TweetFollow Us on Twitter

Swaine Manor: Oh Noes! Apple is Turning into the Borg!

Volume Number: 26
Issue Number: 06
Column Tag: Editorial

Swaine Manor: Oh Noes! Apple is Turning into the Borg!

...Or IBM. Or Google. Or Something. Anyway, It's Time to Panic.

by Michael Swaine

Blame It on Rio

I blame the Brazilians.

I was shrugging off all this "Apple is turning into Microsoft" hysteria until I got the call from Guilherme de Camargo Barros of Galiliu Magazine and was forced to really think about the question. Guilherme wanted to interview me about Apple and Steve Jobs, and several of his questions were of the "has Apple become Microsoft?" variety, triggered by the report that Apple had passed Microsoft in market valuation.

If "passed" is the word I'm seeking. Do you "pass" another car when you're heading north and you see it zip by in the southbound lane? But I digress.

Being confronted with the question in an interview forced me to take it more seriously than I had been. Well, is Apple turning into Microsoft, or IBM, for that matter, or some other relic of the past? Given some of Apple's recent actions, it was a fair question.

Only the more I thought about it, the more sure I was that it was really several questions. If Apple was in fact undergoing some ghastly transformation into a hideous monster out of the Technozoic, I realized that there were several candidate monsters.

The Microsoft Meme

Apple turning into Microsoft? I kinda get it. Remember "I'd love to offer my app on the Mac but the Windows market is twenty times bigger and the incremental income wouldn't justify the cost of porting"? Now put WebOS in place of the Mac and iPhone/iPad in place of Windows. OK.

There must be some validity to the idea; it's a topic (http://bit.ly/dzca3G) on Apple's own support discussion board.

The premise seems to be that Apple's growth and its recent behavior in tromping on users and developers, as well as its de facto monopoly in some new market segments, are evidence that Apple is turning into Microsoft. But other conclusions could be drawn from the same evidence.

Take the legal harassment stuff. That could be evidence that Steve Jobs is turning into Darl McBride. (Darl who, you ask? CEO of SCO, claimed ownership of Unix, built a business model on suing everybody. At least that's how I remember it. I could be wrong. Don't sue me, Darl). The de facto monopoly thing? Evidence that Apple is turning into Google. The whole police state kicking-down-doors thing? Apple is turning into Big Brother. Why wasn't 1984 like 1984? So 2010 could be.

Other Monsters

I think you could make a stronger argument that Apple is turning into Sony. It's hardly an original idea. Starting with dropping "Computer" from its name, Apple has been pretty open about its movement into a post-PC era of scads of different yet-to-be-invented consumer devices, and Steve Jobs has always admired Sony.

Or maybe Apple really is turning into Google. John Battelle says they're developing a search engine for apps. Why stop there? The iPhone OS is proof that Apple understands something that Microsoft never has: most users don't bother to put their documents in nested folders, they just dump them in one folder or on the desktop and search for what they want. Google understands that search is a key operating system function; maybe Apple does, too.

I'm unconvinced. I had dealings with Apple and Steve Jobs back in the 1980s, and I don't remember this benign company that is implied by these laments over Apple turning into something different. If I were forced to say what it is that Apple is turning into, I'd have to say it's turning into Apple. A bigger, stronger, more Apple-like Apple. It's acting pretty much like it's always acted: arrogant, controlling, and bold. Only now, it has more power.

And here's one consequence of Apple's embrace of post-PC products that I'm not seeing mentioned in all these articles: you can no longer turn your Apple products into aquariums and hamster cages. Now that's a shame.


