[NPL] Browser Market Share Shifts to Microsoft
TweetFollow Us on Twitter

[NPL] Browser Market Share Shifts to Microsoft


Leading Web Advertising Management Company Tracks Dramatic Browser Market
Share Shift to Microsoft

Palo Alto, Calif. -- November 23, 1998 -- AdKnowledge, the only independent
provider of end-to-end web advertising management products for agencies and
marketers, today revealed exclusive statistics that indicate as of
November, market share of the Microsoft Internet Explorer browser has
surpassed that of Netscape Navigator. AdKnowledge's browser data was
derived from a daily sample taken in November of nearly 15 million ads
served by the AdKnowledge System across more than 1,000 of the leading web
sites, and provides the most current and unbiased picture of browser
activity today.

The statistics show that Explorer users in November accounted for 49.5
percent of the browser market, while Navigator users accounted for 45
percent. The data also reveals that Navigator's share has steadily declined
from 62 percent in January 1998 to 55 percent in April 1998 to 51 percent
in July 1998 to a low of 45 percent this month. Conversely, Internet
Explorer's share has increased from 36 percent in January 1998 to 43
percent in April 1998 to 46 percent in July 1998 to a high of 49.5 percent
this month. The figures suggest that, for the first time since AdKnowledge
began compiling Internet statistics in 1996, Microsoft has taken the lead
in the browser war with Netscape.

Using a powerful data warehouse, AdKnowledge supplies valuable information
from its Online Advertising Report (OAR) to interactive agencies and
marketers to help them optimize their web ad campaigns. The Report is a
compilation of web advertising statistics gathered from the AdKnowledge
System, which includes five components that span planning, campaign buying
and trafficking, ad serving and targeting, reporting and analysis. As an
independent provider of technology to agencies and marketers, AdKnowledge
delivers ad content to nearly all ad-supported web sites and is in a unique
position to provide a snapshot of browser market share.

"It's clear that Microsoft has overtaken Netscape with respect to browser
market share. The relative market share for both companies remains close,
however, so ad designers still need to develop ads with both browsers in
mind," said David Zinman, co-founder and director of product management for
AdKnowledge. "This is a trend we've tracked since January 1997 when
Netscape was clearly dominant with nearly 80 percent market share. In just
over a one-year period, there has been a dramatic shift to Microsoft."

About AdKnowledge

AdKnowledge is the only independent provider of a complete, end-to-end web
advertising management system that generates a high return on investment
for an advertiser's media dollars and increases the profitability of
agencies. The AdKnowledge System automates the advertising process and
delivers it through one easy-to-manage web-based system, which enables
users to plan, buy, traffic, target, serve, report and analyze.
AdKnowledge, which has a reputation for superior customer service, has
forged relationships with the following key industry leaders: BPA, Channel
Seven, InterVU, Media Metrix, Millward Brown Interactive, MRI, Narrative,
NetGuide, NetRatings, Simmons, and SRI Consulting. AdKnowledge is a
privately held company, funded by Kleiner Perkins Caufield & Byers,
Mayfield Fund, The Walden Group and Partech International. The company's
headquarters are in Palo Alto, California, with offices in New York.
Contact via phone at 650-842-6500 or on the Internet at
Marcella Wucher


Community Search:
MacTech Search:

Software Updates via MacUpdate

BetterTouchTool 2.417 - Customize multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
Mellel 4.1.0 - The word processor for sc...
Mellel is the leading word processor for OS X and has been widely considered the industry standard for long form documents since its inception. Mellel focuses on writers and scholars for technical... Read more
ScreenFlow 7.3 - Create screen recording...
ScreenFlow is powerful, easy-to-use screencasting software for the Mac. With ScreenFlow you can record the contents of your entire monitor while also capturing your video camera, microphone and your... Read more
Dashlane 5.9.0 - Password manager and se...
Dashlane is an award-winning service that revolutionizes the online experience by replacing the drudgery of everyday transactional processes with convenient, automated simplicity - in other words,... Read more
ForkLift 3.2 - Powerful file manager: FT...
ForkLift is a powerful file manager and ferociously fast FTP client clothed in a clean and versatile UI that offers the combination of absolute simplicity and raw power expected from a well-executed... Read more
Cocktail 11.5 - General maintenance and...
Cocktail is a general purpose utility for macOS that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
Hazel 4.2.4 - Create rules for organizin...
Hazel is your personal housekeeper, organizing and cleaning folders based on rules you define. Hazel can also manage your trash and uninstall your applications. Organize your files using a familiar... Read more
Skype - Voice-over-internet pho...
Skype allows you to talk to friends, family, and co-workers across the Internet without the inconvenience of long distance telephone charges. Using peer-to-peer data transmission technology, Skype... Read more
Backup and Sync 3.40.8921.5350 - File ba...
Backup and Sync (was Google Drive) is a place where you can create, share, collaborate, and keep all of your stuff. Whether you're working with a friend on a joint research project, planning a... Read more
Dashlane 5.9.0 - Password manager and se...
Dashlane is an award-winning service that revolutionizes the online experience by replacing the drudgery of everyday transactional processes with convenient, automated simplicity - in other words,... Read more

