TweetFollow Us on Twitter

May 00 Viewpoint

Volume Number: 16 (2000)
Issue Number: 5
Column Tag: Viewpoint

Viewpoint

By Jordan Dea-Mattson

Apple's best kept secret...

It isn't AppleScript!

For many years, Apple's best kept secret was AppleScript. An incredibly powerful feature of Mac OS that was, when it was marketed at all, marketed by stealth. But now the mantel of "best kept secret" has been passed and the focus of Apple's stealth marketing activities has shifted to a new product.

And the winner is...

WebObjects! Yes, that's right. The current focus of Apple's stealth marketing activities is WebObjects, a web application server for Windows NT, Solaris, HP/UX, and Mac OS X Server.

Originally developed by NeXT in the early 90s and based on many of the same technologies that underlay Apple's Mac OS X and Cocoa, WebObjects is the oldest and most mature application server on the market. Before there was Netscape Application Server, Visual InterDev, SilverStream, HAHTsite, or Tango, there was WebObjects.

Now on version 4.5, WebObjects' maturity shows in the cleanliness and quality of its architecture, as well as in the performance, scalability, and reliability it delivers.

The Performance Leader

When building web-based applications responsiveness and performance are critical. As Jakob Nielsen reminds us again and again in his AlertBox web columns (see Links of Interest below for the URL), the longer that people have to wait for a page to be delivered, the greater the chance that they will "bail out" and you will lose a customer.

As Nielsen's is fond of observing in his writings, in most non-Web settings, if someone has waited more than 10 seconds without a response, they will bail out and go somewhere else. Unfortunately, web users are use to quite a bit of abuse in the form of unresponsive systems, and they will usually wait 15 seconds before bailing out.

What does this mean for you? Well, on the negative side, it means that for the best user interaction and acceptance you need to get your page up there in 10 seconds or less. On the positive side, the faster you get your page displayed, the more you will stand out from the crowd. And as many sites have learned, strong and positive word of mouth often trumps millions misspent on stupid SuperBowl ads.

On the performance front, WebObjects wins heads down. In a study benchmarking the performance of a number of commercial application servers - including Netscape Application Server, HAHTsite, Silverstream, Visual InterDev, PowerJ Enterprise, Tango, and, of course, WebObjects - conducted by the research firm TechMetrix Research, WebObjects beat the competition across the board.

Pretty much across the board, WebObjects beat its nearest competitors by a factor of 4, and always delivered - even under the heaviest loads - the sub-10 second responsiveness that customers demand.

But don't believe me; check out the data for yourself. Go to the TechMetrix Research web site and check out the Application Server Performance Results for 1 to 10 simultaneous users and for 25 to 250 simultaneous users (see Links of Interest below for the URLs).

Scale Baby, Scale!

Hand-in-hand with performance, scalability is of equal importance to the success of any mission critical web site. If your system can't easily scale from 100 hits an hour to 10 million hits an hour, then you are setting yourself up for a whole lot of hurting in the future.

First, as the TechMetrix performance benchmarks we discussed above show, WebObjects nicely scales when servicing from 1 to 250 highly demanding simultaneous users. On there own, these benchmarks are excellent. But they really standout, when we compare them to the other application servers in TechMetrix's study. When compared side-by-side, it is clear that WebObjects handily blows away the competition not just in performance, but also in scalability.

So, WebObjects scales well when running on a single machine. But how does it perform when you need to distribute your load over 10s or even 100s of systems? How easy is it to build a mission critical web application that can easily be distributed across multiple machines?

The short answer is quite easily. The long answer, is that WebObjects - like the restof the frameworks, including Cocoa, originally developed by NeXT - is based on a distributed objects (DO) layer. This layer allows you to easily take a WebObjects application and scale it from 1 to 2 to 10 to 100 servers, allowing you to grow your infrastructure to meet customer demand.

