[MD1] Trendwatch 1999 Creative Atlas Guide
TweetFollow Us on Twitter

[MD1] Trendwatch 1999 Creative Atlas Guide

NEWS -- For Immediate Release

TRENDWATCH 1999 CREATIVE ATLAS GUIDE RELEASED; APPLE TO OUTSELL
WINDOWS AND NT BY MORE THAN 3:1 IN CREATIVE MARKETS

Highlights

-- More than 17,000 creative firms plan purchases of Macintosh and
PowerMac workstations in 1999--nearly 3,400 creative firms plan
Windows 95/98 workstation purchases and 1,600 firms plan Windows NT
workstations purchases;

-- The creative markets represent 62,000 sites and 219,000 seats;

-- The complete report, which provides demographic analysis of the
creative market segmented by state, major metropolitan area and
3-digit zip code, is available now and can be obtained by contacting
TrendWatch offices in Rhode Island (401-568-9899) and San Francisco
(415-380-8561).

HARRISVILLE, RI -- April 8, 1999 -- The release today of the latest
TrendWatch demographic analysis of U.S. creative professionals
indicates that Apple Computer is still the favorite of creative
professionals, yet at an increasing rate. According to TrendWatch,
the creative markets are defined as graphic designers, corporate
design departments, ad agencies, book and magazine publishers,
catalog publishers, commercial photographers, and graphic
illustrators. The report was released today is available only from
TrendWatch.

According to TrendWatch Partner Jim Whittington, "The TrendWatch
Creative Demographic Atlas and Market Segmentation Guide is a
comprehensive market and product development resource used to
identify market and revenue opportunities in the U.S. creative
markets. The report segments the markets by state, major metropolitan
area and 3-digit zip code. This report is the only market information
resource of its kind for companies marketing to creative
professionals."

The following is an excerpt from the TrendWatch research study
entitled "TrendWatch Creative Demographic Atlas and Market
Segmentation Guide." The complete report can be obtained by
contacting TrendWatch offices in Rhode Island (401-568-9899) and San
Francisco (415-380-8561).

Mac vs. PC

Apple continues to dominate the creative markets. Since 1997, planned
purchases of Macintosh and PowerMac workstations has risen 4.96%, yet
during that same period demand for Windows workstations has fallen
19.9%. In 1999, more than 17,000 creative firms plan purchases of
Macintosh and PowerMac workstations.

Nearly 3,400 creative firms plan Windows 95/98 workstation purchases
and 1,600 firms plan Windows NT workstations purchases in '99.
Leading the way is book and magazine publishers which are planning a
300% increase in Windows 95/98 workstation purchases compared to 1998
purchase plans. Accordingly, there is a corresponding 11% decrease in
Mac workstation purchases among these publishers.

According to Dr. Joe Webb, TrendWatch Partner, "Clearly the
perception that Apple is a financially stable company is reflected in
the increasing demand for their workstations."

Additional Significant Data...

-- TOTAL MARKET--The total U.S. professional creative marketplace
represents 62,000 sites--26% graphic designers, 20% commercial
photographers, 18% corporate designers, 16% magazine and book
publishers, 13% ad agencies, 4% graphic illustrators and 3% catalog
publishers;

-- TOTAL SEATS--The total U.S. professional creative marketplace
represents 219,000 seats--35% corporate designers, 20% graphic
designers, 19% ad agencies, 17% magazine and book publishers, 5%
commercial photographers, 3% catalog publishers and 1% graphic
illustrators;

-- STOCK PHOTO--Nearly 15,000 firms will purchase stock photo images
this year, led by graphic designers, corporate design departments and
ad agencies;

-- TELECOM LINES--More than 3,300 creative firms will acquire
broadband telecommunications led by graphic designers, ad agencies,
and corporate design departments;

-- DIGITAL CAMERAS--Over 6,800 creative establishments will buy one
or more digital cameras for production work, led by commercial
photographers, corporate design and departments;

-- SCANNERS--Nearly 9,000 color scanners will be purchased by
creative firms in 1999--91% of the demand is for scanners less than
$10,000;

-- WEB SOFTWARE--Web software will purchased by nearly 7,000 firms,
led by corporate design departments, graphic designers, magazine and
book publishers and ad agencies;

-- SERVERS--Catalog publishers and corporate designer departments
plan 17% and 30% increases in server purchases this year, while other
markets show declines;

-- COLOR COPIERS--Nearly 2,800 creative establishments will be buying
color copiers in 1999--32% will be corporate designers and 36% will
be graphic designers;

