[NPL] Browser Market Share Shifts to Microsoft
TweetFollow Us on Twitter

[NPL] Browser Market Share Shifts to Microsoft

MICROSOFT ECLIPSES NETSCAPE IN INTERNET BROWSER WAR ACCORDING TO
EXCLUSIVE WEB INTELLIGENCE FROM ADKNOWLEDGE

Leading Web Advertising Management Company Tracks Dramatic Browser Market
Share Shift to Microsoft

Palo Alto, Calif. -- November 23, 1998 -- AdKnowledge, the only independent
provider of end-to-end web advertising management products for agencies and
marketers, today revealed exclusive statistics that indicate as of
November, market share of the Microsoft Internet Explorer browser has
surpassed that of Netscape Navigator. AdKnowledge's browser data was
derived from a daily sample taken in November of nearly 15 million ads
served by the AdKnowledge System across more than 1,000 of the leading web
sites, and provides the most current and unbiased picture of browser
activity today.

The statistics show that Explorer users in November accounted for 49.5
percent of the browser market, while Navigator users accounted for 45
percent. The data also reveals that Navigator's share has steadily declined
from 62 percent in January 1998 to 55 percent in April 1998 to 51 percent
in July 1998 to a low of 45 percent this month. Conversely, Internet
Explorer's share has increased from 36 percent in January 1998 to 43
percent in April 1998 to 46 percent in July 1998 to a high of 49.5 percent
this month. The figures suggest that, for the first time since AdKnowledge
began compiling Internet statistics in 1996, Microsoft has taken the lead
in the browser war with Netscape.

Using a powerful data warehouse, AdKnowledge supplies valuable information
from its Online Advertising Report (OAR) to interactive agencies and
marketers to help them optimize their web ad campaigns. The Report is a
compilation of web advertising statistics gathered from the AdKnowledge
System, which includes five components that span planning, campaign buying
and trafficking, ad serving and targeting, reporting and analysis. As an
independent provider of technology to agencies and marketers, AdKnowledge
delivers ad content to nearly all ad-supported web sites and is in a unique
position to provide a snapshot of browser market share.

"It's clear that Microsoft has overtaken Netscape with respect to browser
market share. The relative market share for both companies remains close,
however, so ad designers still need to develop ads with both browsers in
mind," said David Zinman, co-founder and director of product management for
AdKnowledge. "This is a trend we've tracked since January 1997 when
Netscape was clearly dominant with nearly 80 percent market share. In just
over a one-year period, there has been a dramatic shift to Microsoft."

About AdKnowledge

AdKnowledge is the only independent provider of a complete, end-to-end web
advertising management system that generates a high return on investment
for an advertiser's media dollars and increases the profitability of
agencies. The AdKnowledge System automates the advertising process and
delivers it through one easy-to-manage web-based system, which enables
users to plan, buy, traffic, target, serve, report and analyze.
AdKnowledge, which has a reputation for superior customer service, has
forged relationships with the following key industry leaders: BPA, Channel
Seven, InterVU, Media Metrix, Millward Brown Interactive, MRI, Narrative,
NetGuide, NetRatings, Simmons, and SRI Consulting. AdKnowledge is a
privately held company, funded by Kleiner Perkins Caufield & Byers,
Mayfield Fund, The Walden Group and Partech International. The company's
headquarters are in Palo Alto, California, with offices in New York.
Contact via phone at 650-842-6500 or on the Internet at
http://www.adknowledge.com.
Contact:
Marcella Wucher
650-596-9613
marcella@bigskypr.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

LibreOffice 4.4.1.2 - Free, open-source...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
Freeway Pro 7.0.3 - Drag-and-drop Web de...
Freeway Pro lets you build websites with speed and precision... without writing a line of code! With its user-oriented drag-and-drop interface, Freeway Pro helps you piece together the website of... Read more
Cloud 3.3.0 - File sharing from your men...
Cloud is simple file sharing for the Mac. Drag a file from your Mac to the CloudApp icon in the menubar and we take care of the rest. A link to the file will automatically be copied to your clipboard... Read more
Cyberduck 4.6.5 - FTP and SFTP browser....
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
Firefox 36.0 - Fast, safe Web browser. (...
Firefox for Mac offers a fast, safe Web browsing experience. Browse quickly, securely, and effortlessly. With its industry-leading features, Firefox is the choice of Web development professionals and... Read more
Thunderbird 31.5.0 - Email client from M...
As of July 2012, Thunderbird has transitioned to a new governance model, with new features being developed by the broader free software and open source community, and security fixes and improvements... Read more
VOX 2.4 - Music player that supports man...
VoxIt just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features & support for all audio formats you should ever need... Read more
A Better Finder Rename 9.46 - File, phot...
A Better Finder Rename is the most complete renaming solution available on the market today. That's why, since 1996, tens of thousands of hobbyists, professionals and businesses depend on A Better... Read more
WALTR 1.0.9 - Drag-and-drop any media fi...
WALTR is designed to make it easy to upload and convert any music or video file to an iPad or iPhone format for native playback. It supports a huge variety of media file types, including MP3, MP4,... Read more
Default Folder X 4.6.14 - Enhances Open...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click on... Read more