Always reliable

How many times have you found a web site or web application that intrigued you, but when you tried to use it didn't work or broke down at some critical point? And how quickly did you walk away from that web site? The lesson learned here is, it doesn't matter how feature packed and interesting, or fast your web application is, or how well it scales, if it doesn't run smoothly and reliably, customers will dump you and go somewhere else in a New York minute.

Once again, WebObjects delivers the goods. Unlike half of the application servers that TechMetrix studied, WebObjects successfully performed under all workloads. This coupled with it excellent performance and scalability clearly show that WebObjects is able to deliver the goods under all conditions.

Beyond Hygiene

Performance, scalability, and reliability are basic "hygiene". Without them, you don't have a chance of competing, but they don't make for a compelling tool.

So, how does WebObjects move beyond hygiene? Based on the same object-oriented foundations as OpenStep and Cocoa, WebObjects, is a highly productive development environment. If you are impressed by the developer productivity delivered by OpenStep or Cocoa, you already know the developer productivity delivered by WebObjects. If you don't then you owe it to yourself to experience it.

WebObjects also includes a powerful collection of classes, Enterprise Objects Framework (EOF), that gives WebObjects' applications easy access to new and legacy databases. For example, the EOF features of WebObjects allowed the IS folks in the office of the Secretary of Defense to build an application that tied together numerous legacy systems - many running on older mainframes - into a single application with a clean and unified user interface. When building its Personal Wealth application, Standard & Poors ran into similar issues when trying to interface with existing databases from various vendors. Again, EOF allowed Standard & Poors to build a single application that presented a clean and unified human interface to users. In fact, much of the power of WebObjects comes from EOF. Without it, WebObjects would not be as powerful a tool as it is.

If it is so good, why isn't everyone using it?

Given what you have learned about WebObjects, you are probably asking yourself, "If it is so good, what isn't everyone using it?"

The answer in part, is Apple doesn't advertise WebObjects. But if we think that Apple should advertise WebObjects, we have to ask ourselves, what would be the impact? How would an ad for WebObjects from Apple be received by the average reader of The Industry Standard or PC Week? Probably with a high degree of skepticism. Given Apple's track record in the enterprise, it probably doesn't make a lot of sense for Apple to throw dollars into advertising for WebObjects. Rather, they need to focus on making sure that the decision-makers considering a project know about WebObjects and its power.

So, how do we get WebObjects in front of decision-makers with creditability? First, we need to have powerful success stories to which we can point. With over 3,000 mission critical applications already built using WebObjects from many high profile companies, Apple has a rich field of candidates for success stories. And Apple has done an excellent job of collecting WebObjects success stories from this field. If you are interested you can find them at Apple's WebObjects web site (see Links of Interest below for the URL).

WebObjects, like other application servers, is going to be sold one-on-one. Be it by Apple sales reps or Apple partners, the sales of WebObjects will happen in one on one settings. It is when someone, armed with the success stories that Apple is producing, can talk to someone looking to build a web application, that the sales of WebObjects will happen. Advertising won't drive it in any meaningful way. So, maybe Apple's stealth marketing makes sense. If advertising isn't going to drive sales, why waste the money? Maybe Apple isn't as dense as many of us thought!

Want to learn more?

If reading about the power and advantages of WebObjects above has you interested in learning more, there are a lot of resources available to you.

First and foremost, you can start off by reading Sam Krishna and Patrick Taylor's first article in their series on developing with WebObjects, "Everyone meet WebObjects. WebObjects meet everyone." starting on page <EDITOR PLEASE ENTER> in this issue. If you are serious about learning more about or using WebObjects, make sure you read their entire series as it unfolds over the course of the next year.

Surprisingly enough, Apple has a large amount of material available for you on their web site. If you are looking to explore things from top to bottom, then check out the Apple WebObjects home page (see Links of Interest below for the URL). If you are looking for a balanced, third-party perspective on WebObjects check out the IDC WebObjects White Paper posted on Apple's web site (see Links Mentioned below for the URL).

