[NPL] AdKnowledge Proves Click Rates Ineffective
TweetFollow Us on Twitter

[NPL] AdKnowledge Proves Click Rates Ineffective

AdKnowledge Proves Click Rates Ineffective for Web Marketing Optimization

Report Shows Little Correlation Between Click Rates and Conversion Rates;
Online Marketers Need to Understand Real Drivers of Brand Awareness and
Purchase Behavior

Palo Alto, Calif. - August 16, 1999 - AdKnowledge today released its Q2
Online Advertising Report (OAR). This report is a compilation of Web
advertising statistics and trend analyses gathered from the AdKnowledge
System, and analyzed by the new AdKnowledge eAnalytics division. Together,
the AdKnowledge System and eAnalytics enable marketers and agencies to
measure, optimize and execute Web marketing campaigns. Leading the reports
findings are statistics demonstrating that click rates have little value as
indicators for return on investment (ROI) optimization because their
correlation to conversion rates is so low.

There has been a lot of talk lately about declining click rates, said
AdKnowledge Vice President Steve Findley. This new data proves that Web
advertisers who are just looking at click rates are missing the bigger
picture. The Web is fast becoming a more sophisticated advertising medium.
Because its so measurable, data mining will be increasingly used by smart
marketers to optimize current campaigns and point the way towards more
efficient campaigns in the future. Our customers already are taking
advantage of this capability in AdKnowledges new eAnalytics and DataDNA
services, he added.

The AdKnowledge Online Advertising Report findings include:

1. Click Rates Alone Are of Little Value According to the AdKnowledge OAR,
only 14.3% percent of the time is the ad with the highest click rate in a
campaign also the ad with the highest conversion rate. (Conversion rate is
considered to be the rate at which people are converted from a view of an
ad on the Web to a desirable action on an advertisers site, like a sale or
registration.) Other data shows that when selecting the best Web sites for
a campaign based on click rates and not conversion rates, there is a 50/50
chance of choosing incorrectly. Leaving that much to chance is simply
unacceptable in Web marketing today, said Findley.

2. Web Advertising Expansion Continues
According to the AdKnowledge OAR, the number of sites and networks seeking
advertising has continued to grow. In the second quarter, the number of Web
media properties grew by 296 sites. At the end of March, the Web included a
total of 1,815 sites and networks that accepted advertising, by the end of
June, that number had risen to 2,111 an increase of 16.3%.

3. Average CPMs Decline Further
The report shows online advertising rates continued to decline in Q2, at
the rate of 2.1% for the quarter. In Q1, average CPM cost was $34.96, while
the average CPM cost in Q2 was $34.23. While not a significant dip, it is a
steeper decline rate than seen in Q1, (0.5%) but not as steep as seen in Q4
last year (3%).

4. Rich Media Acceptance Continues Growth The report shows that interest in
rich media advertising continues. All rich media formats experienced
double-digit growth this quarter, as the number of sites accepting rich
media ads continues to increase.

About the OAR Report
AdKnowledge uses a powerful data warehouse to supply valuable information
from its Online Advertising Report (OAR) to marketers and agencies to help
them optimize their Web advertising campaigns. The OAR is a compilation of
Web advertising statistics analyzed by AdKnowledge eAnalytics, which
provides a new level of insight into online brand awareness and purchase
behavior. The information is gathered from the AdKnowledge System, which
includes four components that span planning, campaign buying and
trafficking, ad serving and targeting, and reporting. As the only provider
of a complete set of Web ad management services exclusively to marketers
and agencies that is independent of the media, AdKnowledge is in a unique
position to provide an unbiased snapshot of the online advertising market.
The AdKnowledge Systems database contains more than 2,100 Web sites,
which, according to Nielsen//NetRatings, reaches over 94.1% of the overall
Web audience. The full OAR is available at
http://www.adknowledge.com/oar_2ndqtr99.pdf (requires Acrobat Reader).

