TweetFollow Us on Twitter

Aug 99 Viewpoint

Volume Number: 15 (1999)
Issue Number: 8
Column Tag: Viewpoint

Aug 99 Viewpoint

by Nick DeMello

MacTech is growing. With the recent merger of MacTech and NetProfessional Magazines, the new MacTech is expanding its coverage to provide strong technical content on a variety of Macintosh related topics. From one viewpoint, we will be increasing our coverage to include content on systems development, web development, multimedia technologies, and hardware technologies, as well as continuing to offer the same quality of content for application developers and programmers we have since 1984. From another perspective, we are continuing to serve the same people we always have — the cutting edge solution providers who use and target Macintosh technology.

A computer, even Macintosh, doesn’t really solve problems — it doesn’t help you write letters, create graphics, read email, or calculate your budget. Instead computers and computer platforms serve as a foundation, a fertile starting point and a set technologies that invite and empower third parties to build solutions. The value of the platform is found in the quality and breadth of solutions on or accessed from that platform.

In 1984, when the first Mac introduced itself to the world, there was someone in that audience who saw things that weren’t there. That person saw solutions to problems that average people — folks who didn’t know a CPU from a CPA — had every day. Then he went out and built that solution.

He’s why the Macintosh has succeeded.

He’s why MacTech was started.

He’s why MacTech is now expanding.

In 1984, when the first MacTech appeared on the newsstands there weren’t too many ways to build solutions. To really appreciate the potential and to seize the opportunities that Macintosh technology offered you needed to develop applications. Since day one, developers have looked to MacTech for introductions to new technologies, presentations of the latest developer tools, techniques, tips, conference reports, leads, and perspectives. We’ve tried to get behind and support the folks, who got behind making the Macintosh work.

Today, there are more choices. Macintosh technology has grown in amazing and diverse ways allowing more types of Macintosh developers to provide diverse solutions. MacTech is simply growing with the expanding development community to address at least five key areas.

Applications developers will always be on the cutting edge of technology. These developers need the most reliable, most up to date, and most detailed information about new Macintosh technologies. They need to know what programming tools are available, and how they measure up. MacTech will continue to provide those resources.

Web development is also Macintosh development. Whether you’re accessing a solution from or on a computer is becoming almost transparent, and Apple has made it pretty clear that the Macintosh will be at the front of new and developing internet technologies. With the addition of the resources and staff of NetProfessional magazine, MacTech will be able to provide cutting edge content for Macintosh web developers.

Multimedia technologies are the Mac’s strong suit. Over the last year MacTech has provided articles on OpenGL, QuickTime, RealMedia, and other multimedia technologies. We plan to continue to explore and expand our coverage into authoring and programming options for multimedia developers.

Systems developers are finding the Macintosh to be a powerful option for providing network solutions. From a single user, one operating system personal computer, Macintosh has expanded to serve just about every type of network content available and host multiple operating systems. Powerful system command and scripting languages like Perl and AppleScript allow administrators and users to provide system level solutions in a fraction of the time it would require to develop application level solutions. MacTech has already expanded its coverage into many of these areas, and the system and network administrative experts and resources we’ve added from NetProfessional will let us go still further.

Hardware technologies and standards are blossoming at Apple. Not too surprising, Apple is a hardware company and it had never been timid about taking the lead in emerging hardware technologies. FireWire, AltiVec, USB, DVD, and wireless technologies are opening new opportunities for developers. MacTech will delve deeper into these standards and technologies with an eye to their application to Macintosh developers of all kinds.

I must have seen that clip of Steve Job’s unveiling his first Mac a hundred times. I firmly believe that Steve wasn’t trying to sell a single computer that day. I believe he was speaking directly to that one person in the audience. The one who saw things that weren’t there. He was trying to sell the idea of Macintosh, and in so doing ignite an explosion of development and innovation that fed on itself and kept growing, making the Mac a compelling product for consumers. By doing this he wasn’t going to sell a single computer, but he would sell millions.

The technologies are still coming, more rich and diverse than ever before.

MacTech will cover them.


Community Search:
MacTech Search:

