TweetFollow Us on Twitter

Dec 98 Viewpoint

Volume Number: 14 (1998)
Issue Number: 12
Column Tag: Viewpoint

Dec 98 Viewpoint

by Nicholas C. "nick.c" DeMello, editor@mactech.com

It's been a good year for Apple.

Last year was a hard one. In the second half of 1997, Apple focused on Apple, they made the hard choices, they did a lot of necessary house cleaning, and made a lot of necessary sacrifices. This year, Apple focused on Macintosh users, found out what their customers really wanted and they gave it to them. Apple put out two solid and successful system releases (pretty much on schedule). They introduced two innovative and well received new products (the G3 PowerBook and the iMac), and turned out four solid quarters of profitability. This was the turn around year, where Apple worked hard and put down the foundation for a revitalized Macintosh platform.

So, how do you end of a year like 1998? You throw a great big party.

In less than four weeks, over 70,000 raving, rabid Mac lovers are going to converge on the Moscone center in San Francisco, California to celebrate the Macintosh. If you haven't been to Macworld before, this is the year to start - Mac lovers have a lot to celebrate.

Macworld is a party, a chance to revel with other Mac lovers. But, it's also an opportunity. It's the best chance of the year to find out what people are creating for the Macintosh and how end users are receiving it. It's a chance to explore the software that is growing in, and on the revitalized Mac platform.

At Macworld, marketers and Macintosh end users collide on an unparalleled scale. Each day, the show floor will look like the New York Stock Exchange. Thousands of people will be rushing from one booth to the next, trying to collect and distribute as much information as possible before the bell rings. Conversations will be fast and focused, and slips of business card shaped paper will be passed back and forth (usually with a quick note sketched on the back, to remind us of the conversation details). Each night, the bars and hotel rooms of the city will be packed with people discussing new product releases, negotiating future opportunities, exchanging contacts, and speculating on future directions of the products and the platform.

I didn't mention anything about building the software, did I?

Well, Macworld isn't really about development, it is about what happens after the software leaves our hands. That doesn't mean you and I get the week off though. As a developer, you need to be at Macworld to listen to your end users, to make sure that the solutions you're offering are the ones your users want. You need to make sure that you "get it".

Stand near the guy marketing your software and listen to how he sells it - watch which pitches hit home with the users (those are the features that were worth building into your app). Listen to the comments of the customers (the good, and especially the bad). Listen to what is said about your competitor's products, listen to what is said about completely unrelated products. This information about how your products are positioned, about what people think of them, about what people want, is priceless. No where else are you likely to get the quantity, and quality of feedback that is available at Macworld.

Apple, of course, will have the largest section at Macworld. At the last Macworld, the AppleScript section was a hit, it should be a good place to find out what end users are doing with AppleScript (and think about how your applications can offer alternatives or cooperative solutions to their problems). It's always interesting to hear how Apple describes fundamental technologies, like MRJ and QuickTime, to end users. Most importantly, make sure you visit the OS section to hear what features of the new Mac OS end users are most impressed with (those are the features that you want to support in your next release).

Look for the Developer Central pavilion. Developer Central is a special interest section of Macworld, focused on Macintosh developers and developer products. This is your chance to offer that same priceless feedback to the folks who make the tools you rely on every day. Start building a list now of quirks, bugs, and new features you want to talk to Metrowerks or Mathemaesthtics about. Developer Central is also a place to see what new development tools are being released and talk with the authors of these programs to get real time feedback on how these tools can accelerate your development cycle.

Steve Jobs will be delivering the Macworld keynote speech on Tuesday, January 5, at 9:00 a.m. No doubt Jobs will remind us about the Apple successes of 1998. He'll talk about Mac OS 8.5 adoption and iMac sales, but more importantly, he'll talk about 1999 and what Apple's plans are for the new year. I don't know what those plans will be, but, if 1997 was the year Apple focused on Apple, if 1998 was the year Apple concentrated on the Macintosh user, I expect 1999 to be a year that will be especially important to the Macintosh developer.

