TweetFollow Us on Twitter

The MacTech Spotlight: Andrew Welch, El Presidente, Ambrosia Software, Inc.

Volume Number: 24 (2008)
Issue Number: 09
Column Tag: MacTech Spotlight

The MacTech Spotlight: Andrew Welch

El Presidente, Ambrosia Software, Inc.


http://www.AmbrosiaSW.com/

How long have you been doing what you do?

Ambrosia has been incorporated for 15 years... and I've been doing Mac software of one form or another for over two decades.

What was your first computer?

My first computer ever was an Apple ][+... and my first Mac which my mother purchased for me (after much begging) in High School was a Mac 512K "Fat Mac"... that's right folks... a whopping 512K RAM, and it'd boot from a 400K floppy disk that you had to swap in and out constantly between the System disk and the Application disk. Ah, those were the days.

Are you Mac-only, or a multi-platform person?

We are a Mac-first company... we also do iPhone/iPod Touch products, we have ported some of our products to Windows, and we're licensed Nintendo Wii developers (though we've yet to do anything with it).

What attracts you to working on the Mac?

We've been Mac developers for a long, long time. We were doing GUI apps when GUI apps weren't cool... and we've built up a good bit of experience that I think pays off. One other thing I've noticed is that Mac developers tend to be perfectionists: it isn't enough to just get a product functionally correct, it also needs to work well, and look good doing it.

That's an aesthetic that I agree with.

What's the coolest thing about the Mac?

Right now the coolest thing is the rising popularity. We've been with Apple through the good times and the bad times... and the single best thing Apple can do for developers is to sell lots of product. They are doing that in spades right now, so that's always a cool thing for us.

In terms of what I think is cool about the Mac in general, it would have to be that it "just works" — and usually works the way I'd expect it to. Just because I'm technically minded, that doesn't mean I want to try to puzzle my way through how to use a computer at the end of the day. Computers are just tools to accomplish a job; a well-designed tool is one that lets you get things done without getting in the way.

Macs tend to do that rather well.

If I could change one thing about Apple/OS X, I'd:

...pray that Apple hires more DTS staff to document some of the shiny new technologies a bit better. Apple is churning out some very cool stuff, but things like CoreAudio remain fairly under-documented.

What advice would you give someone trying to break into this field today?

Work on a small app that has special meaning to you — it can be anything from a Widget to a full-blown Application. Make it the best damn product possible in the limited sphere you've chosen for it. Building a complete product from start to finish is a skill in and of itself, and one that can only be learned by doing.

What's the coolest tech thing you've done using OS X?

I think the LivePreview technology we have in WireTap Studio is pretty damn cool — and patent-worthy.

Ever?

I did some very disgusting hackery in assembly back in the bad old days of MacOS "Classic" that made people's stomach churn. In a good way.

Where can we see a sample of your work?

http://www.AmbrosiaSW.com/ — but it's not just my work, there are a number of people at Ambrosia who toil away to make fine handcrafted software!

The next way I'm going to impact IT/OS X/the Mac universe is:

We have some very cool ideas planned for the iPhone... I think it's a fun new platform for Mac developers to leverage.

Just a final note: Ambrosia Software is looking for experienced Cocoa developers to hire!


If you or someone you know belongs in the MacTech Spotlight, let us know! Send details to editorial@mactech.com
 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Apple Security Update 2015-005 - For OS...
Apple Security Update 2015-005 is recommended for all users and improves the security of OS X. For detailed information about the security content of this update, please visit: http://support.apple.... Read more
Apple HP Printer Drivers 3.1 - For OS X...
Apple HP Printer Drivers includes the latest HP printing and scanning software for OS X Lion or later. For information about supported printer models, see this page. Version 3.1: The latest printing... Read more
Epson Printer Drivers 3.1 - For OS X 10....
Epson Printer Drivers installs the latest software for your EPSON printer or scanner for OS X Yosemite, OS X Mavericks, OS X Mountain Lion, and OS X Lion. For more information about printing and... Read more
Xcode 6.4 - Integrated development envir...
Xcode provides everything developers need to create great applications for Mac, iPhone, and iPad. Xcode brings user interface design, coding, testing, and debugging into a united workflow. The Xcode... Read more
OS X Yosemite 10.10.4 - Apple's lat...
OS X Yosemite is Apple's newest operating system for Mac. An elegant design that feels entirely fresh, yet inherently familiar. The apps you use every day, enhanced with new features. And a... Read more
Dash 3.0.2 - Instant search and offline...
Dash is an API Documentation Browser and Code Snippet Manager. Dash helps you store snippets of code, as well as instantly search and browse documentation for almost any API you might use (for a full... Read more
FontExplorer X Pro 5.0 - Font management...
FontExplorer X Pro is optimized for professional use; it's the solution that gives you the power you need to manage all your fonts. Now you can more easily manage, activate and organize your... Read more
Typinator 6.6 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more
Arq 4.12.1 - Online backup to Google Dri...
Arq is super-easy online backup for the Mac. Back up to your own Google Drive storage (15GB free storage), your own Amazon Glacier ($.01/GB per month storage) or S3, or any SFTP server. Arq backs up... Read more
Gutenprint 5.2.11-pre1 - Quality drivers...
Gutenprint is a suite of printer drivers that may be used with most common UNIX print spooling systems, including CUPS, lpr, LPRng, or others. Gutenprint currently supports over 2000 printer models.... Read more