About AdKnowledge
AdKnowledge is the only provider of complete Web marketing management
services focused entirely on the needs of advertising buyers. AdKnowledge
combines eAnalytics and data mining with outbound campaign management to
provide sophisticated marketers and agencies with insights into what drives
brand awareness and purchase behavior across all Web sites and networks.
The AdKnowledge System, an easy-to-use, Web-based tool, enables clients to
act on those insights to execute, measure and optimize Web marketing
campaigns. By not selling media, the company remains independent and can
provide marketers with unbiased intelligence. AdKnowledge is a privately
held company, funded by Kleiner Perkins Caufield & Byers, Mayfield Fund,
The Walden Group, Partech International, Sandler Capital Management,
Techno-Venture Co., Ltd. and GeoCapital Corporation. The companys
headquarters are in Palo Alto, California, with offices in New York.
Contact via phone at 650-842-6500 or on the Internet at
http://www.adknowledge.com.

###

Contacts:
Michele Schott Pat Lucas
AdKnowledge Big Sky Communications, Inc.
650-842-6502 530-888-8311
mschott@adknowledge.com pat@bigskypr.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Coda 2.5.11 - One-window Web development...
Coda is a powerful Web editor that puts everything in one place. An editor. Terminal. CSS. Files. With Coda 2, we went beyond expectations. With loads of new, much-requested features, a few surprises... Read more
Bookends 12.5.7 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Access the power of Bookends directly from Mellel, Nisus Writer Pro, or MS Word (... Read more
Maya 2016 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
RapidWeaver 6.2.3 - Create template-base...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
MacFamilyTree 7.5.2 - Create and explore...
MacFamilyTree gives genealogy a facelift: it's modern, interactive, incredibly fast, and easy to use. We're convinced that generations of chroniclers would have loved to trade in their genealogy... Read more
Paragraphs 1.0.1 - Writing tool just for...
Paragraphs is an app just for writers. It was built for one thing and one thing only: writing. It gives you everything you need to create brilliant prose and does away with the rest. Everything in... Read more
BlueStacks App Player 0.9.21 - Run Andro...
BlueStacks App Player lets you run your Android apps fast and fullscreen on your Mac. Version 0.9.21: Note: Now requires OS X 10.8 or later running on a 64-bit Intel processor. Initial stable... Read more
Tweetbot 2.0.2 - Popular Twitter client....
Tweetbot is a full-featured OS X Twitter client with a lot of personality. Whether it's the meticulously-crafted interface, sounds and animation, or features like multiple timelines and column views... Read more
Apple iBooks Author 2.3 - Create and pub...
Apple iBooks Author helps you create and publish amazing Multi-Touch books for iPad. Now anyone can create stunning iBooks textbooks, cookbooks, history books, picture books, and more for iPad. All... Read more
NeoOffice 2014.12 - Mac-tailored, OpenOf...
NeoOffice is a complete office suite for OS X. With NeoOffice, users can view, edit, and save OpenOffice documents, PDF files, and most Microsoft Word, Excel, and PowerPoint documents. NeoOffice 3.x... Read more

Rage of Bahamut is Giving Almost All of...
The App Store isn't what it used to be back in 2012, so it's not unexpected to see some games changing their structures with the times. Now we can add Rage of Bahamut to that list with the recent announcement that the game is severely cutting back... | Read more »
Adventures of Pip (Games)
Adventures of Pip 1.0 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: ** ONE WEEK ONLY — 66% OFF! *** “Adventures of Pip is a delightful little platformer full of charm, challenge and impeccable... | Read more »
Divide By Sheep - Tips, Tricks, and Stre...
Who would have thought splitting up sheep could be so involved? Anyone who’s played Divide by Sheep, that’s who! While we’re not about to give you complete solutions to everything (because that’s just cheating), we will happily give you some... | Read more »
NaturalMotion and Zynga Have Started Tea...
An official sequel to 2012's CSR Racing is officially on the way, with Zynga and NaturalMotion releasing a short teaser trailer to get everyone excited. Well, as excited as one can get from a trailer with no gameplay footage, anyway. [Read more] | Read more »
Grab a Friend and Pick up Overkill 3, Be...
Overkill 3 is a pretty enjoyable third-person shooter that was sort of begging for some online multiplayer. Fortunately the begging can stop, because its newest update has added an online co-op mode. [Read more] | Read more »
Scanner Pro's Newest Update Adds Au...
Scanner Pro is one of the most popular document scanning apps on iOS, thanks in no small part to its near-constant updates, I'm sure. Now we're up to update number six, and it adds some pretty handy new features. [Read more] | Read more »
Heroki (Games)
Heroki 1.0 Device: iOS Universal Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: CLEAR THE SKIES FOR A NEW HERO!The peaceful sky village of Levantia is in danger! The dastardly Dr. N. Forchin and his accomplice,... | Read more »
Wars of the Roses (Games)
Wars of the Roses 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »
TapMon Battle (Games)
TapMon Battle 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: It's time to battle!Tap! Tap! Tap! Try tap a egg to hatch a Tapmon!Do a battle with another tapmons using your hatched tapmons! *... | Read more »
Alchemic Dungeons (Games)
Alchemic Dungeons 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: ### Release Event! ### 2.99$->0.99$ for limited time! ### Roguelike Role Playing Game! ### Alchemic Dungeons is roguelike... | Read more »

