[NPL] AdKnowledge Proves Click Rates Ineffective
TweetFollow Us on Twitter

[NPL] AdKnowledge Proves Click Rates Ineffective

AdKnowledge Proves Click Rates Ineffective for Web Marketing Optimization

Report Shows Little Correlation Between Click Rates and Conversion Rates;
Online Marketers Need to Understand Real Drivers of Brand Awareness and
Purchase Behavior

Palo Alto, Calif. - August 16, 1999 - AdKnowledge today released its Q2
Online Advertising Report (OAR). This report is a compilation of Web
advertising statistics and trend analyses gathered from the AdKnowledge
System, and analyzed by the new AdKnowledge eAnalytics division. Together,
the AdKnowledge System and eAnalytics enable marketers and agencies to
measure, optimize and execute Web marketing campaigns. Leading the reports
findings are statistics demonstrating that click rates have little value as
indicators for return on investment (ROI) optimization because their
correlation to conversion rates is so low.

There has been a lot of talk lately about declining click rates, said
AdKnowledge Vice President Steve Findley. This new data proves that Web
advertisers who are just looking at click rates are missing the bigger
picture. The Web is fast becoming a more sophisticated advertising medium.
Because its so measurable, data mining will be increasingly used by smart
marketers to optimize current campaigns and point the way towards more
efficient campaigns in the future. Our customers already are taking
advantage of this capability in AdKnowledges new eAnalytics and DataDNA
services, he added.

The AdKnowledge Online Advertising Report findings include:

1. Click Rates Alone Are of Little Value According to the AdKnowledge OAR,
only 14.3% percent of the time is the ad with the highest click rate in a
campaign also the ad with the highest conversion rate. (Conversion rate is
considered to be the rate at which people are converted from a view of an
ad on the Web to a desirable action on an advertisers site, like a sale or
registration.) Other data shows that when selecting the best Web sites for
a campaign based on click rates and not conversion rates, there is a 50/50
chance of choosing incorrectly. Leaving that much to chance is simply
unacceptable in Web marketing today, said Findley.

2. Web Advertising Expansion Continues
According to the AdKnowledge OAR, the number of sites and networks seeking
advertising has continued to grow. In the second quarter, the number of Web
media properties grew by 296 sites. At the end of March, the Web included a
total of 1,815 sites and networks that accepted advertising, by the end of
June, that number had risen to 2,111 an increase of 16.3%.

3. Average CPMs Decline Further
The report shows online advertising rates continued to decline in Q2, at
the rate of 2.1% for the quarter. In Q1, average CPM cost was $34.96, while
the average CPM cost in Q2 was $34.23. While not a significant dip, it is a
steeper decline rate than seen in Q1, (0.5%) but not as steep as seen in Q4
last year (3%).

4. Rich Media Acceptance Continues Growth The report shows that interest in
rich media advertising continues. All rich media formats experienced
double-digit growth this quarter, as the number of sites accepting rich
media ads continues to increase.

About the OAR Report
AdKnowledge uses a powerful data warehouse to supply valuable information
from its Online Advertising Report (OAR) to marketers and agencies to help
them optimize their Web advertising campaigns. The OAR is a compilation of
Web advertising statistics analyzed by AdKnowledge eAnalytics, which
provides a new level of insight into online brand awareness and purchase
behavior. The information is gathered from the AdKnowledge System, which
includes four components that span planning, campaign buying and
trafficking, ad serving and targeting, and reporting. As the only provider
of a complete set of Web ad management services exclusively to marketers
and agencies that is independent of the media, AdKnowledge is in a unique
position to provide an unbiased snapshot of the online advertising market.
The AdKnowledge Systems database contains more than 2,100 Web sites,
which, according to Nielsen//NetRatings, reaches over 94.1% of the overall
Web audience. The full OAR is available at
http://www.adknowledge.com/oar_2ndqtr99.pdf (requires Acrobat Reader).

