[NPL] Macromedia Debuts Flash 4
TweetFollow Us on Twitter

[NPL] Macromedia Debuts Flash 4

For Immediate Release

MACROMEDIA DEBUTS FLASH 4 FOR DISTINCTIVE, FULL SCREEN WEB EXPERIENCES

MP3 Streaming Audio, Powerful Interactivity, and Workflow
Enhancements Make Flash the Optimal Solution for High-Impact,
Bandwidth-Efficient Sites

San Francisco, Calif.-Macromedia International User Conference '99 -
May 24, 1999 - Macromedia, Inc. (NASDAQ: MACR) today unveiled a new
version of its popular Flash(TM) authoring software. First introduced
in 1996, Flash has become the standard for creating high-impact
vector based Web sites that deliver sound, interactivity, graphics
and animations and perform flawlessly across multiple browsers and
platforms. Many leading companies, including Citibank, PepsiCola,
DaimlerChrysler, and Nestle are using Flash to create beautiful Web
sites that effectively communicate their brands.

Flash 4 opens new design possibilities with enhancements such as
integrated support for high-fidelity MP3 streaming audio and commands
for easily creating personalized sites with sophisticated
interactivity. In addition, Flash 4 dramatically streamlines the
development process with a revamped authoring environment optimized
to help developers create high-impact Web sites that combine the
production values of television with the immediacy of the Internet.

In a related announcement today, Macromedia announced a Free Source
licensing program for the Flash Player code, speeding its
incorporation into the next generation of Web-enabled appliances.
(See accompanying release, "Macromedia announces Free Flash Player
Source Code.") The Flash file format (.swf) is already an open
standard so that any vendor can create software applications that
output Flash files.

The Flash Player currently ships with all major Web browsers and
operating systems (including Netscape Navigator 4.0.6 and higher,
Windows 98, Internet Explorer 4 and 5, AOL 4, Mac OS 8 and above,
Real Player G2, Web TV, and all Liberate Technologies set top boxes)
making Flash the most viewable rich media format on the Internet.
Over 77 percent of Web consumers can already view Flash content
without having to download any plug-ins, according to a recent third
party study.

MP3 Audio, Sophisticated Interactivity Enhance Web Experience MP3
streaming audio support in Flash 4 allows designers to create new Web
audio applications, such as long-form animations with voiceovers and
background music, while keeping files small enough for efficient,
low-bandwidth delivery.

Newly introduced support for text entry fields in Flash 4 allows
developers to create more attractive and better integrated Web forms,
applications, and e-commerce front ends. Sites can now easily gather
customer data from within Flash-based Web pages, and then pass that
information to a Web server. Flash offers extensive control over how
user-entered information is displayed, allowing designers to create
richly interactive Web sites without sacrificing aesthetic control.

Flash 4 takes interactivity a step further, with an enhanced set of
Actions that allow Flash developers to create interactive interfaces
and distinctive Web applications without needing to do any
programming. New Actions in Flash 4 enable sophisticated behaviors
such as draggable interface elements, conditional logic, and basic
mathematics, simplifying the creation of Web shopping cart
applications, for example.

"With Flash 4, Macromedia has brought Flash to a level where it
stands completely on it own," said Josh Ulm, Design Director at
Quokka Sports. " Macromedia has found a way to balance what makes
Flash conceptually unique with what makes applications intuitive,
smart and easier to use. Combine that with fact that the Flash Source
is now free, and the development platform suddenly becomes wide open.
For Quokka, that means complete control in authoring the experience
while providing our sports fans with the most easily accessible and
visually intense content on the Web." Quokka Sports is a digital
sports entertainment company based in San Francisco, California.

A Fast, Professional Development Environment The Flash 4 authoring
interface has been revamped to make creating distinctive Flash sites
faster and easier. Improvements include new Inspector palettes and
drawing tools, as well as simplified layer management so that
creating original content in Flash is more intuitive. An optimized
Timeline and smart motion guides streamline the process of creating
animations; and an improved Library palette with sorting, grouping,
and usage tracking capabilities eases asset management. Finally, a
new Publish command outputs the range of Flash-supported formats
-including multiple versions of HTML, compressed bitmaps, and even
the new QuickTime 4-with a single mouse-click.

