MacTech Conference 2013: Sessions
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MacTech Conference 2013: Sessions

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November 6-8, 2013 • Pre-Conference Workshops: Nov 5 • Manhattan Beach Marriott, Los Angeles, CA

MacTech Conference 2014 has been Announced!
Registration is already open!

Head over the . MacTech Conference 2014 site.

    The below information is from MacTech Conference 2013...

Sessions Overview

The Conference begins at 10am on Wednesday, November 6th, 2013 (registration opens at 8am). There will be 3 days of solid sessions with lunch and breaks provided. Dinner and evening activities will be held on Wednesday and Thursday, November 6th and 7th, and there's Pre-Conference Workshops available the day prior (Tue, Nov 5th). The conference will wrap up on Friday by 5pm (a half day longer than last year).

Sessions are held back-to-back, maximizing content and packing in all that we can. No worries, however, there's plenty of breaks and networking time as well.

Sessions are organized into:

Joint sessions are given to the joint developer/IT audience. Breakout sessions are given in either the developer or IT tracks. Labs are also specific to a track. To keep things fast-paced and action packed, in between full sessions, MacTech Conference uses our QuickTalk™ format -- 5 minute sessions that give you what you need to know, to know if want to know more. While session start times may not align between tracks, attendees are welcome to attend either track, space permitting.

NOTE: These are simply SOME of the sessions we're releasing information on.
Many more sessions and labs will continue to be added over the next several weeks.

Note: All times are approximate. All sessions, speakers and descriptions are subject to change at any time without notice.

Sessions Chair

Edward R. Marczak, MacTech Magazine
Conference Sessions Chair and IT Track Sessions Chair

Ed is the Executive Editor of MacTech Magazine, the author of several books, and Worldwide Mac Operations Dude at Google. As MacTech Conference's Sessions Chair, Ed heads up the sessions, and lab content.

Neil Ticktin, MacTech Magazine

Neil not only plays host for all MacTech events, but aids the session chairs for all MacTech events (17 events in 2013). Neil has been the Editor-in-Chief and Publisher of MacTech Magazine since 1992. With both a technical and business background, Neil has authored hundreds of articles including most of MacTech's well known benchmarking articles on productivity applications, virtualization, and performance products.


Jacqui Cheng, Ars Technica

Ars Technica Editor-at-Large, Jacqui Cheng will give the keynote at MacTech Conference 2013, which will be held November 6-8, 2013 at the Manhattan Beach Marriott in Los Angeles, California.

Joint Sessions

Take Control TechUp
Tonya Engst, TidBITS

Solidify the knowledge you've gained during MacTech Conference by participating in the Take Control TechUp, an event that will quiz conference attendees on the topics covered in a wide variety of sessions. This interactive session will pit you against your fellow-conference goers to see who best remembers the technical content from our expert-level talks. (with Adam Engst)

Take Control TechUp
Adam Engst, TidBITS

Solidify the knowledge you've gained during MacTech Conference by participating in the Take Control TechUp, an event that will quiz conference attendees on the topics covered in a wide variety of sessions. This interactive session will pit you against your fellow-conference goers to see who best remembers the technical content from our expert-level talks. (with Tonya Engst)

Good, Better, Best: In product lines and in life
Andy Ihnatko

Apple often organizes its product lines so that users can choose between "Good," "Better," and "Best" options. One is practical, one is aspirational, and the middle one is a compromise at worst and a fusion at best. Their announcements in October underscored this philosophy in a new and unexpected way, with a simple alignment of iPad hardware and major rewrite of applications that redefined their roadmap. "Good, Better Best" isn't a core philosophy but it's a useful concept. How can "Good, Better, Best" improve your own project plans? And how can it inform your plans for life itself?.

Documentation Can Be a Beautiful Thing
Angel Stone

This workshop will be dedicated to creating and maintaining documentation for both users and for the technicians/developers themselves. The goal would be to cover a range of tools that can be used for creating documentation both written and video. I envision a quick demo of some of the tools. Some discussion on best practices using perception and cognition science as a background.

