TweetFollow Us on Twitter

Dec 98 Viewpoint

Volume Number: 14 (1998)
Issue Number: 12
Column Tag: Viewpoint

Dec 98 Viewpoint

by Nicholas C. "nick.c" DeMello, editor@mactech.com

It's been a good year for Apple.

Last year was a hard one. In the second half of 1997, Apple focused on Apple, they made the hard choices, they did a lot of necessary house cleaning, and made a lot of necessary sacrifices. This year, Apple focused on Macintosh users, found out what their customers really wanted and they gave it to them. Apple put out two solid and successful system releases (pretty much on schedule). They introduced two innovative and well received new products (the G3 PowerBook and the iMac), and turned out four solid quarters of profitability. This was the turn around year, where Apple worked hard and put down the foundation for a revitalized Macintosh platform.

So, how do you end of a year like 1998? You throw a great big party.

In less than four weeks, over 70,000 raving, rabid Mac lovers are going to converge on the Moscone center in San Francisco, California to celebrate the Macintosh. If you haven't been to Macworld before, this is the year to start - Mac lovers have a lot to celebrate.

Macworld is a party, a chance to revel with other Mac lovers. But, it's also an opportunity. It's the best chance of the year to find out what people are creating for the Macintosh and how end users are receiving it. It's a chance to explore the software that is growing in, and on the revitalized Mac platform.

At Macworld, marketers and Macintosh end users collide on an unparalleled scale. Each day, the show floor will look like the New York Stock Exchange. Thousands of people will be rushing from one booth to the next, trying to collect and distribute as much information as possible before the bell rings. Conversations will be fast and focused, and slips of business card shaped paper will be passed back and forth (usually with a quick note sketched on the back, to remind us of the conversation details). Each night, the bars and hotel rooms of the city will be packed with people discussing new product releases, negotiating future opportunities, exchanging contacts, and speculating on future directions of the products and the platform.

I didn't mention anything about building the software, did I?

Well, Macworld isn't really about development, it is about what happens after the software leaves our hands. That doesn't mean you and I get the week off though. As a developer, you need to be at Macworld to listen to your end users, to make sure that the solutions you're offering are the ones your users want. You need to make sure that you "get it".

Stand near the guy marketing your software and listen to how he sells it - watch which pitches hit home with the users (those are the features that were worth building into your app). Listen to the comments of the customers (the good, and especially the bad). Listen to what is said about your competitor's products, listen to what is said about completely unrelated products. This information about how your products are positioned, about what people think of them, about what people want, is priceless. No where else are you likely to get the quantity, and quality of feedback that is available at Macworld.

Apple, of course, will have the largest section at Macworld. At the last Macworld, the AppleScript section was a hit, it should be a good place to find out what end users are doing with AppleScript (and think about how your applications can offer alternatives or cooperative solutions to their problems). It's always interesting to hear how Apple describes fundamental technologies, like MRJ and QuickTime, to end users. Most importantly, make sure you visit the OS section to hear what features of the new Mac OS end users are most impressed with (those are the features that you want to support in your next release).

Look for the Developer Central pavilion. Developer Central is a special interest section of Macworld, focused on Macintosh developers and developer products. This is your chance to offer that same priceless feedback to the folks who make the tools you rely on every day. Start building a list now of quirks, bugs, and new features you want to talk to Metrowerks or Mathemaesthtics about. Developer Central is also a place to see what new development tools are being released and talk with the authors of these programs to get real time feedback on how these tools can accelerate your development cycle.

Steve Jobs will be delivering the Macworld keynote speech on Tuesday, January 5, at 9:00 a.m. No doubt Jobs will remind us about the Apple successes of 1998. He'll talk about Mac OS 8.5 adoption and iMac sales, but more importantly, he'll talk about 1999 and what Apple's plans are for the new year. I don't know what those plans will be, but, if 1997 was the year Apple focused on Apple, if 1998 was the year Apple concentrated on the Macintosh user, I expect 1999 to be a year that will be especially important to the Macintosh developer.

MacTech will be at the center of Developer Central, be sure to stop by and talk to us. We're very interested in hearing what you liked, and didn't like about MacTech in 1998, what articles you want to see in 1999, or just what you thought about this year's keynote speech. See you there!

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Lyn 1.7.2 - Lightweight image browser an...
Lyn is a fast, lightweight image browser and viewer designed for photographers, graphic artists, and Web designers. Featuring an extremely versatile and aesthetically pleasing interface, it delivers... Read more
Lyn 1.7.2 - Lightweight image browser an...
Lyn is a fast, lightweight image browser and viewer designed for photographers, graphic artists, and Web designers. Featuring an extremely versatile and aesthetically pleasing interface, it delivers... Read more
Tunnelblick 3.6.7beta02 - GUI for OpenVP...
Tunnelblick is a free, open source graphic user interface for OpenVPN on OS X. It provides easy control of OpenVPN client and/or server connections. It comes as a ready-to-use application with all... Read more
jAlbum Pro 13.4 - Organize your digital...
jAlbum Pro has all the features you love in jAlbum, but comes with a commercial license. You can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly... Read more
calibre 2.65.1 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
jAlbum 13.4 - Create custom photo galler...
With jAlbum, you can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly, with pro results - Simply drag and drop photos into groups, choose a design... Read more
Backblaze 4.2.0.966 - Online backup serv...
Backblaze is an online backup service designed from the ground-up for the Mac. With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
Backblaze 4.2.0.966 - Online backup serv...
Backblaze is an online backup service designed from the ground-up for the Mac. With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
Tunnelblick 3.6.7beta02 - GUI for OpenVP...
Tunnelblick is a free, open source graphic user interface for OpenVPN on OS X. It provides easy control of OpenVPN client and/or server connections. It comes as a ready-to-use application with all... Read more
calibre 2.65.1 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more

