TweetFollow Us on Twitter

Sep 98 Viewpoint

Volume Number: 14 (1998)
Issue Number: 9
Column Tag: Viewpoint

Sep 98 Viewpoint

by Nicholas C. "nick.c" DeMello, editor@mactech.com

I generally don't like surprises. I browse the last chapter of novels, I peak at Christmas presents, and I stay away from Stephen King movies. I like to know what's coming.

With Apple, knowing what's coming hasn't always been that easy. They'll send you a Christmas card promising one present, but when you get the package (in June) you find something entirely different under the wrapping paper. To be fair, the computer industry as a whole changes constantly and is about as predictable as a cat's tail. We all (even Apple) need to adapt to those changes and rechart our plans accordingly. I've certainly delivered more that one project a little behind schedule, and a little different than the draft spec -- so I can't cast any stones. But it sure can be frustrating when you're trying to make long term plans your software.

Well, that's been the case.

Something odd happened this year. Apple turned off their hype machine and dug in hard. Not only did they make very few promises, but they did their best to be sure we couldn't even peak over their shoulder (so those of us in the press couldn't make any promises for Apple either :-). Then products started coming out.

Mac OS 8.1 was a good incremental release. Not flashy, but solid -- which is what you want from a x.1 release. Then, on the last day of the last month of Q1 Apple released QuickTime 3.0, an incredibly feature rich new release of the Apple's powerful multimedia architecture. Next we heard that G3 PowerBooks and Rhapsody DR2 would be coming our way in Q2 (which I personally interpreted to mean I'd be able to actually buy a G3 PowerBook for Christmas). Christmas came early. Folks had the incredibly sexy new PowerBooks at WWDC in May and a Rhapsody CD to put into them. It took another month before I was able to pick up a G3 PowerBook at my favorite hardware outlet. But, that was still in Q2 and the hardware wasn't just "released" -- it was available.

Apple told us that we'd be seeing more new products in Q3: the iMac, Mac OS 8.5 (AKA Allegro), Mac OS Server (née Rhapsody), and a dramatically improved MRJ 2.1 (with Java 1.1.6 and swing). This time I wasn't sure what to think, so I waited and tried my best to be patient. Sure enough, iMac is here and it seems to be taking the consumer market by storm. It looks to me like 8.5 may be ready by the time this column is printed. Still, that leaves the Mac OS Server and the new MRJ (to be fair though, Steve did say that we were looking at the new JVM in "the Allegro time frame" -- so I can see this coming in Q4).

Oh, and somewhere along the way the hype machine came back online. There was a subtle difference though. Instead, of telling us how revolutionary OpenDoc was going to be or how powerful Rhapsody would be, that hype machine was talking about delivered products and available technologies. Simple, clear, and effective messages about why folks should buy Macintosh G3s or why developers should use QuickTime. It still had all the subtlety of a hammer throw or a steam roller, but it also had the Byte marks (on shipping products) and technology demos to back up those insanely great claims.

Say what you will about the mistakes Apple has made in the past. The simple truth is, in 1998 Apple delivered. More importantly, they established a strong foundation for next years technologies. Rhapsody and the Carbon protocols make Mac OS X a very believable goal, and after the iMac and G3 PowerBooks I'm looking forward to what Steve has in line for the Consumer Portable.

I don't know that in 1999 Apple will stick to the new motto Steve seems to have borrowed ("Just do it."). But, to borrow another motto, "I want to believe," and Apple is making it a lot easier to do so these days.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Duplicate Annihilator 5.7.5 - Find and d...
Duplicate Annihilator takes on the time-consuming task of comparing the images in your iPhoto library using effective algorithms to make sure that no duplicate escapes. Duplicate Annihilator... Read more
BusyContacts 1.0.2 - Fast, efficient con...
BusyContacts is a contact manager for OS X that makes creating, finding, and managing contacts faster and more efficient. It brings to contact management the same power, flexibility, and sharing... Read more
Capture One Pro 8.2.0.82 - RAW workflow...
Capture One Pro 8 is a professional RAW converter offering you ultimate image quality with accurate colors and incredible detail from more than 300 high-end cameras -- straight out of the box. It... Read more
Backblaze 4.0.0.872 - Online backup serv...
Backblaze is an online backup service designed from the ground-up for the Mac.With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
Little Snitch 3.5.2 - Alerts you about o...
Little Snitch gives you control over your private outgoing data. Track background activity As soon as your computer connects to the Internet, applications often have permission to send any... Read more
Monolingual 1.6.4 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. If you use your computer in only one (human) language, you... Read more
CleanApp 5.0 - Application deinstaller a...
CleanApp is an application deinstaller and archiver.... Your hard drive gets fuller day by day, but do you know why? CleanApp 5 provides you with insights how to reclaim disk space. There are... Read more
Fantastical 2.0 - Create calendar events...
Fantastical is the Mac calendar you'll actually enjoy using. Creating an event with Fantastical is quick, easy, and fun: Open Fantastical with a single click or keystroke Type in your event details... Read more
Cocktail 8.2 - General maintenance and o...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
Skype 7.6.0.409 - Voice-over-internet ph...
Skype allows you to talk to friends, family and co-workers across the Internet without the inconvenience of long distance telephone charges. Using peer-to-peer data transmission technology, Skype... Read more