Hacking the Science of the Brain to Create Unforgettable Presentations
David Koff

How playing to your key talents and expertise and understanding how the brain works visually can help you to craft a presentation that will be memorable long after you've finished speaking.

Drew Furney

Hear from the CEO and CTO what the NewStarship project is all about, and how you may get involved if you are so inclined.

Developer Track

Intro to Internals
Gwynne Raskind, Chaotic Moon Studios

The "fundamentals" of computing are things like binary, meaning "on" and "off"; the components of a system, such as RAM, ROM, CPU, and I/O devices; operating systems, and the differences between them; skill at typing and use of software. On these, developers build programs, using languages and algorithms that tie these supposed basics together in new and (hopefully) better ways. The most effective developers are experts in how and why their code works, but CPU architectures, assembly language, Application Binary Interfaces, and the role of a kernel in running an OS are just some of the things many developers know little or nothing about. This talk aims to introduce as many of these "internals" as possible, in the hope of helping both new and experienced developers understand better the operation of the machines they command.

How to make a great user interface
Peter Hosey

What separates great user interfaces from the merely decent, and how to move your interface from one to the other.

Putting together an iBook - An Interactive Talk
Maria Bouniol, Maria B. Design

Learn the different ways of making ebooks compatible with iBooks. We will focus on the three different ways to make an ebook bring the most out of the story you want to tell, from flowing text to rich fixed layouts, you will learn how to bring everything together down to the nitty gritty. Want to take advantage of iBooks specific features like engaging multitouch interaction? Stick around for the second part of the talk where you will be able to download assets to build an iBook from scratch with iBooks Author in an interactive workshop.

Consuming Web APIs, the TDD way
Luis Solano, Pixable

The way our apps communicate with services across the wire has a tremendous impact in the final user experience. This talk will cover what it takes to bring the best experience to end users by properly consuming web APIs. We will talk about creating and consuming a web service, following best practices in API design and we will explore different possibilities on how to design API clients. We'll take a look at major concerns like networking, parsing, caching, and error handling, while emphasizing testing and driving the design of our clients with TDD. We'll discuss best practices, tools and tricks to get the best from an API and bring it to our users.

iOS Development at Google - How we make it work
Dave Maclachlan

Did you know Google ships 25+ iOS apps? This talk will focus on doing iOS development at Google and the techniques we use to design, develop and ship high quality software on the "other" mobile platform using Google Maps as a bit of a case study.

I Built an App! Now What!?
Kelly Guimont, TUAW

Development is important. Without development, there's no app. So now it's finished, and you release it in the App Store and go shopping for a private island to buy with all your App Store money, right? Oh, honey. No. You need to worry about the description of the app and which screenshots to put in the store. You need to use your contacts and the contact forms of others to get the word out. You need to go on podcasts, take out ads, hustle hustle hustle. And suppose that all works, and the users come. They will press button combinations and install on hardware you didn't realize was possible in this universe or any other. Do you have anyone ready to handle the email or phone calls or tweets or Facebook posts? If that's you, how much time does that leave for the inevitable bug fixes? This will be a discussion about all the things I hear from developers about how they forgot or didn't realize all the stuff that went intoan app besides building it.

Use the Same Code to Create Native Apps and Websites
Brad Hutchings, Componentx

In this session, I'll introduce Xojo, a development environment that can create apps that not only run natively on OS X and on the web. This opens up a whole new range of possibilities for consistent cross-platform development. It also gives us a way to interact with users using devices we may not have experience with.

Designing Engagement
Jaimee Newberry,

Engagement metrics aside, how are you engaging your users at an emotional level? How much thinking goes into the personality and tone of your product? What about writing the error messages, alerts, calls-to-action, descriptions or release notes? Whether you have a playful concept or big brand product yet to be built, or a product that's been out for a while, Jaimee wants to share some very important considerations in design thinking and copywriting to help your products become more fun, delightful and emotionally engaging experiences for your users.