Links of Interest

 
AAPL
$102.47
Apple Inc.
+2.71
MSFT
$44.88
Microsoft Corpora
+0.80
GOOG
$526.54
Google Inc.
+5.70

MacTech Search:
Community Search:

Software Updates via MacUpdate

RapidWeaver 6.0 - Create template-based...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
NTFS 12.0.39 - Provides full read and wr...
Paragon NTFS breaks down the barriers between Windows and OS X. Paragon NTFS effectively solves the communication problems between the Mac system and NTFS, providing full read and write access to... Read more
RestoreMeNot 2.0.3 - Disable window rest...
RestoreMeNot provides a simple way to disable the window restoration for individual applications so that you can fine-tune this behavior to suit your needs. Please note that RestoreMeNot is designed... Read more
Macgo Blu-ray Player 2.10.9.1750 - Blu-r...
Macgo Mac Blu-ray Player can bring you the most unforgettable Blu-ray experience on your Mac. Overview Macgo Mac Blu-ray Player can satisfy just about every need you could possibly have in a Blu-ray... Read more
Apple iOS 8.1 - The latest version of Ap...
The latest version of iOS can be downloaded through iTunes. Apple iOS 8 comes with big updates to apps you use every day, like Messages and Photos. A whole new way to share content with your family.... Read more
TechTool Pro 7.0.5 - Hard drive and syst...
TechTool Pro is now 7, and this is the most advanced version of the acclaimed Macintosh troubleshooting utility created in its 20-year history. Micromat has redeveloped TechTool Pro 7 to be fully 64... Read more
PDFKey Pro 4.0.2 - Edit and print passwo...
PDFKey Pro can unlock PDF documents protected for printing and copying when you've forgotten your password. It can now also protect your PDF files with a password to prevent unauthorized access and/... Read more
Yasu 2.9.1 - System maintenance app; per...
Yasu was originally created with System Administrators who service large groups of workstations in mind, Yasu (Yet Another System Utility) was made to do a specific group of maintenance tasks... Read more
Hazel 3.3 - Create rules for organizing...
Hazel is your personal housekeeper, organizing and cleaning folders based on rules you define. Hazel can also manage your trash and uninstall your applications. Organize your files using a... Read more
Autopano Giga 3.7 - Stitch multiple imag...
Autopano Giga allows you to stitch 2, 20, or 2,000 images. Version 3.0 integrates impressive new features that will definitely make you adopt Autopano Pro or Autopano Giga: Choose between 9... Read more