Michael Swaine is the former editor-in-chief of Dr. Dobb's Journal (http://www.ddj.com) and current editor of PragPub (http:// www.pragprog.com/magazine), the electronic magazine for pragmatic programmers. You can reach him at mike@swaine.com.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Tunnelblick 3.7.3 - GUI for OpenVPN.
Tunnelblick is a free, open source graphic user interface for OpenVPN on OS X. It provides easy control of OpenVPN client and/or server connections. It comes as a ready-to-use application with all... Read more
Opera 48.0.2685.50 - High-performance We...
Opera is a fast and secure browser trusted by millions of users. With the intuitive interface, Speed Dial and visual bookmarks for organizing favorite sites, news feature with fresh, relevant content... Read more
Tor Browser Bundle 7.0.7 - Anonymize Web...
The Tor Browser Bundle is an easy-to-use portable package of Tor, Vidalia, Torbutton, and a Firefox fork preconfigured to work together out of the box. It contains a modified copy of Firefox that... Read more
FotoMagico 5.5 - Powerful slideshow crea...
FotoMagico lets you create professional slideshows from your photos and music with just a few, simple mouse clicks. It sports a very clean and intuitive yet powerful user interface. High image... Read more
Adobe Audition CC 2018 11.0.0 - Professi...
Audition CC 2018 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Audition customer). Adobe Audition CC 2018 empowers you to create and... Read more
Alfred 3.5.1 - Quick launcher for apps a...
Alfred is an award-winning productivity application for OS X. Alfred saves you time when you search for files online or on your Mac. Be more productive with hotkeys, keywords, and file actions at... Read more
AirRadar 4.0 - $9.95
With AirRadar, scanning for wireless networks is now easier and more personalized! It allows you to scan for open networks and tag them as favourites or filter them out. View detailed network... Read more
DEVONthink Pro 2.9.16 - Knowledge base,...
Save 10% with our exclusive coupon code: MACUPDATE10 DEVONthink Pro is your essential assistant for today's world, where almost everything is digital. From shopping receipts to important research... Read more
ForkLift 3.0.8 Beta - Powerful file mana...
ForkLift is a powerful file manager and ferociously fast FTP client clothed in a clean and versatile UI that offers the combination of absolute simplicity and raw power expected from a well-executed... Read more
Data Rescue 5.0.1 - Powerful hard drive...
Data Rescue’s new and improved features let you scan, search, and recover your files faster than ever before. We have modernized the file-preview capabilities, added new files types to the recovery... Read more

Halcyon 6: Starbase Commander guide - ti...
Halcyon 6 is a well-loved indie RPG with stellar tactical combat and some pretty good writing, too. It's now landed on the App Store, so mobile fans, if you're itching for a good intergalactic adventure, here's your game. Being a strategy RPG, the... | Read more »
Game of Thrones: Conquest guide - how to...
Fans of base building games might be excited to know that yet another entry in the genre has materialized - Game of Thrones: Conquest. Yes, you can now join the many kingdoms of the famed book series, or create your own, as you try to conquer... | Read more »
Halcyon 6: Starbase Commander (Games)
Halcyon 6: Starbase Commander 1.4.2.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.4.2.0 (iTunes) Description: An epic space strategy RPG with base building, deep tactical combat, crew management, alien diplomacy,... | Read more »
Legacy of Discord celebrates its 1 year...
It’s been a thrilling first year for fans of Legacy of Discord, the stunning PvP dungeon-crawling ARPG from YOOZOO Games, and now it’s time to celebrate the game’s first anniversary. The developers are amping up the festivities with some exciting... | Read more »
3 reasons to play Thunder Armada - the n...
The bygone days of the Battleship board game might have past, but naval combat simulators still find an audience on mobile. Thunder Armada is Chinese developer Chyogames latest entry into the genre, drawing inspiration from the explosive exchanges... | Read more »
Experience a full 3D fantasy MMORPG, as...
Those hoping to sink their teeth into a meaty hack and slash RPG that encourages you to fight with others might want to check out EZFun’s new Eternity Guardians. Available to download for iOS and Android, Eternity Guardians is an MMORPG that lets... | Read more »
Warhammer Quest 2 (Games)
Warhammer Quest 2 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Dungeon adventures in the Warhammer World are back! | Read more »
4 of the best Halloween updates for mobi...
Halloween is certainly one of our favorite times for mobile game updates. Many popular titles celebrate this spooky season with fun festivities that can stretch from one week to even the whole month. As we draw closer and closer to Halloween, we'... | Read more »
Fire Rides guide - how to swing to succe...
It's another day, which means another Voodoo game has come to glue our hands to our mobile phones. Yes, it's been an especially prolific month for this particular mobile publisher, but we're certainly not complaining. Fire Rides is yet another... | Read more »
Time Recoil (Games)
Time Recoil 1.0.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.1 (iTunes) Description: Time Recoil is a top-down shooter where you kill to slow time, dominate slow motion gunfights, and trigger devastating special... | Read more »