Constructing Parsers with Ragel and Objective-C
Jim Rea, Provue

Many programming projects require text to be tokenized and parsed. In the past this was done manually, but now there are a variety of automatic tokenizers and parsers that can greatly simplify this task. This talk focuses on Ragel, a lightweight tokenizer that can easily be integrated with Xcode and Objective-C. Ragel uses a grammar that is very similar to regular expressions to specify the grammar you want to tokenize. Ragel converts your grammar specification into a finite state machine that directly interfaces with C functions or Objective-C methods. Unlike more complex automatic parsing tools, Ragel is extremely lightweight (does not even require linking with a framework), is fully compatible with Unicode text (can be configured to tokenize input from NSString objects), and generates code that has no license restrictions (Ragel itself is licensed under GPL). Ragel has been in continuous development for over 12 years, and has a an active user community. If your Mac or iOS application needs parse text, consider using Ragel as the core of your parser.

Automating Business
Joe Workman

No matter how hard developers try, we will never be able to add more hours to the day. This is why automation is key to running a successful indie business. Automation is more than just writing some ruby scripts. Its also about brining on staff to help with things that you don't need to do. Its about implementing systems that will make you become more efficient.

Pre-Conference Workshop - iOS Development 101
Brian Moakley

This optional, full-day workshop takes place the day prior to MacTech Conference 2013 and is available at a discount for conference attendees. See for more information on this workshop.

Pre-Conference Workshop - Mastering Auto Layout
Rich Warren, Freelance Mad Science Labs

This optional, full-day workshop takes place the day prior to MacTech Conference 2013 and is available at a discount for conference attendees. See or more information on this workshop.

Passbook for Developers
Philippe Casgrain, LightSpeed Retail

Passbook is one of the most underrated features of iOS 6. In this session, we will explore how to create and maintain interactive, auto-updating, user-specific passes from basic design to server-side endpoints. From event tickets to geo-localized coupons, learn how you can create engaging passes as successfully as the NSNorth conference. There might even be a live demo with audience participation (network and Demo Gods permitting).

Creating 2D Games with Sprite Kit
Rich Warren, Freelance Mad Science Labs

The Sprite Kit framework allows the development of high-performance 2D games. It combines everything you need to animate sprites, simulate physics and create visually stunning particles. While third-party libraries like Cocos2D have provided similar features, Sprite Kit tightly integrates everything into a single, easy-to-use API. In this session, we will examine Sprite Kit's features and demonstrate using Sprite Kit to achieve many common features in games (animating a sprite, adding physics, detecting collisions and adding particles). We will also look at Apple's support for Sprite Kit in Xcode. Finally, we will discuss the similarity and differences between Sprite Kit and other technologies.

Dependencies Done Right with CocoaPods
Michele Titolo, Prolific Interactive

Using Open Source code in your project has become an essential part of development. Finding good Open Source projects can be difficult. Including that code can get messy. This is where CocoaPods comes in. CocoaPods manages library dependencies for iOS and OS X. This session will introduce CocoaPods, walk through a simple integration, and provide some best practices, tips, and tricks to help you make the most out of it.

Reverse Engineering 101
Sam Marshall, Chaotic Moon Studios

An introduction to the methods and practices used in reverse engineering. This talk will give you a foundation in the philosophy behind this difficult process, and detail several approaches to getting started with reverse engineering on OS X and iOS.

IT Track

Economical Shared Storage that's Blazing Fast!
CV Rao, TechOne Centre

Xsan to the desktop - thanks to: Xsan being part of OS X, Promise SAN Links, Thunderbolt, Promise X30 and FibreChannel to the desktop. I'll show pictures, screenshots, video's of the work and performance. I'll talk about the architecture and design that went into the solution. I'll also encourage the idea of using Xsan for everyday shared storage and not just for video.