Price Scanner via MacPrices.net

Canon PIXMA MG3620 Wireless Inkjet All-in-One...
Canon U.S.A., Inc. has announced the PIXMA MG3620 Wireless (1) Inkjet All-in-One (AIO) printer for high-quality photo and document printing. Built with convenience in mind for the everyday home user... Read more
July 4th Holiday Weekend 13-inch MacBook Pro...
Save up to $150 on the purchase of a new 2015 13″ Retina MacBook Pro at the following resellers this weekend. Shipping is free with each model: 2.7GHz/128GB MSRP $1299 2.7GHz/... Read more
27-inch 3.5GHz 5K iMac on sale for $2149, sav...
Best Buy has the 27″ 3.5GHz 5K iMac on sale for $2149.99. Choose free shipping or free local store pickup (if available). Sale price for online orders only, in-store prices may vary. Their price is $... Read more
Apple now offering refurbished 2015 11-inch...
The Apple Store is now offering Apple Certified Refurbished 2015 11″ MacBook Airs as well as 13″ MacBook Airs (the latest models), available for up to $180 off the cost of new models. An Apple one-... Read more
15-inch 2.5GHz Retina MacBook Pro on sale for...
Amazon.com has the 15″ 2.5GHz Retina MacBook Pro on sale for $2274 including free shipping. Their price is $225 off MSRP, and it’s the lowest price available for this model. Read more
Finally Safe To Upgrade To Yosemite’?
The reason I’ve held back from upgrading my MacBook Air from OS X 10.9 Mavericks to 10.10 Yosemite for nearly a year isn’t just procrastination. Among other bugs reported, there have been persistent... Read more
Logo Pop Free Vector Logo Design App For OS X...
128bit Technologies has released of Logo Pop Free 1.2 for Mac OS X, a vector based, full-fledged, logo design app available exclusively on the Mac App Store for the agreeable price of absolutely free... Read more
21-inch 1.4GHz iMac on sale for $999, save $1...
B&H Photo has new 21″ 1.4GHz iMac on sale for $999 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Best Buy has the 21″ 1.4GHz iMac on sale for $999.99 on their... Read more
16GB iPad mini 3 on sale for $339, save $60
B&H Photo has the 16GB iPad mini 3 WiFi on sale for $339 including free shipping plus NY tax only. Their price is $60 off MSRP. Read more
Save up to $40 on iPad Air 2, NY tax only, fr...
B&H Photo has iPad Air 2s on sale for up to $40 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $489 $10 off - 64GB iPad Air 2 WiFi: $559 $40 off - 128GB iPad Air... Read more

Jobs Board

Global Deployment Project Manager, *Apple*...
…international landscape is paramount to drive innovation, compliance, competition of Apple 's strengths, and talent planning. Manages the process, logistics, and systems Read more
*Apple* MAC Support Services Subject Matter...
Title: Apple MAC Support Services Subject Matter Expert Location: Pleasanton, CA Type of position: Temporary Contract for approximately 6 weeks Tasks The tasks for the Read more
*Apple* MAC Support Administrator - Net2Sour...
…solutions customized to client needs including staffing, training and technology Title Apple MAC Support Administrator Location Belmont, CA Duration 6+ Month Job Read more
*Apple* Certified Mac Technician - Updated 6...
…and friendly, hands-on technical support to customers troubleshooting and repairing Apple /Mac products with courtesy, speed and skill. Use your problem-solving skills Read more
*Apple* MAC Support Services Subject Matter...
…the best talent to create a competitive advantage. Currently, we are seeking an Apple MAC Support Services Subject Matter Expert for a long term contract in Pleasanton, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.