About AdKnowledge
AdKnowledge is the only provider of complete Web marketing management
services focused entirely on the needs of advertising buyers. AdKnowledge
combines eAnalytics and data mining with outbound campaign management to
provide sophisticated marketers and agencies with insights into what drives
brand awareness and purchase behavior across all Web sites and networks.
The AdKnowledge System, an easy-to-use, Web-based tool, enables clients to
act on those insights to execute, measure and optimize Web marketing
campaigns. By not selling media, the company remains independent and can
provide marketers with unbiased intelligence. AdKnowledge is a privately
held company, funded by Kleiner Perkins Caufield & Byers, Mayfield Fund,
The Walden Group, Partech International, Sandler Capital Management,
Techno-Venture Co., Ltd. and GeoCapital Corporation. The companys
headquarters are in Palo Alto, California, with offices in New York.
Contact via phone at 650-842-6500 or on the Internet at
http://www.adknowledge.com.

###

Contacts:
Michele Schott Pat Lucas
AdKnowledge Big Sky Communications, Inc.
650-842-6502 530-888-8311
mschott@adknowledge.com pat@bigskypr.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

WhatsApp 0.2.5862 - Desktop client for W...
WhatsApp is the desktop client for WhatsApp Messenger, a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for... Read more
Things 3.1.3 - Elegant personal task man...
Things is a task management solution that helps to organize your tasks in an elegant and intuitive way. Things combines powerful features with simplicity through the use of tags and its intelligent... Read more
BetterTouchTool 2.292 - Customize Multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
Things 3.1.3 - Elegant personal task man...
Things is a task management solution that helps to organize your tasks in an elegant and intuitive way. Things combines powerful features with simplicity through the use of tags and its intelligent... Read more
BetterTouchTool 2.292 - Customize Multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
Bookends 12.8.3 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Bookends uses the cloud to sync reference libraries on all the Macs you use.... Read more
Mellel 3.5.5 - The word processor for sc...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
Mellel 3.5.5 - The word processor for sc...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
Bookends 12.8.3 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Bookends uses the cloud to sync reference libraries on all the Macs you use.... Read more
Carbon Copy Cloner 4.1.18 - Easy-to-use...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more

Guild sieges and soul gems in latest upd...
Webzen’s MU Origin hit app stores last year, giving fans of fantasy hack-n-slash MMOs like Diablo a new fix to fixate on. This latest update introduces a competitive guild battle, a fresh dungeon challenge, a mini-game and some elemental gems to... | Read more »
Little Red Lie (Games)
Little Red Lie 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: ARE YOU MORE AFRAID OF POVERTY THAN DEATH? Little Red Lie is a narrative-focused, interactive fiction experience that reduces... | Read more »
You can now apply to be Clash of Clans...
Earlier this month, word got out that the Builder, the trusty handiman who tirelessly built every single building inevery singleClash of Clansbase had called it quits. Sick of seeing his work destroyed endless, the Builder has set out for our world... | Read more »
Meshi Quest beginner's guide - how...
Meshi Quest is Square Enix's newest free-to-play release, and it's a real charmer. You start off as the head of a sushi restaurant, upgrading your food and equipment as you serve visitors heaping helpings of your delicious meals. As you progress,... | Read more »
BUST-A-MOVE JOURNEY (Games)
BUST-A-MOVE JOURNEY 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: BUST-A-MOVE Features:- Shoot bubbles and match 3 or more bubbles of the same color to make them pop!- Complete your... | Read more »
The best card combos in Clash Royale
Clash Royale is all about building a deck of units that synergise well. To help you get off to a flying start, we've put together a list of unit combinations that are incredibly effective. Looking for some choice 2v2 combos? Check out our guide. [... | Read more »
The best 2v2 card combos in Clash Royale
2v2 is making it's grand return toClash Royalequite soon. 2v2 has quickly become one of the game's most popular gameplay modes, though they still have yet to make it a permanent fixture in the game. 2v2 is exciting and adds some new flavor to... | Read more »
The best games we played this week - Aug...
Another busy week has come to a close. We played a lot of excellent games this week and now it's time to look back and reflect on some our favorites. Here are our picks for the week of August 18. [Read more] | Read more »
War Wings beginner's guide - how to...
War Wings is the newest project from well-established game maker Miniclip. It's a World War II aerial dogfighting game with loads of different airplane models to unlock and battle. The game offers plenty of single player and multiplayer action. We... | Read more »
How to win every 2v2 battle in Clash Roy...
2v2 is coming back to Clash Royale in a big way. Although it's only been available for temporary periods of time, 2v2 has seen a hugely positive fan response, with players clamoring for more team-based gameplay. Soon we'll get yet another taste of... | Read more »

