TweetFollow Us on Twitter

Jun 00 Viewpoint

Volume Number: 16 (2000)
Issue Number: 6
Column Tag: Viewpoint

WWDC Report

by Jordan Dea-Mattson

Steve is in the House...

Flanked by giant posters featuring film great Francis Ford Coppola and Nobel prize winning physicist Richard Feynman, and with Big Band standards playing loudly in the background Steve Jobs entered stage left and came forward to operate his patented "reality distortion field" on the masses of developers gathered for his keynote at this year's WWDC.

The question on everyone's mind as Steve started to speak was two-fold. First, everyone was wondering what Steve would say. Like the Children of Israel gathered before Moses on Mount Sinai as he prepared to read the Ten Commandments, we all wondered what "laws" Steve would be laying down for us in the coming year. What would be in and what would be out? Second, in the back of everyone's mind was the omnipresent question that any sane person asks themselves when dealing with Steve Jobs: how will this story map into reality?

Since the "Return of Steve" I have been present for each and every one of his keynotes. This one appeared to have even less spin and more substance than any of his previous keynotes. While some of his announcements looked to the future, they were backed with solid deliverables in the here and now.

The Master of Substance

Steve's keynote, even more so than his previous ones, was a presentation emphasizing substance over style and hype.

Steve kicked off his focus on substance by giving what I have come to think of as his "State of the Company" address, where he lays out his proof that Apple is financially healthy, that things are getting better with each day, and that Apple isn't going away any time soon.

At WWDC the "State of the Company" address was filled with comparisons of units, revenues, and earnings to the other major players - Compaq, Dell, Gateway - in the PC industry. The clear purpose of these comparisons was to illustrate that Apple is not only financially healthy, but that it is doing better than any other major PC company.

As a reality check on Steve's numbers - following WWDC - I performed an independent financial analysis of Apple comparing it to Compaq, Dell, and Gateway. By almost every measure Apple is besting the competition across the board. The only two things holding back Apple's stock are a — not, given Apple's history, totally unfounded — fear that things might return to the "bad, old ways" and a legitimate concern over how big Apple's business can grow in the face of the WinTel duopoly.

Following the "State of the Company" portion of the keynote, Steve focused in on four areas of obvious importance to him and Apple going forward: iMac, QuickTime, WebObjects, and Mac OS X.

The iMac section of the keynote focused on the twin themes of platform growth and Internet adoption.

<P> First, Steve laid out statistics showing that each quarter the iMac is bringing more first time buyers and WinTel switchers into the Macintosh fold. In the last full quarter prior to WWDC 45% of all iMac buyers where new to the Macintosh. This is important to us as developers, because new users by and large are the source of new software sales.

Second, Steve focused on positioning the iMac as the easiest way to get onto and use the Internet. In support of this position, he trotted out statistics showing that a full 88% of iMac users are up and running on the Internet with 66% having made a purchase via the Internet. My post WWDC research shows that these numbers compare very favorably with what is happening in the WinTel world in terms of Internet usage.

Moving to the QuickTime front, Steve focused on pushing QuickTime as "The Leading" multimedia standard on the Internet. Speaking to this issue he bombarded us with statistics on the number of downloads, adoption in CD-ROMs, lists of standards supported and features available, and a plug for Disney's now "famous" Toy Story 2 CD distribution via Frosted Cheerios boxes. All in all, it is clear that a lot is happening in the world of QuickTime. If QuickTime isn't "The Leading" multimedia standard, it is definitely "A Leading" standard with a strong shot at the Number 1 slot.

It's the Web Stupid!

In my viewpoint that appeared in MacTech the week of WWDC I let you in on Apple's best-kept secret: WebObjects. I am glad that I did it then, because following WWDC the last thing WebObjects is "...is Apple's best kept secret".

Leading up to WWDC Apple promised they were "turbo-charging" and would let us in on the details at WWDC.

Well, Apple has definitely taken the wraps off WebObjects and is letting the world in on the WebObjects secret.