MacTech will be at the center of Developer Central, be sure to stop by and talk to us. We're very interested in hearing what you liked, and didn't like about MacTech in 1998, what articles you want to see in 1999, or just what you thought about this year's keynote speech. See you there!

 
AAPL
$119.00
Apple Inc.
+1.40
MSFT
$47.75
Microsoft Corpora
+0.28
GOOG
$540.37
Google Inc.
-0.71

MacTech Search:
Community Search:

Software Updates via MacUpdate

Skype 7.2.0.412 - Voice-over-internet ph...
Skype allows you to talk to friends, family and co-workers across the Internet without the inconvenience of long distance telephone charges. Using peer-to-peer data transmission technology, Skype... Read more
HoudahSpot 3.9.6 - Advanced file search...
HoudahSpot is a powerful file search tool built upon MacOS X Spotlight. Spotlight unleashed Create detailed queries to locate the exact file you need Narrow down searches. Zero in on files Save... Read more
RapidWeaver 6.0.3 - Create template-base...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
iPhoto Library Manager 4.1.10 - Manage m...
iPhoto Library Manager lets you organize your photos into multiple iPhoto libraries. Separate your high school and college photos from your latest summer vacation pictures. Or keep some photo... Read more
iExplorer 3.5.1.9 - View and transfer al...
iExplorer is an iPhone browser for Mac lets you view the files on your iOS device. By using a drag and drop interface, you can quickly copy files and folders between your Mac and your iPhone or... Read more
MacUpdate Desktop 6.0.3 - Discover and i...
MacUpdate Desktop 6 brings seamless 1-click installs and version updates to your Mac. With a free MacUpdate account and MacUpdate Desktop 6, Mac users can now install almost any Mac app on macupdate.... Read more
SteerMouse 4.2.2 - Powerful third-party...
SteerMouse is an advanced driver for USB and Bluetooth mice. It also supports Apple Mighty Mouse very well. SteerMouse can assign various functions to buttons that Apple's software does not allow,... Read more
iMazing 1.1 - Complete iOS device manage...
iMazing (was DiskAid) is the ultimate iOS device manager with capabilities far beyond what iTunes offers. With iMazing and your iOS device (iPhone, iPad, or iPod), you can: Copy music to and from... Read more
PopChar X 7.0 - Floating window shows av...
PopChar X helps you get the most out of your font collection. With its crystal-clear interface, PopChar X provides a frustration-free way to access any font's special characters. Expanded... Read more
OneNote 15.4 - Free digital notebook fro...
OneNote is your very own digital notebook. With OneNote, you can capture that flash of genius, that moment of inspiration, or that list of errands that's too important to forget. Whether you're at... Read more

