TweetFollow Us on Twitter

MacWorld 2010 Wrapup

Volume Number: 26
Issue Number: 02
Column Tag: Industry

MacWorld 2010 Wrapup

Or, What happened, and what didn't?

by Edward Marczak

Macworld Expo 2010 has come and gone, and MacTech was there to present, mingle and report our thoughts back to you, our readers. So, what did we find?

Macworld Expo 2010 had been called a 'make or break year' for the show. Why was that? This was the first year that Apple had no official presence. Not anywhere. No Apple exec keynote, no Apple booth and no Apple extra-curricular activities. This has been Apple's practice for a while now, so, some of us weren't exactly surprised. Over the years, they've been shutting down the shows that they own. Apple Expo, anyone? Apple, however, does not own Macworld. The owner would be IDG, who wasn't so keen on just shutting things down. Frankly, most people I spoke to weren't keen on possibly losing the last Apple-focused show of this type.

When Apple's withdrawal was first announced, many people proclaimed that it would spell the doom of Macworld. Since the show took place, and IDG have announced dates for 2011, we can gather that it went well enough from IDG's perspective. (Of course, I'm sure things are subject to change, etc.). How did it go from our perspective, though?

The show was wonderful. Simple as that. In fact, rather than being stifling, the lack of Apple was quite liberating. The duration of the Expo had a light and springy feel: that of something new. Everyone in attendance genuinely seemed happy to be there. Those that I spoke with largely confirmed this feeling.

The week consisted of many of the usual events: conference tracks and sessions (http://www.macworldexpo.com/conference), show floor exposition (http://www.macworldexpo.com/expo) and casual events organized by vendors and those individuals interested enough to organize them. Through all of this, the truly important happened: people got together. Like, in meatspace. Face to face—a high bandwidth connection. This is why conferences are important and can't be replaced entirely by virtual communities. I'm not saying that virtual communities aren't useful or that they don't play an important role in connecting people. Not at all.

I was fortunate to be included as one of the session presenters at Macworld and therefore had a chance to meet up with many of the other people presenting. Everyone was upbeat before and after leading their respective sessions. The sessions were generally well attended.

The show floor, while smaller than in years past was, in many ways, much nicer than in years past. We don't need to see 20 iPhone case vendors, 10 bag vendors and so on. (Of course, those categories were represented). The floor was 'big enough.' The mainstays that didn't make an appearance were missed. If you couldn't attend, and want to get a feel for what the floor looked like, see the MacTech Live Macworld 2010 Mashup: http://macte.ch/mtmw2010.

So, what happened? People came to San Francisco. They were educated by teachers, vendors and their peers. They enjoyed themselves. They went back to their lives, energized to use their newfound knowledge. What didn't happen? Well, Apple had no official presence, but many Apple employees attended. We didn't have a "and one more thing..." moment. All of the good "what happened"s far outweighed the potential "what could have been"s.

Interestingly, there was a pervasive feeling in 2009 that we may have been at the last Macworld Expo ever. This year's show had a completely opposite feeling: everyone was looking forward to coming back next year. Vendors, take note.


Ed Marczak is the Executive Editor of MacTech Magazine. He has written the Mac in the Shell column since 2004.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

