[NPL] Macromedia Debuts Fireworks 2
TweetFollow Us on Twitter

[NPL] Macromedia Debuts Fireworks 2

MACROMEDIA DEBUTS FIREWORKS 2

Integrated Graphics, Coding and Sitewide Editing Lead New Features Of
Next-Generation Web Graphics Production Environment

San Francisco, Calif. - February 16, 1998 - Macromedia, Inc. (NASDAQ:
MACR) the leader in Web Publishing software, today introduced
Fireworks(R) 2, revolutionizing the way Web sites are built and
maintained by seamlessly integrating with HTML editors and bridging
the gap between graphics and code.

Fireworks 2 is a major upgrade to the company's award-winning Web
graphics production tool. Unveiled last year, Fireworks was the first
software application to specifically target the graphics production
needs of Web designers. Fireworks accelerates Web workflow with new
features that enable rapid edits across multiple graphics and ensure
consistent design throughout a site. All of this power is offered in
a complete, professional design environment that allows Web
professionals to produce graphics-rich, interactive Web sites with
unprecedented ease and speed.

Fireworks 2 will be available as a standalone application or
integrated with Macromedia Dreamweaver(TM) 2, the leading
professional visual HTML editor, in the Dreamweaver Fireworks
Studio(TM). Together, Dreamweaver and Fireworks provide an unbeatable
environment for producing dynamic Web graphics and clean HTML code.

"The integration between Fireworks and Dreamweaver really addresses
the way designers work today," said Lisa Lopuck, a San
Francisco-based Web designer who has built high profile sites for
National Geographic Online and Twentieth Century Fox Home
Entertainment. "After I completed one big project with the Fireworks
2 beta, you couldn't pry it away from me. The editable graphics and
Dreamweaver integration have saved me enormous amounts of time and
effort."

Bridging the Gap Between Graphics and Code Because graphics and code
on the Web are tightly associated, integrating and optimizing
graphics and HTML production is a central issue facing today's Web
developers. Fireworks solves this real-world problem by enabling
designers to create graphics with sophisticated behaviors such as
rollovers, then export those graphics and code in a format
immediately recognized by the designer's HTML editor -without the
need for time-consuming modification. Designers can export code in
the native formats of leading professional HTML editors such as
Macromedia Dreamweaver as well as tools for office users such as
Microsoft FrontPage. Fireworks' HTML export templates are also fully
customizable so developers can tailor them to individual needs.

While working in Dreamweaver, developers can easily launch the full
set of Fireworks editing features, then return to Dreamweaver once
graphics work is complete. For rapid image optimizations, a new
"Optimize in Fireworks" menu item in Dreamweaver 2 launches just the
Fireworks Optimization engine. Fireworks' new JavaScript behaviors
appear as native behaviors in Dreamweaver. The two applications
include a number of additional workflow features that enable
roundtrip editing of graphics and HTML code.

Consistent Look and Feel, Rapid Edits Across Sites "As Web sites
become larger and more central to business operations, consistent
design and the ability to rapidly make changes across multiple
graphics become crucial," said Tom Hale, vice president of marketing
for Macromedia's Web Publishing division. "Fireworks provides real
productivity advantages to businesses that each day face the
challenge of keeping graphics-intensive sites updated and fresh in
order to attract and keep visitors."

Fireworks 2 addresses these needs with a host of new features,
including graphic and text Styles that can be shared among
workgroups, and a Find and Replace function that can globally update
text, fonts, colors, and URLs. Fireworks' powerful batch processing
feature automates common, time-consuming tasks and even generates
JavaScript Scriptlets, drag-and-drop pieces of code. A new URL
manager helps keep links consistent throughout a site; and a
Behaviors palette makes creating sophisticated interactivity fast and
simple. Fireworks even adds a Project Log to assist in task
management.

Professional Design Tools Specifically for the Web Fireworks allows
Web site creators to progress from concepts to completed Web graphics
in one environment, without needing to switch tools. The new release
brings customer-requested enhancements such as tabbed, draggable
palettes, support for scanners and digital cameras, onion-skinning
for precise GIF animations, and the ability to preview animations in
the workplace. Fireworks 2 also introduces Web-savvy innovations such
as color-locking and a Web Dither Fill, used to create unlimited
Websafe colors. Fireworks' image optimization has been considered the
best in the industry. Fireworks 2 takes optimization a step further
with better JPEG compression and an innovative "Export to Size"
wizard that automatically creates the highest quality graphics for a
user-specified file size.

