[NPL] Macromedia Debuts Flash 4
TweetFollow Us on Twitter

[NPL] Macromedia Debuts Flash 4

For Immediate Release


MP3 Streaming Audio, Powerful Interactivity, and Workflow
Enhancements Make Flash the Optimal Solution for High-Impact,
Bandwidth-Efficient Sites

San Francisco, Calif.-Macromedia International User Conference '99 -
May 24, 1999 - Macromedia, Inc. (NASDAQ: MACR) today unveiled a new
version of its popular Flash(TM) authoring software. First introduced
in 1996, Flash has become the standard for creating high-impact
vector based Web sites that deliver sound, interactivity, graphics
and animations and perform flawlessly across multiple browsers and
platforms. Many leading companies, including Citibank, PepsiCola,
DaimlerChrysler, and Nestle are using Flash to create beautiful Web
sites that effectively communicate their brands.

Flash 4 opens new design possibilities with enhancements such as
integrated support for high-fidelity MP3 streaming audio and commands
for easily creating personalized sites with sophisticated
interactivity. In addition, Flash 4 dramatically streamlines the
development process with a revamped authoring environment optimized
to help developers create high-impact Web sites that combine the
production values of television with the immediacy of the Internet.

In a related announcement today, Macromedia announced a Free Source
licensing program for the Flash Player code, speeding its
incorporation into the next generation of Web-enabled appliances.
(See accompanying release, "Macromedia announces Free Flash Player
Source Code.") The Flash file format (.swf) is already an open
standard so that any vendor can create software applications that
output Flash files.

The Flash Player currently ships with all major Web browsers and
operating systems (including Netscape Navigator 4.0.6 and higher,
Windows 98, Internet Explorer 4 and 5, AOL 4, Mac OS 8 and above,
Real Player G2, Web TV, and all Liberate Technologies set top boxes)
making Flash the most viewable rich media format on the Internet.
Over 77 percent of Web consumers can already view Flash content
without having to download any plug-ins, according to a recent third
party study.

MP3 Audio, Sophisticated Interactivity Enhance Web Experience MP3
streaming audio support in Flash 4 allows designers to create new Web
audio applications, such as long-form animations with voiceovers and
background music, while keeping files small enough for efficient,
low-bandwidth delivery.

Newly introduced support for text entry fields in Flash 4 allows
developers to create more attractive and better integrated Web forms,
applications, and e-commerce front ends. Sites can now easily gather
customer data from within Flash-based Web pages, and then pass that
information to a Web server. Flash offers extensive control over how
user-entered information is displayed, allowing designers to create
richly interactive Web sites without sacrificing aesthetic control.

Flash 4 takes interactivity a step further, with an enhanced set of
Actions that allow Flash developers to create interactive interfaces
and distinctive Web applications without needing to do any
programming. New Actions in Flash 4 enable sophisticated behaviors
such as draggable interface elements, conditional logic, and basic
mathematics, simplifying the creation of Web shopping cart
applications, for example.

"With Flash 4, Macromedia has brought Flash to a level where it
stands completely on it own," said Josh Ulm, Design Director at
Quokka Sports. " Macromedia has found a way to balance what makes
Flash conceptually unique with what makes applications intuitive,
smart and easier to use. Combine that with fact that the Flash Source
is now free, and the development platform suddenly becomes wide open.
For Quokka, that means complete control in authoring the experience
while providing our sports fans with the most easily accessible and
visually intense content on the Web." Quokka Sports is a digital
sports entertainment company based in San Francisco, California.

A Fast, Professional Development Environment The Flash 4 authoring
interface has been revamped to make creating distinctive Flash sites
faster and easier. Improvements include new Inspector palettes and
drawing tools, as well as simplified layer management so that
creating original content in Flash is more intuitive. An optimized
Timeline and smart motion guides streamline the process of creating
animations; and an improved Library palette with sorting, grouping,
and usage tracking capabilities eases asset management. Finally, a
new Publish command outputs the range of Flash-supported formats
-including multiple versions of HTML, compressed bitmaps, and even
the new QuickTime 4-with a single mouse-click.

