Rules for Revolutionaries is getting to bookstores, so I'd like to
tell you about it. I wrote the book in order to pass along what I've
learned about creating revolutions at Apple and beyond--a lot the
The book provides the "hows" of revolutions backed up by extensive
real-world examples. The target markets are entrepreneurs, product
managers, engineers, marketers, inventors, scientists, and dreamers.
Or better yet, anyone with $25. :-)
The Key Principles
These are the ten key principles of the book:
1. Cogita differenter. (Think different)
2. Don't worry, be crappy.
3. Churn, baby, churn.
4. Break down the barriers.
5. Make evangelists, not sales.
6. Avoid death magnets.
7. Eat like a bird, poop like a elephant.
8. Think digital, act analog.
9. Don't ask people to do what you wouldn't.
10. Don't let bozosity grind you down!
In about a week, more information about the book will be available at the
Rules for Revolutionaries Web site at (http://www.kickbutt.com).
How to Buy
You can buy Rules for Revolutionaries online at:
Finally, I grovel. The book business is weird: If a book gets off to
a fast start, the publisher pours more marketing and promotional
dollars into it. If it doesn't take off, the publisher usually gives
up and figures "it wasn't meant to be."
Therefore, I need the book to get off to a fast start. If you have a
need, or know anyone with a need, to create and market revolutionary
products or services, please buy a copy NOW. If this book doesn't
help you change the world, I'll switch operating systems! :-)
If all 44,000 EvangeListas bought just one copy, the book will be a bestseller!
PS: Please forward this message to everyone you can! Arigato!