[NPL] CNBC Airs Apple Story, Highlights Developer Community
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[NPL] CNBC Airs Apple Story, Highlights Developer Community

FOR IMMEDIATE RELEASE

Media Contact:
Nick DeMello
Xplain Corporation
marketing@xplain.com
805-494-9797

CNBC AIRS STORY ON APPLE AS PRECURSOR TO ANNOUNCEMENT
-- Story highlights interview with publisher of developer publications

WESTLAKE VILLAGE, Calif. -- October 13, 1998 -- Today at 4pm PT (7pm ET),
CNBC will air a piece on the outlook for Apple's earnings and for the
company in general. This story comes as a precursor to Apple's announcement
tomorrow, where the company will be discussing fiscal results, iMac
Research Data, and a major new release of the Macintosh operating system.
As part of this story, CNBC explores the role of Apple's developer
community in an interview with Neil Ticktin, Publisher of both MacTech and
NetProfessional magazines.

Hosted by Maria Bartiromo and Tyler Mathisen, "Business Center" is CNBC's
signature newscast, presented live each week night. In a concise 30 minute
broadcast, "Business Center" provides viewers with a complete overview of
the day's top business and financial market news, featuring reports from
CNBC correspondents throughout the country. Tonight's segment on Apple
Computer is a story by CNBC's Jerry Cobb: "...out with 4th Quarter earnings
tomorrow. What does the computer giant have at its core that could be more
profitable for you?" For more information, see
http://www.cnbc.com/bizcenter/ -- or to find out the channel in your area,
check your local listings.

Since 1984, MacTech Magazine is "the" publication for Macintosh programmers
and developers. Read by tens of thousands of programmers in 60+ countries,
MacTech provides developers the latest information about this rapidly
changing industry. Each issue contains articles that introduce new Apple
technologies, present programming techniques and strategies, reviews on new
programming tools and technologies, and offers solutions for today's
programming challenges. For more information on the magazine or
subscriptions, see (http://www.mactech.com) or call 800-MACDEV-1.

NetProfessional magazine focuses on web developers and network
administrators. Published since 1986, NetProfessional is a print magazine
that has evolved into the premier news and information vehicle targeted at
the worldwide technical community. With a journal level of technical
content, NetProfessional includes several regular columns, industry news,
conference reports, product reviews, the latest in shortcuts and insider
secrets, and advertisements especially for web developers and network
administrators. For more information on the magazine or subscriptions, see
(http://www.netprolive.com) or call 800-622-3381.

____________________________

Corporate Background:

Xplain Corporation has three divisions -- publishing, mail order and custom
services. The publishing division includes MacTech(r) Magazine
(http://www.mactech.com/), NetProfessional(tm) Magazine
(http://www.netprolive.com/), and THINK Reference(tm). The mail order
division operates DevDepot(r) (http://www.devdepot.com/), Depot
Store(sm), and the Depot(sm). Custom services provides custom publishing
and trade show services including such projects as Developer Central(tm)
and fulfillment services. Founded in 1984, the company has its offices in
Westlake Village, California. For more information on Xplain Corporation or
any of its products/services, point your browser to
(http://www.xplain.com/), call the main offices at 805-494-9797, fax at
805-494-9798, send an e-mail to mailto:info@xplain.com, or send snail mail
to PO Box 5200, Westlake Village, CA 91359-5200, USA.

__________

All contents are Copyright 1984-1998 by Xplain Corporation. All rights
reserved. MacTech, DevDepot, and Sprocket are registered trademarks
of Xplain Corporation. Depot, The Depot, Depot Store, Video Depot,
MacDev-1, THINK Reference, NetProfessional, NetProLive, JavaTech, WebTech,
BeTech, and the MacTutorMan are trademarks of Xplain Corporation. Other
trademarks and copyrights appearing in this printing or software remain the
property of their respective holders.

 
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