TweetFollow Us on Twitter

Sep 98 Viewpoint

Volume Number: 14 (1998)
Issue Number: 9
Column Tag: Viewpoint

Sep 98 Viewpoint

by Nicholas C. "nick.c" DeMello, editor@mactech.com

I generally don't like surprises. I browse the last chapter of novels, I peak at Christmas presents, and I stay away from Stephen King movies. I like to know what's coming.

With Apple, knowing what's coming hasn't always been that easy. They'll send you a Christmas card promising one present, but when you get the package (in June) you find something entirely different under the wrapping paper. To be fair, the computer industry as a whole changes constantly and is about as predictable as a cat's tail. We all (even Apple) need to adapt to those changes and rechart our plans accordingly. I've certainly delivered more that one project a little behind schedule, and a little different than the draft spec -- so I can't cast any stones. But it sure can be frustrating when you're trying to make long term plans your software.

Well, that's been the case.

Something odd happened this year. Apple turned off their hype machine and dug in hard. Not only did they make very few promises, but they did their best to be sure we couldn't even peak over their shoulder (so those of us in the press couldn't make any promises for Apple either :-). Then products started coming out.

Mac OS 8.1 was a good incremental release. Not flashy, but solid -- which is what you want from a x.1 release. Then, on the last day of the last month of Q1 Apple released QuickTime 3.0, an incredibly feature rich new release of the Apple's powerful multimedia architecture. Next we heard that G3 PowerBooks and Rhapsody DR2 would be coming our way in Q2 (which I personally interpreted to mean I'd be able to actually buy a G3 PowerBook for Christmas). Christmas came early. Folks had the incredibly sexy new PowerBooks at WWDC in May and a Rhapsody CD to put into them. It took another month before I was able to pick up a G3 PowerBook at my favorite hardware outlet. But, that was still in Q2 and the hardware wasn't just "released" -- it was available.

Apple told us that we'd be seeing more new products in Q3: the iMac, Mac OS 8.5 (AKA Allegro), Mac OS Server (née Rhapsody), and a dramatically improved MRJ 2.1 (with Java 1.1.6 and swing). This time I wasn't sure what to think, so I waited and tried my best to be patient. Sure enough, iMac is here and it seems to be taking the consumer market by storm. It looks to me like 8.5 may be ready by the time this column is printed. Still, that leaves the Mac OS Server and the new MRJ (to be fair though, Steve did say that we were looking at the new JVM in "the Allegro time frame" -- so I can see this coming in Q4).

Oh, and somewhere along the way the hype machine came back online. There was a subtle difference though. Instead, of telling us how revolutionary OpenDoc was going to be or how powerful Rhapsody would be, that hype machine was talking about delivered products and available technologies. Simple, clear, and effective messages about why folks should buy Macintosh G3s or why developers should use QuickTime. It still had all the subtlety of a hammer throw or a steam roller, but it also had the Byte marks (on shipping products) and technology demos to back up those insanely great claims.

Say what you will about the mistakes Apple has made in the past. The simple truth is, in 1998 Apple delivered. More importantly, they established a strong foundation for next years technologies. Rhapsody and the Carbon protocols make Mac OS X a very believable goal, and after the iMac and G3 PowerBooks I'm looking forward to what Steve has in line for the Consumer Portable.

I don't know that in 1999 Apple will stick to the new motto Steve seems to have borrowed ("Just do it."). But, to borrow another motto, "I want to believe," and Apple is making it a lot easier to do so these days.

 
AAPL
$117.60
Apple Inc.
-1.03
MSFT
$47.47
Microsoft Corpora
-0.12
GOOG
$541.08
Google Inc.
+1.81

MacTech Search:
Community Search:

Software Updates via MacUpdate

MacUpdate Desktop 6.0.3 - Discover and i...
MacUpdate Desktop 6 brings seamless 1-click installs and version updates to your Mac. With a free MacUpdate account and MacUpdate Desktop 6, Mac users can now install almost any Mac app on macupdate.... Read more
SteerMouse 4.2.2 - Powerful third-party...
SteerMouse is an advanced driver for USB and Bluetooth mice. It also supports Apple Mighty Mouse very well. SteerMouse can assign various functions to buttons that Apple's software does not allow,... Read more
iMazing 1.1 - Complete iOS device manage...
iMazing (was DiskAid) is the ultimate iOS device manager with capabilities far beyond what iTunes offers. With iMazing and your iOS device (iPhone, iPad, or iPod), you can: Copy music to and from... Read more
PopChar X 7.0 - Floating window shows av...
PopChar X helps you get the most out of your font collection. With its crystal-clear interface, PopChar X provides a frustration-free way to access any font's special characters. Expanded... Read more
Carbon Copy Cloner 4.0.3 - Easy-to-use b...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
ForeverSave 2.1.3 - Universal auto-save...
ForeverSave auto-saves all documents you're working on while simultaneously doing backup versioning in the background. Lost data can be quickly restored at any time. Losing data, caused by... Read more
Voila 3.8.1 - Capture, annotate, organiz...
Voila is a screen-capture, recording, and annotation tool that is a full-featured replacement for Mac's screen-capture and screen-recording capabilities. It has a large and robust set of editing,... Read more
SyncTwoFolders 2.0.6 - Syncs two user-sp...
SyncTwoFolders simply synchronizes two folders. It supports synchronization across mounted network drives and it is a possibility to run a simulation showing in a log what will be done. Please visit... Read more
Duplicate Annihilator 5.1.1 - Find and d...
Duplicate Annihilator takes on the time-consuming task of comparing the images in your iPhoto library using effective algorithms to make sure that no duplicate escapes. Duplicate Annihilator detects... Read more
HandBrake 0.10.0 - Versatile video encod...
HandBrake is a tool for converting video from nearly any format to a selection of modern, widely supported codecs. Supported Sources: VIDEO_TS folder, DVD image or real DVD (unencrypted -- CSS is... Read more