FINAL FANTASY Ⅸ (Games)
FINAL FANTASY Ⅸ 1.0.4 Device: iOS Universal Category: Games Price: $16.99, Version: 1.0.4 (iTunes) Description: ==========●Special sale price for the FINAL FANTASY IX release! ●20% off from February 10 to February 21, 2016... | Read more »
Tennis Club Story (Games)
Tennis Club Story 1.03 Device: iOS Universal Category: Games Price: $4.99, Version: 1.03 (iTunes) Description: Aim for the ace position of tennis club prestige in this simulation! Your leadership decides if players make it to the big... | Read more »
Check out the new Pirate Attack update i...
Love pirates and board games? Well, you'll love the new Pirate Attack themed update that just launched in Game of Dice. It adds a bunch of new content themed around pirates, like an all new event map based on a pirate ship which revamps the toll... | Read more »
Splash Cars guide - How to paint the tow...
Splash Cars is an arcade driving game that feels like a hybrid between Dawn of the Plow and Splatoon. In it, you'll need to drive a car around to repaint areas of a town that have lost all of their color. Check out these tips to help you perform... | Read more »
The best video player on mobile
We all know the stock video player on iOS is not particularly convenient, primarily because it asks us to hook a device up to iTunes to sync video in a world that has things like Netflix. [Read more] | Read more »
Four apps to help improve your Super Bow...
Super Bowl Sunday is upon us, and whether you’re a Panthers or a Broncos fan you’re no doubt gearing up for it. [Read more] | Read more »
LooperSonic (Music)
LooperSonic 1.0 Device: iOS Universal Category: Music Price: $4.99, Version: 1.0 (iTunes) Description: LooperSonic is a multi-track audio looper and recorder that will take your loops to the next level. Use it like a loop pedal to... | Read more »
Space Grunts guide - How to survive
Space Grunts is a fast-paced roguelike from popular iOS developer, Orange Pixel. While it taps into many of the typical roguelike sensibilities, you might still find yourself caught out by a few things. We delved further to find you some helpful... | Read more »
Dreii guide - How to play well with othe...
Dreii is a rather stylish and wonderful puzzle game that’s reminiscent of cooperative games like Journey. If that sounds immensely appealing, then you should immediately get cracking and give it a whirl. We can offer you some tips and tricks on... | Read more »
Kill the Plumber World guide - How to ou...
You already know how to hop around like Mario, but do you know how to defeat him? Those are your marching orders in Kill the Plumber, and it's not always as easy as it looks. Here are some tips to get you started. This is not a seasoned platform... | Read more »

Price Scanner via MacPrices.net

Apple refurbished 15-inch Retina MacBook Pros...
Apple has Certified Refurbished 2015 15″ Retina MacBook Pros available for up to $380 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: - 15″ 2... Read more
BookBook For iPad Pro Coming Soon
The iPad Pro is a device unlike any other, and with Apple Pencil, it’s the ideal portable sketchpad: all that’s missing is the modern easel and portfolio to go. TwelveSouth’s BookBook for iPad Pro... Read more
12-inch 1.2GHz Silver Retina MacBook on sale...
B&H Photo has the 12″ 1.2GHz Silver Retina MacBook on sale for $1399 including free shipping plus NY sales tax only. Their price is $200 off MSRP, and it’s the lowest price for this model from... Read more
iPads on sale at Target: $100 off iPad Air 2,...
Target has WiFi iPad Air 2s and iPad mini 4s on sale for up to $100 off MSRP on their online store for a limited time. Choose free shipping or free local store pickup (if available). Sale prices for... Read more
Target offers Apple Watch for $100 off MSRP
Target has Apple Watches on sale for $100 for a limited time. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary: - Apple... Read more
Apple refurbished 2014 13-inch Retina MacBook...
Apple has Certified Refurbished 2014 13″ Retina MacBook Pros available for up to $400 off original MSRP, starting at $979. An Apple one-year warranty is included with each model, and shipping is free... Read more
Macs available for up to $300 off MSRP, $20 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
Watch Super Bowl 50 Live On Your iPad For Fre...
Watch Super Bowl 50 LIVE on the CBS Sports app for iPad and Apple TV. Get the app and then tune in Sunday, February 7, 2016 at 6:30 PM ET to catch every moment of the big game. The CBS Sports app is... Read more
Two-thirds Of All Smart Watches Shipped In 20...
Apple dominated the smart watch market in 2015, accounting for over 12 million units and two-thirds of all shipments according to Canalys market research analysts’ estimates. Samsung returned to... Read more
12-inch 1.2GHz Retina MacBooks on sale for up...
B&H Photo has 12″ 1.2GHz Retina MacBooks on sale for $180 off MSRP. Shipping is free, and B&H charges NY tax only: - 12″ 1.2GHz Gray Retina MacBook: $1499 $100 off MSRP - 12″ 1.2GHz Silver... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Subject Matter Expert - Experis (Uni...
This position is for an Apple Subject Matter Expert to assist in developing the architecture, support and services for integration of Apple devices into the domain. Read more
*Apple* Macintosh OSX - Net2Source Inc. (Uni...
…: * Work Authorization : * Contact Number(Best time to reach you) : Skills : Apple Macintosh OSX Location : New York, New York. Duartion : 6+ Months The associate would Read more
Computer Operations Technician ll - *Apple*...
# Web Announcement** Apple Technical Liaison**The George Mason University, Information Technology Services (ITS), Technology Support Services, Desktop Support Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.