iPhone dominates mobile ad performance in South-East Asia
TweetFollow Us on Twitter

iPhone dominates mobile ad performance in South-East Asia

Smaato (http://metrics.smaato.com), a mobile ad optimizer and mobile advertising company has revealed its latest metrics to the global, mobile advertising market. It says Apple devices have dipped below the average Index of 100 and Windows Mobile has edge ahead of its rival for the first time -- though not universally.

The February metrics of Smaato show the worldwide CTR Index (click through rate) by operating system, the fill rates of mobile ad networks worldwide and for the USA as well as the worldwide ad network response time. With these Metrics Smaato has unveiled for the first time the CTR Index by operating system and the fill rates for South-East Asia.

Smaato’s metrics are based upon 35 mobile ad networks and over four billion ad requests served in the Smaato network of more than 3000 registered mobile publishers in February. The metrics show two strong performing networks with 90% and 87% fill rates. The average fill rate (32%) is considerably higher compared to that of India’s (8%), revealed in January, demonstrating large differences across the Asian market and the value to developers of optimization and aggregation services.

The iPhone and iPod touch dominates the region with a CTR Index of 164 followed by Symbian (127) and Android (124), while Windows Mobile is bottom of the table with 56. The CTR Index shows a smaller gap between different platforms than in January. Smaato Metrics show average worldwide ad network fill rates remains constant at 29% like in January 2010.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Tweetbot 2.5.3 - Popular Twitter client.
Tweetbot is a full-featured OS X Twitter client with a lot of personality. Whether it's the meticulously-crafted interface, sounds and animation, or features like multiple timelines and column views... Read more
Hopper Disassembler 4.2.19- - Binary dis...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32- and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about its... Read more
Monosnap 3.4.0 - Versatile screenshot ut...
Monosnap lets you capture screenshots, share files, and record video and .gifs! Capture Capture full screen, just part of the screen, or a selected window Make your crop area pixel perfect with our... Read more
Duet 1.6.5.5 - Use your iPad as an exter...
Duet is the first app that allows you to use your iDevice as an extra display for your Mac using the Lightning or 30-pin cable. Note: This app requires a $14.99 iOS companion app. Version 1.6.5.5:... Read more
Hopper Disassembler 4.2.19- - Binary dis...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32- and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about its... Read more
Duet 1.6.5.5 - Use your iPad as an exter...
Duet is the first app that allows you to use your iDevice as an extra display for your Mac using the Lightning or 30-pin cable. Note: This app requires a $14.99 iOS companion app. Version 1.6.5.5:... Read more
Monosnap 3.4.0 - Versatile screenshot ut...
Monosnap lets you capture screenshots, share files, and record video and .gifs! Capture Capture full screen, just part of the screen, or a selected window Make your crop area pixel perfect with our... Read more
Tweetbot 2.5.3 - Popular Twitter client.
Tweetbot is a full-featured OS X Twitter client with a lot of personality. Whether it's the meticulously-crafted interface, sounds and animation, or features like multiple timelines and column views... Read more
Default Folder X 5.1.6 - Enhances Open a...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click on... Read more
Evernote 6.12.3 - Create searchable note...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more

The best new games we played this week -...
It's pretty much been one big release after another. We were privy to a bunch of surprises this week, with a lot of games we'd been waiting for quite some time dropping unexpectedly. We hope you're free this weekend, because there is a lot for... | Read more »
Stormbound: Kingdom Wars guide - how to...
Stormbound: Kingdom Wars is an excellent new RTS turned card battler out now on iOS and Android. Lovers of strategy will get a lot of enjoyment out of Stormbound's chess-like mechanics, and it's cardbased units are perfect for anyone who loves the... | Read more »
The best AR apps and games on iOS right...
iOS 11 has officially launched, and with it comes Apple's ARKit, a helpful framework that makes it easier than ever for developers to create mobile AR experiences. To celebrate the occassion, we're featuring some of the best AR apps and games on... | Read more »
Phoenix Wright: Ace Attorney - Spirit of...
Phoenix Wright: Ace Attorney - Spirit of Justice 1.00.00 Device: iOS Universal Category: Games Price: $.99, Version: 1.00.00 (iTunes) Description: ************************************************※IMPORTANT※・Please read the “When... | Read more »
Kpressor (Utilities)
Kpressor 1.0.0 Device: iOS Universal Category: Utilities Price: $4.99, Version: 1.0.0 (iTunes) Description: The ultimate ZIP compression application for iPhone and iPad. - Full integration of iOS 11 with support for multitasking.-... | Read more »
Find out how you can save £35 and win a...
Nothing raises excitement like a good competition, and we’re thrilled to announce our latest contest. We’ll be sending one lucky reader and a friend to the Summoners War World Arena Championship at Le Comedia in Paris on October 7th. It’s the... | Read more »
Another Lost Phone: Laura's Story...
Another Lost Phone: Laura's Story 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Another Lost Phone is a game about exploring the social life of a young woman whose phone you have just... | Read more »
The Witness (Games)
The Witness 1.0 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0 (iTunes) Description: You wake up, alone, on a strange island full of puzzles that will challenge and surprise you. You don't remember who you are, and... | Read more »
Egg, Inc. guide - how to build your gold...
Egg, Inc.'s been around for some time now, but don't you believe for one second that this quirky clicker game has gone out of style. The game keeps popping up on Reddit and other community forums thanks to the outlandish gameplay (plus, the... | Read more »
The best deals on the App Store this wee...
Good news, everyone! Your favorite day of the week has arrived at last -- it's discount roundup day! This fine Wednesday evening we're gathering up the hottest deals on the App Store. We've got action platformers, we've got puzzle games, we've got... | Read more »