"Flash 4 was indispensable to us in creating the interface for
shockwave.com," said Fabrice Florin, vice president of online
entertainment at Macromedia, referring to Macromedia's new consumer
business that was also announced today. "The entire site is created
in Flash 4, with custom interface elements that can be dragged,
collapsed, re-positioned and incorporate audio cues-all within a
scalable interface. The look of the site is distinctive, yet because
it is Flash it is extremely small and fast to download, even over
28.8 modems."

Other Macromedia applications that publish to the Flash file format
include Macromedia FreeHand(R), which combines professional
illustration tools and a powerful, multi-page document layout
environment for print and Web multipublishing, and Macromedia
Generator(TM), the server side solution for automating and
personalizing Web site graphics.

Pricing and Availability
Flash 4 for Windows and Macintosh will be available in North America
in June of 1999, for an estimated street price of US $299. Current
registered Flash users can upgrade to Flash 4 for US $129. Flash 4
can be purchased by calling (800) 457-1774 or bought directly from
Macromedia's Web site at www.macromedia.com. Interested parties
outside North America should contact their local Macromedia

About Macromedia
Macromedia's mission is to add life to the Web. By providing its
award-winning Web Publishing, Web Entertainment, and Web Learning
solutions to Web designers, consumers, and the enterprise, Macromedia
is delivering a completely new generation of Internet tools and
technologies designed to transform the Web experience. Headquartered
in San Francisco, Macromedia (NASDAQ: MACR) has more than 500
employees worldwide and is available on the Internet at

Press contact:

Andrea Coffey
(415) 252-2260


Community Search:
MacTech Search:

Software Updates via MacUpdate

World of Tanks Generals guide - Tips and...
World of Tanks Generals is a brand new card game by the developer behind the World of Tanks shooter franchise. It plays like a cross between chess and your typical card game. You have to keep in consideration where you place your tanks on the board... | Read more »
TruckSimulation 16 guide: How to succeed...
Remember those strangely enjoyable truck missions in Grand Theft Auto V whereit was a disturbing amount of fun to deliver cargo? TruckSimulation 16 is reminiscent of that, and has you play the role of a truck driver who has to deliver various... | Read more »
The best GIF making apps
Animated GIFs have exploded in popularity recently which is likely thanks to a combination of Tumblr, our shorter attention spans, and the simple fact they’re a lot of fun. [Read more] | Read more »
The best remote desktop apps for iOS
We've been sifting through the App Store to find the best ways to do computer tasks on a tablet. That gave us a thought - what if we could just do computer tasks from our tablets? Here's a list of the best remote desktop apps to help you use your... | Read more »
Warhammer 40,000: Freeblade guide - How...
Warhammer 40,000: Freebladejust launched in the App Store and it lets you live your childhood dream of blowing up and slashing a bunch of enemies as a massive, hulking Space Marine. It's not easy being a Space Marine though - and particularly if... | Read more »
Gopogo guide - How to bounce like the be...
Nitrome just launched a new game and, as to be expected, it's a lot of addictive fun. It's called Gopogo, and it challenges you to hoparound a bunch of platforms, avoiding enemies and picking up shiny stuff. It's not easy though - just like the... | Read more »
Sago Mini Superhero (Education)
Sago Mini Superhero 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: KAPOW! Jack the rabbit bursts into the sky as the Sago Mini Superhero! Fly with Jack as he lifts impossible weights,... | Read more »
Star Wars: Galaxy of Heroes guide - How...
Star Wars: Galaxy of Heroes is all about collecting heroes, powering them up, and using them together to defeat your foes. It's pretty straightforward stuff for the most part, but increasing your characters' stats can be a bit confusing because it... | Read more »
The best cooking apps (just in time for...
It’s that time of year again, where you’ll be gathering around the dinner table with your family and a huge feast in front of you. [Read more] | Read more »
Square Rave guide - How to grab those te...
Square Rave is an awesome little music-oriented puzzle game that smacks of games like Lumines, but with its own unique sense of gameplay. To help wrap your head around the game, keep the following tips and tricks in mind. [Read more] | Read more »

