[NPL] Macromedia Debuts Fireworks 2
TweetFollow Us on Twitter

[NPL] Macromedia Debuts Fireworks 2

MACROMEDIA DEBUTS FIREWORKS 2

Integrated Graphics, Coding and Sitewide Editing Lead New Features Of
Next-Generation Web Graphics Production Environment

San Francisco, Calif. - February 16, 1998 - Macromedia, Inc. (NASDAQ:
MACR) the leader in Web Publishing software, today introduced
Fireworks(R) 2, revolutionizing the way Web sites are built and
maintained by seamlessly integrating with HTML editors and bridging
the gap between graphics and code.

Fireworks 2 is a major upgrade to the company's award-winning Web
graphics production tool. Unveiled last year, Fireworks was the first
software application to specifically target the graphics production
needs of Web designers. Fireworks accelerates Web workflow with new
features that enable rapid edits across multiple graphics and ensure
consistent design throughout a site. All of this power is offered in
a complete, professional design environment that allows Web
professionals to produce graphics-rich, interactive Web sites with
unprecedented ease and speed.

Fireworks 2 will be available as a standalone application or
integrated with Macromedia Dreamweaver(TM) 2, the leading
professional visual HTML editor, in the Dreamweaver Fireworks
Studio(TM). Together, Dreamweaver and Fireworks provide an unbeatable
environment for producing dynamic Web graphics and clean HTML code.

"The integration between Fireworks and Dreamweaver really addresses
the way designers work today," said Lisa Lopuck, a San
Francisco-based Web designer who has built high profile sites for
National Geographic Online and Twentieth Century Fox Home
Entertainment. "After I completed one big project with the Fireworks
2 beta, you couldn't pry it away from me. The editable graphics and
Dreamweaver integration have saved me enormous amounts of time and
effort."

Bridging the Gap Between Graphics and Code Because graphics and code
on the Web are tightly associated, integrating and optimizing
graphics and HTML production is a central issue facing today's Web
developers. Fireworks solves this real-world problem by enabling
designers to create graphics with sophisticated behaviors such as
rollovers, then export those graphics and code in a format
immediately recognized by the designer's HTML editor -without the
need for time-consuming modification. Designers can export code in
the native formats of leading professional HTML editors such as
Macromedia Dreamweaver as well as tools for office users such as
Microsoft FrontPage. Fireworks' HTML export templates are also fully
customizable so developers can tailor them to individual needs.

While working in Dreamweaver, developers can easily launch the full
set of Fireworks editing features, then return to Dreamweaver once
graphics work is complete. For rapid image optimizations, a new
"Optimize in Fireworks" menu item in Dreamweaver 2 launches just the
Fireworks Optimization engine. Fireworks' new JavaScript behaviors
appear as native behaviors in Dreamweaver. The two applications
include a number of additional workflow features that enable
roundtrip editing of graphics and HTML code.

Consistent Look and Feel, Rapid Edits Across Sites "As Web sites
become larger and more central to business operations, consistent
design and the ability to rapidly make changes across multiple
graphics become crucial," said Tom Hale, vice president of marketing
for Macromedia's Web Publishing division. "Fireworks provides real
productivity advantages to businesses that each day face the
challenge of keeping graphics-intensive sites updated and fresh in
order to attract and keep visitors."

Fireworks 2 addresses these needs with a host of new features,
including graphic and text Styles that can be shared among
workgroups, and a Find and Replace function that can globally update
text, fonts, colors, and URLs. Fireworks' powerful batch processing
feature automates common, time-consuming tasks and even generates
JavaScript Scriptlets, drag-and-drop pieces of code. A new URL
manager helps keep links consistent throughout a site; and a
Behaviors palette makes creating sophisticated interactivity fast and
simple. Fireworks even adds a Project Log to assist in task
management.

Professional Design Tools Specifically for the Web Fireworks allows
Web site creators to progress from concepts to completed Web graphics
in one environment, without needing to switch tools. The new release
brings customer-requested enhancements such as tabbed, draggable
palettes, support for scanners and digital cameras, onion-skinning
for precise GIF animations, and the ability to preview animations in
the workplace. Fireworks 2 also introduces Web-savvy innovations such
as color-locking and a Web Dither Fill, used to create unlimited
Websafe colors. Fireworks' image optimization has been considered the
best in the industry. Fireworks 2 takes optimization a step further
with better JPEG compression and an innovative "Export to Size"
wizard that automatically creates the highest quality graphics for a
user-specified file size.

"Fireworks customers, users of traditional design software, and
first-time graphics creators will love the power of Fireworks 2,"
said Diana Smedley, Senior Product Manager for Fireworks. "Before we
started building the new version, the Fireworks team visited over a
hundred design shops. We talked to designers and programmers, we
watched them work, and we asked them what they wanted. Macromedia's
answer to those requests is Fireworks 2."

