[NPL] Adobe PageMill 3.0
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[NPL] Adobe PageMill 3.0

For Immediate Release

Adobe Announces PageMill 3.0 for Macintosh

World's Best Selling Web Authoring tool for the Mac Helps Businesses Stand
Out on the Web San Francisco, Calif., (August 31, 1998) (NASDAQ: ADBE) --
Adobe Systems Incorporated today announced PageMill 3.0 software for
Macintosh, a complete solution that integrates Web-page authoring, site
management and Web graphics editing, including a limited edition of the
leading Web graphics tool, Adobe PhotoShop. Designed to reduce the time and
complexity of creating and maintaining Web pages, Adobe PageMill 3.0 for
Macintosh helps businesses, home office workers and consumers stand out on
the Internet with visually compelling and even award-winning sites. A free,
preview release is available now to download from www.adobe.com.

"Owning our own business, I didn't have time to learn HTML, but I knew a
Web site would be a great way to showcase our hotel," said Steve Demarest,
owner of Friday's Historical Inn, a bed and breakfast on Friday Harbor in
the San Juan Islands (http://www.friday-harbor.com/). "PageMill turned out
to be not only easy, but fast. I had our Web site up in a matter of weeks.
Now our Web site brings in at least sixty percent of the Inn's new
business. This is a phenomenal return on investment, far surpassing any
other form of advertising we've tried."

Adobe PageMill, the world's best-selling Web-authoring tool for Macintosh
and number two best-selling Web-authoring tool for Windows, joins Adobe's
category-leading family of complementary products, including Adobe
Photoshop, Adobe PageMaker and Adobe Illustrator software, extending
customers" ability to communicate on the Web and in print. "I need tools
that I can rely on. They need to be powerful and well-integrated,"
explained Jim Spadaccini, multimedia production manager for San Francisco's
Exploratorium museum Web site, consecutive winner of the Webby Award for
Best Science Web Site in 1996 and 1997. "Portions of the Exploratorium Web
site are time sensitive and require attention to detail. Often we're
working on deadline and we need to quickly create dozens of complex pages.
The speed and efficiency of Adobe products, including Pagemill and
Photoshop, makes what seems like an impossible job, possible. Our Web team
is a big fan of Adobe products; their versatility and integration have
helped us create much of what you see on our site."

Adobe PageMill 3.0 for Macintosh delivers all of the existing functionality
of Adobe's popular PageMill 3.0 Web-authoring software with added features
for Apple Macintosh users. Some additional new capabilities in PageMill 3.0
for Macintosh include:

* An easy-to-use interface that enables busy professionals and personal
users to quickly build professional-looking Web sites without having to
learn complex applications or understand the intricacies of HTML.

* Integrated and enhanced site management features eliminate the time and
tedium of maintainingand updating a Web site; users can instantly update
their entire sites as easily as dragging anddropping.

* Drag and drop support for multimedia and Java that make creating and
previewing eye-catchingWeb pages a snap.

* More design and layout features, including enhanced support for frames,
fonts, color and more.

* Improved support for HTML editing, including more control over tables and
source code editing.

Streamlined Interface Speeds Productivity

Based on familiar word processing metaphors and drag-and-drop simplicity,
PageMill 3.0 makes it fast and easy to create and maintain
professional-looking web sites. With the simple drag-and-drop functions and
complete site checking capabilities in PageMill 3.0 for Macintosh,
customers can create a compelling web presence that can be easily managed,
edited and updated in a fraction of the timespent using other methods.

Full-featured Site Management

Adobe PageMill 3.0 for Macintosh makes it easy to not only create, but to
continuously maintain an entire site, and enables error checking for broken
links, spelling errors and other common problems.The site-wide search and
replace function makes updating a site as simple as dragging and dropping
new content. Users can also move or delete multiple files from within the
program's site view and easily post updates to the Web, further simplifying
site maintenance.

Professional-Quality Web Site Templates and Graphics

The PageMill 3.0 for Macintosh CD is loaded with thousands of Web
templates, graphics, animations and more, created by professional
designers, which can be customized to create professional and compelling
Web sites. It also includes a limited edition of Adobe's PhotoShop, the
industry-leading professional Web graphics tool. By simply clicking on the
program's color panel, Adobe PageMill 3.0 for Macintosh allows users to
select from 216 Web-safe colors for brilliant Web sites.

Support for Advanced HTML Features

Adobe PageMill 3.0 for Macintosh provides advanced HTML options including
the ability to view the Hex value of colors as well as view WYSIWYG and
HTML source simultaneously. Users now have improved control over HTML
tables through the program's Inspector palette and the ability to turnoff
PageMill-specific tags. Placeholders offer new support for foreign HTML.
The program also includes a Java console palette to debug Java applets.

Pricing and Availability

A free preview version of Adobe PageMill 3.0 for Macintosh software is
available now, for downloading from Adobe's Web site at
http://www.adobe.com. Adobe PageMill Mac 3.0 is expected to be available in
October 1998 with an estimated street price of $99. Upgrades from
previousversions will be available for $49.

Based in San Jose, California, Adobe Systems Incorporated develops and
supports products to help people express and use information in more
imaginative and meaningful ways across print and electronic media.

Press/Analyst Contacts:
Kristin Fabos
Adobe Systems Incorporated

Jessica McNulty
Cunningham Communication Inc.


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