Price Scanner via MacPrices.net

iPad Air 2 And iPad mini Among Top Five Black...
Adobe has released its 2015 online shopping data for Black Friday and Thanksgiving Day. The five best selling electronic products on Black Friday were Samsung 4K TVs, Apple iPad Air 2, Microsoft Xbox... Read more
All-in-one PC Shipments Projected To Drop Ove...
Digitimes’ Aaron Lee and Joseph Tsai report that all-in-one (AIO) PC shipments may drop a double-digit percentage on-year in 2015 due to weaker-than-expected demand, although second-largest AIO make... Read more
Sprint Offers iPad Pro
Sprint now offers Apple’s new iPad Pro with Wi-Fi + Cellular, featuring a 12.9-inch Retina display with 5.6 million pixels. Customers can pick up iPad Pro at select Sprint retail locations. It can... Read more
Cyber Monday: Target offers 15% discount on A...
Target has discounted Apple Watches by 15% for Cyber Monday. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary: - Apple... Read more
Sunday roundup of Holiday weekend Mac sales:...
Take up to $500 off MSRP on the price of a new Mac at B&H Photo today as part of their Black Friday/Holiday weekend sale. Shipping is free, and B&H charges NY tax only. These prices are... Read more
Holiday weekend: Apple Watch on sale for $50-...
B&H Photo has the Apple Watch on sale today for $50-$100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - Apple Watch Sport: $50 off - Apple Watch: $50-$100 off Read more
Holiday weekend: iPad Air 2s on sale for up t...
B&H Photo has iPad Air 2s on sale for up to $80 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $459 $40 off - 64GB iPad Air 2 WiFi: $569 $30 off - 128GB iPad Air... Read more
Holiday weekend Mac sales roundup: B&H Ph...
B&H Photo continues to have all new Macs on sale for up to $500 off MSRP as part of their Black Friday/Holiday weekend sale. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina... Read more
iMobie Releases its Ace iOS Cleaner PhoneClea...
iMobie Inc. has announced the new update of PhoneClean 4, its iOS cleaner designed to reclaim wasted space on iPhone/iPad for use and keep the device fast. Alongside, iMobie hosts a 3-day giveaway of... Read more
U.S. Cellular Offering iPad Pro
U.S. Cellular today announced that it is offering the new iPad Pro with Wi-Fi + Cellular, featuring a 12.9-inch Retina display with 5.6 million pixels — the most ever in an iOS device. U.S. Cellular... Read more

Jobs Board

Technical Program Manager, Strategic Merchant...
# Technical Program Manager, Strategic Merchants - Apple Pay Job Number: 44001177 Santa Clara Valley, Califo ia, United States Posted: Oct. 30, 2015 Weekly Hours: 40.00 Read more
Frameworks Engineer, *Apple* Watch - Apple...
# Frameworks Engineer, Apple Watch Job Number: 41403122 Santa Clara Valley, Califo ia, United States Posted: Jul. 1, 2015 Weekly Hours: 40.00 **Job Summary** Join the Read more
Software Engineer - *Apple* Pay - Apple (Un...
# Software Engineer - Apple Pay Job Number: 44003246 Santa Clara Valley, Califo ia, United States Posted: Nov. 16, 2015 Weekly Hours: 40.00 **Job Summary** Apple Pay Read more
Merchant Operations Manager: *Apple* Pay -...
# Merchant Operations Manager: Apple Pay Job Number: 43593822 Santa Clara Valley, Califo ia, United States Posted: Nov. 10, 2015 Weekly Hours: 40.00 **Job Summary** The Read more
Product Design Engineer - *Apple* Watch - A...
# Product Design Engineer - Apple Watch Job Number: 41727161 Santa Clara Valley, Califo ia, United States Posted: Jul. 22, 2015 Weekly Hours: 40.00 **Job Summary** Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.