[MD1] QLM Reduces Product Development Time By 1/3
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[MD1] QLM Reduces Product Development Time By 1/3

This announcement is for pressreleases:

Press Release: KSA's QLM is a Quantum Leap Methodology for Rapid Product
Development for High Tech Companies.

Contact: Joe Bisaccio, VP Marketing, 1.888.597.9284 (toll free),
http://www.ksa-mkt.com

Newton, Mass., November 18, 1998 Kalman Saffran Associates, Inc. (KSA), a
leading developer of state-of-the-art products for data communications,
telecommunications and interactive/CATV industries, today announced the
availability of their new QLM, an innovative process for companies looking
to reduce product time-to-market in a highly competitive marketplace. Using
QLM, KSA guarantees that companies will reduce their product development
cycles by at least one-third.

Based on a scientific methodology derived from practices implemented for
such industry leading companies as Hewlett-Packard, Cisco Systems and
Nortel, KSA's QLM combines a comprehensive set of processes, techniques,
tools and templates together with a knowledge base to produce optimal
results for companies in a broad set of industries.

"KSA will decrease a company's time-to-market by one-third, possibly more,"
said Kalman Saffran, President of Kalman Saffran Associates, Inc. "Our
highly experienced engineers will recommend solutions based on years of
developing products for the telecommunications and data communications
industries, and then put those recommendations to use by applying our
finely-tuned methodology."

Statistics show that the first company to market a product gains a 50%
share, the second a 25% share, the third a 12.5% share, and the rest divide
the remaining 12.5%. The product time-to-market interval begins from the
time a product is conceived until it is ready for use or sale, and the
components of this lifecycle typically take the average company 12-18
months. Rapid entry into the marketplace is critical in today's high
technology communications market, and KSA uses its world class methodology
to dramatically reduce this product development time. QLM can be applied to
any industry's product development. A Fortune 100 company would be able to
see an impact in about one month; a Fortune 500 company, three or four
months.

KSA has consistently brought high-quality products to market rapidly,
predictably, and at minimum cost for its Fortune 500 clients. Companies
implementing QLM will benefit from KSA's exclusive and established system
of assessment, implementation, verification, customization, and
quantification to decrease their product development time-to-market. Not
only will QLM cut overall product development time by one- third, giving
companies the chance to retain the larger market shares that they are
striving for, but it will also immediately trim their development costs.

Pricing and Availability
The QLM offering is available starting at $20,000. Companies interested in
QLM analysis and recommendations or learning more about KSA's comprehensive
engineering process training program should contact Joe Bisaccio, vice
president of marketing, at 1.888.597.9284

About Kalman Saffran Associates, Inc.
Established in 1978, Kalman Saffran Associates, Inc. (KSA) is a leading OEM
product development firm that rapidly creates innovative products for
premier companies in the data communications, telecommunications and
interactive/CATV industries. To ensure success, KSA applies a proven,
advanced engineering methodology to all projects. KSA has a staff of more
than 100, including engineers specializing in today's "building block"
technologies such as SONET/SDH, ATM, xDSL, fiber optics, MPEG and PCI. KSA
has designed a CompactPCI hot swap solution and is licensing that solution
to communications companies looking to bring hot swap capable products to
market quickly. Additionally, KSA offers MPEG-2, and SONET/SDH technology
licenses. KSA's clients include industry leaders such as AT&T, Lucent,
Nortel, Cisco Systems, Bay Networks, 3COM, Scientific-Atlanta, PictureTel,
Hewlett Packard, Alcatel, Compaq and Motorola, among many others. For
further information, visit KSA at http://www.ksa-mkt.com

 
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