[NPL] Macromedia Debuts Fireworks 2
TweetFollow Us on Twitter

[NPL] Macromedia Debuts Fireworks 2

MACROMEDIA DEBUTS FIREWORKS 2

Integrated Graphics, Coding and Sitewide Editing Lead New Features Of
Next-Generation Web Graphics Production Environment

San Francisco, Calif. - February 16, 1998 - Macromedia, Inc. (NASDAQ:
MACR) the leader in Web Publishing software, today introduced
Fireworks(R) 2, revolutionizing the way Web sites are built and
maintained by seamlessly integrating with HTML editors and bridging
the gap between graphics and code.

Fireworks 2 is a major upgrade to the company's award-winning Web
graphics production tool. Unveiled last year, Fireworks was the first
software application to specifically target the graphics production
needs of Web designers. Fireworks accelerates Web workflow with new
features that enable rapid edits across multiple graphics and ensure
consistent design throughout a site. All of this power is offered in
a complete, professional design environment that allows Web
professionals to produce graphics-rich, interactive Web sites with
unprecedented ease and speed.

Fireworks 2 will be available as a standalone application or
integrated with Macromedia Dreamweaver(TM) 2, the leading
professional visual HTML editor, in the Dreamweaver Fireworks
Studio(TM). Together, Dreamweaver and Fireworks provide an unbeatable
environment for producing dynamic Web graphics and clean HTML code.

"The integration between Fireworks and Dreamweaver really addresses
the way designers work today," said Lisa Lopuck, a San
Francisco-based Web designer who has built high profile sites for
National Geographic Online and Twentieth Century Fox Home
Entertainment. "After I completed one big project with the Fireworks
2 beta, you couldn't pry it away from me. The editable graphics and
Dreamweaver integration have saved me enormous amounts of time and
effort."

Bridging the Gap Between Graphics and Code Because graphics and code
on the Web are tightly associated, integrating and optimizing
graphics and HTML production is a central issue facing today's Web
developers. Fireworks solves this real-world problem by enabling
designers to create graphics with sophisticated behaviors such as
rollovers, then export those graphics and code in a format
immediately recognized by the designer's HTML editor -without the
need for time-consuming modification. Designers can export code in
the native formats of leading professional HTML editors such as
Macromedia Dreamweaver as well as tools for office users such as
Microsoft FrontPage. Fireworks' HTML export templates are also fully
customizable so developers can tailor them to individual needs.

While working in Dreamweaver, developers can easily launch the full
set of Fireworks editing features, then return to Dreamweaver once
graphics work is complete. For rapid image optimizations, a new
"Optimize in Fireworks" menu item in Dreamweaver 2 launches just the
Fireworks Optimization engine. Fireworks' new JavaScript behaviors
appear as native behaviors in Dreamweaver. The two applications
include a number of additional workflow features that enable
roundtrip editing of graphics and HTML code.

Consistent Look and Feel, Rapid Edits Across Sites "As Web sites
become larger and more central to business operations, consistent
design and the ability to rapidly make changes across multiple
graphics become crucial," said Tom Hale, vice president of marketing
for Macromedia's Web Publishing division. "Fireworks provides real
productivity advantages to businesses that each day face the
challenge of keeping graphics-intensive sites updated and fresh in
order to attract and keep visitors."

Fireworks 2 addresses these needs with a host of new features,
including graphic and text Styles that can be shared among
workgroups, and a Find and Replace function that can globally update
text, fonts, colors, and URLs. Fireworks' powerful batch processing
feature automates common, time-consuming tasks and even generates
JavaScript Scriptlets, drag-and-drop pieces of code. A new URL
manager helps keep links consistent throughout a site; and a
Behaviors palette makes creating sophisticated interactivity fast and
simple. Fireworks even adds a Project Log to assist in task
management.

Professional Design Tools Specifically for the Web Fireworks allows
Web site creators to progress from concepts to completed Web graphics
in one environment, without needing to switch tools. The new release
brings customer-requested enhancements such as tabbed, draggable
palettes, support for scanners and digital cameras, onion-skinning
for precise GIF animations, and the ability to preview animations in
the workplace. Fireworks 2 also introduces Web-savvy innovations such
as color-locking and a Web Dither Fill, used to create unlimited
Websafe colors. Fireworks' image optimization has been considered the
best in the industry. Fireworks 2 takes optimization a step further
with better JPEG compression and an innovative "Export to Size"
wizard that automatically creates the highest quality graphics for a
user-specified file size.