Pricing and Availability
Fireworks 2 for Windows 95/98, Windows NT 4.0 or later, and MacOS
7.5.5 or later will be available in March, 1999, for an estimated
street price of US $199 in North America. Current registered
Fireworks users can upgrade to Fireworks 2 for US $129. Fireworks 2
can also be purchased as part of the Dreamweaver Fireworks Studio for
US $399. Fireworks 2 and the Dreamweaver Fireworks Studio can be
purchased by calling (800) 457-1774 or bought directly from
Macromedia's Web site at www.macromedia.com. Macromedia is extending
a special, limited time offer to customers who own the previous
version of Fireworks plus any other Macromedia product: these
customers can upgrade to Fireworks 2 through Macromedia's Website for
just US $39 until June 15, 1999. To purchase or for more details,
please visit www.macromedia.com. Interested parties outside North
America should contact their local Macromedia distributor.

About Macromedia
Macromedia's mission is to add life to the Web. By providing its
award-winning Web Publishing, Web Traffic, and Web Learning solutions
to Web designers, consumers, and the enterprise, Macromedia is
delivering a completely new generation of Internet tools and
technologies designed to transform the Web experience. Headquartered
in San Francisco, Macromedia (NASDAQ: MACR) has more than 500
employees worldwide and is available on the Internet at
http://www.macromedia.com. Macromedia also hosts one of the most
engaging entertainment sites on the Web at http://www.shockrave.com.

 
AAPL
$93.94
Apple Inc.
-0.49
MSFT
$44.84
Microsoft Corpora
+0.15
GOOG
$589.47
Google Inc.
-5.61

MacTech Search:
Community Search:

Software Updates via MacUpdate

OS X Yosemite 10.10 DP4 - Developer Prev...
Note: This is a Developer Preview. You must be a registered Apple Mac Developer to download this update. OS X Yosemite is Apple's newest operating system for Mac. An elegant design that feels... Read more
FinderPop 2.5.6 - Classic Mac utility, n...
FinderPop is a Universal preference pane that extends OS X's contextual menus using a FinderPop Items folder much as the Apple Menu Items folder used to do for the Apple menu. It has other features... Read more
SpiderOak 5.1.7 - Secure cloud backup, s...
SpiderOak is a multi-platform secure online backup, storage, access, and sharing solution engineered for the consumer and small businesses. You must first sign up to use SpiderOak. Running natively... Read more
Espionage 3.6 - Simple, state of the art...
Espionage offers state-of-the-art encryption and plausible deniability for your confidential data. Sometimes, encrypting your data isn't enough to protect it. That's why Espionage 3 goes beyond data... Read more
calibre 1.45.0 - Complete e-library mana...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital... Read more
iFFmpeg 4.3.1 - Convert multimedia files...
iFFmpeg is a graphical front-end for FFmpeg, a command-line tool used to convert multimedia files between formats. The command line instructions can be very hard to master/understand, so iFFmpeg does... Read more
Chromium 36.0.1985.125 - Fast and stable...
Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. FreeSMUG-Free OpenSource Mac User Group build is... Read more
pwSafe 3.0 - Secure password management...
pwSafe provides simple and secure password management across devices and computers. pwSafe uses iCloud to keep your password databases backed-up and synced between Macs and iOS devices. It is... Read more
Day One 1.9.6 - Maintain a daily journal...
Day One is the easiest and best-looking way to use a journal / diary / text-logging application for the Mac. Day One is well designed and extremely focused to encourage you to write more through... Read more
Google Chrome 36.0.1985.125 - Modern and...
Google Chrome is a Web browser by Google, created to be a modern platform for Web pages and applications. It utilizes very fast loading of Web pages and has a V8 engine, which is a custom built... Read more