Get The Whole Story – Lone Wolf Complete...
Get The Whole Story – Lone Wolf Complete is Now Available and On Sale Posted by Jessica Fisher on February 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Check Out the Trailer for the Upcoming F...
Check Out the Trailer for the Upcoming FINAL FANTASY: Record Keeper Posted by Jessica Fisher on February 26th, 2015 [ permalink ] DeNA and Square Enix have announced that | Read more »
Legacy Quest is an Upcoming Rouge-like T...
Legacy Quest is an Upcoming Rouge-like That’ll Kill the Whole Family Posted by Jessica Fisher on February 26th, 2015 [ permalink ] Nexon Co. | Read more »
Grudgeball: Enter the Chaosphere Review
Grudgeball: Enter the Chaosphere Review By Jordan Minor on February 26th, 2015 Our Rating: :: MUSCLE MENUniversal App - Designed for iPhone and iPad Regular Show gets an above average game.   | Read more »
Action RPG League of Angels – Fire Raide...
Gaia is being invaded by the Devil Prince and the demonic Devil Army at his disposal, and it’s up to you and your avatar to defeat him in League of Angels – Fire Raiders. Raise a mighty army from hundreds of recruitable angel heroes and take the... | Read more »
Burn Rubber on the Ice With a New Cars:...
Burn Rubber on the Ice With a New Cars: Fast as Lightning Update Posted by Jessica Fisher on February 26th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
AdVenture Capitalist Review
AdVenture Capitalist Review By Jordan Minor on February 26th, 2015 Our Rating: :: DAS KAPITALUniversal App - Designed for iPhone and iPad An inadvertent Marxist manifesto.   | Read more »
Monster vs Sheep Review
Monster vs Sheep Review By Jennifer Allen on February 25th, 2015 Our Rating: :: SAMEY FUNUniversal App - Designed for iPhone and iPad What Monster vs Sheep lacks in variety it makes up for with stress relieving fun. At least, for a... | Read more »
Is Your Face Ready for the New Outwitter...
Is Your Face Ready for the New Outwitters 2.0 Trailer? Posted by Jessica Fisher on February 25th, 2015 [ permalink ] One Man Left Studios has announced that their turn-based strategy game, | Read more »
HowToFormat Review
HowToFormat Review By Jennifer Allen on February 25th, 2015 Our Rating: :: USEFUL TIPSiPhone App - Designed for the iPhone, compatible with the iPad Making a presentation and want to get it just right? HowToFormat teaches you how... | Read more »

Price Scanner via MacPrices.net

Save up to $50 on iPad Air 2s, NY tax only, f...
 B&H Photo has iPad Air 2s on sale for $50 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $469.99 $30 off - 64GB iPad Air 2 WiFi: $549 $50 off - 128GB iPad Air 2... Read more
16GB iPad Air 2 on sale for $447, save $52
Walmart has the 16GB iPad Air 2 WiFi on sale for $446.99 on their online store for a limited time. Choose free shipping or free local store pickup (if available). Sale price for online orders only,... Read more
iMacs on sale for up to $205 off MSRP
B&H Photo has 21″ and 27″ iMacs on sale for up to $205 off MSRP including free shipping plus NY sales tax only: - 21″ 1.4GHz iMac: $1029 $70 off - 21″ 2.7GHz iMac: $1199 $100 off - 21″ 2.9GHz... Read more
Apple Takes 89 Percent Share of Global Smartp...
According to the latest research from Strategy Analytics, global smartphone operating profit reached US$21 billion in Q4 2014. The Android operating system captured a record-low 11 percent global... Read more
New Travel Health App “My Travel Health” iOS...
Rochester, Minnesota based Travel Health and Wellness LLC has announced that its new iOS app help safeguard the user’s health when traveling abroad — “My Travel Health” is now available on the Apple... Read more
Sale! MacBook Airs for up to $115 off MSRP
B&H Photo has MacBook Airs on sale for up to $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 128GB MacBook Air: $799 100 off MSRP - 11″ 256GB MacBook Air: $999 $100... Read more
15-inch 2.0GHz Retina MacBook Pro (refurbishe...
The Apple Store has Apple Certified Refurbished previous-generation 15″ 2.0GHz Retina MacBook Pros available for $1489 including free shipping plus Apple’s standard one-year warranty. Their price is... Read more
Wither The iPad mini? End Of The Road Imminen...
AppleDailyReport’s Dennis Sellers predicts that the iPad mini is going to be left to wither on the vine, as it were, and then just allowed to fade away — a casualty of the IPhone 6 Plus and other... Read more
Android and iOS Duopoly Owns 96.3% of Smartph...
IDC reports that Android and iOS inched closer to total domination of the worldwide smartphone market in both the fourth quarter (4Q14) and the calendar year 2014 (CY14). According to data from the... Read more
13-inch 2.4GHz Retina MacBook Pro available f...
MacMall has the 2013 13″ 2.4GHz/128GB Retina MacBook Pro available for $999.99 for a limited time. Shipping is free. Their price is $300 off original MSRP, and it’s the only sub-$1000 new Retina... Read more

Jobs Board

Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
Event Director, *Apple* Retail Marketing -...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global engagement strategy and team. Delivering an overarching brand Read more
*Apple* Pay - Site Reliability Engineer - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.