Apple has changed the world -- at least from a technology standpoint
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Apple has changed the world -- at least from a technology standpoint

The pundit has this to say: "Apple and Apple and Microsoft seemed to have clear goals in the beginning, but over the years, they've lost their bearings. Apple isn't doing anything world-changing, and Microsoft has forgotten the key to market leadership. Google may be relatively young, but it appears to be headed in the opposite direction of its early goal and becoming evil."

I'm not going to comment on Microsoft and Google, but just look at Enderle's comments on Apple. He faults Apple for not "changing the world" the way Steve Jobs once envisioned. Of course, to buy into that you'll have to believe that the iPod and iPhone weren't revolutionary products, as Enderle asserts. Regarding the Mac, well, history of this "computer for the rest of us" speaks for itself. Also, I don't see how anyone could feel that the iPod and iTunes Store hasn't revolutionized the music business. (Some folks argue that the change hasn't been a good one, but that's another article.)

As for the iPhone, it's certainly a game changer. The Strategy Analytics firm says that the iPhone and iPod touch are driving the mobile gaming experience. The ReportLinker research group says that the iPhone has "blazed a trailer through the market". Research and Markets says that the iPhone is the major factor fueling the growth of touch screens. I could go on, but you get the idea.

Enderle faults Apple for not offering enough leadership in "green" efforts and in philanthropic efforts. I certainly won't argue that the company could do much more in these efforts. But in the areas of technology, with the Mac, iPod and iPhone, Apple has certainly changed the world for the better.

And I'm optimistic that more revolutionary products are still to come.

 

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