Price Scanner via MacPrices.net

Apple restocks full line of refurbished 13″ M...
Apple has restocked a full line of Apple Certified Refurbished 2017 13″ MacBook Pros for $200-$300 off MSRP. A standard Apple one-year warranty is included with each MacBook, and shipping is free.... Read more
13″ 3.1GHz/256GB MacBook Pro on sale for $167...
Amazon has the 2017 13″ 3.1GHz/256GB Space Gray MacBook Pro on sale today for $121 off MSRP including free shipping: – 13″ 3.1GHz/256GB Space Gray MacBook Pro (MPXV2LL/A): $1678 $121 off MSRP Keep an... Read more
13″ MacBook Pros on sale for up to $120 off M...
B&H Photo has 2017 13″ MacBook Pros in stock today and on sale for up to $120 off MSRP, each including free shipping plus NY & NJ sales tax only: – 13-inch 2.3GHz/128GB Space Gray MacBook... Read more
15″ MacBook Pros on sale for up to $200 off M...
B&H Photo has 15″ MacBook Pros on sale for up to $200 off MSRP. Shipping is free, and B&H charges sales tax in NY & NJ only: – 15″ 2.8GHz MacBook Pro Space Gray (MPTR2LL/A): $2249, $150... Read more
Roundup of Apple Certified Refurbished iMacs,...
Apple has a full line of Certified Refurbished 2017 21″ and 27″ iMacs available starting at $1019 and ranging up to $350 off original MSRP. Apple’s one-year warranty is standard, and shipping is free... Read more
Sale! 27″ 3.8GHz 5K iMac for $2098, save $201...
Amazon has the 27″ 3.8GHz 5K iMac (MNED2LL/A) on sale today for $2098 including free shipping. Their price is $201 off MSRP, and it’s the lowest price available for this model (Apple’s $1949... Read more
Sale! 10″ Apple WiFi iPad Pros for up to $100...
B&H Photo has 10.5″ WiFi iPad Pros in stock today and on sale for $50-$100 off MSRP. Each iPad includes free shipping, and B&H charges sales tax in NY & NJ only: – 10.5″ 64GB iPad Pro: $... Read more
Apple iMacs on sale for up to $130 off MSRP w...
B&H Photo has 21-inch and 27-inch iMacs in stock and on sale for up to $130 off MSRP including free shipping. B&H charges sales tax in NY & NJ only: – 27″ 3.8GHz iMac (MNED2LL/A): $2179 $... Read more
2017 3.5GHz 6-Core Mac Pro on sale for $2799,...
B&H Photo has the 2017 3.5GHz 6-Core Mac Pro (MD878LL/A) on sale today for $2799 including free shipping plus NY & NJ sales tax only . Their price is $200 off MSRP. Read more
12″ 1.2GHz Space Gray MacBook on sale for $11...
Amazon has the 2017 12″ 1.2GHz Space Gray Retina MacBook on sale for $100 off MSRP. Shipping is free: 12″ 1.2GHz Space Gray MacBook: $1199.99 $100 off MSRP Read more

Jobs Board

*Apple* Retail - Multiple Positions - Farmin...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Frameworks Engineer, *Apple* Watch - Apple...
Job Summary Join the team that is shaping the future of software development for Apple Watch! As a software engineer on the Apple Watch Frameworks team you will Read more
*Apple* News Product Marketing Mgr., Publish...
Job Summary The Apple News Product Marketing Manager will work closely with a cross-functional group to assist in defining and marketing new features and services. Read more
Fraud Analyst, *Apple* Advertising Platform...
Job Summary Apple Ad Platforms has an opportunity to redefine advertising on mobile devices. Apple reaches hundreds of millions of iPhone, iPod touch, and iPad Read more
*Apple* Information Security - Security Data...
Job Summary This role is responsible for helping to strengthen Apple 's information security posture through the identification and curation of security event data. Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.