TweetFollow Us on Twitter

MacWorld 2010 Wrapup

Volume Number: 26
Issue Number: 02
Column Tag: Industry

MacWorld 2010 Wrapup

Or, What happened, and what didn't?

by Edward Marczak

Macworld Expo 2010 has come and gone, and MacTech was there to present, mingle and report our thoughts back to you, our readers. So, what did we find?

Macworld Expo 2010 had been called a 'make or break year' for the show. Why was that? This was the first year that Apple had no official presence. Not anywhere. No Apple exec keynote, no Apple booth and no Apple extra-curricular activities. This has been Apple's practice for a while now, so, some of us weren't exactly surprised. Over the years, they've been shutting down the shows that they own. Apple Expo, anyone? Apple, however, does not own Macworld. The owner would be IDG, who wasn't so keen on just shutting things down. Frankly, most people I spoke to weren't keen on possibly losing the last Apple-focused show of this type.

When Apple's withdrawal was first announced, many people proclaimed that it would spell the doom of Macworld. Since the show took place, and IDG have announced dates for 2011, we can gather that it went well enough from IDG's perspective. (Of course, I'm sure things are subject to change, etc.). How did it go from our perspective, though?

The show was wonderful. Simple as that. In fact, rather than being stifling, the lack of Apple was quite liberating. The duration of the Expo had a light and springy feel: that of something new. Everyone in attendance genuinely seemed happy to be there. Those that I spoke with largely confirmed this feeling.

The week consisted of many of the usual events: conference tracks and sessions (http://www.macworldexpo.com/conference), show floor exposition (http://www.macworldexpo.com/expo) and casual events organized by vendors and those individuals interested enough to organize them. Through all of this, the truly important happened: people got together. Like, in meatspace. Face to face—a high bandwidth connection. This is why conferences are important and can't be replaced entirely by virtual communities. I'm not saying that virtual communities aren't useful or that they don't play an important role in connecting people. Not at all.

I was fortunate to be included as one of the session presenters at Macworld and therefore had a chance to meet up with many of the other people presenting. Everyone was upbeat before and after leading their respective sessions. The sessions were generally well attended.

The show floor, while smaller than in years past was, in many ways, much nicer than in years past. We don't need to see 20 iPhone case vendors, 10 bag vendors and so on. (Of course, those categories were represented). The floor was 'big enough.' The mainstays that didn't make an appearance were missed. If you couldn't attend, and want to get a feel for what the floor looked like, see the MacTech Live Macworld 2010 Mashup: http://macte.ch/mtmw2010.

So, what happened? People came to San Francisco. They were educated by teachers, vendors and their peers. They enjoyed themselves. They went back to their lives, energized to use their newfound knowledge. What didn't happen? Well, Apple had no official presence, but many Apple employees attended. We didn't have a "and one more thing..." moment. All of the good "what happened"s far outweighed the potential "what could have been"s.

Interestingly, there was a pervasive feeling in 2009 that we may have been at the last Macworld Expo ever. This year's show had a completely opposite feeling: everyone was looking forward to coming back next year. Vendors, take note.


Ed Marczak is the Executive Editor of MacTech Magazine. He has written the Mac in the Shell column since 2004.

 
AAPL
$119.00
Apple Inc.
+1.40
MSFT
$47.75
Microsoft Corpora
+0.28
GOOG
$540.37
Google Inc.
-0.71

MacTech Search:
Community Search:

Software Updates via MacUpdate

Skype 7.2.0.412 - Voice-over-internet ph...
Skype allows you to talk to friends, family and co-workers across the Internet without the inconvenience of long distance telephone charges. Using peer-to-peer data transmission technology, Skype... Read more
HoudahSpot 3.9.6 - Advanced file search...
HoudahSpot is a powerful file search tool built upon MacOS X Spotlight. Spotlight unleashed Create detailed queries to locate the exact file you need Narrow down searches. Zero in on files Save... Read more
RapidWeaver 6.0.3 - Create template-base...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
iPhoto Library Manager 4.1.10 - Manage m...
iPhoto Library Manager lets you organize your photos into multiple iPhoto libraries. Separate your high school and college photos from your latest summer vacation pictures. Or keep some photo... Read more
iExplorer 3.5.1.9 - View and transfer al...
iExplorer is an iPhone browser for Mac lets you view the files on your iOS device. By using a drag and drop interface, you can quickly copy files and folders between your Mac and your iPhone or... Read more
MacUpdate Desktop 6.0.3 - Discover and i...
MacUpdate Desktop 6 brings seamless 1-click installs and version updates to your Mac. With a free MacUpdate account and MacUpdate Desktop 6, Mac users can now install almost any Mac app on macupdate.... Read more
SteerMouse 4.2.2 - Powerful third-party...
SteerMouse is an advanced driver for USB and Bluetooth mice. It also supports Apple Mighty Mouse very well. SteerMouse can assign various functions to buttons that Apple's software does not allow,... Read more
iMazing 1.1 - Complete iOS device manage...
iMazing (was DiskAid) is the ultimate iOS device manager with capabilities far beyond what iTunes offers. With iMazing and your iOS device (iPhone, iPad, or iPod), you can: Copy music to and from... Read more
PopChar X 7.0 - Floating window shows av...
PopChar X helps you get the most out of your font collection. With its crystal-clear interface, PopChar X provides a frustration-free way to access any font's special characters. Expanded... Read more
OneNote 15.4 - Free digital notebook fro...
OneNote is your very own digital notebook. With OneNote, you can capture that flash of genius, that moment of inspiration, or that list of errands that's too important to forget. Whether you're at... Read more

