[NPL] Mac Publishing Acquires MacCentral Online
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[NPL] Mac Publishing Acquires MacCentral Online

Media Contacts:
Francesca Koe, 415/243-3677
francesca_koe@macworld.com

Laura Beraut, 650/261-9250
laura@beraut.com
For Immediate Release

Macworld Online Expands Internet Reach Via Acquisition of MacCentral Online
--Acquisition Creates One of the Largest Mac Specific Sites--

SAN FRANCISCO, June 1, 1999--Mac Publishing, L.L.C. the publisher of
Macworld magazine, Macworld Online, iMacworld, MacBuy.com and
MacWEEK.com, announced today the acquisition of MacCentral Online.
The combination of Macworld Online and MacCentral Online will create
the largest independent Mac site in the world.

"The combination of Macworld Online and MacCentral Online not only
creates a world-class Macintosh information, news, and reviews site,
but presents broad and expanded opportunities to reach a variety
Macintosh users: from professionals to aficionados," said Colin
Crawford, President and CEO of Mac Publishing, L.L.C.

Each publication brings a different corner of the Mac community to
form a comprehensive Internet resource that serves the entire
Macintosh population. Macworld Online is written for high-end
Macintosh professionals who depend on features and lab-based reviews
based on exhaustive, comprehensive product testing; while iMacworld
is the quintessential one-stop site for coverage of games, gadgets
and gear for Mac enthusiasts who use their Macs at home for work and
play.

MacBuy.com is the ultimate Mac buyers' guide serving as the
definitive gateway to Mac products, information and buying advice.
From one point of entry readers have access to product reviews and
the latest pricing from the industry's top Apple authorized
resellers. Written for busy Mac professionals, MacWEEK.com provides
reliable and timely Mac business news analysis. MacCentral Online
serves an ever-growing online community of Macintosh users and
managers by providing a broad range of Mac information and
interactive resources, including the timeliest Mac news available on
the Web.

"The synergy and momentum created by this union enables Macworld
Online and MacCentral Online to offer unparalleled access to
information and resources across a broad spectrum of Macintosh
users," said Stan Flack, president and publisher of MacCentral, Inc.
"Today's announcement begins a new chapter for Mac users on the Web,
and MacCentral is very excited to be a part of that process."

About MacCentral Online
MacCentral Online has been providing news and resources to the
Macintosh online community since September of 1995. Updated several
times a day and published seven days a week, the MacCentral Web site
seeks to provide its 750,000 unique monthly visitors with news,
feature columns, reader forums, reviews, software updates, tips &
tricks, industry information, and more.

About Macworld
Macworld magazine, the leading Macintosh publication and website, are
published by Mac Publishing, L.L.C. Macworld.com, together with
MacWEEK.com, and iMacworld.com are one of the top contributors of
visitors to ZDNet and log over 850,000 unique online visitors per
month. Mac Publishing L.L.C., a joint venture between Ziff-Davis Inc.
and International Data Group, is located in San Francisco.

 
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