Latest Forum Discussions

See All

Swap Heroes (Games)
Swap Heroes 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: **Half price for a limited time only** Swap Heroes is a casual turn-based strategy adventure. Form a group of heroes and guide them... | Read more »
Ghost Blade (Games)
Ghost Blade 1.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.1 (iTunes) Description: Get the most outstanding 3D Action Game from App Store NOW! For those who dare pursue dreams. Masterpiece of Yu Shi Game ---China... | Read more »
Fiete – A Day on a Farm Review
Fiete – A Day on a Farm Review By Amy Solomon on October 21st, 2014 Our Rating: :: A MEMORABLE EXPERIENCEUniversal App - Designed for iPhone and iPad Fiete – A day on a farm in an interactive app for young children full of... | Read more »
Tilt to Live: Gauntlet’s Revenge is Almo...
Tilt to Live: Gauntlet’s Revenge is Almost Here Posted by Jessica Fisher on October 21st, 2014 [ permalink ] One Man Left has announced the official release date of Tilt to Live: Gauntlet’s Re | Read more »
Sago Mini Monsters Celebrates Halloween...
Sago Mini Monsters Celebrates Halloween with Fun Costumes and Special Treats. Posted by Jessica Fisher on October 21st, 2014 [ permal | Read more »
Inferno 2 Review
Inferno 2 Review By Andrew Fisher on October 21st, 2014 Our Rating: :: TWIN STICK GOODNESSUniversal App - Designed for iPhone and iPad With tight controls and awesome, stark visuals, Inferno 2 is loads of fun.   | Read more »
Clips Review
Clips Review By Jennifer Allen on October 21st, 2014 Our Rating: :: CONVENIENT PASTINGUniversal App - Designed for iPhone and iPad Making copying and pasting more powerful than usual, Clips is a great way to move stuff around.   | Read more »
MonSense Review
MonSense Review By Jennifer Allen on October 21st, 2014 Our Rating: :: ORGANIZED FINANCESiPhone App - Designed for the iPhone, compatible with the iPad Organize your finances with the quick and easy to use, MonSense.   | Read more »
This Week at 148Apps: October 13-17, 201...
Expert App Reviewers   So little time and so very many apps. What’s a poor iPhone/iPad lover to do? Fortunately, 148Apps is here to give you the rundown on the latest and greatest releases. And we even have a tremendous back catalog of reviews; just... | Read more »
Angry Birds Transformers Review
Angry Birds Transformers Review By Jennifer Allen on October 20th, 2014 Our Rating: :: TRANSFORMED BIRDSUniversal App - Designed for iPhone and iPad Transformed in a way you wouldn’t expect, Angry Birds Transformers is a quite... | Read more »

Price Scanner via MacPrices.net

Select MacBook Airs $100 off MSRP, free shipp...
B&H Photo has 2014 a couple of MacBook Airs on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only. They also include free copies of Parallels Desktop and LoJack for... Read more
13-inch 2.5GHz MacBook Pro on sale for $100 o...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999.99 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Strong iPhone, Mac And App Store Sales Drive...
Apple on Monday announced financial results for its fiscal 2014 fourth quarter ended September 27, 2014. The Company posted quarterly revenue of $42.1 billion and quarterly net profit of $8.5 billion... Read more
Apple Posts How-To For OS X Recovery
OS X 10.7 Lion and later include OS X Recovery. This feature includes all of the tools you need to reinstall OS X, repair your disk, and even restore from a Time Machine backup. OS X Recovery... Read more
Mac OS X Versions (Builds) Supported By Vario...
Apple Support has posted a handy resource explaining which Mac OS X versions (builds) originally shipped with or are available for your computer via retail discs, downloads, or Software Update. Apple... Read more
Deals on 2011 13-inch MacBook Airs, from $649
Daily Steals has the Mid-2011 13″ 1.7GHz i5 MacBook Air (4GB/128GB) available for $699 with a 90 day warranty. The Mid-2011 13″ 1.7GHz i5 MacBook Air (4GB/128GB SSD) is available for $649 at Other... Read more
2013 15-inch 2.0GHz Retina MacBook Pro availa...
B&H Photo has leftover previous-generation 15″ 2.0GHz Retina MacBook Pros now available for $1599 including free shipping plus NY sales tax only. Their price is $400 off original MSRP. B&H... Read more
Updated iPad Prices
We’ve updated our iPad Air Price Tracker and our iPad mini Price Tracker with the latest information on prices and availability from Apple and other resellers, including the new iPad Air 2 and the... Read more
Apple Pay Available to Millions of Visa Cardh...
Visa Inc. brings secure, convenient payments to iPad Air 2 and iPad mini 3as well as iPhone 6 and 6 Plus. Starting October 20th, eligible Visa cardholders in the U.S. will be able to use Apple Pay,... Read more
Textkraft Pocket – the missing TextEdit for i...
infovole GmbH has announced the release and immediate availability of Textkraft Pocket 1.0, a professional text editor and note taking app for Apple’s iPhone. In March 2014 rumors were all about... Read more

Jobs Board

Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Position Opening at *Apple* - Apple (United...
…customers purchase our products, you're the one who helps them get more out of their new Apple technology. Your day in the Apple Store is filled with a range of Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.