Latest Forum Discussions

See All

HELMUT Review
HELMUT Review By Andrew Fisher on July 21st, 2014 Our Rating: :: TRUNDLE SIMULATOR 2014Universal App - Designed for iPhone and iPad HELMUT is a fun, fleeting time-sink that offers a momentary distraction and nothing else.   | Read more »
Walkr Review
Walkr Review By Jennifer Allen on July 21st, 2014 Our Rating: :: ORIGINAL WALKINGiPhone App - Designed for the iPhone, compatible with the iPad Walking is a bit more exciting thanks to this planet building/discovering sim reliant... | Read more »
Zombie Commando Review
Zombie Commando Review By Jennifer Allen on July 21st, 2014 Our Rating: :: MINDLESS SLAUGHTERUniversal App - Designed for iPhone and iPad Briefly fun but ultimately forgettable, Zombie Commando will scratch an itch then be... | Read more »
Swords & Poker Adventures Review
Swords & Poker Adventures Review By Jennifer Allen on July 21st, 2014 Our Rating: :: SOULLESS POKER PLAYUniversal App - Designed for iPhone and iPad Swords & Poker Adventures is a mishmash of Poker and RPGing, but it lacks... | Read more »
Warhammer 40,000: The Horus Heresy: Drop...
Warhammer 40,000: The Horus Heresy: Drop Assault Coming Soon to iOS Posted by Jennifer Allen on July 21st, 2014 [ permalink ] Coming soon to iOS will be an all-new Warhammer 40,000 tactical strategy game by the name of The Horus Heresy: Drop As | Read more »
A Life Worth Dying For Review
A Life Worth Dying For Review By Jordan Minor on July 21st, 2014 Our Rating: :: A BEAUTIFUL MINDUniversal App - Designed for iPhone and iPad A Life Worth Dying For is a fascinating portrait of a serious subject.   | Read more »
Zombie Puzzle Panic Review
Zombie Puzzle Panic Review By Jordan Minor on July 21st, 2014 Our Rating: :: THE MATCHING DEADUniversal App - Designed for iPhone and iPad Zombie Puzzle Panic puts some pretty neat undead twists on Match-3 puzzling.   | Read more »
This Week at 148Apps: July 14-18, 2014
Expert App Reviewers   So little time and so very many apps. What’s a poor iPhone/iPad lover to do? Fortunately, 148Apps is here to give you the rundown on the latest and greatest releases. And we even have a tremendous back catalog of reviews; just... | Read more »
Fallen Lords Review
Fallen Lords Review By Andrew Fisher on July 18th, 2014 Our Rating: :: FALLS SHORTiPad Only App - Designed for the iPad Fallen Lords is a decent game, but its similarity and inferiority compared to Ghost Stories makes it ultimately... | Read more »
Real Boxing’s New Combo Update is a Knoc...
Real Boxing’s New Combo Update is a Knockout Posted by Blake Grundman on July 18th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »

Price Scanner via MacPrices.net

Twelve South HiRise For MacBook – Height-Adju...
If you use your MacBook as a workhorse desktop substitute, as many of us do, a laptop stand combined with an external keyboard and pointing device are pretty much obligatory if you want to avoid... Read more
Why The Mac Was Not Included In The Apple/IBM...
TUAW’s Yoni Heisler cites Fredrick Paul of Network World whoi blogged last week that the Mac’s conspicuous absence from Apple and IBM’s landmark partnership agreement represents a huge squandered... Read more
Save $100 on 13-inch Retina MacBook Pros, plu...
Adorama has 13″ Retina MacBook Pros on sale for $100 off MSRP. Shipping is free, and Adorama charges sales tax in NY & NJ only: - 13″ 2.4GHz/128GB MacBook Pro with Retina Display: $1199 - 13″ 2.... Read more
Blurr it 2.3 for iOS – Quickly Blurs Selected...
Hyderabad, India based TouchLabs has announced a new update of Blurr it 2.3, their photography app for iOS users. Blurr it allows you to blur part of the image to hide potentially sensitive or... Read more
MacBook Airs on sale for $100 off MSRP, start...
Best Buy has the new 2014 MacBook Airs on sale for up to $100 off MSRP on their online store. Choose free home shipping or free local store pickup (if available). Prices valid for online orders only... Read more
Amazon Announces Kindle Unlimited: Unlimited...
Amazon.com has introduced Kindle Unlimited — a new subscription service which allows customers to freely read as much as they want from over 600,000 Kindle books, and listen as much as they want to... Read more
New Linksys Wireless Range Extenders Boost Wi...
Linksys has announced its new lineup of Linksys Wi-Fi Range Extenders. Consumers often experience a weak wireless signal in some parts of their house or apartment caused by blocking elements such as... Read more
MacBook Airs available starting at $719
The Apple Store has Apple Certified Refurbished 2013 & 2012 MacBook Airs in stock today starting at $719. An Apple one-year warranty is included with each MacBook, and shipping is free: 2013... Read more
Get the best deals on iPad minis with Apple r...
The Apple Store has Certified Refurbished 2nd generation iPad minis with Retina Displays available for up to $130 off the cost of new models, starting at $339. Apple’s one-year warranty is included... Read more
Best Buy’s College Student Deals: $100 off Ma...
Take an additional $100 off all MacBooks and iMacs, $50 off iPad Airs and iPad minis, at Best Buy Online with their College Students Deals Savings, valid through July 25th. Anyone with a valid .EDU... Read more

Jobs Board

*Apple* Computer Technician - Fairfield Coun...
Company DescriptionWe are an Apple Authorized Sales and Service Provider. We have been selling and servicing Apple computers in the Fairfield County area for over 20 Read more
*Apple* Computer Technician - Fairfield Coun...
Company DescriptionWe are an Apple Authorized Sales and Service Provider. We have been selling and servicing Apple computers in the Fairfield County area for over 20 Read more
Mac Expert - *Apple* Online Store Mexico -...
…MUST be fluent in English and Spanish to be considered for this position At Apple , we believe that hard work, a fun environment, creativity and innovation fuel the Read more
*Apple* Computer Technician - Fairfield Coun...
Company DescriptionWe are an Apple Authorized Sales and Service Provider. We have been selling and servicing Apple computers in the Fairfield County area for over 20 Read more
Mac Expert - *Apple* Online Store - Apple (...
**Job Summary** At Apple , we believe that hard work, a fun environment, creativity and innovation fuel the ultimate customer experience. We believe each customer Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.