[NPL] Browser Market Share Shifts to Microsoft
TweetFollow Us on Twitter

[NPL] Browser Market Share Shifts to Microsoft


Leading Web Advertising Management Company Tracks Dramatic Browser Market
Share Shift to Microsoft

Palo Alto, Calif. -- November 23, 1998 -- AdKnowledge, the only independent
provider of end-to-end web advertising management products for agencies and
marketers, today revealed exclusive statistics that indicate as of
November, market share of the Microsoft Internet Explorer browser has
surpassed that of Netscape Navigator. AdKnowledge's browser data was
derived from a daily sample taken in November of nearly 15 million ads
served by the AdKnowledge System across more than 1,000 of the leading web
sites, and provides the most current and unbiased picture of browser
activity today.

The statistics show that Explorer users in November accounted for 49.5
percent of the browser market, while Navigator users accounted for 45
percent. The data also reveals that Navigator's share has steadily declined
from 62 percent in January 1998 to 55 percent in April 1998 to 51 percent
in July 1998 to a low of 45 percent this month. Conversely, Internet
Explorer's share has increased from 36 percent in January 1998 to 43
percent in April 1998 to 46 percent in July 1998 to a high of 49.5 percent
this month. The figures suggest that, for the first time since AdKnowledge
began compiling Internet statistics in 1996, Microsoft has taken the lead
in the browser war with Netscape.

Using a powerful data warehouse, AdKnowledge supplies valuable information
from its Online Advertising Report (OAR) to interactive agencies and
marketers to help them optimize their web ad campaigns. The Report is a
compilation of web advertising statistics gathered from the AdKnowledge
System, which includes five components that span planning, campaign buying
and trafficking, ad serving and targeting, reporting and analysis. As an
independent provider of technology to agencies and marketers, AdKnowledge
delivers ad content to nearly all ad-supported web sites and is in a unique
position to provide a snapshot of browser market share.

"It's clear that Microsoft has overtaken Netscape with respect to browser
market share. The relative market share for both companies remains close,
however, so ad designers still need to develop ads with both browsers in
mind," said David Zinman, co-founder and director of product management for
AdKnowledge. "This is a trend we've tracked since January 1997 when
Netscape was clearly dominant with nearly 80 percent market share. In just
over a one-year period, there has been a dramatic shift to Microsoft."

About AdKnowledge

AdKnowledge is the only independent provider of a complete, end-to-end web
advertising management system that generates a high return on investment
for an advertiser's media dollars and increases the profitability of
agencies. The AdKnowledge System automates the advertising process and
delivers it through one easy-to-manage web-based system, which enables
users to plan, buy, traffic, target, serve, report and analyze.
AdKnowledge, which has a reputation for superior customer service, has
forged relationships with the following key industry leaders: BPA, Channel
Seven, InterVU, Media Metrix, Millward Brown Interactive, MRI, Narrative,
NetGuide, NetRatings, Simmons, and SRI Consulting. AdKnowledge is a
privately held company, funded by Kleiner Perkins Caufield & Byers,
Mayfield Fund, The Walden Group and Partech International. The company's
headquarters are in Palo Alto, California, with offices in New York.
Contact via phone at 650-842-6500 or on the Internet at
Marcella Wucher


Community Search:
MacTech Search:

Software Updates via MacUpdate

Civilization VI 1.0.0 - Next iteration o...
Sid Meier’s Civilization VI is the next entry in the popular Civilization franchise. Originally created by legendary game designer Sid Meier, Civilization is a strategy game in which you attempt to... Read more
Paperless 2.3.7 - $49.95
Paperless is a digital documents manager. Remember when everyone talked about how we would soon be a paperless society? Now it seems like we use paper more than ever. Let's face it - we need and we... Read more
Apple iMovie 10.1.3 - Edit personal vide...
With an all-new design, Apple iMovie lets you enjoy your videos like never before. Browse your clips more easily, instantly share your favorite moments, and create beautiful HD movies and Hollywood-... Read more
Apple Numbers 4.0.5 - Apple's sprea...
With Apple Numbers, sophisticated spreadsheets are just the start. The whole sheet is your canvas. Just add dramatic interactive charts, tables, and images that paint a revealing picture of your data... Read more
Xcode 8.1 - Integrated development envir...
Xcode includes everything developers need to create great applications for Mac, iPhone, iPad, and Apple Watch. Xcode provides developers a unified workflow for user interface design, coding, testing... Read more
iShowU Instant 1.1.0 - Full-featured scr...
iShowU Instant gives you real-time screen recording like you've never seen before! It is the fastest, most feature-filled real-time screen capture tool from shinywhitebox yet. All of the features you... Read more
RestoreMeNot 2.0.4 - Disable window rest...
RestoreMeNot provides a simple way to disable the window restoration for individual applications so that you can fine-tune this behavior to suit your needs. Please note that RestoreMeNot is designed... Read more
DEVONthink Pro 2.9.6 - Knowledge base, i...
DEVONthink Pro is your essential assistant for today's world, where almost everything is digital. From shopping receipts to important research papers, your life often fills your hard drive in the... Read more
Apple Pages 6.0.5 - Apple's word pr...
Apple Pages is a powerful word processor that gives you everything you need to create documents that look beautiful. And read beautifully. It lets you work seamlessly between Mac and iOS devices, and... Read more
Safari Technology Preview 10.1 - The new...
Safari Technology Preview contains the most recent additions and improvements to WebKit and the latest advances in Safari web technologies. And once installed, you will receive notifications of... Read more