Latest Forum Discussions

See All

Lucha Amigos (Games)
Lucha Amigos 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Forget Ninja Turtles, and meet Wrestlers Turtles! Crazier, Spicier and…Bouncier! Sling carapaces of 7 Luchadores to knock all... | Read more »
Raby (Games)
Raby 1.0.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.3 (iTunes) Description: ***WARNING - Raby runs on: iPhone 5, iPhone 5C, iPhone 5S, iPhone 6, iPhone 6 Plus, iPad Mini Retina, iPad Mini 3, iPad 4, iPad Air,... | Read more »
Oddworld: Stranger's Wrath (Games)
Oddworld: Stranger's Wrath 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: ** PLEASE NOTE: Oddworld Stranger's Wrath requires at least an iPhone 4S, iPad 2, iPad Mini or iPod Touch 5th gen... | Read more »
Bounce On Back (Games)
Bounce On Back 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Dwelp (Games)
Dwelp 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: === 50% off for a limited time, to celebrate release === Dwelp is an elegant little puzzler with a brand new game mechanic. To complete a... | Read more »
Make Way for Fat Chicken, from the Maker...
Make Way for Fat Chicken, from the Makers of Scrap Squad Posted by Jessica Fisher on November 26th, 2014 [ permalink ] Relevant Games has announced they will be releasing their reverse tower defense game, | Read more »
Tripnary Review
Tripnary Review By Jennifer Allen on November 26th, 2014 Our Rating: :: TRAVEL BUCKET LISTiPhone App - Designed for the iPhone, compatible with the iPad Want to create a travel bucket list? Tripnary is a fun way to do exactly that... | Read more »
Ossian Studios’ RPG, The Shadow Sun, is...
Ossian Studios’ RPG, The Shadow Sun, is Now Available for $4.99 Posted by Jessica Fisher on November 26th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Mmmm, Tasty – Having the Angry Birds for...
The very first Angry Birds debuted on iOS back in 2009. When you sit back and tally up the number of Angry Birds games out there and the impact they’ve had on pop culture as a whole, you just need to ask yourself: “How would the birds taste... | Read more »
Rescue Quest Review
Rescue Quest Review By Jennifer Allen on November 26th, 2014 Our Rating: :: PATH BASED MATCH-3Universal App - Designed for iPhone and iPad Guide a wizard to safety by matching gems. Rescue Quest might not be an entirely original... | Read more »

Price Scanner via MacPrices.net

Apple Store Black Friday sale for 2014: $100...
BLACK FRIDAY The Apple Store has posted their Black Friday deals for 2014. Receive a $100 PRODUCT(RED) branded iTunes gift card with the purchase of select Macs, $50 with iPads, and $25 with iPods,... Read more
Black Friday: 15% off iTunes Gift Cards
Staples is offering 15% off $50 and $100 iTunes Gift Cards on their online store as part of their Black Friday sale. Click here for more information. Shipping is free. Best Buy is offering $100... Read more
BEVL Releases Dock Tailored for iPhone 6 and...
Seattle based BEVL has released their first product: an iPhone dock that is divergent in build quality, rock-solid function and visual simplicity to complement the iPhone. BEVL is now accepting... Read more
Black Friday: $150 off 13-inch Retina MacBook...
 Best Buy has 13-inch 2.6GHz Retina MacBook Pros on sale for $150 off MSRP on their online store as part of their Black Friday sale. Choose free shipping or free local store pickup (if available).... Read more
Black Friday: $300 off 15-inch Retina MacBook...
 B&H Photo has the new 2014 15″ Retina MacBook Pros on sale for $300 off MSRP as part of their Black Friday sale. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina... Read more
Black Friday: Up to $140 off MacBook Airs, fr...
 B&H Photo has 2014 MacBook Airs on sale for up to $140 off MSRP as part of their Black Friday sale. Shipping is free, and B&H charges NY sales tax only: - 11″ 128GB MacBook Air: $799 $100... Read more
Black Friday: 13-inch 2.5GHz MacBook Pro on s...
 Best Buy has the 13″ 2.5GHz MacBook Pro on sale for $899.99 on their online store as part of their Black Friday sale. Choose free shipping or free instant local store pickup (if available). Their... Read more
Black Friday: 21-inch 1.4GHz iMac on sale for...
 Best Buy has the 21″ 1.4GHz iMac on sale for $899.99 on their online store as part of their Black Friday sale. Their price is $200 off MSRP. Choose free shipping or free local store pick up. Price... Read more
Black Friday iPad Air 2 sale prices, $100 off...
 Best Buy has iPad Air 2s on sale for $100 off MSRP on their online store for Black Friday. Choose free shipping or free local store pickup (if available). Sale prices available for online orders... Read more
2014 1.4GHz Mac mini on sale for $449, save $...
 B&H Photo has the new 1.4GHz Mac mini on sale for $449.99 including free shipping plus NY tax only. Their price is $50 off MSRP, and it’s the lowest price available for this new model. Adorama... Read more

Jobs Board

*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.