"Fireworks customers, users of traditional design software, and
first-time graphics creators will love the power of Fireworks 2,"
said Diana Smedley, Senior Product Manager for Fireworks. "Before we
started building the new version, the Fireworks team visited over a
hundred design shops. We talked to designers and programmers, we
watched them work, and we asked them what they wanted. Macromedia's
answer to those requests is Fireworks 2."

Pricing and Availability
Fireworks 2 for Windows 95/98, Windows NT 4.0 or later, and MacOS
7.5.5 or later will be available in March, 1999, for an estimated
street price of US $199 in North America. Current registered
Fireworks users can upgrade to Fireworks 2 for US $129. Fireworks 2
can also be purchased as part of the Dreamweaver Fireworks Studio for
US $399. Fireworks 2 and the Dreamweaver Fireworks Studio can be
purchased by calling (800) 457-1774 or bought directly from
Macromedia's Web site at www.macromedia.com. Macromedia is extending
a special, limited time offer to customers who own the previous
version of Fireworks plus any other Macromedia product: these
customers can upgrade to Fireworks 2 through Macromedia's Website for
just US $39 until June 15, 1999. To purchase or for more details,
please visit www.macromedia.com. Interested parties outside North
America should contact their local Macromedia distributor.

About Macromedia
Macromedia's mission is to add life to the Web. By providing its
award-winning Web Publishing, Web Traffic, and Web Learning solutions
to Web designers, consumers, and the enterprise, Macromedia is
delivering a completely new generation of Internet tools and
technologies designed to transform the Web experience. Headquartered
in San Francisco, Macromedia (NASDAQ: MACR) has more than 500
employees worldwide and is available on the Internet at
http://www.macromedia.com. Macromedia also hosts one of the most
engaging entertainment sites on the Web at http://www.shockrave.com.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

BBEdit 11.0.3 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
Microsoft Office Preview 15.8 - Popular...
Welcome to the new and modern Microsoft Office for Mac. You will receive regular updates automatically until the official release in the second half of 2015. With the redesigned Ribbon and your... Read more
Yosemite Cache Cleaner 9.0.5 - Clear cac...
Yosemite Cache Cleaner is an award-winning general purpose tool for OS X. YCC makes system maintenance simple with an easy point-and-click interface to many OS X functions. Novice and expert users... Read more
ExpanDrive 4.3.2 - Access cloud storage...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
RapidWeaver 6.0.8 - Create template-base...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
Artlantis Studio 5.1.2.7 - 3D rendering...
Artlantis Studio is a unique and ideal tool for performing very high resolution rendering easily and in real time. The new FastRadiosity engine now lets you compute images in radiosity-even in... Read more
MacUpdate Desktop 6.0.5 - Search and ins...
MacUpdate Desktop 6 brings seamless 1-click installs and version updates to your Mac. With a free MacUpdate account and MacUpdate Desktop 6, Mac users can now install almost any Mac app on macupdate.... Read more
BitTorrent Sync 2.0.82 - Sync files secu...
BitTorrent Sync allows you to sync unlimited files between your own devices, or share a folder with friends and family to automatically sync anything. File transfers are encrypted. Your information... Read more
Google Drive 1.20 - File backup and shar...
Google Drive is a place where you can create, share, collaborate, and keep all of your stuff. Whether you're working with a friend on a joint research project, planning a wedding with your fiancé, or... Read more
Simon 4.0.3 - Monitor changes and crashe...
Simon monitors websites and alerts you of crashes and changes. Select pages to monitor, choose your alert options, and customize your settings. Simon does the rest. Keep a watchful eye on your... Read more