-- DTP COLOR PRINTERS--In 1999, Over 14,000 creative establishments
will be buying desktop color printers and proofers--32% of these
purchases will be in the $2,500 to $5000 price range;

Addressing the need for demographic data Dr. Webb added, "It is
generally accepted that the smaller and more distinct groups of
buyers become, the greater the opportunity to meet their needs with a
targeted product or service. Many market segments certainly exist in
the graphic arts industry, and as markets continue to develop and
change, new segments or groups of buyers are continually forming. As
technology changes, and various technologies are adopted and
abandoned, new opportunities for segmentation are created. This atlas
organizes the creative markets into manageable information,
supporting today's marketer."

Availability and Cost

The TrendWatch Creative Demographic Atlas and Market Segmentation
Guide is available now at a retail price of $3950--discounts may be
available for subscribers to other TrendWatch reports. For more
information, please contact TrendWatch partners by e-mail
(partners@trendwatch.com) or phone. On the West Coast, please contact
Jim Whittington (415-380-8561); on the East Coast, Dr. Joseph Webb
(401-568-9899).

EDITOR'S NOTE: Additional data is available for editorial purposes by
contacting Craig Kevghas at CPR Marketing, Inc. (T: 978-392-8990/E:
pr@trendwatch.com).

About TrendWatch...

TrendWatch reports, initiated and published for the past five years
have increasingly gained respect as the foundation for
market-sensitive decision making, and have earned the reputation of
containing the most reliable and timely market intelligence in the
graphic arts and creative marketplace. Dr. Webb may be contacted at
401-568-9899 and Mr. Whittington may be contacted at 415-380-8561.
You can also reach TrendWatch via email (partners@trendwatch.com) or
visit their website (www.trendwatch.com).

Contacts

Dr. Joe Webb, TrendWatch
401-568-9899

Mr. Jim Whittington, CMC, TrendWatch 415-380-8561

Craig Kevghas, CPR Marketing
978-392-8990

 
AAPL
$112.65
Apple Inc.
+3.24
MSFT
$47.52
Microsoft Corpora
+1.78
GOOG
$511.10
Google Inc.
+6.21

MacTech Search:
Community Search:

Software Updates via MacUpdate

Mellel 3.3.7 - Powerful word processor w...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
ScreenFlow 5.0.1 - Create screen recordi...
Save 10% with the exclusive MacUpdate coupon code: AFMacUpdate10 Buy now! ScreenFlow is powerful, easy-to-use screencasting software for the Mac. With ScreenFlow you can record the contents of your... Read more
Simon 4.0 - Monitor changes and crashes...
Simon monitors websites and alerts you of crashes and changes. Select pages to monitor, choose your alert options, and customize your settings. Simon does the rest. Keep a watchful eye on your... Read more
BBEdit 11.0.2 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
ExpanDrive 4.2.1 - Access cloud storage...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
Adobe After Effects CC 2014 13.2 - Creat...
After Effects CC 2014 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous After Effects customer). After Effects CS6 is still available... Read more
Command-C 1.1.7 - Clipboard sharing tool...
Command-C is a revolutionary app which makes easy to share your clipboard between iOS and OS X using your local WiFi network, even if the app is not currently opened. Copy anything (text, pictures,... Read more
Tidy Up 4.0.2 - Find duplicate files and...
Tidy Up is a complete duplicate finder and disk-tidiness utility. With Tidy Up you can search for duplicate files and packages by the owner application, content, type, creator, extension, time... Read more
Typinator 6.3 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more
GraphicConverter 9.5 - Graphics editor w...
GraphicConverter is an all-purpose image-editing program that can import 200 different graphic-based formats, edit the image, and export it to any of 80 available file formats. The high-end editing... Read more