"Fireworks customers, users of traditional design software, and
first-time graphics creators will love the power of Fireworks 2,"
said Diana Smedley, Senior Product Manager for Fireworks. "Before we
started building the new version, the Fireworks team visited over a
hundred design shops. We talked to designers and programmers, we
watched them work, and we asked them what they wanted. Macromedia's
answer to those requests is Fireworks 2."

Pricing and Availability
Fireworks 2 for Windows 95/98, Windows NT 4.0 or later, and MacOS
7.5.5 or later will be available in March, 1999, for an estimated
street price of US $199 in North America. Current registered
Fireworks users can upgrade to Fireworks 2 for US $129. Fireworks 2
can also be purchased as part of the Dreamweaver Fireworks Studio for
US $399. Fireworks 2 and the Dreamweaver Fireworks Studio can be
purchased by calling (800) 457-1774 or bought directly from
Macromedia's Web site at www.macromedia.com. Macromedia is extending
a special, limited time offer to customers who own the previous
version of Fireworks plus any other Macromedia product: these
customers can upgrade to Fireworks 2 through Macromedia's Website for
just US $39 until June 15, 1999. To purchase or for more details,
please visit www.macromedia.com. Interested parties outside North
America should contact their local Macromedia distributor.

About Macromedia
Macromedia's mission is to add life to the Web. By providing its
award-winning Web Publishing, Web Traffic, and Web Learning solutions
to Web designers, consumers, and the enterprise, Macromedia is
delivering a completely new generation of Internet tools and
technologies designed to transform the Web experience. Headquartered
in San Francisco, Macromedia (NASDAQ: MACR) has more than 500
employees worldwide and is available on the Internet at
http://www.macromedia.com. Macromedia also hosts one of the most
engaging entertainment sites on the Web at http://www.shockrave.com.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Together 3.4.6 - Store and organize all...
Together helps you organize your Mac, giving you the ability to store, edit and preview your files in a single clean, uncluttered interface. Smart storage. With simple drag-and-drop functionality,... Read more
Monosnap 3.1.0 - Versatile screenshot ut...
Monosnap lets you capture screenshots, share files, and record video and .gifs! Capture: Capture full screen, just part of the screen, or a selected window Make your crop area pixel perfect with... Read more
Cocktail 8.5.1 - General maintenance and...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
Vienna 3.0.6 :5eaf312: - RSS and Atom ne...
Vienna is a freeware and Open-Source RSS/Atom newsreader with article storage and management via a SQLite database, written in Objective-C and Cocoa, for the OS X operating system. It provides... Read more
Kodi 15.1.rc1 - Powerful media center to...
Kodi (was XBMC) is an award-winning free and open-source (GPL) software media player and entertainment hub that can be installed on Linux, OS X, Windows, iOS, and Android, featuring a 10-foot user... Read more
Bookends 12.5.8 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Access the power of Bookends directly from Mellel, Nisus Writer Pro, or MS Word (... Read more
Chromium 44.0.2403.125 - Fast and stable...
Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. Version 44.0.2403.125: This release contains a number... Read more
iMazing 1.2.2 - Complete iOS device mana...
iMazing (was DiskAid) is the ultimate iOS device manager with capabilities far beyond what iTunes offers. With iMazing and your iOS device (iPhone, iPad, or iPod), you can: Copy music to and from... Read more
Audio Hijack 3.2.0 - Record and enhance...
Audio Hijack (was Audio Hijack Pro) drastically changes the way you use audio on your computer, giving you the freedom to listen to audio when you want and how you want. Record and enhance any audio... Read more
FontExplorer X Pro 5.0.1 - Font manageme...
FontExplorer X Pro is optimized for professional use; it's the solution that gives you the power you need to manage all your fonts. Now you can more easily manage, activate and organize your... Read more

