TweetFollow Us on Twitter

May 00 Viewpoint

Volume Number: 16 (2000)
Issue Number: 5
Column Tag: Viewpoint

Viewpoint

By Jordan Dea-Mattson

Apple's best kept secret...

It isn't AppleScript!

For many years, Apple's best kept secret was AppleScript. An incredibly powerful feature of Mac OS that was, when it was marketed at all, marketed by stealth. But now the mantel of "best kept secret" has been passed and the focus of Apple's stealth marketing activities has shifted to a new product.

And the winner is...

WebObjects! Yes, that's right. The current focus of Apple's stealth marketing activities is WebObjects, a web application server for Windows NT, Solaris, HP/UX, and Mac OS X Server.

Originally developed by NeXT in the early 90s and based on many of the same technologies that underlay Apple's Mac OS X and Cocoa, WebObjects is the oldest and most mature application server on the market. Before there was Netscape Application Server, Visual InterDev, SilverStream, HAHTsite, or Tango, there was WebObjects.

Now on version 4.5, WebObjects' maturity shows in the cleanliness and quality of its architecture, as well as in the performance, scalability, and reliability it delivers.

The Performance Leader

When building web-based applications responsiveness and performance are critical. As Jakob Nielsen reminds us again and again in his AlertBox web columns (see Links of Interest below for the URL), the longer that people have to wait for a page to be delivered, the greater the chance that they will "bail out" and you will lose a customer.

As Nielsen's is fond of observing in his writings, in most non-Web settings, if someone has waited more than 10 seconds without a response, they will bail out and go somewhere else. Unfortunately, web users are use to quite a bit of abuse in the form of unresponsive systems, and they will usually wait 15 seconds before bailing out.

What does this mean for you? Well, on the negative side, it means that for the best user interaction and acceptance you need to get your page up there in 10 seconds or less. On the positive side, the faster you get your page displayed, the more you will stand out from the crowd. And as many sites have learned, strong and positive word of mouth often trumps millions misspent on stupid SuperBowl ads.

On the performance front, WebObjects wins heads down. In a study benchmarking the performance of a number of commercial application servers - including Netscape Application Server, HAHTsite, Silverstream, Visual InterDev, PowerJ Enterprise, Tango, and, of course, WebObjects - conducted by the research firm TechMetrix Research, WebObjects beat the competition across the board.

Pretty much across the board, WebObjects beat its nearest competitors by a factor of 4, and always delivered - even under the heaviest loads - the sub-10 second responsiveness that customers demand.

But don't believe me; check out the data for yourself. Go to the TechMetrix Research web site and check out the Application Server Performance Results for 1 to 10 simultaneous users and for 25 to 250 simultaneous users (see Links of Interest below for the URLs).

Scale Baby, Scale!

Hand-in-hand with performance, scalability is of equal importance to the success of any mission critical web site. If your system can't easily scale from 100 hits an hour to 10 million hits an hour, then you are setting yourself up for a whole lot of hurting in the future.

First, as the TechMetrix performance benchmarks we discussed above show, WebObjects nicely scales when servicing from 1 to 250 highly demanding simultaneous users. On there own, these benchmarks are excellent. But they really standout, when we compare them to the other application servers in TechMetrix's study. When compared side-by-side, it is clear that WebObjects handily blows away the competition not just in performance, but also in scalability.

So, WebObjects scales well when running on a single machine. But how does it perform when you need to distribute your load over 10s or even 100s of systems? How easy is it to build a mission critical web application that can easily be distributed across multiple machines?

The short answer is quite easily. The long answer, is that WebObjects - like the restof the frameworks, including Cocoa, originally developed by NeXT - is based on a distributed objects (DO) layer. This layer allows you to easily take a WebObjects application and scale it from 1 to 2 to 10 to 100 servers, allowing you to grow your infrastructure to meet customer demand.

Always reliable

How many times have you found a web site or web application that intrigued you, but when you tried to use it didn't work or broke down at some critical point? And how quickly did you walk away from that web site? The lesson learned here is, it doesn't matter how feature packed and interesting, or fast your web application is, or how well it scales, if it doesn't run smoothly and reliably, customers will dump you and go somewhere else in a New York minute.

Once again, WebObjects delivers the goods. Unlike half of the application servers that TechMetrix studied, WebObjects successfully performed under all workloads. This coupled with it excellent performance and scalability clearly show that WebObjects is able to deliver the goods under all conditions.

Beyond Hygiene

Performance, scalability, and reliability are basic "hygiene". Without them, you don't have a chance of competing, but they don't make for a compelling tool.

So, how does WebObjects move beyond hygiene? Based on the same object-oriented foundations as OpenStep and Cocoa, WebObjects, is a highly productive development environment. If you are impressed by the developer productivity delivered by OpenStep or Cocoa, you already know the developer productivity delivered by WebObjects. If you don't then you owe it to yourself to experience it.