Vector 2 is Officially a Thing and it...
Vector is a pretty cool parkour-driven runner that's gotten a pretty decent following since it first came out - although personally I think more people could stand to show it some love. Anyway, Nekki has announced that a sequel isofficially on its... | Read more »
This Week at 148Apps:June 22-26, 2015
June's Summer Journey Continues With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice,... | Read more »
LEGO® Minifigures Online (Games)
LEGO® Minifigures Online 1.0.1 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: | Read more »
World of Tanks Blitz celebrates its firs...
Today marks the first anniversary of the launch of World of Tanks Blitz, the mobile version of the PC tank battler, World of Tanks. World of Tanks Blitz launched on iOS and Android on June 26th last year and to celebrate, Wargaming is giving all... | Read more »
Heroes and Castles 2 Has its Own Standal...
Heroes and Castles 2 is a third-person castle defense game from the same team behind Block Fortress and Bug Heroes. It's cool, it's fun, and now it has its very own free version. [Read more] | Read more »
Formula Cartoon All-Stars Lets You Race...
Ever want to pit your favorite characters from shows like Steven Universe, Adventure Time, and Regular Show against each other in a not quite death race? Well once upon a time you could, but Formula All Stars Touch N' Go doesn't exist anymore. Hope... | Read more »
Retype - Typography Photo Editor (Photo...
Retype - Typography Photo Editor 1.0 Device: iOS Universal Category: Photography Price: $2.99, Version: 1.0 (iTunes) Description: Retype is built out of passion for great typography and it's all about adding text to photo with style... | Read more »
Hungry Shark Evolution Celebrates Shark...
Shark Week is almost here, as is Independence Day, so naturally Hungry Shark Evolution is going to get in on the action. Yes, even the fireworks. [Read more] | Read more »
The New Trivia Crack Will Feature a Musi...
It's official: iHeartMedia (you may know them from iHeartRadio) will be in charge of providing music-related questions for Trivia Crack's upcoming sequel. Also Trivia Crack is getting a sequel. [Read more] | Read more »
Toca Life: City (Education)
Toca Life: City 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: Welcome to Toca Life: City, a metropolis filled with everyday fun! Customize characters, explore exciting locations and... | Read more »

Price Scanner via MacPrices.net

OtterBox Releases New Symmetry Series Metalli...
Otterbox’s new Symmetry Series of smartphone cases flaunts the best of both both street style and street smarts with their new metallic finishes and trusted OtterBox protection for iPhone 6 and... Read more
MacBook Airs on sale for up to $75 off MSRP
Save up to $75 on the purchase of a new 2015 13″ or 11″ 1.6GHz MacBook Air at the following resellers. Shipping is free with each model: 11" 128GB MSRP $899 11" 256GB... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
Save up to $600 with Apple refurbished Mac Pr...
The Apple Store has Apple Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The... Read more
Mac Pros on sale for up to $260 off MSRP
B&H Photo has Mac Pros on sale for up to $260 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2799, $200 off MSRP - 3.5GHz 6-core Mac Pro: $3719.99... Read more
Save up to $400 on 2014 15-inch Retina MacBoo...
B&H Photo has previous-generation 2014 15″ Retina MacBook Pros on sale for up to $400 off original MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro... Read more
15-inch Retina MacBook Pros on sale for up to...
B&H Photo has new 2015 15″ Retina MacBook Pros on sale for up to $125 off MSRP including free shipping plus NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1899.99 $100 off - 15″ 2.5GHz... Read more
College Student Deals: Additional $100 off Ma...
Take an additional $100 off all MacBooks and iMacs at Best Buy Online with their College Students Deals Savings, valid through July 11, 2015. Anyone with a valid .EDU email address can take advantage... Read more
Apple refurbished Time Capsules available for...
The Apple Store has certified refurbished Time Capsules available for $100 off MSRP. Apple’s one-year warranty is included with each Time Capsule, and shipping is free: - 2TB Time Capsule: $199, $100... Read more
Newsweek Launches iPhone App
The venerable weekly news magazine Newsweek, owned by IBT Media, has announced the launch of its first iPhone app. The new app is available through Apple’s App Store and will allow consumers to read... Read more

Jobs Board

*Apple* TV Live Streaming Frameworks Test En...
**Job Summary** Work and contribute towards the engineering of Apple 's state-of-the-art products involving video, audio, and graphics in Interactive Media Group (IMG) at Read more
Project Manager, WW *Apple* Fulfillment Ope...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
Senior Data Scientist, *Apple* Retail - Onl...
**Job Summary** Apple Retail - Online sells Apple products to customers around the world. In addition to selling Apple products with unique services such as iPad Read more
*Apple* Music Producer - Apple (United State...
**Job Summary** Apple Music seeks a Producer to help shepherd some of the most important content and editorial initiatives within the music app, with a particular focus Read more
Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.