[MD1] Heuris MPEG Export Engine for Avid Cinema
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[MD1] Heuris MPEG Export Engine for Avid Cinema

For Immediate Release

FOR MORE INFORMATION CONTACT:
Marielle Rodier
Marketing Manager
HEURIS
Phone: 314.534-1514
mrodier@heuris.com

HEURIS ships MPEG Export Engine for
Avid Cinema for Macintosh(tm) with USB

New version of HEURIS MPEG Export Engine allows Avid Cinema
for Macintosh with USB users to convert edited files directly to MPEG

St. Louis, MO, Mai 13, 1999-- HEURIS, makers of the most widely used
professional MPEG encoder, today announced a new version of the
HEURIS MPEG Export Engine designed exclusively for users of Avid
Cinema for Macintosh(tm) with USB, an award winning consumer video
editing and publishing product. The HEURIS MPEG Export Engine( is a
QuickTime( plug-in that converts QuickTime( files directly from Avid
Cinema to MPEG-1 streams. The HEURIS MPEG Export Engine allows Avid
Cinema users to quickly and easily create MPEG streams for
presentations, CD-ROMS or the Internet.

HEURIS MPEG Export Engine for Avid Cinema for Macintosh with USB
makes it very simple for users of Avid Cinema to create MPEG files.
The user simply selects the "HEURIS MPEG" option within the Avid
Cinema product, and then uses the built in templates to create fully
compliant MPEG-1 streams for use in multimedia applications.

"Avid Cinema for Macintosh with USB is very powerful yet easy to
use," says Avid Cinema Product Marketing Manager, Joe DiPietro. "We
want a high-quality MPEG encoder that is very simple and intuitive
for people who are new to video technology. And we need it to
integrate smoothly with Avid Cinema. The HEURIS MPEG Export Engine
fits this need very well."

In addition to HEURIS MPEG Export Engine for Avid Cinema, HEURIS has
shipped HEURIS MPEG Export Engine for Media Cleaner Pro(tm), which is
bundled with Terran Interactive's Media Cleaner Pro 3.1 or later and
the HEURIS MPEG Export Engine, which is a plug-in for Apple's
QuickTime 3 Pro Media Player(tm).

"HEURIS continues to be very nimble," says HEURIS President Brian
Quandt. "We saw an opportunity to create an MPEG conversion tool for
Avid Cinema. We quickly responded with a new version of the HEURIS
MPEG Export Engine. The flexibility and scalability of our software
technology allows us to continually respond with exactly the right
product at just the right time."

Pricing and Availability
The HEURIS MPEG Export Engine for Avid Cinema for Macintosh with USB
is now available for download from HEURIS' web site at
www.heuris.com/cinema for $99 US.

About Avid
Avid Technology, Inc. (NASDAQ: AVID), is an international,
industry-leading provider of digital audio and video tools for
information and entertainment applications. The company's products
are used by a variety of customers worldwide including film,
television and interactive content producers, TV news broadcasters,
corporate communicators and consumers. For more information, visit
Avid's Web site at www.avid.com.

About HEURIS
Headquartered in St. Louis, Missouri, HEURIS is the developer of the
most widely used professional MPEG encoder, MPEG Power
Professional(tm). This award-winning, cross-platform software product
is the first MPEG encoder to deliver the features and encoding
quality demanded by professionals, without the expensive hardware.
MPEG Power Professional is used by professional video editors and
other creators of digital content to convert video, film, animation,
special effects and graphics clips into MPEG-1 and MPEG-2 streams.
MPEG is used with CD-ROMs, DVDs, video kiosks, and over the Internet.
HEURIS has been working with MPEG since 1991, and its customers
include: The Colorado Rockies, Sea World, The Mirage hotel in Las
Vegas, Electronic Arts, IBM, Vanderbilt University, EDS and the U.S.
Military. HEURIS can be found on the World Wide Web at
http://www.heuris.com

 
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