TweetFollow Us on Twitter

The MacTech Spotlight: Andre Pepperrell, http://alfredapp.com

Volume Number: 26
Issue Number: 10
Column Tag: MacTech Spotlight

The MacTech Spotlight: Andre Pepperrell

http://alfredapp.com


What is your company?

Running with Crayons Ltd

What do you do?

I'm the creator and developer of Alfred, a productivity app for your Mac.

How long have you been doing what you do?

I graduated in '99 from Southampton University with a Computer Science degree concentrating on UI/HCI. Since then, I've been working mostly as a Java UI programmer with Swing. I started looking into and reading about Mac development a few years ago. In January 2010, I started developing for Mac and launched Alfred in late February.

What was your first computer?

A ZX Spectrum 48k in the early 80's. I used to spend hours at a time typing in code that I didn't understand, copied from magazines I'd bought. It would either not work because of a single error I didn't know how to fix on line 1642 or do something rubbish like scroll my name across the screen in different colours!

Are you Mac-only, or a multi-platform person?

I'm still a multi-platform person - more by need than by choice.

What attracts you to working on the Mac?

The main reason I like developing for Mac is that people appreciate beautiful software. On Windows, anything goes and there's a lot of low quality software around. In addition, there seems to be a very strong and supportive community for small companies and indie developers. Since launching Alfred, we've had tons of emails, tweets and messages of support from total strangers.

What's the coolest thing about the Mac?

The lifespan of a Mac far exceeds that of a PC. My first OS X G4 Mac Mini is still being put to daily use as our PPC/Leopard testing machine and doesn't break a sweat.

What is the advice you'd give to someone trying to get into this line of work today?

Just get started today. Find an idea and a problem to solve, then start working on it. I spent a year reading about OS X development and didn't learn a whole lot. Once I started developing a real idea, I had a first product out within two months and had learned loads.

What's the coolest tech thing you've done using OS X?

Going from an idle conversation to a released product in under two months of evening work while working a day job. I released the first version of Alfred on Feb 28th while watching the hockey Olympics final of the US-Canada game. Before I knew it, the word had spread on Twitter and we had over 3000 users in about 3 days!

Ever?

When I was knee high to a grasshopper, I won a Michael Jackson dance competition at a Christmas party. I turned around and said "Mummy, who's Michael Jackson?" Ah to be young again!

Where can we see a sample of your work?

You'll find Alfred at http://alfredapp.com

For some of our other work and WordPress development, have a look at http://pepsmedia.com

The next way I'm going to impact the Mac universe is:

My hope is that Alfred will become a household name on Mac. We still have a long way to go but I have some fantastic ideas to make it indispensable. It's also the first of a number of productivity-focused Mac apps that we hope to launch.

Anything else we should know?

Aside from developing Alfred, we also help other entrepreneurs and Mac developers get the word out for their own products. Usability, icon design, branding, product marketing and community building - you say the word and we're there!


If you or someone you know belongs in the MacTech Spotlight, let us know! Send details to editorial@mactech.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

BBEdit 11.1.1 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
CrossOver 14.1.3 - Run Windows apps on y...
CrossOver can get your Windows productivity applications and PC games up and running on your Mac quickly and easily. CrossOver runs the Windows software that you need on Mac at home, in the office,... Read more
Little Snitch 3.5.3 - Alerts you about o...
Little Snitch gives you control over your private outgoing data. Track background activity As soon as your computer connects to the Internet, applications often have permission to send any... Read more
OmniGraffle Pro 6.2.3 - Create diagrams,...
OmniGraffle Pro helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use... Read more
OmniFocus 2.2 - GTD task manager with iO...
OmniFocus helps you manage your tasks the way that you want, freeing you to focus your attention on the things that matter to you most. Capturing tasks and ideas is always a keyboard shortcut away in... Read more
Cocktail 8.4 - General maintenance and o...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
PDFKey Pro 4.3 - Edit and print password...
PDFKey Pro can unlock PDF documents protected for printing and copying when you've forgotten your password. It can now also protect your PDF files with a password to prevent unauthorized access and/... Read more
Kodi 15.0.beta1 - Powerful media center...
Kodi (was XBMC) is an award-winning free and open-source (GPL) software media player and entertainment hub that can be installed on Linux, OS X, Windows, iOS, and Android, featuring a 10-foot user... Read more
DiskCatalogMaker 6.4.12 - Catalog your d...
DiskCatalogMaker is a simple disk management tool which catalogs disks. Simple, light-weight, and fast. Finder-like intuitive look and feel. Super-fast search algorithm. Can compress catalog data... Read more
Macs Fan Control 1.3.0.0 - Monitor and c...
Macs Fan Control allows you to monitor and control almost any aspect of your computer's fans, with support for controlling fan speed, temperature sensors pane, menu-bar icon, and autostart with... Read more