First and foremost, they announced they are cutting the price of WebObjects. In the past to get an unrestricted WebObjects deployment license for a multi-processor system cost a cool $50,000. Despite this price tag, because of the power of WebObjects, it is the Number 1 web application service on the market with over 3,000 high-profile customers. But Apple wants to grow this market and their new price of $699 for a development and single deployment license is going to blow things open.

Second, they announced that WebObjects is going to be a pure Java platform with the advent of WebObjects 5 For Java. As part of this move they will be qualifying WebObjects for a Linux platform (likely Red Hat Pro 6.2) in addition to the already supported Mac OS X, Mac OS X Server, Windows NT, Solaris, and HP-UX 11.

Apple backed up its WebObjects rhetoric with 18 WWDC sessions focused on WebObjects. Though they were in the smaller "J" facilities, the space allocated to them on the WWDC schedule and the standing room only crowd of developers at most WebObjects' sessions testified to how serious Apple and its developers are taking WebObjects.

If Apple — in the iMac — has the best Internet client around, they have definitely matched it on the server side with WebObjects. It will be interesting to see how they work to combine the two and continue to move "beyond the box" in the future. In any case, it is clear that Apple gets that "It's the Web Stupid!"

A Little Slip? Or is it?

Steve closed off his keynote by focusing our attention on Mac OS X. The highlight of this section was his announcement of a "developer ready" — "...with 99% of developers finding 100% of the APIs they need..." — Developer Preview 4 (DP 4) of Mac OS X and a "slight" revision to its schedule.

Throughout his overview of Mac OS X and the demos Steve stressed again and again that Mac OS X is "developer ready", and that you can start developing for Mac OS X today. That said, he also made clear that Apple is listening to customer and developer feedback and revising Mac OS X based on our feedback. He gave proof to these words when he showed off the changes in Aqua that has resulted in a much improved user interface that were driven in large part by customer and developer feedback.

Steve also announced a revision to the Mac OS X schedule. Instead of Mac OS X 1.0 shipping this summer as announced as MacWorld SF, we will be treated to a public beta of Mac OS X starting sometime this summer. Mac OS X 1.0 will ship in January of 2001 and will be available, "on some systems", as a "pre-load option".

The real news here isn't the shift to a public beta this summer. The reality is - as I noted in my post-MacWorld SF Viewpoint - that no matter what it is called, the first release of Mac OS X will be treated as a public beta. We won't be seeing wholesale adoption of Mac OS X until well into the year 2001.

Rather, the real news is that Mac OS X 1.0 will not be pre-loaded on all systems starting in January 2001. For me this begs the questions: "When will Mac OS X be pre-loaded on all systems?" and "What does Apple expect the Mac OS X adoption rate to be?"

So, did Apple — as the rest of the press trumpeted — slip the schedule for Mac OS X? In name, I must say yes. But in reality, I would have to say no. That said, they are slowing down what was an extremely aggressive adoption strategy by not pre-loading Mac OS X on all systems starting in January 2001.

The Bottom Line

So, what is the bottom line out of this year's WWDC? Simply put, things are going well. The Macintosh is alive and well, Apple is growing, and we can expect to be able to gather in San Jose for WWDC the foreseeable future.


Jordan Dea-Mattson (jordan_dea-mattson@webappfactory.com) long a fixture at Apple's Worldwide Developer Conference and MacHack is a long time member of the Macintosh developer community. He recently joined WebAppFactory, Inc., a WebObjects consultant and application developer, as President and CEO. Prior to joining WebAppFactory, he was engineering manager for ePaper Developer Technologies at Adobe Systems Incorporated. He is probably best known for 13 year long tenure at Apple in various developer-related positions. His two major claims to fame are being the "Metrowerks Man" at Apple from 1992 to early 1999, and the Jordan of "It's all Jordan's fault!" from MacHack.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

