[NPL] Browser Market Share Shifts to Microsoft
TweetFollow Us on Twitter

[NPL] Browser Market Share Shifts to Microsoft

MICROSOFT ECLIPSES NETSCAPE IN INTERNET BROWSER WAR ACCORDING TO
EXCLUSIVE WEB INTELLIGENCE FROM ADKNOWLEDGE

Leading Web Advertising Management Company Tracks Dramatic Browser Market
Share Shift to Microsoft

Palo Alto, Calif. -- November 23, 1998 -- AdKnowledge, the only independent
provider of end-to-end web advertising management products for agencies and
marketers, today revealed exclusive statistics that indicate as of
November, market share of the Microsoft Internet Explorer browser has
surpassed that of Netscape Navigator. AdKnowledge's browser data was
derived from a daily sample taken in November of nearly 15 million ads
served by the AdKnowledge System across more than 1,000 of the leading web
sites, and provides the most current and unbiased picture of browser
activity today.

The statistics show that Explorer users in November accounted for 49.5
percent of the browser market, while Navigator users accounted for 45
percent. The data also reveals that Navigator's share has steadily declined
from 62 percent in January 1998 to 55 percent in April 1998 to 51 percent
in July 1998 to a low of 45 percent this month. Conversely, Internet
Explorer's share has increased from 36 percent in January 1998 to 43
percent in April 1998 to 46 percent in July 1998 to a high of 49.5 percent
this month. The figures suggest that, for the first time since AdKnowledge
began compiling Internet statistics in 1996, Microsoft has taken the lead
in the browser war with Netscape.

Using a powerful data warehouse, AdKnowledge supplies valuable information
from its Online Advertising Report (OAR) to interactive agencies and
marketers to help them optimize their web ad campaigns. The Report is a
compilation of web advertising statistics gathered from the AdKnowledge
System, which includes five components that span planning, campaign buying
and trafficking, ad serving and targeting, reporting and analysis. As an
independent provider of technology to agencies and marketers, AdKnowledge
delivers ad content to nearly all ad-supported web sites and is in a unique
position to provide a snapshot of browser market share.

"It's clear that Microsoft has overtaken Netscape with respect to browser
market share. The relative market share for both companies remains close,
however, so ad designers still need to develop ads with both browsers in
mind," said David Zinman, co-founder and director of product management for
AdKnowledge. "This is a trend we've tracked since January 1997 when
Netscape was clearly dominant with nearly 80 percent market share. In just
over a one-year period, there has been a dramatic shift to Microsoft."

About AdKnowledge

AdKnowledge is the only independent provider of a complete, end-to-end web
advertising management system that generates a high return on investment
for an advertiser's media dollars and increases the profitability of
agencies. The AdKnowledge System automates the advertising process and
delivers it through one easy-to-manage web-based system, which enables
users to plan, buy, traffic, target, serve, report and analyze.
AdKnowledge, which has a reputation for superior customer service, has
forged relationships with the following key industry leaders: BPA, Channel
Seven, InterVU, Media Metrix, Millward Brown Interactive, MRI, Narrative,
NetGuide, NetRatings, Simmons, and SRI Consulting. AdKnowledge is a
privately held company, funded by Kleiner Perkins Caufield & Byers,
Mayfield Fund, The Walden Group and Partech International. The company's
headquarters are in Palo Alto, California, with offices in New York.
Contact via phone at 650-842-6500 or on the Internet at
http://www.adknowledge.com.
Contact:
Marcella Wucher
650-596-9613
marcella@bigskypr.com

 
AAPL
$102.00
Apple Inc.
+0.42
MSFT
$46.55
Microsoft Corpora
+0.03
GOOG
$587.39
Google Inc.
+2.62

MacTech Search:
Community Search:

Software Updates via MacUpdate

Delivery Status 6.1.2 - Check delivery s...
Delivery Status displays delivery status of packages for a variety of shipment services. Can't wait for your packages to arrive? Don't waste your time checking the site constantly, just open this all... Read more
Mavericks Cache Cleaner 8.0.9 - Clear ca...
Mavericks Cache Cleaner is an award-winning general purpose tool for OS X. MCC makes system maintenance simple with an easy point-and-click interface to many OS X functions. Novice and expert users... Read more
OneNote 15.2.2 - Free digital notebook f...
OneNote is your very own digital notebook. With OneNote, you can capture that flash of genius, that moment of inspiration, or that list of errands that's too important to forget. Whether you're at... Read more
Apple Configurator 1.6 - Configure and d...
Apple Configurator makes it easy for anyone to mass configure and deploy iPhone, iPad, and iPod touch in a school, business, or institution. Three simple workflows let you prepare new iOS devices... Read more
SpamSieve 2.9.16 - Robust spam filter fo...
SpamSieve is a robust spam filter for major email clients that uses powerful Bayesian spam filtering. SpamSieve understands what your spam looks like in order to block it all, but also learns what... Read more
OS X Server 3.2.1 - For OS X 10.9.5 Mave...
OS X Server is the next generation of Apple's award winning server software. Designed for OS X and iOS devices, OS X Server makes it easy to share files, schedule meetings, synchronize contacts, host... Read more
Apple Security Update 2014-004 - For OS...
Apple Security Update is recommended for all users and improves the security of Mac OS X. For information on the security content of this update, please visit this website: http://support.apple.com/... Read more
OS X Mavericks 10.9.5 - The latest versi...
Apple OS X Mavericks is the latest release of the world's most advanced desktop operating system. Now free! With more than 200 new features, OS X Mavericks brings Maps and iBooks to the Mac,... Read more
iExplorer 3.5.0.0 - View and transfer al...
iExplorer is an iPhone browser for Mac lets you view the files on your iOS device. By using a drag and drop interface, you can quickly copy files and folders between your Mac and your iPhone or... Read more
BusyCal 2.6 - Powerful calendar app with...
BusyCal is an award-winning desktop calendar that combines personal productivity features for individuals with powerful calendar sharing capabilities for families and workgroups. BusyCal's unique... Read more