MooVee - Your Movies Guru (Entertainmen...
MooVee - Your Movies Guru 1.0 Device: iOS iPhone Category: Entertainment Price: $1.99, Version: 1.0 (iTunes) Description: MooVee helps you effortlessly manage your movies, on your iPhone. | Read more »
Geometry Wars 3: Dimensions (Games)
Geometry Wars 3: Dimensions 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: Enjoy the next chapter in the award-winning Geometry Wars franchise and enjoy stunning, console-quality... | Read more »
CHAOS RINGS Ⅲ (Games)
CHAOS RINGS Ⅲ 1.0.0 Device: iOS Universal Category: Games Price: $19.99, Version: 1.0.0 (iTunes) Description: The newest addition to the popular smartphone RPG series is finally here! ・CHAOS RINGS Overview | Read more »
The Popular Insight Series of Travel Gui...
Getting around in a country when you can't understand the primary language can be tough. Fortunately there are several options available to help wold travellers with the important stuff like giving directions to a cab driver or asking where the... | Read more »
Desktop Dungeons is Now on the iPad Desp...
Desktop Dungeons has been a well-loved roguelike on PC for quite some time, and now it's finally available for the iPad! Just the iPad, though. Sorry iPhone users. [Read more] | Read more »
Moleskine Timepage – Calendar for iCloud...
Moleskine Timepage – Calendar for iCloud, Google & Exchange 1.0 Device: iOS iPhone Category: Productivity Price: $4.99, Version: 1.0 (iTunes) Description: The most elegant calendar for your pocket and wrist, Timepage is a... | Read more »
QuizUp Gets Social in its New Update
Plain Vanilla Corp has released a new and improved version of their popular trivia game, QuizUp. The app now emphasizes social play so you can challenge friends from all over the world. [Read more] | Read more »
The Deep (Games)
The Deep 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Swipe Controls Delve into the deep in this retro rogue-like! Swipe to move your diver around and keep away from the enemies as you... | Read more »
Sproggiwood (Games)
Sproggiwood 1.2.8 Device: iOS Universal Category: Games Price: $9.99, Version: 1.2.8 (iTunes) Description: Sproggiwood was developed for devices with at least 1GB of RAM. We recommend you only download Sproggiwood if your device... | Read more »
Battle of Gods: Ascension (Games)
Battle of Gods: Ascension 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: TURN-BASED TACTICAL COMBATFight tactical battles against the forces of Hades! In Battle of Gods: Ascension you play... | Read more »

Price Scanner via MacPrices.net

Apple refurbished 2014 13-inch Retina MacBook...
The Apple Store has Apple Certified Refurbished 2014 13″ Retina MacBook Pros available for up to $400 off original MSRP, starting at $979. An Apple one-year warranty is included with each model, and... Read more
What Would the ideal Apple Productivity Platf...
For the past four years I’ve kept a foot in both the Mac and iPad camps respectively. my daily computing hours divided about 50/50 between the two devices with remarkable consistency. However, there’... Read more
PageMeUp 1.2.1 Ten Dollar Page Layout Applica...
Paris, France-based Softobe, an OS X software development company, has announced that their PageMeUp v. 1.2.1, is available on the Mac App Store for $9.99. The license can be installed on up to 5... Read more
Eight New Products For USB Type-C Application...
Fresco Logic, specialists in advanced connectivity technologies and ICs, has introduced two new product families targeting the Type-C connector recently introduced across a number of consumer... Read more
Scripps National Spelling Bee Launches Buzzwo...
Scripps National Spelling Bee fans can monitor the action at the 2015 Spelling Bee with the new Buzzworthy app for iOS, Android and Windows mobile devices. The free Buzzworthy app provides friendly... Read more
13-inch 2.5GHz MacBook Pro on sale for $120 o...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $979 including free shipping plus NY sales tax only. Their price is $120 off MSRP, and it’s the lowest price for this model (except for Apple’... Read more
27-inch 3.3GHz 5K iMac on sale for $1899, $10...
B&H Photo has the new 27″ 3.3GHz 5K iMac on sale for $1899.99 including free shipping plus NY tax only. Their price is $100 off MSRP. Read more
Save up to $50 on iPad Air 2, NY tax only, fr...
B&H Photo has iPad Air 2s on sale for up to $50 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $469 $30 off - 64GB iPad Air 2 WiFi: $549.99 $50 off - 128GB iPad... Read more
Updated Mac Price Trackers
We’ve updated our Mac Price Trackers with the latest information on prices, bundles, and availability on systems from Apple’s authorized internet/catalog resellers: - 15″ MacBook Pros - 13″ MacBook... Read more
New 13-inch 2.9GHz Retina MacBook Pro on sale...
B&H Photo has the 13″ 2.9GHz/512GB Retina MacBook Pro on sale for $1699.99 including free shipping plus NY tax only. Their price is $100 off MSRP, and it’s the lowest price for this model from... Read more

Jobs Board

*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Watch SW Application Project Manager...
**Job Summary** The Apple Watch software team is looking for an Application Engineering Project Manager to work on new projects for Apple . The successful candidate Read more
Engineering Manager for *Apple* Maps on the...
…the Maps App Team get to take part in just about any new feature in Apple Maps, often contributing a majority of the feature work. In our day-to-day engineering work, we Read more
Senior Software Engineer - *Apple* SIM - Ap...
Changing the world is all in a day039s work at Apple . If you love innovation, here039s your chance to make a career of it. You039ll work hard. But the job comes with Read more
Lead *Apple* Solutions Consultant - Retail...
**Job Summary** Job Summary The Lead ASC is an Apple employee who serves as the Apple business manager and influencer in a hyper-business critical Reseller's store Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.