[NPL] Browser Market Share Shifts to Microsoft
TweetFollow Us on Twitter

[NPL] Browser Market Share Shifts to Microsoft

MICROSOFT ECLIPSES NETSCAPE IN INTERNET BROWSER WAR ACCORDING TO
EXCLUSIVE WEB INTELLIGENCE FROM ADKNOWLEDGE

Leading Web Advertising Management Company Tracks Dramatic Browser Market
Share Shift to Microsoft

Palo Alto, Calif. -- November 23, 1998 -- AdKnowledge, the only independent
provider of end-to-end web advertising management products for agencies and
marketers, today revealed exclusive statistics that indicate as of
November, market share of the Microsoft Internet Explorer browser has
surpassed that of Netscape Navigator. AdKnowledge's browser data was
derived from a daily sample taken in November of nearly 15 million ads
served by the AdKnowledge System across more than 1,000 of the leading web
sites, and provides the most current and unbiased picture of browser
activity today.

The statistics show that Explorer users in November accounted for 49.5
percent of the browser market, while Navigator users accounted for 45
percent. The data also reveals that Navigator's share has steadily declined
from 62 percent in January 1998 to 55 percent in April 1998 to 51 percent
in July 1998 to a low of 45 percent this month. Conversely, Internet
Explorer's share has increased from 36 percent in January 1998 to 43
percent in April 1998 to 46 percent in July 1998 to a high of 49.5 percent
this month. The figures suggest that, for the first time since AdKnowledge
began compiling Internet statistics in 1996, Microsoft has taken the lead
in the browser war with Netscape.

Using a powerful data warehouse, AdKnowledge supplies valuable information
from its Online Advertising Report (OAR) to interactive agencies and
marketers to help them optimize their web ad campaigns. The Report is a
compilation of web advertising statistics gathered from the AdKnowledge
System, which includes five components that span planning, campaign buying
and trafficking, ad serving and targeting, reporting and analysis. As an
independent provider of technology to agencies and marketers, AdKnowledge
delivers ad content to nearly all ad-supported web sites and is in a unique
position to provide a snapshot of browser market share.

"It's clear that Microsoft has overtaken Netscape with respect to browser
market share. The relative market share for both companies remains close,
however, so ad designers still need to develop ads with both browsers in
mind," said David Zinman, co-founder and director of product management for
AdKnowledge. "This is a trend we've tracked since January 1997 when
Netscape was clearly dominant with nearly 80 percent market share. In just
over a one-year period, there has been a dramatic shift to Microsoft."

About AdKnowledge

AdKnowledge is the only independent provider of a complete, end-to-end web
advertising management system that generates a high return on investment
for an advertiser's media dollars and increases the profitability of
agencies. The AdKnowledge System automates the advertising process and
delivers it through one easy-to-manage web-based system, which enables
users to plan, buy, traffic, target, serve, report and analyze.
AdKnowledge, which has a reputation for superior customer service, has
forged relationships with the following key industry leaders: BPA, Channel
Seven, InterVU, Media Metrix, Millward Brown Interactive, MRI, Narrative,
NetGuide, NetRatings, Simmons, and SRI Consulting. AdKnowledge is a
privately held company, funded by Kleiner Perkins Caufield & Byers,
Mayfield Fund, The Walden Group and Partech International. The company's
headquarters are in Palo Alto, California, with offices in New York.
Contact via phone at 650-842-6500 or on the Internet at
http://www.adknowledge.com.
Contact:
Marcella Wucher
650-596-9613
marcella@bigskypr.com

 
AAPL
$112.94
Apple Inc.
+1.16
MSFT
$47.98
Microsoft Corpora
+0.32
GOOG
$524.87
Google Inc.
+8.52

MacTech Search:
Community Search:

Software Updates via MacUpdate

NeoOffice 2014.6 - Mac-tailored, OpenOff...
NeoOffice is a complete office suite for OS X. With NeoOffice, users can view, edit, and save OpenOffice documents, PDF files, and most Microsoft Word, Excel, and PowerPoint documents. NeoOffice 3.x... Read more
LibreOffice 4.3.5.2 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
CleanApp 5.0.0 Beta 5 - Application dein...
CleanApp is an application deinstaller and archiver.... Your hard drive gets fuller day by day, but do you know why? CleanApp 5 provides you with insights how to reclaim disk space. There are... Read more
Monolingual 1.6.2 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. It requires a 64-bit capable Intel-based Mac and at least... Read more
NetShade 6.1 - Browse privately using an...
NetShade is an Internet security tool that conceals your IP address on the web. NetShade routes your Web connection through either a public anonymous proxy server, or one of NetShade's own dedicated... Read more
calibre 2.13 - Complete e-library manage...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Mellel 3.3.7 - Powerful word processor w...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
ScreenFlow 5.0.1 - Create screen recordi...
Save 10% with the exclusive MacUpdate coupon code: AFMacUpdate10 Buy now! ScreenFlow is powerful, easy-to-use screencasting software for the Mac. With ScreenFlow you can record the contents of your... Read more
Simon 4.0 - Monitor changes and crashes...
Simon monitors websites and alerts you of crashes and changes. Select pages to monitor, choose your alert options, and customize your settings. Simon does the rest. Keep a watchful eye on your... Read more
BBEdit 11.0.2 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more