"Flash 4 was indispensable to us in creating the interface for
shockwave.com," said Fabrice Florin, vice president of online
entertainment at Macromedia, referring to Macromedia's new consumer
business that was also announced today. "The entire site is created
in Flash 4, with custom interface elements that can be dragged,
collapsed, re-positioned and incorporate audio cues-all within a
scalable interface. The look of the site is distinctive, yet because
it is Flash it is extremely small and fast to download, even over
28.8 modems."

Other Macromedia applications that publish to the Flash file format
include Macromedia FreeHand(R), which combines professional
illustration tools and a powerful, multi-page document layout
environment for print and Web multipublishing, and Macromedia
Generator(TM), the server side solution for automating and
personalizing Web site graphics.

Pricing and Availability
Flash 4 for Windows and Macintosh will be available in North America
in June of 1999, for an estimated street price of US $299. Current
registered Flash users can upgrade to Flash 4 for US $129. Flash 4
can be purchased by calling (800) 457-1774 or bought directly from
Macromedia's Web site at www.macromedia.com. Interested parties
outside North America should contact their local Macromedia
distributor.

About Macromedia
Macromedia's mission is to add life to the Web. By providing its
award-winning Web Publishing, Web Entertainment, and Web Learning
solutions to Web designers, consumers, and the enterprise, Macromedia
is delivering a completely new generation of Internet tools and
technologies designed to transform the Web experience. Headquartered
in San Francisco, Macromedia (NASDAQ: MACR) has more than 500
employees worldwide and is available on the Internet at
http://www.macromedia.com.

Press contact:

Macromedia
Andrea Coffey
andrea@macromedia.com
(415) 252-2260

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Logic Pro X 10.1.1 - Music creation and...
Apple Logic Pro X is the most advanced version of Logic ever. Sophisticated new tools for professional songwriting, editing, and mixing are built around a modern interface that's designed to get... Read more
VLC Media Player 2.2.0 - Popular multime...
VLC Media Player is a highly portable multimedia player for various audio and video formats (MPEG-1, MPEG-2, MPEG-4, DivX, MP3, OGG, ...) as well as DVDs, VCDs, and various streaming protocols. It... Read more
Sound Studio 4.7.8 - Robust audio record...
Sound Studio lets you easily record and professionally edit audio on your Mac. Easily rip vinyls and digitize cassette tapes, or record lectures and voice memos. Prepare for live shows with live... Read more
LibreOffice 4.4.1.2 - Free, open-source...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
Freeway Pro 7.0.3 - Drag-and-drop Web de...
Freeway Pro lets you build websites with speed and precision... without writing a line of code! With its user-oriented drag-and-drop interface, Freeway Pro helps you piece together the website of... Read more
Cloud 3.3.0 - File sharing from your men...
Cloud is simple file sharing for the Mac. Drag a file from your Mac to the CloudApp icon in the menubar and we take care of the rest. A link to the file will automatically be copied to your clipboard... Read more
Cyberduck 4.6.5 - FTP and SFTP browser....
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
Firefox 36.0 - Fast, safe Web browser. (...
Firefox for Mac offers a fast, safe Web browsing experience. Browse quickly, securely, and effortlessly. With its industry-leading features, Firefox is the choice of Web development professionals and... Read more
Thunderbird 31.5.0 - Email client from M...
As of July 2012, Thunderbird has transitioned to a new governance model, with new features being developed by the broader free software and open source community, and security fixes and improvements... Read more
VOX 2.4 - Music player that supports man...
VoxIt just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features & support for all audio formats you should ever need... Read more