Latest Forum Discussions

See All

The 4 best food delivery apps
As the temperatures continue to drop, so does the motivation to venture outside. Sometimes you still want to eat a nice meal from that sushi place down the road though. Thankfully in these trying times, there are a number of fine food delivery... | Read more »
Toca Life: Farm (Education)
Toca Life: Farm 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: Work and play the farmer's way! Milk your cow, gather eggs from your hens and raise your crops. Have a picnic, play the... | Read more »
The Lost Shield (Games)
The Lost Shield 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: The Lost shield is a brick break/adventure game. You play as a hero who must return a powerful but dangerous magic shield... | Read more »
The Forgotten Room (Games)
The Forgotten Room 1.0.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.1 (iTunes) Description: Play as paranormal investigator John “Buster of Ghosts” Murr as he explores yet another mysteriously creepy house. This... | Read more »
5 Halloween mobile games for wimps
If you're anything like me, horror games are a great way to have nightly nightmares for the next decade or three. They're off limits, but perhaps you want to get in on the Halloween celebrations in some way. Fortunately not all Halloween themed... | Read more »
The 5 scariest mobile games
It's the most wonderful time of the year for people who enjoy scaring themselves silly with haunted houses, movies, video games, and what have you. Mobile might not be the first platform you'd turn to for quality scares, but rest assured there are... | Read more »
Lifeline: Flatline (Games)
Lifeline: Flatline 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: The Lifeline series takes a terrifying turn in this interactive horror experience. Every decision you make could help... | Read more »
Game of Dice is now available on Faceboo...
After celebrating its anniversary in style with a brand new update, there’s even more excitement in store for Game of Dice has after just being launched on Facebook Gameroom. A relatively new platform, Facebook Gameroom has been designed for PC... | Read more »
4 addictive clicker games like Best Fien...
Clickers are passive games that take advantage of basic human psychology to suck you in, and they're totally unashamed of that. As long as you're aware that this game has been created to take hold of your brain and leave you perfectly content to... | Read more »
Smile Inc. Guide: How not to die on the...
As if Mondays weren't bad enough, at Smile Inc. you have to deal with giant killer donuts, massive hungry staplers, and blasting zones. It's not exactly a happy, thriving work environment. In fact, you'll be lucky to survive the nine to five.... | Read more »

Price Scanner via MacPrices.net

Apple Unveils Redesigned MacBook Pro With Tou...
October 27, 2016 – Apple today introduced the thinnest and lightest MacBook Pro yet, along with a new interface innovation that replaces the traditional row of function keys with a Retina-quality... Read more
Apple Unveils New TV App for Apple TV, iPhone...
October 27, 2016 – Apple today introduced a new TV app, offering a unified experience for discovering and accessing TV shows and movies from multiple apps on Apple TV, iPhone and iPad. The TV app... Read more
Price drops on select refurbished 2015 13″ Re...
Apple dropped prices on select Certified Refurbished 2015 13″ Retina MacBook Pros by as much as $90. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.7GHz/256GB... Read more
Apple reveals new next-generation 15″ and 13″...
Apple today revealed their next-generation 15″ and 13″ MacBook Pros. The new models are thinner and lighter than before with a new aluminum design featuring an enhanced keyboard with retina, multi-... Read more
Worldwide Smartphone Shipments Up 1.0% Year o...
According to preliminary results from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 362.9 million smartphones worldwide in the third... Read more
TuneBand Arm Band For iPhone 7 and 7 Plus Rel...
Grantwood Technology has added the TuneBand for iPhone 7 and 7 Plus to its smartphone armband series. The TuneBand provides a lightweight and comfortable way to wear the iPhone while running,... Read more
1.4GHz Mac mini on sale for $449, save $50
Adorama has the 1.4GHz Mac mini on sale for $50 off MSRP including free shipping plus NY & NJ sales tax only: - 1.4GHz Mac mini (Apple sku# MGEM2LL/A): $449 $50 off MSRP To purchase a mini at... Read more
21-inch 1.6GHz iMac on sale for $999, save $1...
B&H has the 21″ 1.6GHz Apple iMac on sale for $999 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Macs’ Superior Enterprise Deployment Cost Eco...
IBM’s debunking of conventional wisdom and popular mythology about the relative cost of using Apple Mac computers as opposed to PCs running Microsoft Windows at the sixth annual Jamf Nation User... Read more
12-inch WiFi Apple iPad Pros on sale for $50-...
B&H Photo has 12″ WiFi Apple iPad Pros on sale for $50-$70 off MSRP, each including free shipping. B&H charges sales tax in NY only: - 12″ Space Gray 32GB WiFi iPad Pro: $749 $50 off MSRP -... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Software Engineering Intern: UI Applications...
Job Summary Apple is currently seeking enthusiastic interns who can work full-time for a minimum of 12-weeks between Fall 2015 and Summer 2016. Our software Read more
Security Data Analyst - *Apple* Information...
…data sources need to be collected to allow Information Security to better protect Apple employees and customers from a wide range of threats.Act as the subject Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Solutions Consultant - Apple (United...
# Apple Solutions Consultant Job Number: 52812872 Houston, Texas, United States Posted: Oct. 18, 2016 Weekly Hours: 40.00 **Job Summary** As an Apple Solutions Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.