MacTech Central: Developer Central/Net Innovators Join Together
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MacTech Central: Developer Central/Net Innovators Join Together


Developer Central and Net Innovators Evolve into one New Area.

WESTLAKE VILLAGE, Calif., November 3, 2000 -- Xplain Corporation is pleased
to announce that Developer Central and Net Innovators are merging to create
a new area: MacTech(sm) Central. The new, exclusive, Macintosh technical
pavilion will be wholly owned and managed by Xplain Corporation, the
publishers of MacTech(r) Magazine.

MacTech Central will be the premiere place for the technical audience
attending Macworld Expo -- now all types of techies -- including
programmers, web developers, net admins and techs of all types -- have a
place focused on their specific needs. It's the ultimate showcase for every
techie in Mac computing.

"The combination of these two special interest areas will give the
Macintosh technical community an incredible vehicle for experiencing the
latest and greatest technical products and services." said Neil Ticktin,
CEO of Xplain Corporation and publisher of MacTech(r) Magazine. "As we've
watched the community, there's been a natural convergence of developer and
Internet technologies. It is truly a case in which the whole is greater
than the sum of the parts."

"MacTech Central represents the continuing market-driven evolution of one
of the
most successful and longest-running Macworld Conference & Expo special
interest areas. Attendees are able to test the increasing number of hot,
new tools and applications, and meet the experts and developers behind
those technologies," said Rob Scheschareg, Vice President, Events for IDG
World Expo, producers of the Macworld Conference & Expo. "We are excited
about the new MacTech Central -- and all of our special interest areas. The
Special Interest Environments have always been a successful platform
allowing Macworld Conference & Expo attendees to hands-on test the latest
and hottest technologies, products and solutions for their unique needs."

As always, there will be a dedicated selling area hosted by Developer
Depot, where attendees can get the best deals on hot technologies at the
show. Exhibitors will concentrate on demonstrating to attendees, and the
Depot, with its world renowned customer service, will be there to take care
of customers' buying needs.

For more information on having your products sold by DevDepot;

MacTech Central Exhibitor Information

Exhibitors are able to cost effectively show their wares in the MacTech
Central pavilion structure. For more information, see:

Turnkey Station Packages
SINGLE $2,995 (includes $500 off for MacTech Magazine advertisers)
DOUBLE $4,995

Contact Susan Worley
CALL FOR DETAILS (805) 494-9797 x104 or send

Xplain Corporation Background

Xplain Corporation has three divisions -- publishing, mail order and custom
services. The publishing division includes MacTech Magazine
(, and THINK Reference. The mail order division
operates DevDepot (, Movie Depot, and RadGad (Useful Gifts & Gadgets) The custom services division provides custom
publishing and trade show services including such projects as show guides,
publications, and fulfillment services. Founded in 1984, the company has
its offices in Westlake Village, California. For more information on Xplain
Corporation or any of its products/services, point your browser to
(, call the main offices at 805-494-9797, fax at
805-494-9798, send, or overland mail to PO Box 5200,
Westlake Village, CA 91359-5200, USA.

About Macworld Conference & Expo

Macworld Conference & Expo is the world's most comprehensive Macintosh OS
event. Macworld Conference & Expo is the showcase for products and services
geared to professionals involved in media and creative content development
for corporate and home applications, and consumers using the Mac at home.
Macworld Conference & Expo brings together the loyal base of Mac OS
audiences in creative services, education, application development,
entertainment, small office/home office and Internet-based environments.
Macworld Conference & Expo offers professionals and consumers alike the
opportunity to discover the latest developments and hottest products these
markets offer. Multiple conference programs cover beginning and advanced
uses of the Mac. Macworld/Pro Conference sessions offer a
technology-intensive professional development series for Macintosh design,
management and networking professionals. The Macworld/Users Conference
program covers beginning and advanced uses and techniques in areas such as
Internet, design, integration with NT systems, education, content asset
management, entertainment, and more. Macworld Conference & Expo is
sponsored by Mac Publishing, LLC, a joint venture between International
Data Group and Ziff Davis, and publishers of Macworld Magazine,,,,,, and For more information on Macworld Conference & Expo visit the
Web site at

All contents are Copyright 1984-2000 by Xplain Corporation. All rights

MacTech and DevDepot are registered trademarks of Xplain
Corporation. MacTech Central, Xplain, Depot, The Depot, Depot Store, Video
Depot, Movie Depot, Palm Depot, Game Depot, Flashlight Depot, Explain It,
MacDev-1, THINK Reference, NetProfessional, NetProLive, JavaTech, WebTech,
BeTech, LinuxTech, and the MacTutorMan are trademarks of Xplain
Corporation. Sprocket is a registered trademark of eSprocket Corporation.
Other trademarks and copyrights appearing in this printing or software
remain the property of their respective holders.


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