Latest Forum Discussions

See All

Scope Review
Scope Review By Jennifer Allen on September 18th, 2014 Our Rating: :: LOCATION AWAREiPhone App - Designed for the iPhone, compatible with the iPad Want to easily find photos from around the world based on their location? Scope is a... | Read more »
HipstaFox Review
HipstaFox Review By Jordan Minor on September 18th, 2014 Our Rating: :: FANTASTIC MR. FOXUniversal App - Designed for iPhone and iPad HipstaFox is a great single that makes players long for the whole album.   | Read more »
Ninja Raft (Games)
Ninja Raft 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: ** Special Launch Price ** "Ninja Raft is definitely the game to play if you’re into Tower Defense games and want to play something... | Read more »
Paste+ | Clipboard Action Widget (Produ...
Paste+ | Clipboard Action Widget 1.0.0 Device: iOS iPhone Category: Productivity Price: $3.99, Version: 1.0.0 (iTunes) Description: Powerful clipboard widget for iOS 8. Reimagine what you can do with your clipboard! Paste+ is a... | Read more »
Agenda+ | Calendar & Reminder Widget...
Agenda+ | Calendar & Reminder Widget 1.0.0 Device: iOS iPhone Category: Productivity Price: $1.99, Version: 1.0.0 (iTunes) Description: Best Calendar and Reminder Widget Ever for iOS 8 | Read more »
Leg·end·ar·y (Games)
Leg·end·ar·y 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Simple and yet complex. Leg•end•dar•y is a grid-based puzzle game based on numbers. Discover the adventure of Leg•end•dar•y and... | Read more »
KuaiBoard (formerly QuickBoard) (Utilit...
KuaiBoard (formerly QuickBoard) 1.0 Device: iOS Universal Category: Utilities Price: $1.99, Version: 1.0 (iTunes) Description: KuaiBoard is currently 50% off for launch! Billing info. Signatures. Locations. KuaiBoard allows you to... | Read more »
Treasure Fetch - Adventure Time (Games)
Treasure Fetch - Adventure Time 1.0.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1 (iTunes) Description: Adventure Time Treasure Fetch is a fresh take on the classic Snake game! STRETCHY JAKE Snake your way... | Read more »
Light in the Dark (Games)
Light in the Dark 1.1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.1.0 (iTunes) Description: Be enlightened by this delightful puzzle game that has never before seen the light of day! "A physics and color-blending... | Read more »
Transmit iOS (Utilities)
Transmit iOS 1.0 Device: iOS Universal Category: Utilities Price: $9.99, Version: 1.0 (iTunes) Description: >> LAUNCH SPECIAL: Transmit iOS is ONLY $10 for a LIMITED TIME. << THE #1 FILE TRANSFER CLIENT FOR THE MAC NOW... | Read more »

Price Scanner via MacPrices.net

Save up to $300 on the price of a new Mac wit...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
13-inch 2.8GHz Retina MacBook Pro available f...
B&H Photo has the new 2014 13″ 2.8GHz Retina MacBook Pro on sale for $1699.99 including free shipping plus NY sales tax only. They’ll also include free copies of Parallels Desktop and LoJack for... Read more
16GB iPad Air on sale for $449, save $50
Walmart has the 16GB iPad Air WiFi on sale for $449 on their online store for a limited time. Choose free home shipping or free local store pickup. Their price represents a $50 savings over standard... Read more
13-inch 256GB MacBook Air on sale for $1099,...
B&H Photo has the 2014 13″ 1.4GHz 256GB MacBook Air on sale for $1099.99. Shipping is free, and B&H charges NY sales tax only. Their price is $100 off MSRP. Read more
Toshiba Introduces TransMemory ID High-Speed...
Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today introduced the TransMemory ID USB 3.0 Flash Drive, a simpler storage solution for people who... Read more
New iPads and OS X Yosemite Release Coming Oc...
The DailyDot’s Micah Singleton reports that Apple is planning to hold its next product announcement event on Oct. 21, at which it will unveil the iPad Air 2 and iPad mini 3 and release a final build... Read more
Logitech Bluetooth Multi-Device Cross-Platfor...
Logitech has an enviable track record of making some of the best computer keyboards and mice. At least in my estimation, the best freestanding keyboards I’ve ever used have been Logitech units,... Read more
Roundup of Apple refurbished iPad Airs and iP...
Apple is offering Certified Refurbished iPad Airs for up to $140 off MSRP. Apple’s one-year warranty is included with each model, and shipping is free. Stock tends to come and go with some of these... Read more
Sprint offers 16GB iPad mini for $199.99 with...
Sprint is offering 1st generation 16GB iPad minis for $199.99 with a 2-year service agreement. Standard MSRP for this iPad is $429. Their price is the lowest available for this model. Read more
2.5GHz Mac mini remains on sale for $549, sav...
B&H Photo has the 2.5GHz Mac mini on sale for $549.99 including free shipping. That’s $50 off MSRP, and B&H will also include a free copy of Parallels Desktop software. NY sales tax only. Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.