Latest Forum Discussions

See All

Shift - Photo Filters Designed By You (...
Shift - Photo Filters Designed By You 1.0 Device: iOS Universal Category: Photography Price: $.99, Version: 1.0 (iTunes) Description: | Read more »
Elastic Drums (Music)
Elastic Drums 1.0 Device: iOS iPhone Category: Music Price: $3.99, Version: 1.0 (iTunes) Description: *** Introduction price 3,99$ instead of 7,99$ *** Elastic Drums is a music app with 6 channels of synthesized drum sounds, a step... | Read more »
Fireworks Simulator (Games)
Fireworks Simulator 1.0.8 Device: iOS Universal Category: Games Price: $.99, Version: 1.0.8 (iTunes) Description: *** 50% discount – For a short time only *** You can play Fireworks Simulator on these devices: - iPhone 5, 5s, 5c, 6,... | Read more »
Nicky's Gift (Games)
Nicky's Gift 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Everybody! Merry Christmas! There's 48 levels in the game. Let's go! Nicky's Gift | Read more »
The Hit List — Simply Powerful Tasks, To...
The Hit List — Simply Powerful Tasks, To-Dos, Projects, & Reminders 2.0 Device: iOS iPhone Category: Productivity Price: $9.99, Version: 2.0 (iTunes) Description: >> LAUNCH SPECIAL: The Hit List 2 for iPhone is ONLY $9.99... | Read more »
Mahjong Journey Review
Mahjong Journey Review By Jennifer Allen on December 18th, 2014 Our Rating: :: STEADY MATCHINGiPad Only App - Designed for the iPad Aimed at the more laid back gamer, Mahjong Journey isn’t for everyone, but those looking for some... | Read more »
Emoji Type - custom keyboard with predic...
Emoji Type - custom keyboard with predictive emojis 0.4.0 Device: iOS iPhone Category: Utilities Price: $.99, Version: 0.4.0 (iTunes) Description: Emoji Type is custom keyboard for iOS 8 that auto suggests emojis as you type. ABOUT... | Read more »
Game of the Year 2014 – 148Apps Staff Pi...
The end of 2014 is almost here, which can only mean one thing. Okay it can mean a lot of things, but in this specific context it means Game of the Year lists! Which is why the 148Apps staff have all picked their favorites from the past year. And why... | Read more »
UponPixels Review
UponPixels Review By Jennifer Allen on December 18th, 2014 Our Rating: :: CREATIVE TYPOGRAPHYUniversal App - Designed for iPhone and iPad Add cool typography and objects to your photos with the easy to use UponPixels.   | Read more »
The Vikings are Coming! CastleStorm’s Ne...
The Vikings are Coming! CastleStorm’s New Update Adds a Survival Mode Posted by Jessica Fisher on December 18th, 2014 [ permalink ] | Read more »

Price Scanner via MacPrices.net

Save up to $400 on MacBooks with Apple Certif...
The Apple Store has Apple Certified Refurbished 2014 MacBook Pros and MacBook Airs available for up to $400 off the cost of new models. An Apple one-year warranty is included with each model, and... Read more
Save up to $300 on Macs, $30 on iPads with Ap...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
iOS and Android OS Targeted by Man-in-the-Mid...
Cloud services security provider Akamai Technologies, Inc. has released, through the company’s Prolexic Security Engineering & Research Team (PLXsert), a new cybersecurity threat advisory. The... Read more
KMI MIDI K-Board Great Gift for Amateur &...
The K-Board is a MIDI Nano keyboard for music creation for iPad, Android, And computers; the easiest way to make music with iPads & Android tablets, and Mac, Windows, or Linux computers. Ultra-... Read more
Amazon offers 15-inch 2.2GHz Retina MacBook P...
 Amazon.com has the 15″ 2.2GHz Retina MacBook Pro on sale for $1699 including free shipping. Their price is $300 off MSRP. Stock is limited, so act now if you’re interested. Read more
Holiday sales continue: MacBook Pros for up t...
 B&H Photo has new MacBook Pros on sale for up to $300 off MSRP as part of their Holiday pricing. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1699... Read more
Holiday sale: Mac minis available for up to $...
 B&H Photo has new 2014 Mac minis on sale for up to $80 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 1.4GHz Mac mini: $459 $40 off MSRP - 2.6GHz Mac mini: $629 $70 off... Read more
Google Search App For iOS Gets A Major Makeov...
Google has given iOS users an early Christmas present with a substantial update of it’s not-very-often-upgraded Google Search app. Google Search has been my go-to tool for Web searches since it was... Read more
ShopKeep Apple Pay And Chip Card Reader Avail...
ShopKeep, a cloud-based technology provider to more than 10,000 small business owners to manage retail shops and restaurants with iPads, has released its new Apple Pay and chip card reader. This... Read more
Holiday sale! 27-inch 5K iMac for $2299, save...
 B&H Photo has the 27″ 3.5GHz 5K iMac in stock today and on sale for $2299 including free shipping plus NY sales tax only. Their price is $200 off MSRP, and it’s the lowest price available for... Read more

Jobs Board

Project Manager, *Apple* Financial Services...
**Job Summary** Apple Financial Services (AFS) offers consumers, businesses and educational institutions ways to finance Apple purchases. We work with national and Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.