Latest Forum Discussions

See All

Destiny meets its mobile match - Everyth...
Shadowgun Legends is the latest game in the Shadowgun series, and it's taking the franchise in some interesting new directions. Which is good news. The even better news is that it's coming out tomorrow, so if you didn't make it into the beta you... | Read more »
How PUBG, Fortnite, and the battle royal...
The history of the battle royale genre isn't a long one. While the nascent parts of the experience have existed ever since players first started killing one another online, it's really only in the past six years that the genre has coalesced into... | Read more »
Around the Empire: What have you missed...
Oh hi nice reader, and thanks for popping in to check out our weekly round-up of all the stuff that you might have missed across the Steel Media network. Yeah, that's right, it's a big ol' network. Obviously 148Apps is the best, but there are some... | Read more »
All the best games on sale for iPhone an...
It might not have been the greatest week for new releases on the App Store, but don't let that get you down, because there are some truly incredible games on sale for iPhone and iPad right now. Seriously, you could buy anything on this list and I... | Read more »
Everything You Need to Know About The Fo...
In just over a week, Epic Games has made a flurry of announcements. First, they revealed that Fortnite—their ultra-popular PUBG competitor—is coming to mobile. This was followed by brief sign-up period for interested beta testers before sending out... | Read more »
The best games that came out for iPhone...
It's not been the best week for games on the App Store. There are a few decent ones here and there, but nothing that's really going to make you throw down what you're doing and run to the nearest WiFi hotspot in order to download it. That's not to... | Read more »
Death Coming (Games)
Death Coming Device: iOS Universal Category: Games Price: $1.99, Version: (iTunes) Description: --- Background Story ---You Died. Pure and simple, but death was not the end. You have become an agent of Death: a... | Read more »
Hints, tips, and tricks for Empires and...
Empires and Puzzles is a slick match-stuff RPG that mixes in a bunch of city-building aspects to keep things fresh. And it's currently the Game of the Day over on the App Store. So, if you're picking it up for the first time today, we thought it'd... | Read more »
What You Need to Know About Sam Barlow’s...
Sam Barlow’s follow up to Her Story is #WarGames, an interactive video series that reimagines the 1983 film WarGames in a more present day context. It’s not exactly a game, but it’s definitely still interesting. Here are the top things you should... | Read more »
Pixel Plex Guide - How to Build Better T...
Pixel Plex is the latest city builder that has come to the App Store, and it takes a pretty different tact than the ones that came before it. Instead of being in charge of your own city by yourself, you have to work together with other players to... | Read more »

Price Scanner via MacPrices.net

Back in stock! Apple’s full line of Certified...
Save $300-$300 on the purchase of a 2017 13″ MacBook Pro today with Certified Refurbished models at Apple. Apple’s refurbished prices are the lowest available for each model from any reseller. A... Read more
Back in stock: 13-inch 2.5GHz MacBook Pro (Ce...
Apple has Certified Refurbished 13″ 2.5GHz MacBook Pros (MD101LL/A) available for $829, or $270 off original MSRP. Apple’s one-year warranty is standard, and shipping is free: – 13″ 2.5GHz MacBook... Read more
Apple restocks Certified Refurbished 2017 13″...
Apple has Certified Refurbished 2017 13″ MacBook Airs available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: – 13″ 1.8GHz/8GB/128GB MacBook Air (... Read more
8-Core iMac Pro on sale for $4699, save $300
Amazon has the 8-core iMac Pro on sale for $4699 including free shipping. Their price is $300 off MSRP, and it’s the currently lowest price available for an iMac Pro. For the latest up-to-date prices... Read more
10″ 512GB WiFi iPad Pros on sale for $849, sa...
B&H Photo has Space Gray and Rose Gold 10.5″ 512GB WiFi iPad Pros on sale for $849. Their price is $150 off MSRP, and it’s the lowest price available for these models, new, from any Apple... Read more
MacBook Pro sale! B&H drops prices on new...
B&H Photo has dropped prices on new 2017 13″ MacBook Pros, with models now on sale for up to $200 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only. Their... Read more
13″ MacBook Airs on sale for $100-$150 off MS...
B&H Photo has 13″ MacBook Airs on sale for $100-$150 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 13″ 1.8GHz/128GB MacBook Air (MQD32LL/A): $899, $... Read more
Huge iMac sale! Apple reseller now offering 2...
B&H Photo has new 2017 21″ & 27″ iMacs on sale today for up to $300 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 27″ 3.8GHz iMac (MNED2LL/A): $... Read more
Sale! 1.4GHz Mac mini for $399, $100 off MSRP
B&H Photo has the 1.4GHz Mac mini on sale for $399 for a limited time. Their price is $100 off MSRP, and it’s the lowest price available for a mini from any Apple reseller: – 1.4GHz Mac mini (... Read more
Sale of the year continues as Apple resellers...
Adorama has new 2017 15″ MacBook Pros on sale for $250-$300 off MSRP. Shipping is free, and Adorama charges sales tax in NJ and NY only: – 15″ 2.8GHz Touch Bar MacBook Pro Space Gray (MPTR2LL/A): $... Read more

Jobs Board

*Apple* Retail Sales Associate / Service Wri...
Job DescriptioniStore is the premier retailer of Apple products and solutions. We're looking for dedicated individuals with a passion to simplify and enhance the Read more
Integration Technician, *Apple* - Zones, In...
…adapted, and grown for over 30 years. Position Overview The Apple Integration Technician will be responsible for performing customer specific configuration Read more
*Apple* Retail - Multiple Positions - Apple,...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Part Time Reseller Specialist - *Ap...
…in a reseller store, you help create the energy and excitement around Apple products, providing the right solutions and getting products into customers' hands. You Read more
*Apple* Technical Specialist - Apple, Inc. (...
…customers purchase our products, you're the one who helps them get more out of their new Apple technology. Your day in the Apple Store is filled with a range of Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.