Current storage and how it is evolving in the near future
Ryan Grimes, HoosierMac Consulting

Right now storage is on the verge of being transformed from how we traditionally view our server environments into something completely different. Traditionally we have connected storage to servers directly, but with the advent of technologies such as virtualization, faster network infrastructure, and faster storage that is changing quickly. SSD's, 10Gbe, large drive capacities are all driving this change. I would talk about how services are being migrated from servers with directly attached storage to a shared storage environment with multiple servers talking to it and sharing it out and how this changes costs and planning for your business or school.

The Business side of things...
Tim Nyberg, The MacGuys+

I would venture that many of us started out as a technician working for someone else. At some point we jumped ship with a few clients and set out to "do things better". Soon we realized there was so much more to running a business then just being a great tech. In this round table session we are going to talk about the things we have learned about running our businesses, Please come ready to share your ideas and dig for a few gold nuggets for your own bag of tricks. Some of the topics we'll address are Accounting, managing client impressions, Marketing, Business planning, employee's, retirement, insurance, vacations, phone systems, web pages, and all the other things we have learned as we transitioned from Technician to business person.

LiveCode: An Open Source Addition to Your DevOps Toolkit
Richard Gaskin, Fourth World Media Corporation

With an easy-to-learn language and integrated GUI support, LiveCode has become the go-to solution for a wide range of tools from decision support, training, data management, dashboards, and more. Now that LiveCode is open source, many organizations are discovering the benefits of being able to rapidly deploy applications across the enterprise, serving users running Mac, Windows, and even mobile devices running iOS and Android. This session will provide an overview of the strengths and weaknesses of LiveCode, focusing on areas where it can be particularly useful for devops, with an introduction to its scripting language and object model so you can hit the ground running using it within your own organization.

iOS Deployment & Management Strategies
Nick McSpadden, Schools of the Sacred Heart, San Francisco

Come learn about strategies for managing and deploying iOS. I'll cover the different models (institutional, personal, layered) for deploying to users, and the use of Apple Configurator. In addition, for management strategies, I'll talk about the value and features offered by MDM products and the various approaches and benefits you can enjoy as a result of using them. Finally, from a soft point of view, a case study of my deployment of 900 iPads for students across K-12 and the methods used to accomplish it.

Pam Lefkowitz, Core Computing Technologies, Inc.

How will IPv6 impact our network? How will IPv6 impact our servers? How will it impact our desktops? What about NAT? What about firewalls? How does IPv6 impact my desktops and their interaction with my servers...and vice-versa? And what about DNS? There will be math.

Security: Making Mavericks Work for You!
Samuel Keeley, AFP548

Security: Making Mavericks Work for You!

Python for the Systems Administrator
Matt Schnittker, Walt Disney Animation Studios

A hands-on lab, bringing system administrators from the basics of Python through building a useful utility to take away. (with Greg Neagle)

Building virtual Mac environments with VMware Fusion
Rich Trouton, Howard Hughes Medical Institute

When new software appears, Mac admins need test Macs that match their standard configuration in order to verify that the new software doesn't adversely affect anything in their environment. VMware's addition of NetBoot support to VMware Fusion means that NetBoot can be leveraged to get virtual Macs set up quickly for testing use. This session will cover how to leverage VMware Fusion, NetBoot and other tools to rapidly build OS X virtual machines to desired specifications, as well as how to migrate VMware Fusion-built OS X and OS X Server VMs to VMware's ESXi hypervisor.

WiFi Design
Jeanette Lee, Ruckus Wireless

When dealing with wireless LAN, planning and design are vital to success. Planning, best practices, deployment, tools of the trade and techniques are the key. But, it’s also about how to analyze, track down problems, and how to deal with problems as you find them. Jeanette’s deep knowledge as a WiFi engineer will allow you gain insight, and understanding about wireless that most people never get a chance to hear.

