[NPL] Macromedia Debuts Flash 4
TweetFollow Us on Twitter

[NPL] Macromedia Debuts Flash 4

For Immediate Release

MACROMEDIA DEBUTS FLASH 4 FOR DISTINCTIVE, FULL SCREEN WEB EXPERIENCES

MP3 Streaming Audio, Powerful Interactivity, and Workflow
Enhancements Make Flash the Optimal Solution for High-Impact,
Bandwidth-Efficient Sites

San Francisco, Calif.-Macromedia International User Conference '99 -
May 24, 1999 - Macromedia, Inc. (NASDAQ: MACR) today unveiled a new
version of its popular Flash(TM) authoring software. First introduced
in 1996, Flash has become the standard for creating high-impact
vector based Web sites that deliver sound, interactivity, graphics
and animations and perform flawlessly across multiple browsers and
platforms. Many leading companies, including Citibank, PepsiCola,
DaimlerChrysler, and Nestle are using Flash to create beautiful Web
sites that effectively communicate their brands.

Flash 4 opens new design possibilities with enhancements such as
integrated support for high-fidelity MP3 streaming audio and commands
for easily creating personalized sites with sophisticated
interactivity. In addition, Flash 4 dramatically streamlines the
development process with a revamped authoring environment optimized
to help developers create high-impact Web sites that combine the
production values of television with the immediacy of the Internet.

In a related announcement today, Macromedia announced a Free Source
licensing program for the Flash Player code, speeding its
incorporation into the next generation of Web-enabled appliances.
(See accompanying release, "Macromedia announces Free Flash Player
Source Code.") The Flash file format (.swf) is already an open
standard so that any vendor can create software applications that
output Flash files.

The Flash Player currently ships with all major Web browsers and
operating systems (including Netscape Navigator 4.0.6 and higher,
Windows 98, Internet Explorer 4 and 5, AOL 4, Mac OS 8 and above,
Real Player G2, Web TV, and all Liberate Technologies set top boxes)
making Flash the most viewable rich media format on the Internet.
Over 77 percent of Web consumers can already view Flash content
without having to download any plug-ins, according to a recent third
party study.

MP3 Audio, Sophisticated Interactivity Enhance Web Experience MP3
streaming audio support in Flash 4 allows designers to create new Web
audio applications, such as long-form animations with voiceovers and
background music, while keeping files small enough for efficient,
low-bandwidth delivery.

Newly introduced support for text entry fields in Flash 4 allows
developers to create more attractive and better integrated Web forms,
applications, and e-commerce front ends. Sites can now easily gather
customer data from within Flash-based Web pages, and then pass that
information to a Web server. Flash offers extensive control over how
user-entered information is displayed, allowing designers to create
richly interactive Web sites without sacrificing aesthetic control.

Flash 4 takes interactivity a step further, with an enhanced set of
Actions that allow Flash developers to create interactive interfaces
and distinctive Web applications without needing to do any
programming. New Actions in Flash 4 enable sophisticated behaviors
such as draggable interface elements, conditional logic, and basic
mathematics, simplifying the creation of Web shopping cart
applications, for example.

"With Flash 4, Macromedia has brought Flash to a level where it
stands completely on it own," said Josh Ulm, Design Director at
Quokka Sports. " Macromedia has found a way to balance what makes
Flash conceptually unique with what makes applications intuitive,
smart and easier to use. Combine that with fact that the Flash Source
is now free, and the development platform suddenly becomes wide open.
For Quokka, that means complete control in authoring the experience
while providing our sports fans with the most easily accessible and
visually intense content on the Web." Quokka Sports is a digital
sports entertainment company based in San Francisco, California.

A Fast, Professional Development Environment The Flash 4 authoring
interface has been revamped to make creating distinctive Flash sites
faster and easier. Improvements include new Inspector palettes and
drawing tools, as well as simplified layer management so that
creating original content in Flash is more intuitive. An optimized
Timeline and smart motion guides streamline the process of creating
animations; and an improved Library palette with sorting, grouping,
and usage tracking capabilities eases asset management. Finally, a
new Publish command outputs the range of Flash-supported formats
-including multiple versions of HTML, compressed bitmaps, and even
the new QuickTime 4-with a single mouse-click.

"Flash 4 was indispensable to us in creating the interface for
shockwave.com," said Fabrice Florin, vice president of online
entertainment at Macromedia, referring to Macromedia's new consumer
business that was also announced today. "The entire site is created
in Flash 4, with custom interface elements that can be dragged,
collapsed, re-positioned and incorporate audio cues-all within a
scalable interface. The look of the site is distinctive, yet because
it is Flash it is extremely small and fast to download, even over
28.8 modems."