OmniOutliner Pro 4.6 - Pro version of th...
OmniOutliner Pro is a flexible program for creating, collecting, and organizing information. Give your creativity a kick start by using an application that's actually designed to help you think. It's... Read more
Alfred 3.1 - Quick launcher for apps and...
Alfred is an award-winning productivity application for OS X. Alfred saves you time when you search for files online or on your Mac. Be more productive with hotkeys, keywords, and file actions at... Read more
OmniOutliner 4.6 - Organize your ideas,...
OmniOutliner is a flexible program for creating, collecting, and organizing information. Give your creativity a kick start by using an application that's actually designed to help you think. It's... Read more
Default Folder X 5.0.6 - Enhances Open a...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click on... Read more
Adobe Creative Cloud 3.8.0.310 - Access...
Adobe Creative Cloud costs $19.99/month for a single app, or $49.99/month for the entire suite. Introducing Adobe Creative Cloud desktop applications, including Adobe Photoshop CC and Illustrator CC... Read more
MYStuff Pro 2.0.25 - Create inventories...
MYStuff Pro is the most flexible way to create detail-rich inventories for your home or small business. Add items to MYStuff by dragging and dropping existing information, uploading new images, or... Read more
Viber 6.2.0 - Send messages and make cal...
Viber lets you send free messages and make free calls to other Viber users, on any device and network, in any country! Viber syncs your contacts, messages and call history with your mobile device, so... Read more
Data Rescue 4.2.3 - Powerful hard drive...
Use Data Rescue to recover: crashed, corrupted or non-mounting hard drive deleted, damaged, or lost files reformatted or erased hard drive One powerful new feature found in Data Rescue 4 is... Read more
Microsoft Remote Desktop 8.0.34 - Connec...
With Microsoft Remote Desktop, you can connect to a remote PC and your work resources from almost anywhere. Experience the power of Windows with RemoteFX in a Remote Desktop client designed to help... Read more
Microsoft Remote Desktop 8.0.34 - Connec...
With Microsoft Remote Desktop, you can connect to a remote PC and your work resources from almost anywhere. Experience the power of Windows with RemoteFX in a Remote Desktop client designed to help... Read more

Find out the story behind League of Ange...
If you’re looking for a new thrilling MMORPG to play with your friends then you’ll be excited to hear that there is a sequel to one of the most well known titles in the genre – namely League of Angels 2. With a brand new 3D engine offering... | Read more »
Naruto Shippuden: Ultimate Ninja Blazing...
I'm not sure if it's possible to say you are an anime fan but also never have seen one episode of Naruto. If it is, then I resemble that remark, and if not, I offer a hearty apology. [Read more] | Read more »
5 mobile games that let you explore spac...
No Man's Sky hasn't exactly turned out to be everything it was promised. Though its core concept of exploring an unimaginably vast universe of different planets is an intriguing one, the execution has left many PS4 and PC gamers feeling like they... | Read more »
Mummy madness in new action game Tomb He...
Hot on the tail of Bump Hero, ZPlay is giving gamers another reason to get screen bashing with a brand new release. Tomb Heroes is a challenging action game in which you battle enemies in various tombs around the world. You can select from nine... | Read more »
Siralim 2 (RPG / Roguelike) (Games)
Siralim 2 (RPG / Roguelike) 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Siralim 2 is an old-school monster catching RPG. Summon and customize hundreds of creatures to fight for you as... | Read more »
Clean Text (Productivity)
Clean Text 1.0 Device: iOS Universal Category: Productivity Price: $3.99, Version: 1.0 (iTunes) Description: | Read more »
Gemini - A Journey of Two Stars (Games)
Gemini - A Journey of Two Stars 1.0.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1 (iTunes) Description: *** SPECIAL LAUNCH SALE: $2.99 (25% off) *** "A mesmerizing and unexpectedly emotional journey." -- Los... | Read more »
How to get four NFL superstars for your...
Even though you're probably well on your way to building a top notch squad for the new season in Madden NFL Mobile, let's say you could beef it up by adding Rob Gronkowski, Antonio Brown, Von Miller, and Todd Gurley to your roster. That's... | Read more »
Cartoon Network Superstar Soccer: Goal!!...
Cartoon Network Superstar Soccer: Goal!!! – Multiplayer Sports Game Starring Your Favorite Characters 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Become a soccer superstar with your... | Read more »
NFL Huddle: What's new in Topps NFL...
Can you smell that? It's the scent of pigskin in the air, which either means that cliches be damned, pigs are flying in your neck of the woods, or the new NFL season is right around the corner. [Read more] | Read more »