WebObjects also includes a powerful collection of classes, Enterprise Objects Framework (EOF), that gives WebObjects' applications easy access to new and legacy databases. For example, the EOF features of WebObjects allowed the IS folks in the office of the Secretary of Defense to build an application that tied together numerous legacy systems - many running on older mainframes - into a single application with a clean and unified user interface. When building its Personal Wealth application, Standard & Poors ran into similar issues when trying to interface with existing databases from various vendors. Again, EOF allowed Standard & Poors to build a single application that presented a clean and unified human interface to users. In fact, much of the power of WebObjects comes from EOF. Without it, WebObjects would not be as powerful a tool as it is.

If it is so good, why isn't everyone using it?

Given what you have learned about WebObjects, you are probably asking yourself, "If it is so good, what isn't everyone using it?"

The answer in part, is Apple doesn't advertise WebObjects. But if we think that Apple should advertise WebObjects, we have to ask ourselves, what would be the impact? How would an ad for WebObjects from Apple be received by the average reader of The Industry Standard or PC Week? Probably with a high degree of skepticism. Given Apple's track record in the enterprise, it probably doesn't make a lot of sense for Apple to throw dollars into advertising for WebObjects. Rather, they need to focus on making sure that the decision-makers considering a project know about WebObjects and its power.

So, how do we get WebObjects in front of decision-makers with creditability? First, we need to have powerful success stories to which we can point. With over 3,000 mission critical applications already built using WebObjects from many high profile companies, Apple has a rich field of candidates for success stories. And Apple has done an excellent job of collecting WebObjects success stories from this field. If you are interested you can find them at Apple's WebObjects web site (see Links of Interest below for the URL).

WebObjects, like other application servers, is going to be sold one-on-one. Be it by Apple sales reps or Apple partners, the sales of WebObjects will happen in one on one settings. It is when someone, armed with the success stories that Apple is producing, can talk to someone looking to build a web application, that the sales of WebObjects will happen. Advertising won't drive it in any meaningful way. So, maybe Apple's stealth marketing makes sense. If advertising isn't going to drive sales, why waste the money? Maybe Apple isn't as dense as many of us thought!

Want to learn more?

If reading about the power and advantages of WebObjects above has you interested in learning more, there are a lot of resources available to you.

First and foremost, you can start off by reading Sam Krishna and Patrick Taylor's first article in their series on developing with WebObjects, "Everyone meet WebObjects. WebObjects meet everyone." starting on page <EDITOR PLEASE ENTER> in this issue. If you are serious about learning more about or using WebObjects, make sure you read their entire series as it unfolds over the course of the next year.

Surprisingly enough, Apple has a large amount of material available for you on their web site. If you are looking to explore things from top to bottom, then check out the Apple WebObjects home page (see Links of Interest below for the URL). If you are looking for a balanced, third-party perspective on WebObjects check out the IDC WebObjects White Paper posted on Apple's web site (see Links Mentioned below for the URL).

Links of Interest

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

BetterTouchTool 2.305 - Customize multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
calibre 3.8.0 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Carbon Copy Cloner 5.0.2 - Easy-to-use b...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
Evernote 6.12.3 - Create searchable note...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more
Default Folder X 5.1.6 - Enhances Open a...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click on... Read more
Geekbench 4.1.2 - Measure processor and...
Geekbench provides a comprehensive set of benchmarks engineered to quickly and accurately measure processor and memory performance. Designed to make benchmarks easy to run and easy to understand,... Read more
GraphicConverter 10.5 - $39.95
GraphicConverter is an all-purpose image-editing program that can import 200 different graphic-based formats, edit the image, and export it to any of 80 available file formats. The high-end editing... Read more
Dropbox 35.4.20 - Cloud backup and synch...
Dropbox is an application that creates a special Finder folder that automatically syncs online and between your computers. It allows you to both backup files and keep them up-to-date between systems... Read more
XMind 8 Update 4 - Popular mind mapping...
XMind is the most popular mind mapping tool. Millions of people use XMind to clarify thinking, manage complex information, run brainstorming and get work organized. It couldn't be easier to get... Read more
Safari Technology Preview 11.1 - The new...
Safari Technology Preview contains the most recent additions and improvements to WebKit and the latest advances in Safari web technologies. And once installed, you will receive notifications of... Read more