Price Scanner via MacPrices.net

2016 MacBook Pros, Apple refurbished, availab...
Apple has Certified Refurbished 2016 15″ and 13″ MacBook Pros available starting at $1189. An Apple one-year warranty is included with each model, and shipping is free: – 15″ 2.7GHz Touch Bar Space... Read more
Apple offers Certified Refurbished iPhone 6s...
Apple has Certified Refurbished unlocked iPhone 6s’s and 6s Plus’s available starting at $449. An Apple one-year warranty is included with each phone, and shipping is free: – 16GB iPhone 6s: $449, $... Read more
Apple offers Certified Refurbished Pencils fo...
Apple has Certified Refurbished Apple Pencils available for $85 including free shipping. Their price is $14 off MSRP, and it’s the lowest price available for a Pencil. Read more
2016 15-inch 2.6GHz Touch Bar MacBook Pro ava...
B&H Photo has clearance 2016 15″ 2.6GHz MacBook Pros in stock today and on sale for $500 off original MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: – 15″ 2.6GHz Touch... Read more
21-inch 2.3GHz iMac on sale for $999, save $1...
Amazon has the new 2017 21″ 2.3GHz iMac (MMQA2LL/A) in stock and on sale for $999.99 including free shipping. Their price is $100 off MSRP, and it’s the lowest price available for this model. Read more
Free Instant Translator 2.0 App For iOS Relea...
Mobile application development company, Neoappz has announced the release and immediate availability of Instant Translator 2.0 for iOS devices. Instant Translator is a user-friendly application which... Read more
2017 15-inch MacBook Pros on sale for $200 of...
Amazon has 2017 15″ MacBook Pros on sale for $200 off MSRP. Shipping is free: – 15″ 2.8GHz MacBook Pro Space Gray: $2199.99, $200 off MSRP – 15″ 2.8GHz MacBook Pro Silver: $2296, $103 off MSRP – 15″... Read more
Apple’s 2017 Back to School Promotion: Free B...
Purchase a new Mac using Apple’s Education discount, and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free. As part... Read more
Clearance 2016 12-inch Retina MacBooks, Apple...
Apple has Certified Refurbished 2016 12″ Retina MacBooks available starting at $1019. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The following... Read more
15-inch 2.2GHz Retina MacBook Pro, Apple refu...
Apple has Certified Refurbished 2015 15″ 2.2GHz Retina MacBook Pros available for $1699. That’s $300 off MSRP, and it’s the lowest price available for a 15″ MacBook Pro. An Apple one-year warranty is... Read more

Jobs Board

Development Operations and Site Reliability E...
Development Operations and Site Reliability Engineer, Apple Payment Gateway Job Number: 57572631 Santa Clara Valley, California, United States Posted: Jul. 27, 2017 Read more
Frameworks Engineering Manager, *Apple* Wat...
Frameworks Engineering Manager, Apple Watch Job Number: 41632321 Santa Clara Valley, California, United States Posted: Jun. 15, 2017 Weekly Hours: 40.00 Job Summary Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Development Operations and Site Reliability E...
Development Operations and Site Reliability Engineer, Apple Payment Gateway Job Number: 57572631 Santa Clara Valley, California, United States Posted: Jul. 27, 2017 Read more
Frameworks Engineering Manager, *Apple* Wat...
Frameworks Engineering Manager, Apple Watch Job Number: 41632321 Santa Clara Valley, California, United States Posted: Jun. 15, 2017 Weekly Hours: 40.00 Job Summary Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.