[MD1] DevDepot Announces Second Quarter 1999 Results
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[MD1] DevDepot Announces Second Quarter 1999 Results

DevDepot Announces Second Quarter 1999 Results

Quarterly Sales Revenue Grow 33%
Quantity of Online Orders More Than Doubles
New Shopping Basket Rivals the Fastest Ones on the Net

WESTLAKE VILLAGE, Calif., July 16, 1999 -- DevDepot, the
leading direct marketer of over 1000 Mac OS developer, web content
developing, and system development tools, today announced its second
quarter results. Second quarter 1999 net sales grew 33% compared to
the second quarter of 1998. Quantity of orders processed through the
new shopping basket more than doubled when compared to the first
quarter of 1999. Last quarter, the Depot introduced a new shopping
basket which rivals the fastest ones on the net.

DevDepot will have a large presence at Macworld Expo/New York
within both Developer Central (Booth 1360) and Net Innovators (Booth
1461). Macworld Expo is at the Javitz, July 21-23. Attendees are
encourage to stop by and see an array of great products and show

Neil Ticktin, CEO of DevDepot's parent company Xplain
Corporation, stated, "I am very pleased with our results for the
quarter. Our plan to give Mac OS developers the best selection of
tools, at the best prices and with the service they deserve,
continues to work. Our fourth generation online shopping basket,
which rivals the fastest sites on the net, continues to give
customers more of what they want. The new online store allows users
to track orders, see up to the minute inventory status, and search
and compare over a thousand products to find exactly the tool they
need. Our goal has been to be *the* source of Mac OS developer tools
in a customer focused, quality of service environment -- we've done

Second Quarter Highlights

When compared to the second quarter of 1998, the second quarter of
1999's sales revenue grew 33%. In addition, the quantity of orders
processed through the new shopping basket increased by 122% from 1Q99
to 2Q99. DevDepot's management attributes the increase to
continued health of the Mac OS market, decreases in pricing of
developer tools, and an increase in the number of products available.

In the first quarter 1999, the Depot began public testing of new
online shopping basket software and servers. The response to the new
Depot Online Store has been overwhelming -- especially in regards to
comments on the speed of the system.

This fourth generation Depot Online Store dynamically links
inventory, order processing, shipping, and product acquisition
systems into a single, fully integrated electronic store. Featuring
state of the art proprietary technology, the new store allows
customers to scan thousands of developer tools, compare and explore
the features of each, and find exactly the right solution for them.

"Developers work long hours and face demanding deadlines, when they
need tools, they need them now," said Nick DeMello, Depot Catalog
Manager. "With the Depot's new online store, developers have one
source to find the tool they need. They can compare and research
tools, they can see what new tools are in stock, or when they are
expected and place their order immediately. Once an order is
processed, customers can track that order, any time of night or day,
until it arrives at their front door. That's what developers expect,
it's what we deliver."

About DevDepot

DevDepot is *the* source for Mac OS developer tools. Shipping
to 130 countries, with world renowned customer service, lowest prices
guaranteed, and overnight delivery to most locations. DevDepot
carries over 1000 Mac OS developer, web content developing, and
system development tools. Developers produce the solutions that make
computers worth using, DevDepot provides the tools that let
developers get the job done.

DevDepot, part of the Depot group, also announced last quarter
new expanded service hours. Starting in May, customer service
representatives will be answering phones from 7am to 7pm Pacific
Time, ready to help callers find exactly the tool for their needs.
The Depot's staff has always prided itself on providing some of the
best customer service in the business -- and now they can serve
customers at times that may be more convenient for some people.

To find out more about DevDepot, contact:

Toll-free: 800-MACDEV-1
Outside US/Canada: 805-494-9797
Fax: 805-494-9798

About Xplain Corporation

Xplain Corporation is privately held and has three divisions --
publishing, mail order and custom services. The publishing division
includes MacTech(r) Magazine (http://www.mactech.com/), and THINK
Reference(tm). The mail order division operates DevDepot(r)
(http://www.devdepot.com/), Depot Store(sm), and the Depot(sm).
Custom services provides custom publishing and trade show services
including such projects as Developer Central(tm) and fulfillment
services. Founded in 1984, the company has its offices in Westlake
Village, California. For more information on Xplain Corporation or
any of its products/services, point your browser to
(http://www.xplain.com/), call the main offices at 805-494-9797, fax
at 805-494-9798, send an e-mail to mailto:info@xplain.com, or
overland mail to PO Box 5200, Westlake Village, CA 91359-5200, USA.


All contents are Copyright 1984-1999 by Xplain Corporation. All
rights reserved. MacTech, DevDepot, and Sprocket are
registered trademarks of Xplain Corporation. Xplain, Depot, The
Depot, Depot Store, Video Depot, Movie Depot, Palm Depot, Game Depot,
Explain It, MacDev-1, THINK Reference, NetProfessional, NetProLive,
JavaTech, WebTech, BeTech, and the MacTutorMan are trademarks of
Xplain Corporation. Other trademarks and copyrights appearing in this
printing or software remain the property of their respective holders.

With the exception of the historical information contained herein,
the matters described herein contain forward-looking statements that
involve risk and uncertainties.


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