Get The Whole Story – Lone Wolf Complete...
Get The Whole Story – Lone Wolf Complete is Now Available and On Sale Posted by Jessica Fisher on February 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Who Wore it Best? The Counting Dead vs....
Like it or not, the “clicker” genre, popularized by cute distractions like Candy Box and Cookie Clicker, seems like it’s here to stay. So Who Wore it Best? takes a look at two recent examples: The Counting Dead and AdVenture Capitalist. | Read more »
Card Crawl, the Mini Deck Building Game,...
Card Crawl, the Mini Deck Building Game, is Coming Soon Posted by Jessica Fisher on February 27th, 2015 [ permalink ] Tinytouchtales and Mexer have announced their new game, | Read more »
Witness an all new puzzle mechanic in Bl...
Well, BlastBall MAX is not one of those games and is bucking trends such as timers, elements of randomness, and tacked-on mechanics in favor of pure puzzle gameplay. When you first boot up the game you’ll see a grid made up of squares that are each... | Read more »
This Princess Has a Dragon and She isn’t...
This Princess Has a Dragon and She isn’t Afraid to Useit. | Read more »
Mecha Showdown Review
Mecha Showdown Review By Lee Hamlet on February 27th, 2015 Our Rating: :: IN A SPINUniversal App - Designed for iPhone and iPad Mecha Showdown replaces traditional buttons with a slot machine mechanic in this robot fighting game,... | Read more »
Reliance Games and Dreamworks Unveil Rea...
Reliance Games and Dreamworks Unveil Real Steel Champions Posted by Ellis Spice on February 27th, 2015 [ permalink ] Reliance Games and Dreamworks have announced that a third game in | Read more »
Sum Idea Review
Sum Idea Review By Jennifer Allen on February 27th, 2015 Our Rating: :: TAXING NUMBERSUniversal App - Designed for iPhone and iPad Sum Idea is a fairly charming but taxing puzzle game.   | Read more »
A New Badland Update Brings Daydream Lev...
A New Badland Update Brings Daydream Levels to Co-Op Posted by Ellis Spice on February 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Slashing Demons Review
Slashing Demons Review By Lee Hamlet on February 27th, 2015 Our Rating: :: IT'S A LONG WAY TO THE TOPUniversal App - Designed for iPhone and iPad Slashing Demons lacks the depth or scope to take it beyond the point of being just... | Read more »

Price Scanner via MacPrices.net

Apple CEO Tim Cook to Deliver 2015 George Was...
Apple CEO Tim Cook will deliver the George Washington University’s Commencement address to GWU grads on May 17, at which time he will also be awarded an honorary doctorate of public service from the... Read more
Apple restocks refurbished Mac minis for up t...
The Apple Store has restocked Apple Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz... Read more
Save up to $50 on iPad Air 2s, NY tax only, f...
 B&H Photo has iPad Air 2s on sale for $50 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $469.99 $30 off - 64GB iPad Air 2 WiFi: $549 $50 off - 128GB iPad Air 2... Read more
16GB iPad Air 2 on sale for $447, save $52
Walmart has the 16GB iPad Air 2 WiFi on sale for $446.99 on their online store for a limited time. Choose free shipping or free local store pickup (if available). Sale price for online orders only,... Read more
iMacs on sale for up to $205 off MSRP
B&H Photo has 21″ and 27″ iMacs on sale for up to $205 off MSRP including free shipping plus NY sales tax only: - 21″ 1.4GHz iMac: $1029 $70 off - 21″ 2.7GHz iMac: $1199 $100 off - 21″ 2.9GHz... Read more
Apple Takes 89 Percent Share of Global Smartp...
According to the latest research from Strategy Analytics, global smartphone operating profit reached US$21 billion in Q4 2014. The Android operating system captured a record-low 11 percent global... Read more
New Travel Health App “My Travel Health” iOS...
Rochester, Minnesota based Travel Health and Wellness LLC has announced that its new iOS app help safeguard the user’s health when traveling abroad — “My Travel Health” is now available on the Apple... Read more
Sale! MacBook Airs for up to $115 off MSRP
B&H Photo has MacBook Airs on sale for up to $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 128GB MacBook Air: $799 100 off MSRP - 11″ 256GB MacBook Air: $999 $100... Read more
15-inch 2.0GHz Retina MacBook Pro (refurbishe...
The Apple Store has Apple Certified Refurbished previous-generation 15″ 2.0GHz Retina MacBook Pros available for $1489 including free shipping plus Apple’s standard one-year warranty. Their price is... Read more
Wither The iPad mini? End Of The Road Imminen...
AppleDailyReport’s Dennis Sellers predicts that the iPad mini is going to be left to wither on the vine, as it were, and then just allowed to fade away — a casualty of the IPhone 6 Plus and other... Read more

Jobs Board

Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
Event Director, *Apple* Retail Marketing -...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global engagement strategy and team. Delivering an overarching brand Read more
*Apple* Pay - Site Reliability Engineer - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.