more »
Stunning shooter Morphite gets a new tra...
Morphite is officially landing on iOS in September. The game looks like the space shooter we've been needing on mobile, and we're going to see if it fits the bill quite shortly. The game's a collaborative effort between Blowfish Studios, We're Five... | Read more »
Layton's Mystery Journey arrives to...
As you might recall, Layton's Mystery Journey is headed to iOS and Android -- tomorrow! To celebrate the impending launch, Level-5's released a new trailer, complete with an adorable hamster. [Read more] | Read more »
Sidewords (Games)
Sidewords 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Grab a cup of coffee and relax with Sidewords. Sidewords is part logic puzzle, part word game, all original. No timers. No... | Read more »
Noodlecake Games' 'Leap On!...
Noodlecake Games is always good for some light-hearted arcade fun, and its latest project, Leap On! could carry on that tradition. It's a bit like high stakes tetherball in a way. Your job is to guide a cute little blob around a series of floating... | Read more »
RuneScape goes mobile later this year
Yes, RuneScape still exists. In fact, it's coming to iOS and Android in just a few short months. Jagex, creators of the hit fantasy MMORPG of yesteryear, is releasing RuneScape Mobile and Old School RuneScape for mobile devices, complete with... | Read more »
Crash of Cars wants you to capture the c...
Crash of Cars is going full on medieval in its latest update, introducing castles and all manner of new cars and skins fresh from the Dark Ages. The update introduces a new castle-themed map (complete with catapults) and a gladiator-style battle... | Read more »

Price Scanner via MacPrices.net

Save or Share
FotoJet Designer, is a simple but powerful new graphic design apps available on both Mac and Windows. With FotoJet Designer’s 900+ templates, thousands of resources, and powerful editing tools you... Read more
Logo Maker Shop iOS App Lets Businesses Get C...
A newly released app is designed to help business owners to get creative with their branding by designing their own logos. With more than 1,000 editable templates, Logo Maker Shop 1.0 provides the... Read more
Sale! New 15-inch MacBook Pros for up to $150...
Amazon has the new 2017 15″ MacBook Pros on sale for up to $150 off MSRP including free shipping: – 15″ 2.8GHz MacBook Pro Space Gray: $2249 $150 off MSRP – 15″ 2.89Hz MacBook Pro Space Gray: $2779 $... Read more
DEVONthink To Go 2.1.7 For iOS Brings Usabili...
DEVONtechnologies has updated DEVONthink To Go, the iOS companion to DEVONthink for Mac, with enhancements and bug fixes. Version 2.1.7 adds an option to clear the Global Inbox and makes the grid... Read more
15-inch 2.2GHz Retina MacBook Pro, Apple refu...
Apple has Certified Refurbished 2015 15″ 2.2GHz Retina MacBook Pros available for $1699. That’s $300 off MSRP, and it’s the lowest price available for a 15″ MacBook Pro. An Apple one-year warranty is... Read more
13-inch 2.3GHz Silver MacBook Pro on sale for...
B&H Photo has the new 2017 13″ 2.3GHz/256GB Silver MacBook Pro (MPXU2LL/A) on sale for $1399 including free shipping plus NY & NJ sales tax only. Their price is $100 off MSRP. Read more
Apple Tackles Distracted Driving With iOS 11...
One of the most important new features coming in iOS 11 is Do Not Disturb while driving, intended to help drivers stay more focused on the road. With Do Not Disturb while driving, your iPhone can... Read more
iMazing Mini for Mac: Free Automatic and Priv...
Geneva, Switzerland-based indie developer DigiDNA has released iMazing Mini, their free macOS utility designed to automatically back up iOS devices over any local Wi-Fi network. The app offers users... Read more
Clearance 2016 13-inch MacBook Airs, Apple re...
Apple dropped prices recently on Certified Refurbished 2016 13″ MacBook Airs, with models now available starting at $809. An Apple one-year warranty is included with each MacBook, and shipping is... Read more
9.7-inch 2017 iPads available for $299, save...
B&H Photo has 2017 9.7″ 32GB WiFi iPads on sale for $30 off MSRP for a limited time. Shipping is free, and pay sales tax in NY & NJ only: – 32GB iPad WiFi: $299, $30 off Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple...
SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions - Apple...
SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Senior Payments Architect - *Apple* Pay - A...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more Read more
Frameworks Engineering Manager, *Apple* Wat...
Frameworks Engineering Manager, Apple Watch Job Number: 41632321 Santa Clara Valley, California, United States Posted: Jun. 15, 2017 Weekly Hours: 40.00 Job Summary Read more
Manager, *Apple* Media Products - Apple Inc...
Job Summary The Apple Media Products Discovery, Fraud and Abuse team is responsible for protecting the integrity of Apple services. As a manager of the team, you Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.