[NPL] Lasso Studio for Dreamweaver
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[NPL] Lasso Studio for Dreamweaver

November 8, 1999


New solution to provide amazingly rich yet easy to use Web application
development environment--entirely within Macromedia Dreamweaver 3

Bellevue, WA--November 8, 1999--Blue World Communications, Inc.--pioneers
of the Web Data Engine--today announced that the forthcoming Lasso Studio
for Macromedia Dreamweaver will operate exclusively with the recently
announced Macromedia Dreamweaver 3. Lasso Studio for Dreamweaver--currently
in private beta testing--provides a complete Web application development
environment for rapidly building sophisticated database-driven Web
applications. Lasso Studio for Dreamweaver will offer the first
comprehensive solution for building robust dynamic Web applications
entirely within Dreamweaver, a leading website authoring solution from
Macromedia, Inc.

"New and current customers who have seen demonstrations of Lasso Studio for
Dreamweaver have expressed overwhelming enthusiasm for this product," said
Bill Doerrfeld, president and CEO of Blue World Communications. "Blue World
is excited to soon deliver on the promise of providing Web application
developers and Web designers a ground-breaking solution which dramatically
eases the process of building database-driven Web sites."

Complete Web Application Development Environment

Lasso Studio for Dreamweaver will introduce a visual, structured
development environment for building database-driven Web applications aimed
at meeting the needs of beginning and advanced users alike. Beginners will
be able to Web-enable databases within mere minutes of installation. Lasso
Studio Configuration Wizard links database schema information for dynamic
display throughout Lasso Studio for Dreamweaver. Lasso Studio Form Builder
allows beginners to instantly create database-linked Web forms. Developers
will engage the full power of custom editing enabling the guided creation
of complex, accurately coded programming constructs using the Lasso Studio
Property Inspectors, Tag Editor, Tag Selector, Sub-Tag Editor and more.

Supports Multiple Databases and Platforms

Combined with the new Blue World Lasso Studio Web Data Engine
3.5.5--previously referred to as Lasso Developer 3.5.5--, Lasso Studio for
Dreamweaver will allow Web developers to quickly Web-enable FileMaker Pro
databases as well as any ODBC-compliant database--including Oracle,
Microsoft SQL Server, Sybase, Informix and Microsoft Access--using a
common, intuitive tag-based approach--without requiring SQL programming.
With the database and platform independent architecture of the Lasso Web
Data Engine, solutions created using Lasso Studio for Dreamweaver can
easily migrate and scale across multiple databases and platforms with
little or no change to one's code.

Additional information about Lasso Studio for Dreamweaver--including
technology preview screen shots--is available at the Lasso Studio website
at http://www.blueworld.com/LassoStudio/.


Lasso Studio for Dreamweaver is scheduled for release in December 1999
selling for $349 boxed and $299 electronic. Lasso Studio for Dreamweaver
will include and works exclusively with the new Lasso Studio Web Data
Engine 3.5.5, a single user version of Lasso previously available as Lasso
Developer 3.5. Current registered customers of Lasso Developer 3.5 are
eligible for an Internet downloadable version of the complete Lasso Studio
for Dreamweaver package free of charge.


Blue World Communications (http://www.blueworld.com) delivers
cross-platform software tools allowing Web developers and designers to
quickly build sophisticated database-driven Web applications. Blue World
provides the Lasso Web Data Engine (http://www.blueworld.com/lasso/), the
Blue World Store (http://store.blueworld.com) and the Blue World ListSearch
service (http://listsearch.blueworld.com) in fulfillment of its mission to
bring business to the Internet. Cited as the State of Washington's 12th
fastest growing technology company, Blue World, based in Bellevue, WA is a
privately held company founded in 1992.


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