Price Scanner via MacPrices.net

RESCUECOM 2016 Semi-Annual Computer Reliabili...
The beginning of a new school year is upon us again, in which students and parents have some very important choices to make, often including the purchase of a computer or tablet. Whether you are... Read more
VRS Design Damda Glide Series iPhone 7 and 7...
What makes the Damda Glide Series for the iPhone 7 and iPhone 7 Plus special? Case maker VRS Design says its Damda Glide Series is the first mobile case to incorporate a semi-automatic mechanism for... Read more
Apple refurbished iMacs available for up to $...
Apple has Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: - 21″ 3.... Read more
Clearance 2015 13-inch MacBook Airs available...
B&H Photo has clearance 2015 13″ MacBook Airs available for $350 off original MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 1.6GHz/4GB/128GB MacBook Air (MJVE2LL/A): $829... Read more
Check Apple prices on any device with the iTr...
MacPrices is proud to offer readers a free iOS app (iPhones, iPads, & iPod touch) and Android app (Google Play and Amazon App Store) called iTracx, which allows you to glance at today’s lowest... Read more
Save $120 with Apple refurbished Time Capsule...
Apple has certified refurbished Time Capsules available for $120 off MSRP. Apple’s one-year warranty is included with each Time Capsule, and shipping is free: - 2TB Time Capsule: $179, $120 off (not... Read more
9-inch 32GB iPad Pros on sale for $70 off MSR...
B&H Photo has 9″ 32GB WiFi Apple iPad Pros on sale for $70 off MSRP, each including free shipping. B&H charges sales tax in NY only: - 9″ Space Gray 32GB WiFi iPad Pro: $529 $70 off MSRP - 9... Read more
Mac minis on sale for up to $140 off MSRP
Adorama has Mac minis on sale for up to $100 off MSRP including free shipping plus NY & NJ sales tax only: - 1.4GHz Mac mini: $449 $50 off MSRP - 2.6GHz Mac mini: $649 $50 off MSRP Amazon has the... Read more
Back To School with OtterBox Essentials
Back to school means back to an environment that is tough on tech. OtterBox has the back to school essentials you need to keep tech safe from drops, bumps, scratches and hallway havoc. Check out the... Read more
VRS Design Releases New iPhone 7 Plus Case Li...
With a device as large and costly as the iPhone 7 Plus, it is primal instinct to protect it from potential damage. According to a study by SquareTrade in 2012, iPhone damages cost Americans roughly $... Read more

Jobs Board

*Apple* Solutions Consultant - Apple (United...
# Apple Solutions Consultant Job Number: 51218354 Fredericksburg, Virginia, United States Posted: Aug. 18, 2016 Weekly Hours: 40.00 **Job Summary** As an Apple Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* /Mac Support Engineer - GFI Digital,...
FI Digital, Inc. is currently seeking candidates for a full time Apple Support Engineer to add to our Maryland Heights, Missouri IT team. Candidates must be dynamic Read more
*Apple* Solutions Consultant - Apple (United...
Apple Solutions ConsultantJob Number: 51218534Pleasant Hill, California, United StatesPosted: Aug. 18, 2016Weekly Hours: 40.00Job SummaryAs an Apple Solutions Read more
*Apple* Solutions Consultant - Apple (United...
# Apple Solutions Consultant Job Number: 51443201 Mishawaka, Indiana, United States Posted: Aug. 25, 2016 Weekly Hours: 40.00 **Job Summary** As an Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.