[NPL] Director 7 to Support Streaming MP3 and QuickTime 4
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[NPL] Director 7 to Support Streaming MP3 and QuickTime 4


Free Update for Registered Users Gives Developers an Edge in Creating
Today's Most Compelling and Successful Web Sites

San Francisco, CA -- Macromedia International Users Conference '99 --
May 25, 1999 -- Macromedia, Inc. (NASDAQ: MACR) today announced that
Director(R) 7, the standard for creating and delivering powerful
multimedia, has been updated with additional standards support and
stability improvements. The enhanced Director 7.02 features superb
sound with streaming MP3 and DirectSound support; QuickTime 4 video
streaming; enhanced font embedding; and new support for Macromedia
Flash(TM) 4 that provides developers with increased programmatic
control to deliver better interactivity for end-users.

Today's leading companies have leveraged Director's innovative
technology to provide their customers with engaging, interactive Web
sites. Optimized for fast, brilliant playback, Web sites utilizing
Director and Shockwave content engage visitors with sophisticated
interactivity and multimedia. Through animation, sound, video and
graphics, Director and the Shockwave Player have been driving forces
behind successful e-merchandising sites such as The Sharper Image.

"The enhancements in Director 7.02 add new dimensions that help our
customers continue to deliver Web sites that engage, entertain, and
educate through the compelling use of sound, animation, and
interactivity," said David Mendels, vice president of Macromedia's
Web Publishing division. "Studies have shown that enticing and
interesting Web sites increase traffic, keep consumers on a site
longer, and improve a site's return on investment. The important
enhancements in Director 7.02 continue to give Web authors an edge
for delivering some of today's most popular, enriching, and
successful sites."

Director (R)7 Shockwave(TM) Internet Studio, the standard for
creating and delivering powerful multimedia for the Internet, CD-ROM,
and DVD-ROM. The studio features Internet-native design and delivery,
as well as sophisticated effects for content creation, enabling
developers to create compelling experiences that combine the
production values and visceral appeal of television with the
immediacy of the Internet. The studio creates content for the
Shockwave 7 Player, the popular player that allows consumers to view
Director content over the Internet, and includes a multi-user server
for creating distributed Shockwave 7 experiences such as multi-player
games and online chat rooms.

The Director 7.02 update is now available as a free download for all
registered users of Director 7 and the Director 7 Shockwave Internet
Studio from Macromedia's Web site at:
http://www.macromedia.com/support/director/downloads/. Registered
users of previous versions of Director can upgrade to the Director 7
Shockwave Internet Studio for $499 in the US. The Director 7
Shockwave Internet Studio can be purchased by calling (800) 457-1774,
or directly from Macromedia's Web site at http://www.macromedia.com.
Interested parties outside the United States should contact their
local Macromedia distributor for pricing and availability.

Macromedia's mission is to add life to the Web. By providing its
award-winning Web Publishing, Web Entertainment, and Web Learning
solutions to Web designers, consumers, and the enterprise, Macromedia
is delivering a completely new generation of Internet tools and
technologies designed to transform the Web experience. Headquartered
in San Francisco, Macromedia (NASDAQ: MACR) has more than 500
employees worldwide and is available on the Internet at
Press contact:

Susan Nicolls
(415) 553-2751


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