Price Scanner via MacPrices.net

Looking for a 2017 12″ Retina MacBook? Save $...
Apple has Certified Refurbished 2017 12″ Retina MacBooks available for $200-$240 off the cost of new models. Apple will include a standard one-year warranty with each MacBook, and shipping is free.... Read more
Apple Offering Up To $455 Credit Toward iPhon...
iPhone 8 and 8 Plus are now available at the Apple Store, and you can receive up to $375 credit toward a new iPhone purchase when you trade in your eligible smartphone. Photo Courtesy Apple Just... Read more
AnyTrans Offers iOS Users Three Ways For Movi...
iMobie Inc. today announceed AnyTrans v6.0.1, which now can help iOS users move all data to iPhone 8/8 Plus seamlessly. The software is available both on Mac and Windows and fully able to move all... Read more
Snag a 13-inch 2.3GHz MacBook Pro for $100 of...
B&H Photo has 2017 13″ 2.3GHz MacBook Pros in stock today and on sale for $100 off MSRP, each including free shipping plus NY & NJ sales tax only: – 13-inch 2.3GHz/128GB Space Gray MacBook... Read more
Verizon offers new iPhone 8 for $100-$300 off...
Verizon is offering the new iPhone 8 for up to $300 off MSRP with an eligible trade-in: • $300 off: iPhone 6S/6S Plus/7/7 Plus, Google Pixel XL, LG G6, Moto Z2 Force, Samsung Galaxy S7/S7 edge/S8/S8... Read more
Apple Refurbished 2017 13-inch MacBook Pros a...
Apple has Certified Refurbished 2017 13″ Touch Bar MacBook Pros in stock today and available for $200-$300 off MSRP. A standard Apple one-year warranty is included with each MacBook, and shipping is... Read more
OWC USB-C Travel Dock with 5 Ports Connectivi...
OWC have announced the new OWC USB-C Travel Dock, the latest addition to their line of connectivity solutions. The USB-C Travel Dock lets you connect its integrated USB-C cable to a Mac or PC laptop... Read more
Pelican Products, Inc. Unveils Cases For All...
Pelican Products, Inc. has announced the launch of its full line of cases including Voyager, Adventurer, Protector, Ambassador, Interceptor (for the Apple iPhone 8 and 8 Plus backwards compatible... Read more
$100 off new 2017 13-inch MacBook Airs
B&H Photo has 2017 13″ MacBook Airs on sale today for $100 off MSRP including free shipping. B&H charges NY & NJ sales tax only: – 13″ 1.8GHz/128GB MacBook Air (MQD32LL/A): $899, $100 off... Read more
Apple restocks Certified Refurbished 13-inch...
Apple has Certified Refurbished 2015 13″ MacBook Airs available starting at $719 and 2016 models available starting at $809. An Apple one-year warranty is included with each MacBook, and shipping is... Read more

Jobs Board

Instructional Designer, *Apple* Product Doc...
Job Summary The Apple Product Documentation team is looking for an instructional designer or a video editor to write user documentation for its professional video Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Development Operations and Site Reliability E...
Development Operations and Site Reliability Engineer, Apple Payment Gateway Job Number: 57572631 Santa Clara Valley, California, United States Posted: Jul. 27, 2017 Read more
Specialist - Retail Customer Services and Sal...
The position listed below is not with Tennessee Interviews but with Apple , Inc. Tennessee Interviews is a private organization that works in collaboration with Read more
Specialist - Retail Customer Services and Sal...
The position listed below is not with South Carolina Interviews but with Apple , Inc. South Carolina Interviews is a private organization that works in collaboration Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.