Pie In The Sky: A Pizza Odyssey (Games)
Pie In The Sky: A Pizza Odyssey 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: A game about delivering pizza. In space. | Read more »
Android's Popular OfficeSuite Now A...
Once only available for Android devices, OfficeSuite has finally landed on the app store. The Mobile Systems app lets you view, edit, create, and share Word, Excel, and PowerPoint documents as well as convert them to/from PDFs. It's touted as being... | Read more »
Fast & Furious: Legacy's Creati...
| Read more »
N-Fusion and 505's Ember is Totally...
| Read more »
These are All the Apple Watch Apps and G...
The Apple Watch is less than a month from hitting store shelves, and once you get your hands on it you're probably going to want some apps and games to install. Fear not! We've compiled a list of all the Apple Watch apps and games we've been able to... | Read more »
Appy to Have Known You - Lee Hamlet Look...
Being at 148Apps these past 2 years has been an awesome experience that has taught me a great deal, and working with such a great team has been a privilege. Thank you to Rob Rich, and to both Rob LeFebvre and Jeff Scott before him, for helping me... | Read more »
Hands-On With Allstar Heroes - A Promisi...
Let’s get this out of the way quickly. Allstar Heroes looks a lot like a certain other recent action RPG release, but it turns out that while it’s not yet available here, Allstar Heroes has been around for much longer than that other title. Now that... | Read more »
Macho Man and Steve Austin Join the Rank...
WWE Immortals, by Warner Bros. Interactive Entertainment and WWE, has gotten a superstar update. You'll now have access to Macho Man Randy Savage and Steve Austin. Both characters have two different versions: Macho Man Randy Savage Renegade or Macho... | Read more »
Fearless Fantasy is Fantastic for the iF...
I actually had my first look at Fearless Fantasy last year at E3, but it was on a PC so there wasn't much for me to talk about. But now that I've been able to play with a pre-release version of the iOS build, there's quite a bit for me to talk... | Read more »
MLB Manager 2015 (Games)
MLB Manager 2015 5.0.14 Device: iOS Universal Category: Games Price: $4.99, Version: 5.0.14 (iTunes) Description: Guide your favorite MLB franchise to glory! MLB Manager 2015, officially licensed by MLB.com and based on the award-... | Read more »

Price Scanner via MacPrices.net

Apple offering refurbished 27-inch 5K iMacs f...
The Apple Store is offering Apple Certified Refurbished 27″ 3.5GHz 5K iMacs for $2119 including free shipping. Their price is $380 off the price of new models, and it’s the lowest price available for... Read more
16GB iPad mini on sale for $199, save $50
Walmart has 16GB iPad minis (1st generation) available for $199.99 on their online store, including free shipping. Their price is $50 off MSRP. Online orders only. Read more
New 128GB MacBook Airs on sale for $50 off MS...
 B&H Photo has 128GB 11″ and 13″ 2015 MacBook Airs on sale today for $50 off MSRP including free shipping plus NY sales tax only: - 11″ 1.6GHz/128GB MacBook Air (Model #MJVM2LL/A): $849 $50 off... Read more
13-inch 2.6GHz Retina MacBook Pro (refurbishe...
The Apple Store has Apple Certified Refurbished 13″ 2.6GHz/128GB Retina MacBook Pros available for $979 including free shipping. Original MSRP for this model was $1299. Read more
Save up to $600 with Apple refurbished Mac Pr...
The Apple Store is offering Apple Certified Refurbished Mac Pros for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The... Read more
Samsung Galaxy S 6 and Galaxy S 6 edge U.S. P...
Samsung Electronics America, Inc. has announced the Galaxy S 6 and Galaxy S 6 edge will be available in the U.S. beginning April 10, with pre-orders being accepted now. “We have completely reimagined... Read more
13-inch 2.5GHz MacBook Pro (refurbished) avai...
The Apple Store has Apple Certified Refurbished 13″ 2.5GHz MacBook Pros available for $829, or $270 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.... Read more
Save up to $80 on iPad Air 2s, NY tax only, f...
 B&H Photo has iPad Air 2s on sale for $80 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $469.99 $30 off - 64GB iPad Air 2 WiFi: $549.99 $50 off - 128GB iPad... Read more
iMacs on sale for up to $205 off MSRP
B&H Photo has 21″ and 27″ iMacs on sale for up to $205 off MSRP including free shipping plus NY sales tax only: - 21″ 1.4GHz iMac: $1019 $80 off - 21″ 2.7GHz iMac: $1189 $110 off - 21″ 2.9GHz... Read more
Färbe Technik Offers iPhone Battery Charge LI...
Färbe Technik, which manufactures and markets of mobile accessories for Apple, Blackberry and Samsung mobile devices, is offering tips on how to keep your iPhone charged while in the field: •... Read more

Jobs Board

DevOps Software Engineer - *Apple* Pay, iOS...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
Lead *Apple* Solutions Consultant - Retail...
**Job Summary** Job Summary The Lead ASC is an Apple employee who serves as the Apple business manager and influencer in a hyper-business critical Reseller's store Read more
*Apple* Pay - Site Reliability Engineer - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.