Software Updates via MacUpdate

World of Tanks Generals guide - Tips and...
World of Tanks Generals is a brand new card game by the developer behind the World of Tanks shooter franchise. It plays like a cross between chess and your typical card game. You have to keep in consideration where you place your tanks on the board... | Read more »
TruckSimulation 16 guide: How to succeed...
Remember those strangely enjoyable truck missions in Grand Theft Auto V whereit was a disturbing amount of fun to deliver cargo? TruckSimulation 16 is reminiscent of that, and has you play the role of a truck driver who has to deliver various... | Read more »
The best GIF making apps
Animated GIFs have exploded in popularity recently which is likely thanks to a combination of Tumblr, our shorter attention spans, and the simple fact they’re a lot of fun. [Read more] | Read more »
The best remote desktop apps for iOS
We've been sifting through the App Store to find the best ways to do computer tasks on a tablet. That gave us a thought - what if we could just do computer tasks from our tablets? Here's a list of the best remote desktop apps to help you use your... | Read more »
Warhammer 40,000: Freeblade guide - How...
Warhammer 40,000: Freebladejust launched in the App Store and it lets you live your childhood dream of blowing up and slashing a bunch of enemies as a massive, hulking Space Marine. It's not easy being a Space Marine though - and particularly if... | Read more »
Gopogo guide - How to bounce like the be...
Nitrome just launched a new game and, as to be expected, it's a lot of addictive fun. It's called Gopogo, and it challenges you to hoparound a bunch of platforms, avoiding enemies and picking up shiny stuff. It's not easy though - just like the... | Read more »
Sago Mini Superhero (Education)
Sago Mini Superhero 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: KAPOW! Jack the rabbit bursts into the sky as the Sago Mini Superhero! Fly with Jack as he lifts impossible weights,... | Read more »
Star Wars: Galaxy of Heroes guide - How...
Star Wars: Galaxy of Heroes is all about collecting heroes, powering them up, and using them together to defeat your foes. It's pretty straightforward stuff for the most part, but increasing your characters' stats can be a bit confusing because it... | Read more »
The best cooking apps (just in time for...
It’s that time of year again, where you’ll be gathering around the dinner table with your family and a huge feast in front of you. [Read more] | Read more »
Square Rave guide - How to grab those te...
Square Rave is an awesome little music-oriented puzzle game that smacks of games like Lumines, but with its own unique sense of gameplay. To help wrap your head around the game, keep the following tips and tricks in mind. [Read more] | Read more »

Price Scanner via

Sunday roundup of Holiday weekend Mac sales:...
Take up to $500 off MSRP on the price of a new Mac at B&H Photo today as part of their Black Friday/Holiday weekend sale. Shipping is free, and B&H charges NY tax only. These prices are... Read more
Holiday weekend: Apple Watch on sale for $50-...
B&H Photo has the Apple Watch on sale today for $50-$100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - Apple Watch Sport: $50 off - Apple Watch: $50-$100 off Read more
Holiday weekend: iPad Air 2s on sale for up t...
B&H Photo has iPad Air 2s on sale for up to $80 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $459 $40 off - 64GB iPad Air 2 WiFi: $569 $30 off - 128GB iPad Air... Read more
Holiday weekend Mac sales roundup: B&H Ph...
B&H Photo continues to have all new Macs on sale for up to $500 off MSRP as part of their Black Friday/Holiday weekend sale. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina... Read more
iMobie Releases its Ace iOS Cleaner PhoneClea...
iMobie Inc. has announced the new update of PhoneClean 4, its iOS cleaner designed to reclaim wasted space on iPhone/iPad for use and keep the device fast. Alongside, iMobie hosts a 3-day giveaway of... Read more
U.S. Cellular Offering iPad Pro
U.S. Cellular today announced that it is offering the new iPad Pro with Wi-Fi + Cellular, featuring a 12.9-inch Retina display with 5.6 million pixels — the most ever in an iOS device. U.S. Cellular... Read more
Newegg Canada Unveils Black Friday Deals for...
Newegg Canada is offering more than 1,000 deep discounts to Canadian customers this Black Friday, available now through Cyber Monday, with new deals posted throughout the week. “Black Friday is... Read more
Black Friday: Macs on sale for up to $500 off...
BLACK FRIDAY B&H Photo has all new Macs on sale for up to $500 off MSRP as part of their early Black Friday sale including free shipping plus NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $... Read more
Black Friday: Up to $125 off iPad Air 2s at B...
BLACK FRIDAY Walmart has the 16GB iPad Air 2 WiFi on sale for $100 off MSRP on their online store. Choose free shipping or free local store pickup (if available): - 16GB iPad Air 2 WiFi: $399, save $... Read more
Black Friday: iPad mini 4s on sale for $100 o...
BLACK FRIDAY Best Buy has iPad mini 4s on sale for $100 off MSRP on their online store for Black Friday. Choose free shipping or free local store pickup (if available): - 16GB iPad mini 4 WiFi: $299.... Read more

Jobs Board

Technical Program Manager, Strategic Merchant...
# Technical Program Manager, Strategic Merchants - Apple Pay Job Number: 44001177 Santa Clara Valley, Califo ia, United States Posted: Oct. 30, 2015 Weekly Hours: 40.00 Read more
Frameworks Engineer, *Apple* Watch - Apple...
# Frameworks Engineer, Apple Watch Job Number: 41403122 Santa Clara Valley, Califo ia, United States Posted: Jul. 1, 2015 Weekly Hours: 40.00 **Job Summary** Join the Read more
Software Engineer - *Apple* Pay - Apple (Un...
# Software Engineer - Apple Pay Job Number: 44003246 Santa Clara Valley, Califo ia, United States Posted: Nov. 16, 2015 Weekly Hours: 40.00 **Job Summary** Apple Pay Read more
Merchant Operations Manager: *Apple* Pay -...
# Merchant Operations Manager: Apple Pay Job Number: 43593822 Santa Clara Valley, Califo ia, United States Posted: Nov. 10, 2015 Weekly Hours: 40.00 **Job Summary** The Read more
Product Design Engineer - *Apple* Watch - A...
# Product Design Engineer - Apple Watch Job Number: 41727161 Santa Clara Valley, Califo ia, United States Posted: Jul. 22, 2015 Weekly Hours: 40.00 **Job Summary** Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.