[MD1] [Apple PR] Retailers Experience Record Consumer Demand for iMac
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[MD1] [Apple PR] Retailers Experience Record Consumer Demand for iMac

For Immediate Release

Retailers Experience Record Consumer Demand for iMac

Apple to Refill Dealer Shelves by this Weekend

CUPERTINO, California--August 19, 1998--Reports from Apple Computer
Inc.'s retail channel indicate record consumer demand for iMac which hit
retail store shelves on Saturday, August 15. Many retailers reported
complete sell-outs and many took orders for iMacs scheduled for delivery
this weekend and beyond.

"iMac has been the biggest computer launch we've seen in our history,"
said Jim Halpin, CompUSA president and CEO. "Apple is back, and iMacs are
flying off CompUSA store shelves across the U.S."

"It's Christmas in August!" said Paul Ramirez, vice president of
marketing for ComputerWare. "ComputerWare sold more iMacs on Saturday
than all desktop PCs combined in the month of July."

"iMacs sold out at most of our dealers this past weekend," said Steve
Jobs, Apple's interim CEO. "We are refueling them with tens of thousands
more for this weekend."

Apple is supporting iMac with the largest marketing campaign in the
Company's history, including more than $100 million in paid media
advertising this calendar year.

Along with being attractive, affordable and extraordinarily easy to
set-up and use, the processor in iMac is more than twice as fast as the
processor in comparably-priced consumer PCs, and 40 percent faster than
the fastest PC money can buy, based on a recent BYTEmark integer test.
With built-in 100MB Ethernet and a 56K modem, iMac also provides the
fastest connectivity available anywhere. At $1,299, iMac combines speed,
simplicity and style, making it the ideal consumer computer.

Apple Computer, Inc. ignited the personal computer revolution in the
1970s with the Apple II, and reinvented the personal computer in the
1980s with the Macintosh. Apple is now recommitted to its original
mission--to bring the best personal computing products and support to
students, educators, designers, scientists, engineers, businesspersons
and consumers in 140 countries around the world.

Press Contacts:
Tami Begasse
Apple Computer, Inc.
(408) 974-3156
email: begasse@apple.com

Rhona Hamilton
Apple Computer, Inc.
(408) 974-6439
email: hamilton@apple.com

News and information are available at Apple's Public Relations website
(www.apple.com/pr/) or by calling Apple's Media Helpline at (408)

- 30 -

Apple, the Apple logo, and Macintosh are registered trademarks and iMac
is a trademark of Apple Computer, Inc. Additional company and product
names may be trademarks or registered trademarks of the individual
companies and are respectfully acknowledged.


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