Latest Forum Discussions

See All

Tilt to Live Bundle Set to Arrive This T...
Tilt to Live Bundle Set to Arrive This Thanksgiving Posted by Ellis Spice on November 25th, 2014 [ permalink ] One Man Left has unveiled an upcoming Tilt to Live bundle, allowing players to get the series for a di | Read more »
BattleLore: Command (Entertainment)
BattleLore: Command 1.0 Device: iOS Universal Category: Entertainment Price: $9.99, Version: 1.0 (iTunes) Description: ***NOTE: Compatible with iPad 2/iPad mini, iPod touch 5 and up and iPhone 4S and up – WILL NOT RUN ON EARLIER... | Read more »
Weather Or Not Review
Weather Or Not Review By Jennifer Allen on November 25th, 2014 Our Rating: :: STYLISH WEATHER REPORTINGiPhone App - Designed for the iPhone, compatible with the iPad Check the weather quickly and conveniently with Weather or Not... | Read more »
The All-New Football Manager Handheld 20...
The All-New Football Manager Handheld 2015 is Available Now Posted by Jessica Fisher on November 25th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Six iOS Games to Get You Ready for Thank...
Image Source: Friends Wiki At this point in the month, you or at least a few people you know are probably getting ready to scramble around (or are already scrambling around) for Thanksgiving Dinner. It’s a hectic day of precise oven utilization, but... | Read more »
Call of Duty: Heroes: Tips, Tricks, and...
Hello Heroes: What’d we think of Call of Duty‘s take on Clash of Clans? Check out our Call of Duty: Heroes review to find out! Just downloaded Call of Duty: Heroes and need some handy tips and tricks on how to get ahead of the rest? As we often do,... | Read more »
Call of Duty: Heroes Review
Call of Duty: Heroes Review By Jennifer Allen on November 25th, 2014 Our Rating: :: CLASH OF FRANCHISESUniversal App - Designed for iPhone and iPad Mix Clash of Clans with Call of Duty, and this is what you get.   | Read more »
Slider Review
Slider Review By Jordan Minor on November 25th, 2014 Our Rating: :: SLIDE TO PLAYUniversal App - Designed for iPhone and iPad Slider has all the excitement of unlocking your phone screen.   | Read more »
oh my giraffe (Games)
oh my giraffe 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: Eat fruits while being chased by lions. Cut the vines to send fruit plummeting onto the lions. Don't worry, your flexible... | Read more »
One of 2000’s Most Loves Adventure Games...
One of 2000’s Most Loves Adventure Games, The Longest Journey, has Come to iOS Posted by Jessica Fisher on November 25th, 2014 [ permalink ] | Read more »

Price Scanner via MacPrices.net

Early Black Friday MacBook Pro sale: 15-inch...
 Best Buy has posted early Black Friday prices on 15″ Retina MacBook Pros, with models on sale for $300 off MSRP on their online store for a limited time. Choose free local store pickup (if available... Read more
A9 Chips Already?
It’s barely more than a couple of months since Apple got the first A8 systems-on-chip into consumer hands, but rumor and news focus is already turning to the next-generation A9 SoC. Apple Daily... Read more
NewerTech Announces NuGuard KXs Impact X-Orbi...
NewerTech has announced updates to its family of Impact X-Orbing Screen Armor bringing military grade, triple layer protection to Apple’s new iPhone 6 and 6 Plus. Like all models in the NuGuard KXs... Read more
13-inch 1.4GHz MacBook Air on sale for $889,...
 B&H Photo has the 13″ 1.4GHz/128GB MacBook Air on sale for $889 including free shipping plus NY tax only. Their price is $110 off MSRP. B&H will also include free copies of Parallels Desktop... Read more
Save up to $300 on Macs and iPads with your A...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
Apple refurbished Mac Pros available for up t...
The Apple Store is offering Apple Certified Refurbished Mac Pros for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The... Read more
Jumptuit Launches One-Tap Windows 8.1 iTunes...
Jumptuit has launched Windows 8.1 support for One-Tap iTunes Sync. with which Windows 8.1 users can now easily sync their iTunes libraries with Microsoft OneDrive. Jumptuit provides easy access from... Read more
Apple restocks refurbished 13-inch 2014 Retin...
The Apple Store has restocked Apple Certified Refurbished 2014 13″ 2.6GHz Retina MacBook Pros for up to $230 off the cost of new models. An Apple one-year warranty is included with each model, and... Read more
CEA Study Finds More People Recycling Electro...
A new study by the Consumer Electronics Association (CEA) finds that electronics recycling receives the continued and growing support of consumers. According to the CEA,s Recycling and Reuse Study,... Read more
15″ 2.2GHz Retina MacBook Pro on sale for $17...
 B&H Photo has the 2014 15″ 2.2GHz Retina MacBook Pro on sale today for $1749. Shipping is free, and B&H charges NY sales tax only. B&H will also include free copies of Parallels Desktop... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant (ASC)- Retail S...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager, *Apple* Financial Services...
**Job Summary** Apple Financial Services (AFS) offers consumers, businesses and educational institutions ways to finance Apple purchases. We work with national and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.