Other Macromedia applications that publish to the Flash file format
include Macromedia FreeHand(R), which combines professional
illustration tools and a powerful, multi-page document layout
environment for print and Web multipublishing, and Macromedia
Generator(TM), the server side solution for automating and
personalizing Web site graphics.

Pricing and Availability
Flash 4 for Windows and Macintosh will be available in North America
in June of 1999, for an estimated street price of US $299. Current
registered Flash users can upgrade to Flash 4 for US $129. Flash 4
can be purchased by calling (800) 457-1774 or bought directly from
Macromedia's Web site at www.macromedia.com. Interested parties
outside North America should contact their local Macromedia
distributor.

About Macromedia
Macromedia's mission is to add life to the Web. By providing its
award-winning Web Publishing, Web Entertainment, and Web Learning
solutions to Web designers, consumers, and the enterprise, Macromedia
is delivering a completely new generation of Internet tools and
technologies designed to transform the Web experience. Headquartered
in San Francisco, Macromedia (NASDAQ: MACR) has more than 500
employees worldwide and is available on the Internet at
http://www.macromedia.com.

Press contact:

Macromedia
Andrea Coffey
andrea@macromedia.com
(415) 252-2260

 
AAPL
$116.47
Apple Inc.
+0.16
MSFT
$47.98
Microsoft Corpora
-0.72
GOOG
$537.50
Google Inc.
+2.67

MacTech Search:
Community Search:

Software Updates via MacUpdate

Cobook 3.0.7 - Intelligent address book....
Cobook Contacts is an intuitive, engaging address book. Solve the problem of contact management with Cobook Contacts and its simple interface and powerful syncing and integration possibilities.... Read more
StatsBar 1.9 - Monitor system processes...
StatsBar gives you a comprehensive and detailed analysis of the following areas of your Mac: CPU usage Memory usage Disk usage Network and bandwidth usage Battery power and health (MacBooks only)... Read more
Cyberduck 4.6 - FTP and SFTP browser. (F...
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
Maya 2015 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
Evernote 6.0.1 - Create searchable notes...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more
calibre 2.11 - Complete e-library manage...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital... Read more
Herald 5.0.1 - Notification plugin for M...
Note: Versions 2.1.3 (for OS X 10.7), 3.0.6 (for OS X 10.8), and 4.0.8 (for OS X 10.9) are no longer supported by the developer. Herald is a notification plugin for Mail.app, Apple's Mac OS X email... Read more
Firetask 3.7 - Innovative task managemen...
Firetask uniquely combines the advantages of classical priority-and-due-date-based task management with GTD. Stay focused and on top of your commitments - Firetask's "Today" view shows all relevant... Read more
TechTool Pro 7.0.6 - Hard drive and syst...
TechTool Pro is now 7, and this is the most advanced version of the acclaimed Macintosh troubleshooting utility created in its 20-year history. Micromat has redeveloped TechTool Pro 7 to be fully 64... Read more
PhotoDesk 3.0.1 - Instagram client for p...
PhotoDesk lets you view, like, comment, and download Instagram pictures/videos! (NO Uploads! / Image Posting! Instagram forbids that! AND you *need* an *existing* Instagram account). But you can do... Read more