You'll Want to Keep an Eye Out for...
If you're the kind of person who had fun hunting down and completing all the codex puzzles in Assassin's Creed 2, then are you ever in for a treat. The Guides looks like it's going to be a very robust collection of similarily odd, seemingly... | Read more »
Vivid Games has Announced Real Boxing 2...
The original Real Boxing was a pretty impressive bit of fisticuffs, but if the trailer Vivid Games is showing off for GamesCom is any indication Real Boxing 2 is going to be even better. [Read more] | Read more »
Card King: Dragon Wars - Tips, Tricks an...
[Read more] | Read more »
Pac-Man Championship Edition DX has brou...
Bandai Namco has released Pac-Man Championship Edition DX on iOS and Android, which features the classic arcade gameplay that we've all grown to love. Pac-Man Championship Edition DX can be enjoyed in much shorter bursts than the arcade versions... | Read more »
Cosmonautica (Games)
Cosmonautica 1.1 Device: iOS Universal Category: Games Price: $6.99, Version: 1.1 (iTunes) Description: Cast off! Are you ready for some hilarious adventures in outer space? | Read more »
Rescue humanity from a Demon horde in An...
Angel Stone is Fincon's follow up to the massively successful Hello Hero and is out now on iOS and Android. You play as a member of The Resistance, a group of mighty human warriors who have risen up in defiance of the Demon horde threatening to... | Read more »
Gallery Doctor (Photography)
Gallery Doctor 1.0 Device: iOS iPhone Category: Photography Price: $2.99, Version: 1.0 (iTunes) Description: Free up valuable iCloud and iPhone storage with Gallery Doctor, the only iPhone cleaner that automatically identifies the... | Read more »
You Against Me (Games)
You Against Me 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: A simple game… You. Me. Claim, steal, lock, score, win! | Read more »
Yep, it's True - Angry Birds 2 is O...
The not exactly rumors were true and the birds are back. Angry Birds 2 has come to the App Store and the world will... well I suppose it'll still be the same, but now we have more bird-flinging options! [Read more] | Read more »
You Could Design Your Own Card for Chain...
If you've ever wanted to create your own item, weapon, trap, or even monster for Chainsaw Warrior: Lords of the Night, this is your chance. Auroch Digital is currently holding a contest so that fans can fight to the death (not really) to see which... | Read more »

Price Scanner via MacPrices.net

27-inch 3.5GHz 5K iMac on sale for $81 off MS...
Adorama has the 27″ 3.5GHz 5K iMac on sale for $2218, $81 off MSRP, including a free copy of Apple’s 3-Year AppleCare Protection Plan. Shipping is free, and Adorama charges sales tax in NY & NJ... Read more
Back-to-School with Tablet and Smartphone Acc...
Belkin helps you prepare for the coming school year with a wide variety of the latest mobile and tablet accessories to outfit both grade school and college students. The line-up includes charging... Read more
11-inch MacBook Airs on sale for $100 off MSR...
Best Buy has 11-inch MacBook Airs on sale for $100 off MSRP. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary: - 11″ 1.6GHz... Read more
iPad Air 2 on sale for up to $100 off MSRP
Best Buy has iPad Air 2s on sale for up to $100 off MSRP on their online store for a limited time. Choose free shipping or free local store pickup (if available). Sale prices available for online... Read more
Sale! 13-inch MacBook Pros on sale for $100 o...
B&H Photo has 13″ MacBook Pros on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.5GHz/500GB MacBook Pro: $999.99 save $100 - 13″ 2.7GHz/128GB Retina... Read more
Sale! Save $100 on 13-inch MacBook Airs this...
B&H Photo has the 13″ 1.6GHz/128GB MacBook Air on sale for $899.99 including free shipping plus NY tax only. Their price is $100 off MSRP, and it’s the lowest price available for this model.... Read more
Worldwide Tablet Market Decline Continues, Ap...
The worldwide tablet market declined -7.0% year-over-year in the second quarter of 2015 (2Q15) with shipments totaling 44.7 million units according to preliminary data from the International Data... Read more
TP-LINK TL-PA8030P KIT Powerline Featuring Ho...
Consumer and business networking products provider TP-LINK is now shipping its TL-PA8030P KIT AV1200 3-Port Gigabit Passthrough Powerline Starter Kit that expands your home’s network over its... Read more
Apple refurbished iPad Air 2s available for u...
The Apple Store has Apple Certified Refurbished iPad Air 2s available for up to $140 off the price of new models. Apple’s one-year warranty is included with each model, and shipping is free: - 128GB... Read more
Updated Apple iPad Price Trackers
We’ve updated our iPad Air Price Tracker and our iPad mini Price Tracker with the latest information on prices and availability from Apple and other resellers. Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Infrastructure Engineer - *Apple* /Mac - Hil...
Infrastructure Engineer - Apple /Mac Job Code: 1608 # of openings: 1 Description Our fortune 500 client is looking to hire an experienced Infrastructure Engineer to join Read more
Executive Administrative Assistant, *Apple*...
…supporting presentation development for senior leadership. * User experience with Apple hardware and software is preferred. Additional Requirements The following list Read more
*Apple* Bus Company is now hirin - Apple Bus...
Apple Bus Company is now hiring school bus drivers in the Pettis County area. Class B CDL preferred. Free training provided. No nights or weekends required. Flexible Read more
*Apple* Certified Mac Technician - Updated 6...
…and friendly, hands-on technical support to customers troubleshooting and repairing Apple /Mac products with courtesy, speed and skill. Use your problem-solving skills Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.