Latest Forum Discussions

See All

This Week at 148Apps: December 15-19, 20...
Happy Holidays from 148Apps!   How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you’re looking for. The ones we love become Editor’s Choice, standing out... | Read more »
New Version of Tempo Smart Calendar Help...
New Version of Tempo Smart Calendar Helps You Plan Your Day Without Opening the App Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] | Read more »
Sparkle - Advanced Cross-Synthesis (Mus...
Sparkle - Advanced Cross-Synthesis 1.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0 (iTunes) Description: Sparkle is a tool for advanced spectral hybridizations made of several algorithms that operate on frequency... | Read more »
DICETINY is coming to iOS in 2015
DICETINY is coming to iOS in 2015 Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] Fakedice has announced that they’re bringing their digital board game DICETINY to iOS. | Read more »
It Came From Canada: The Witcher Battle...
The Witcher 3: Wild Hunt may still be a few months away, but very soon players will be able to get a new taste of the acclaimed Polish RPG on their mobile devices with The Witcher Battle Arena. While it trades open-world exploration for compact... | Read more »
The Babies Get Lost Again in the New Azt...
The Babies Get Lost Again in the New Aztec Ruins Update for Light in the Dark Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] | Read more »
Living Room 3D for IKEA Makes All In-App...
Living Room 3D for IKEA Makes All In-App Purchases Free Until 2015 Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] | Read more »
Crossbow Warrior – The Legend of William...
Crossbow Warrior – The Legend of William Tell Review By Lee Hamlet on December 22nd, 2014 Our Rating: :: MISSES THE MARKUniversal App - Designed for iPhone and iPad Crossbow Warrior details the entertaining adventures of legendary... | Read more »
A New Update Races onto Asphalt 8: Airbo...
A New Update Races onto Asphalt 8: Airborne Posted by Jessica Fisher on December 22nd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Workflow: Powerful Automation Made Simpl...
Workflow: Powerful Automation Made Simple Review By Campbell Bird on December 22nd, 2014 Our Rating: :: GO WITH THE FLOWUniversal App - Designed for iPhone and iPad This powerful app lets users accomplish multiple tasks at touch of... | Read more »

Price Scanner via MacPrices.net

13-inch 2.4GHz Retina MacBook Pro (Apple refu...
The Apple Store has previous-generation Apple Certified Refurbished 13″ 2.4GHz/128GB Retina MacBook Pros available for $999. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.4GHz/... Read more
Apple resellers offer free overnight shipping
The Apple Store is now offering free next-day shipping on all in stock items if ordered before 12/23/14 at 10:00am PT. Local store pickup is also available within an hour of ordering for any in stock... Read more
Holiday sales continue: MacBook Airs for up t...
 B&H Photo has 2014 MacBook Airs on sale for up to $120 off MSRP, for a limited time, for the Thanksgiving/Christmas Holiday shopping season. Shipping is free, and B&H charges NY sales tax... Read more
Holiday sale continues: 13-inch Retina MacBoo...
 B&H Photo has new 13″ MacBook Pros on sale for up to $150 off MSRP as part of their Holiday pricing. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.5GHz MacBook Pro: $979 save... Read more
Holiday sale continues: 15-inch Retina MacBoo...
 B&H Photo has the new 2014 15″ Retina MacBook Pros on sale for up to $300 off MSRP for a limited time. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $... Read more
Holiday sale: 13-inch 128GB MacBook Air for $...
 Best Buy has the 2014 13-inch 1.4GHz 128GB MacBook Air on sale for $849.99, or $150 off MSRP, on their online store. Choose free home shipping or free local store pickup (if available). Price valid... Read more
13-inch 2.6GHz Retina MacBook Pro on sale for...
Best Buy has lowered their price on the 2014 13″ 2.6GHz/128GB Retina MacBook Pro to $1149.99 on their online store for a limited time. That’s $150 off MSRP and the lowest price available for this... Read more
Kodak Returns to CES With New Consumer Produ...
Former photography colossus Kodak is returning to CES for the first time in three years where the Kodak booth (#21818 South Hall 1) will showcase a wide range of innovative, imaging-related products... Read more
Invaluable Launches New Eponymously -Named A...
Invaluable, the world’s largest online live auction marketplace, hhas announced the official launch of the Invaluable app for iPad, now available for download in the iTunes App Store. Invaluable... Read more
IDC Reveals Worldwide Mobile Enterprise Appli...
International Data Corporation (IDC) last week hosted the IDC FutureScape: Worldwide Mobile Enterprise Applications and Solutions 2015 Predictions Web conference. The session provided organizations... Read more

Jobs Board

*Apple* Store Leader Program (US) - Apple, I...
…Summary Learn and grow as you explore the art of leadership at the Apple Store. You'll master our retail business inside and out through training, hands-on experience, Read more
Project Manager, *Apple* Financial Services...
**Job Summary** Apple Financial Services (AFS) offers consumers, businesses and educational institutions ways to finance Apple purchases. We work with national and Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.