Help us, help you: Effectively troubleshooting OS X
Michael Lynn

Determining why one machine or application installation acts differently than another can be maddening. You've verified the hardware is working correctly - why won't the software behave? This session will cover fundamental diagnostic procedures for OS X using Apple's built-in tools in addition to third-party utilities. With our growing enterprise community, knowledge of these simple methods can help us save time and work together more efficiently to better serve our customer base.

Mastering Users: The People side of IT
Tom Bridge, Technolutionary

Most of us, we hack systems. We make impossibly complex computer networks, work with massive storage arrays, insanely complex directory structures, but what about the people we work for? IT isn't just about the technical side, it's about the human side, and if you're working against the human factors, no amount of technical know-how, arm-twisting and generalized control regime will get you what you want

Python for the Systems Administrator
Greg Neagle, Senior Systems Engineer, Walt Disney Animation Studios

A hands-on lab, bringing system administrators from the basics of Python through building a useful utility to take away. (with Matt Schnittker)

Pre-Conference Workshop - The Automation Mindset: Scripting, Command Line, and More
Scott Neal, acmeFoo

This optional, full-day workshop takes place the day prior to MacTech Conference 2013 and is available at a discount for conference attendees. See for more information on this workshop.

Pre-Conference Workshop - iOS Mobility Solutions
Russell Poucher, Creative Resources Technology Group, Inc.

This optional, full-day workshop takes place the day prior to MacTech Conference 2013 and is available at a discount for conference attendees. See for more information on this workshop.

Pre-Conference Workshop - Microsoft Office for Mac Accreditation
Brian Govatos, Microsoft Senior Trainer

This optional, half-day workshop takes place the day prior to MacTech Conference 2013 is included with your MacTech Conference registration. See for more information.

The State of Apple IT
Charles Edge, 318

From the design house to the enterprise, our community of Apple admins continues to change. With an annual release cycle of the operating system and new features arriving with every point release, the skills we need to survive change in quarters now, not decades. This session will be an overview of where that Mac Admin community is today and may even (gasp) include a little prognostication of what's to come. We'll look at the MacTech sessions and how they interweave with the culture of our community. We'll review the good, the bad, the ugly and the just plain delusional aspects of what's happening in the industry and how those moves impact us and some of the areas where we're still shielded given the unique elements of our platform."

The State of Apple ID
Marc Grayson, Apple Product Manager at Emerging Health IT

Apple is continually changing the rules for Apple IDs, iTunes accounts, and more. Learn the latest rules, how devices are treated, migrating to new hardware, dealing with multiple IDs, and iCloud. Find out right way for working with Apple IDs in an enterprise environment for deployment and imaging. Learn the restrictions for merging Apple IDs and how to combine them.

NOTE: These are simply SOME of the sessions we're releasing information on.
Many more sessions and labs will continue to be added over the next several weeks.

What's new this year?
New Venue. Expanded Schedule. Pre-Conference Workshops.
More Sessions. More Labs. More Certifications. New Vendor Forums.

This year's event has an expanded schedule with more time for even more sessions, new and expanded labs, more peer networking opportunities, additional accreditations, and optional pre-conference workshops. Our new Pre-Conference Workshops and the acclaimed Microsoft Office for Mac Accreditation Courses take place on Tue, November 5, 2013.

And the core of the event: the sessions? It's better than ever! Great speakers. Awesome, timely topics for both IT and Devs. There's a whole lot more industry leaders, sessions, and even surprise speakers coming. MacTech Conference 2013 will be three full days — this year, we're adding a half day of content on the last day, and we'll end by 5pm on Friday. Not to mention our widely talked about evening events.

And, we're really excited about our new venue: The Manhattan Beach Marriott. It's a beautiful venue, much closer to LAX, overlooks a golf course, and is an even better deal on guest rooms. As it did last year, the discounted guest room block is expected to sell out, so don't wait (you must be registered for MacTech Conference to reserve).
Register by October 31st, and save $300 on Pre-Registration Pricing!


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