Siralim 2 (RPG / Roguelike) (Games)
Siralim 2 (RPG / Roguelike) 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Siralim 2 is an old-school monster catching RPG. Summon and customize hundreds of creatures to fight for you as... | Read more »
Clean Text (Productivity)
Clean Text 1.0 Device: iOS Universal Category: Productivity Price: $3.99, Version: 1.0 (iTunes) Description: | Read more »
Gemini - A Journey of Two Stars (Games)
Gemini - A Journey of Two Stars 1.0.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1 (iTunes) Description: *** SPECIAL LAUNCH SALE: $2.99 (25% off) *** "A mesmerizing and unexpectedly emotional journey." -- Los... | Read more »
How to get four NFL superstars for your...
Even though you're probably well on your way to building a top notch squad for the new season in Madden NFL Mobile, let's say you could beef it up by adding Rob Gronkowski, Antonio Brown, Von Miller, and Todd Gurley to your roster. That's... | Read more »
Cartoon Network Superstar Soccer: Goal!!...
Cartoon Network Superstar Soccer: Goal!!! – Multiplayer Sports Game Starring Your Favorite Characters 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Become a soccer superstar with your... | Read more »
NFL Huddle: What's new in Topps NFL...
Can you smell that? It's the scent of pigskin in the air, which either means that cliches be damned, pigs are flying in your neck of the woods, or the new NFL season is right around the corner. [Read more] | Read more »
FarmVille: Tropic Escape tips, tricks, a...
Maybe farming is passé in mobile games now. Ah, but farming -- and doing a lot of a other things too -- in an island paradise might be a little different. At least you can work on your tan and sip some pina coladas while tending to your crops. [... | Read more »
Become the King of Avalon in FunPlus’ la...
King Arthur is dead. Considering the legend dates back to the 5th century, it would be surprising if he wasn’t. But in the context of real-time MMO game King of Avalon: Dragon Warfare, Arthur’s death plunges the kingdom into chaos. Evil sorceress... | Read more »
Nightgate (Games)
Nightgate 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: *** Launch Sale: 25% OFF for a limited time! *** In the year 2398, after a great war, a network of intelligent computers known as... | Read more »
3 best fantasy football apps to get you...
Last season didn't go the way you wanted it to in fantasy football. You were super happy following your drafts or auctions, convinced you had outsmarted everyone. You were all set to hustle on the waiver wire, work out some sweet trades, and make... | Read more »

Price Scanner via MacPrices.net

MacBook Airs on sale for up to $101 off MSRP
Amazon has 11″ and 13″ MacBook Airs on sale for up to $101 off MSRP for a limited time. Shipping is free: - 11″ 1.6GHz/128GB MacBook Air (model MJVM2LL/A): $798 $101 off MSRP - 11″ 1.6GHz/256GB... Read more
Apple certified refurbished iPad mini 4s avai...
Apple has certified refurbished iPad mini 4s now available for up to $120 off the cost of new models. An Apple one-year warranty is included with each iPad, and shipping is free. The following models... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
Global Tablet Shipments Projected to Increase...
Digitimes’ Jim Hsiao reports that global tablet shipments will increase by 16.3 percent sequentially to reach nearly 47 million units in 2016′s third quarter, but that volume will still be down over... Read more
Apple’s 2016 Back to School promotion: Free B...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
Apple refurbished iPad Air 2s available start...
Apple has Certified Refurbished iPad Air 2 available starting at $339. Apple’s one-year warranty is included with each model, and shipping is free: - 128GB Wi-Fi iPad Air 2: $499 - 64GB Wi-Fi iPad... Read more
13-inch 2.5GHz MacBook Pro available for $961...
Overstock has the 13″ 2.5GHz MacBook Pro available for $961.63 including free shipping. Their price is $138 off MSRP. Read more
Clearance 12-inch Retina MacBooks, Apple refu...
Apple has Certified Refurbished 2015 12″ Retina MacBooks available starting at $929. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The following... Read more
BookBook Releases SurfacePad, BookBook &...
BookBook has released three new covers just for iPad Pro: SurfacePad, BookBook and BookBook Rutledge Edition. BookBook for iPad Pro is a gorgeous leather case reminiscent of a vintage sketchbook.... Read more
Clean Text 1.0 for iOS Reduces Text Cleanup a...
Apimac today announced availability of Clean Text for iOS, a tool for webmasters, graphic designers, developers and magazine editors to reduce text cleanup and editing time, and also for any iPhone... Read more

Jobs Board

*Apple* Retail - Multiple Positions Victor,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* /Mac Support Engineer - GFI Digital,...
FI Digital, Inc. is currently seeking candidates for a full time Apple Support Engineer to add to our Maryland Heights, Missouri IT team. Candidates must be dynamic Read more
SW Engineer *Apple* TV - Apple Inc. (United...
The Apple TV team is looking for excellent software engineers with experience in hardware, media management, media playback, content delivery and a passion for Read more
Senior *Apple* Administrator - Pratt Instit...
POSITION SUMMARY: Directs the coordination and standardization of campus-wide Apple systems, including planning, analysis and implementation of Apple -related Read more
*Apple* Solutions Consultant - Apple (United...
# Apple Solutions Consultant Job Number: 51218534 Pleasant Hill, California, United States Posted: Aug. 18, 2016 Weekly Hours: 40.00 **Job Summary** As an Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.