Latest Forum Discussions

See All

Raby (Games)
Raby 1.0.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.3 (iTunes) Description: ***WARNING - Raby runs on: iPhone 5, iPhone 5C, iPhone 5S, iPhone 6, iPhone 6 Plus, iPad Mini Retina, iPad Mini 3, iPad 4, iPad Air,... | Read more »
Oddworld: Stranger's Wrath (Games)
Oddworld: Stranger's Wrath 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: ** PLEASE NOTE: Oddworld Stranger's Wrath requires at least an iPhone 4S, iPad 2, iPad Mini or iPod Touch 5th gen... | Read more »
Bounce On Back (Games)
Bounce On Back 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Dwelp (Games)
Dwelp 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: === 50% off for a limited time, to celebrate release === Dwelp is an elegant little puzzler with a brand new game mechanic. To complete a... | Read more »
Make Way for Fat Chicken, from the Maker...
Make Way for Fat Chicken, from the Makers of Scrap Squad Posted by Jessica Fisher on November 26th, 2014 [ permalink ] Relevant Games has announced they will be releasing their reverse tower defense game, | Read more »
Tripnary Review
Tripnary Review By Jennifer Allen on November 26th, 2014 Our Rating: :: TRAVEL BUCKET LISTiPhone App - Designed for the iPhone, compatible with the iPad Want to create a travel bucket list? Tripnary is a fun way to do exactly that... | Read more »
Ossian Studios’ RPG, The Shadow Sun, is...
Ossian Studios’ RPG, The Shadow Sun, is Now Available for $4.99 Posted by Jessica Fisher on November 26th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Mmmm, Tasty – Having the Angry Birds for...
The very first Angry Birds debuted on iOS back in 2009. When you sit back and tally up the number of Angry Birds games out there and the impact they’ve had on pop culture as a whole, you just need to ask yourself: “How would the birds taste... | Read more »
Rescue Quest Review
Rescue Quest Review By Jennifer Allen on November 26th, 2014 Our Rating: :: PATH BASED MATCH-3Universal App - Designed for iPhone and iPad Guide a wizard to safety by matching gems. Rescue Quest might not be an entirely original... | Read more »
You Can Play the Final Chapter of Lone W...
You Can Play the Final Chapter of Lone Wolf: Dawn Over V’taag Right Now Posted by Jessica Fisher on November 26th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »

Price Scanner via MacPrices.net

Black Friday: $300 off 15-inch Retina MacBook...
 B&H Photo has the new 2014 15″ Retina MacBook Pros on sale for $300 off MSRP as part of their Black Friday sale. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina... Read more
2014 1.4GHz Mac mini on sale for $449, save $...
 B&H Photo has the new 1.4GHz Mac mini on sale for $449.99 including free shipping plus NY tax only. Their price is $50 off MSRP, and it’s the lowest price available for this new model. Adorama... Read more
Early Black Friday pricing on 27-inch 5K iMac...
 B&H Photo continues to offer Black Friday sale prices on the 27″ 3.5GHz 5K iMac, in stock today and on sale for $2299 including free shipping plus NY sales tax only. Their price is $200 off MSRP... Read more
Early Black Friday sale prices on iPad Air 2,...
 MacMall is discounting iPad Air 2s by up to $75 off MSRP as part of their Black Friday sale. Shipping is free: - 16GB iPad Air WiFi: $459 $40 off - 64GB iPad Air WiFi: $559 $40 off - 128GB iPad Air... Read more
Early Black Friday MacBook Air sale prices, $...
 MacMall has posted early Black Friday MacBook Air sale prices. Save $101 on all models for a limited time: - 11″ 1.4GHz/128GB MacBook Air: $798 - 11″ 1.4GHz/256GB MacBook Air: $998 - 13″ 1.4GHz/... Read more
Why iPhone 6 Tablet/Laptop Cannibalization Is...
247wallst.com blogger Douglas A. McIntyre noted last week that according to research posted on the Applovin blog site the iPhone 6 is outselling the iPhone 6 Plus by a wide margin . Hardly a surprise... Read more
Worldwide Tablet Growth Expected to Slow to 7...
The global tablet market is expected to record massive deceleration in 2014 with year-over-year growth slowing to 7.2%, down from 52.5% in 2013, according to a new forecast from International Data... Read more
Touchscreen Glove Company Announces New Produ...
Surrey, United Kingdom based TouchAbility specializes in design and manufacture of a wide variety of products compatible with touchscreen devices including smartphones, tablets and computers. Their... Read more
OtterBox Alpha Glass Screen Protectors for iP...
To complement the bigger, sharper displays on the latest Apple devices, OtterBox has introduced Alpha Glass screen protectors to the iPhone 6 and iPhone 6 Plus. The fortified glass screen protectors... Read more
Early Black Friday Mac Pro sale, 6-Core 3.5GH...
 B&H Photo has the 6-Core 3.5GHz Mac Pro on sale today for $3499 including free shipping plus NY sales tax. Their price is $500 off MSRP, and it’s the lowest price available for this model from... Read more

Jobs Board

*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.