New Publisher Allstar Games Heads West w...
Allstar Games has announced its first mobile title designed for western audiences, Allstar Heroes. The game will be a massive online battle arena (MOBA) that offers dozens of heroes for you to collect and pit against your opponents. As each hero has... | Read more »
RAD Boarding Review
RAD Boarding Review By Jennifer Allen on March 5th, 2015 Our Rating: :: NEARLY RADUniversal App - Designed for iPhone and iPad RAD Boarding isn’t quite one of the greats, but it has potential.   | Read more »
Presenting the International Mobile Gami...
11th Annual International Mobile Gaming Awards ceremony, hosted by actress Allison Haislip, gathered mobile game developers and publishers from around the world. They chose 13 winners out of the 93 nominations. British studio USTWO won the the Grand... | Read more »
AG Drive Review
AG Drive Review By Tre Lawrence on March 5th, 2015 Our Rating: :: FUTURISTIC STREET RACING.Universal App - Designed for iPhone and iPad Futuristic racing… interstellar style.   | Read more »
GDC 2015 – Nightmare Guardians is an Int...
GDC 2015 – Nightmare Guardians is an Interesting Hybrid of MOBA and Lane Defense Posted by Rob Rich on March 5th, 2015 [ permalink ] I have to say that lane defense (i.e. | Read more »
Overkill 3 Review
Overkill 3 Review By Tre Lawrence on March 5th, 2015 Our Rating: :: WHO'S NEXT?Universal App - Designed for iPhone and iPad Cover system gameplay in the third-person.   Developer: Craneballs Price: Free Version Reviewed: 1.1.6... | Read more »
Warner Bros. Interactive Entertainment A...
Warner Bros. has some exciting games coming down the pipe! | Read more »
GDC 2015 – Star Trek Timelines will Prob...
GDC 2015 – Star Trek Timelines will Probably Make Your Inner Trekkie Squeal With Glee Posted by Rob Rich on March 4th, 2015 [ permalink ] Any popular fictional universe has its fair share of fan fiction – where belo | Read more »
Protect Yourself from an Onslaught of Ca...
Surprise Attack Games has announced a Cat-astrophic new physics puzzler called Fort Meow! In the game, a young girl named Nia finds her grandfather’s journal which triggers an all mighty feline attack! Why do the cats want the journal? Who knows,... | Read more »
GDC 2015 – Jelly Reef will be Game Oven’...
GDC 2015 – Jelly Reef will be Game Oven’s Last Hurrah, and it Seems like a Good Note to Go Out on Posted by Rob Rich on March 4th, 2015 [ permalink ] It’s sad knowing that Game Oven ( | Read more »

Price Scanner via MacPrices.net

Roundup of MacBook Air sale prices, models up...
B&H Photo has MacBook Airs on sale for up to $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 128GB MacBook Air: $799 100 off MSRP - 11″ 256GB MacBook Air: $999 $100... Read more
New Firstrade Mobile App Enables On-The-Go Tr...
Firstrade Securities Inc. has announced its new mobile app, which gives investors immediate access to the company’s trading platform on all mobile devices. The app was developed in-house and was... Read more
Sonnet Introduces USB 3.0 + eSATA Thunderbolt...
Sonnet has announced the launch of its new USB 3.0 + eSATA Thunderbolt Adapter for easy connectivity to USB 3.0 devices and eSATA storage, and USB 3.0 + Gigabit Ethernet Thunderbolt Adapter for easy... Read more
Apple restocks refurbished 27-inch 5K iMacs f...
The Apple Store has restocked Apple Certified Refurbished 27″ 3.5GHz 5K iMacs for $2119 including free shipping. Their price is $380 off the cost of new models, and it’s the lowest price available... Read more
Free Clean Reader Mobile App Hides Swear Word...
The new Clean Reader app, now available in the Apple App Store and Google Play, delivers the opportunity of reading any book without being exposed to profanity. By selecting how clean they want their... Read more
Kinsa Launches “Groups” App to Monitor Illnes...
Kinsa, makers of the first FDA approved app-enabled smartphone thermometer thst won the 2013 Cleveland Clinic Medical Innovation Grand Prize and recently appeared in Apple’s “Parenthood” TV... Read more
iPad: A More Positive Outlook – The ‘Book Mys...
It’s good to hear someone saying positive things about the iPad. I’ve been trying to bend my mind around how Apple’s tablet could have gone from zero to bestselling personal computing device on the... Read more
Mac Pros on sale for up to $279 off MSRP
Amazon has Mac Pros in stock and on sale for up to $279 off MSRP. Shipping is free: - 4-Core Mac Pro: $2725.87, $273 off MSRP (9%) - 6-Core Mac Pro: $3719.99, $279 off MSRP (7%) Read more
Sale! 13-inch Retina MacBook Pros for up to $...
B&H Photo has 13″ Retina MacBook Pros on sale for up to $205 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.6GHz/128GB Retina MacBook Pro: $1219.99 save $80 - 13″ 2.... Read more
Another Tranche Of IBM MobileFirst For iOS Ap...
IBM has announced the next expansion phase for  its IBM MobileFirst for iOS portfolio, with a troika of new apps to address key priorities for the Banking and Financial Services, Airline and Retail... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
Position Opening at *Apple* - Apple (United...
…Summary** As a Specialist, you help create the energy and excitement around Apple products, providing the right solutions and getting products into customers' hands. You Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** The Apple Store is a retail environment like no other - uniquely focused on delivering amazing customer experiences. As an Expert, you introduce people Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.