Latest Forum Discussions

See All

Ubisoft Gives Everyone Two New Ways to E...
Ubisoft Gives Everyone Two New Ways to Earn In-Game Stuff for Far Cry 4 Posted by Jessica Fisher on November 21st, 2014 [ permalink ] | Read more »
Golfinity – Tips, Tricks, Strategies, an...
Dig this: Would you like to know what we thought of being an infinite golfer? Check out our Golfinity review! Golfinity offers unlimited ways to test your skills at golf. Here are a few ways to make sure your score doesn’t get too high and your... | Read more »
Dark Hearts, The Sequel to Haunting Meli...
Dark Hearts, The Sequel to Haunting Melissa, is Available Now Posted by Jessica Fisher on November 21st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Meowza! Toyze Brings Talking Tom to Life...
Meowza! | Read more »
Square Enix Announces New Tactical RPG f...
Square Enix Announces New Tactical RPG for Mobile, Heavenstrike Rivals. Posted by Jessica Fisher on November 21st, 2014 [ permalink ] With their epic stories and gorgeous graphics, | Read more »
Quest for Revenge (Games)
Quest for Revenge 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: The great Kingdom of the west has fallen. The gods ignore the prayers of the desperate. A dark warlord has extinguished... | Read more »
Threadz is a New Writing Adventure for Y...
Threadz is a New Writing Adventure for You and Your Friends Posted by Jessica Fisher on November 21st, 2014 [ permalink ] In the tradition of round-robin storytelling, | Read more »
SteelSeries Stratus XL Hardware Review
Made by: SteelSeries Price: $59.99 Hardware/iOS Integration Rating: 4 out of 5 stars Usability Rating: 4.5 out of 5 stars Reuse Value Rating: 4.25 out of 5 stars Build Quality Rating: 4.5 out of 5 stars Overall Rating: 4.31 out of 5 stars | Read more »
ACDSee (Photography)
ACDSee 1.0.0 Device: iOS iPhone Category: Photography Price: $1.99, Version: 1.0.0 (iTunes) Description: Capture, perfect, and share your photos with ACDSee. The ACDSee iPhone app combines an innovative camera, a powerful photo... | Read more »
ProTube for YouTube (Entertainment)
ProTube for YouTube 2.0.2 Device: iOS Universal Category: Entertainment Price: $1.99, Version: 2.0.2 (iTunes) Description: ProTube is the ultimate, fully featured YouTube app. With it's highly polished design, ProTube offers ad-free... | Read more »

Price Scanner via MacPrices.net

15″ 2.2GHz Retina MacBook Pro on sale for $17...
 B&H Photo has the 2014 15″ 2.2GHz Retina MacBook Pro on sale today for $1749. Shipping is free, and B&H charges NY sales tax only. B&H will also include free copies of Parallels Desktop... Read more
27-inch 3.5GHz 5K iMac in stock today and on...
 B&H Photo has the new 27″ 3.5GHz 5K iMac in stock today and on sale for $2299 including free shipping plus NY sales tax only. Their price is $200 off MSRP, and it’s the lowest price available... Read more
21-inch 1.4GHz iMac on sale for $979, save $1...
B&H Photo has the new 21″ 1.4GHz iMac on sale for $979.99 including free shipping plus NY sales tax only. Their price is $120 off MSRP. B&H will also include free copies of Parallels Desktop... Read more
13-inch 1.4GHz/256GB MacBook Air on sale for...
B&H Photo has lowered their price on the 13″ 1.4GHz/256GB MacBook Air to $1059.99 including free shipping plus NY sales tax only. Their price is $140 off MSRP, and it’s the lowest price for this... Read more
Save up to $400 with Apple refurbished 2014 1...
The Apple Store has restocked Apple Certified Refurbished 2014 15″ Retina MacBook Pros for up to $400 off the cost of new models. An Apple one-year warranty is included with each model, and shipping... Read more
New 13-inch 1.4GHz MacBook Air on sale for $8...
 Adorama has the 2014 13″ 1.4GHz/128GB MacBook Air on sale for $899.99 including free shipping plus NY & NJ tax only. Their price is $100 off MSRP. B&H Photo has the 13″ 1.4GHz/128GB MacBook... Read more
Apple Expected to Reverse Nine-Month Tablet S...
Apple and Samsung combined accounted for 62 percent of the nearly 36 million branded tablets shipped in 3Q 2014, according to early vendor shipment share estimates from market intelligence firm ABI... Read more
Stratos: 30 Percent of US Smartphone Owners t...
Stratos, Inc., creator of the Bluetooth Connected Card Platform, has announced results from its 2014 Holiday Mobile Payments Survey. The consumer survey found that nearly one out of three (30 percent... Read more
2014 1.4GHz Mac mini on sale for $449, save $...
 B&H Photo has lowered their price on the new 1.4GHz Mac mini to $449.99 including free shipping plus NY tax only. Their price is $50 off MSRP, and it’s the lowest price available for this new... Read more
Check Apple prices on any device with the iTr...
MacPrices is proud to offer readers a free iOS app (iPhones, iPads, & iPod touch) and Android app (Google Play and Amazon App Store) called iTracx, which allows you to glance at today’s lowest... Read more

Jobs Board

*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant (ASC)- Retail S...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager, *Apple* Financial Services...
**Job Summary** Apple Financial Services (AFS) offers consumers, businesses and educational institutions ways to finance Apple purchases. We work with national and Read more
*Apple* Store Leader Program - College Gradu...
Job Description: Job Summary As an Apple Store Leader Program agent, you can continue your education as you major in the art of leadership at the Apple Store. You'll Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.