The best new games we played this week -...
It's pretty much been one big release after another. We were privy to a bunch of surprises this week, with a lot of games we'd been waiting for quite some time dropping unexpectedly. We hope you're free this weekend, because there is a lot for... | Read more »
Stormbound: Kingdom Wars guide - how to...
Stormbound: Kingdom Wars is an excellent new RTS turned card battler out now on iOS and Android. Lovers of strategy will get a lot of enjoyment out of Stormbound's chess-like mechanics, and it's cardbased units are perfect for anyone who loves the... | Read more »
The best AR apps and games on iOS right...
iOS 11 has officially launched, and with it comes Apple's ARKit, a helpful framework that makes it easier than ever for developers to create mobile AR experiences. To celebrate the occassion, we're featuring some of the best AR apps and games on... | Read more »
Phoenix Wright: Ace Attorney - Spirit of...
Phoenix Wright: Ace Attorney - Spirit of Justice 1.00.00 Device: iOS Universal Category: Games Price: $.99, Version: 1.00.00 (iTunes) Description: ************************************************※IMPORTANT※・Please read the “When... | Read more »
Kpressor (Utilities)
Kpressor 1.0.0 Device: iOS Universal Category: Utilities Price: $4.99, Version: 1.0.0 (iTunes) Description: The ultimate ZIP compression application for iPhone and iPad. - Full integration of iOS 11 with support for multitasking.-... | Read more »
Find out how you can save £35 and win a...
Nothing raises excitement like a good competition, and we’re thrilled to announce our latest contest. We’ll be sending one lucky reader and a friend to the Summoners War World Arena Championship at Le Comedia in Paris on October 7th. It’s the... | Read more »
Another Lost Phone: Laura's Story...
Another Lost Phone: Laura's Story 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Another Lost Phone is a game about exploring the social life of a young woman whose phone you have just... | Read more »
The Witness (Games)
The Witness 1.0 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0 (iTunes) Description: You wake up, alone, on a strange island full of puzzles that will challenge and surprise you. You don't remember who you are, and... | Read more »
Egg, Inc. guide - how to build your gold...
Egg, Inc.'s been around for some time now, but don't you believe for one second that this quirky clicker game has gone out of style. The game keeps popping up on Reddit and other community forums thanks to the outlandish gameplay (plus, the... | Read more »
The best deals on the App Store this wee...
Good news, everyone! Your favorite day of the week has arrived at last -- it's discount roundup day! This fine Wednesday evening we're gathering up the hottest deals on the App Store. We've got action platformers, we've got puzzle games, we've got... | Read more »

Price Scanner via MacPrices.net

Apple Offering Up To $455 Credit Toward iPhon...
iPhone 8 and 8 Plus are now available at the Apple Store, and you can receive up to $375 credit toward a new iPhone purchase when you trade in your eligible smartphone. Photo Courtesy Apple Just... Read more
AnyTrans Offers iOS Users Three Ways For Movi...
iMobie Inc. today announceed AnyTrans v6.0.1, which now can help iOS users move all data to iPhone 8/8 Plus seamlessly. The software is available both on Mac and Windows and fully able to move all... Read more
Snag a 13-inch 2.3GHz MacBook Pro for $100 of...
B&H Photo has 2017 13″ 2.3GHz MacBook Pros in stock today and on sale for $100 off MSRP, each including free shipping plus NY & NJ sales tax only: – 13-inch 2.3GHz/128GB Space Gray MacBook... Read more
Verizon offers new iPhone 8 for $100-$300 off...
Verizon is offering the new iPhone 8 for up to $300 off MSRP with an eligible trade-in: • $300 off: iPhone 6S/6S Plus/7/7 Plus, Google Pixel XL, LG G6, Moto Z2 Force, Samsung Galaxy S7/S7 edge/S8/S8... Read more
Apple Refurbished 2017 13-inch MacBook Pros a...
Apple has Certified Refurbished 2017 13″ Touch Bar MacBook Pros in stock today and available for $200-$300 off MSRP. A standard Apple one-year warranty is included with each MacBook, and shipping is... Read more
OWC USB-C Travel Dock with 5 Ports Connectivi...
OWC have announced the new OWC USB-C Travel Dock, the latest addition to their line of connectivity solutions. The USB-C Travel Dock lets you connect its integrated USB-C cable to a Mac or PC laptop... Read more
Pelican Products, Inc. Unveils Cases For All...
Pelican Products, Inc. has announced the launch of its full line of cases including Voyager, Adventurer, Protector, Ambassador, Interceptor (for the Apple iPhone 8 and 8 Plus backwards compatible... Read more
$100 off new 2017 13-inch MacBook Airs
B&H Photo has 2017 13″ MacBook Airs on sale today for $100 off MSRP including free shipping. B&H charges NY & NJ sales tax only: – 13″ 1.8GHz/128GB MacBook Air (MQD32LL/A): $899, $100 off... Read more
Apple restocks Certified Refurbished 13-inch...
Apple has Certified Refurbished 2015 13″ MacBook Airs available starting at $719 and 2016 models available starting at $809. An Apple one-year warranty is included with each MacBook, and shipping is... Read more
Is iPhone X Really The Future Of The Smartpho...
Should iPhone X even be called a telephone? It does of course support telephony and texting, but its main feature set is oriented to other things. It is also debatable whether it makes any rational... Read more

Jobs Board

Specialist - Retail Customer Services and Sal...
The position listed below is not with Tennessee Interviews but with Apple , Inc. Tennessee Interviews is a private organization that works in collaboration with Read more
Specialist - Retail Customer Services and Sal...
The position listed below is not with South Carolina Interviews but with Apple , Inc. South Carolina Interviews is a private organization that works in collaboration Read more
Behavior Technician with *Apple* Consulting...
The position listed below is not with Washington Interviews but with APPLE CONSULTING Washington Interviews is a private organization that works in collaboration Read more
Infection Control RN with *Apple* Rehab - A...
The position listed below is not with Georgia Interviews but with Apple Rehab Georgia Interviews is a private organization that works in collaboration with Read more
Specialist - Retail Customer Services and Sal...
The position listed below is not with South Carolina Interviews but with Apple , Inc. South Carolina Interviews is a private organization that works in collaboration Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.