TweetFollow Us on Twitter

Mar 98 Viewpoint

Volume Number: 14 (1998)
Issue Number: 3
Column Tag: Viewpoint

Viewpoint

by Eric Gundrum

The Feel of Macworld Expo

Once again, another Macworld Expo is behind us. As with past Expos, this one had its own, unique feel. There were noticeable holes where vendors seemed to have pulled out at the last minute, and the show was noticeably smaller than past years (mostly due to vacancies created by the clone vendors going away). Even so, end users visiting the show were as excited as ever. End users who haven't been spending much money on their Macs in recent years are doing so now. It seems as if the changes Mac OS 8 has brought us has revitalized user's attitudes towards their Macs.

Sometimes we developers forget the excitement we had when we first began attending Macworld Expo. I remember my incredible thirst to learn everything I could about the products available for the little computer known as Macintosh. Over the years, I've begun to feel like there is nothing new to see. Macworld Expo was becoming a drag. A few years ago this feeling was alleviated by the Expo Greenhouse. This was a collection of a few dozen small booths packed very tightly in a small space; first time exhibitors were able to show their products for a tenth the cost of even the smallest regular booth. (Stations were subsidized by volunteers, sponsors and Expo management.) The Greenhouse was where the new products were shown; the Greenhouse was where all the cool products were shown. Unfortunately, there was no Greenhouse at January's Expo, and I missed it very much.

Although the Greenhouse was missing, there were still plenty of cool products at the show. They just took more work to find. Having some of the bigger vendors not at the show made it that much easier, because the smaller ones weren't being overshadowed so much. A bit of this is happening in our industry, too. Some of the larger Mac software publishers seem to be turning their attention to other markets, saying the Mac market now is too small for them. However, their inattention to their many loyal users who helped them grow their companies so large is opening new opportunities for upstart new developers.

The main reason I go to Macworld Expo is to meet people. Over the years I've developed strong friendships with many developers around the world. The San Francisco Expo is one of four annual events where I have a chance to see old friends in person. (The others are MacHack, WWDC and the Boston Expo, now the New York Expo.) I enjoy the personal contact on the show floor and at parties with the people I spend so much time exchanging mail. As a developer, I'm lucky that I have these four events. Most end users have only one: the Macworld Expo closest to them.

For end users, Expo represents a chance to see and compare all the tools in one place. As an end user, I was out shopping for a new video card. Expo was about the only place where I could compare cards from different vendors side by side, and I could discuss how well the different cards performed with those who know them best: the game developers. For end users, the show is a great chance to see all the tools in one place and meet their creators, for vendors it is a chance to sell interesting new products to a very hungry market, and for developers it's another chance to catch up with old friends.

Another tidbit I've been hearing recently is that Mac software publishers who are developing Windows ports are deciding that good Windows programmers are too hard to find. They seem to think that training a good Macintosh programmer how to write good code for Windows is a lot easier than training a dime-a-dozen Windows programmer how to write good code.

I can see the logic of this: Macintosh programmers are Macintosh users first, and programmers second. As users, we understand how frustrating it is to use a poorly designed application. Consequently, we spend a lot of energy figuring out the best user experience possible, and we spend time exploring our ideas and opinions about user experience with other users and programmers. In short, we care about our users because we know how they feel about using their computer. The result is that we generally build software that is easier to use. Hopefully someday the users of Wintel machines will notice how much harder they have to work to get things done without a Macintosh.

What's Happening with Rhapsody

We still are a bit too early to be seeing Rhapsody software at Expo. As far as I could tell there weren't any mainstream Macintosh software publishers showing or even talking about Rhapsody versions of their products. The most I saw of Rhapsody was in Apple's pavilion and the Rhapsody developer tools in Developer Central. Yet, many of the mainstream Macintosh software publishers are advertising for Rhapsody engineers.

Apple has been noticeably quiet about Rhapsody in recent months. They seem to have learned about the dangers of over-hyping new technologies before they are shipping. Mac OS 8 is still going strong, and many Macintosh software publishers are having great success riding the sales wave. No one wants to rock the boat with premature talk of Rhapsody. This is all very good.

Nonetheless, Apple is still working very hard on Rhapsody. At least, they were in January. Many people have told me most Mac OS applications run in the Blue Box (Mac OS compatibility layer) without any problems. Apple may have us on the road to a transition to Rhapsody as smooth as was the transition to PowerPC.

Rhapsody represents some very nice technologies long needed on the Mac, including protected memory, more powerful system APIs and better development tools. Soon Apple should be releasing the Premiere version of the new OS for end users. That will be the first true test of user's interest in Rhapsody, and it will be an opportunity for Apple to learn more about what features are important to users, and what features are not.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Dash 4.0.0 - Instant search and offline...
Dash is an API documentation browser and code snippet manager. Dash helps you store snippets of code, as well as instantly search and browse documentation for almost any API you might use (for a full... Read more
Bookends 12.7.9 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Bookends uses the cloud to sync reference libraries on all the Macs you use.... Read more
TrailRunner 3.8.834 - Route planning for...
TrailRunner is the perfect companion for runners, bikers, hikers, and all people wandering under the sky. Plan routes on a geographical map. Import GPS or workout recordings and journalize your... Read more
iFFmpeg 6.2.5 - Convert multimedia files...
iFFmpeg is a comprehensive media tool to convert movie, audio and media files between formats. The FFmpeg command line instructions can be very hard to master/understand, so iFFmpeg does all the hard... Read more
DaisyDisk 4.4 - $9.99
DaisyDisk allows you to visualize your disk usage and free up disk space by quickly finding and deleting big unused files. The program scans your disk and displays its content as a sector diagram... Read more
iFFmpeg 6.2.5 - Convert multimedia files...
iFFmpeg is a comprehensive media tool to convert movie, audio and media files between formats. The FFmpeg command line instructions can be very hard to master/understand, so iFFmpeg does all the hard... Read more
DaisyDisk 4.4 - $9.99
DaisyDisk allows you to visualize your disk usage and free up disk space by quickly finding and deleting big unused files. The program scans your disk and displays its content as a sector diagram... Read more
BetterTouchTool 2.07 - Customize Multi-T...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
BetterTouchTool 2.071 - Customize Multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
BetterTouchTool 2.07 - Customize Multi-T...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more

RPG Djinn Caster (Games)
RPG Djinn Caster 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: SPECIAL PRICE 38% OFF(USD 7.99 -> USD 4.99)!!!A Fantasy Action RPG of far foreign lands! Summon the Djinns and rise to... | Read more »
Alto's Odyssey gets its first trail...
There's finally video evidence of Alto's Odyssey, the follow up to the 2015 App Store hit, Alto's Adventure. It looks just as soothing and atmospheric as Alto's last outing, but this time players will be journeying to the desert. Whereas Alto's... | Read more »
Last week on Pocket Gamer
What’s going on in the wider world of portable gaming? Each week we ask that question of our sister website Pocket Gamer. The PG team covers iOS gaming, just like 148Apps, but it also strays into the world of Android games and handheld consoles... | Read more »
Pokémon GO Generation 2 evolution guide
At long last, Niantic Labs finally unleashed the Generation 2 Pokémon into the wild. Pokémon GO trainers are scrambling to grab up this new set of 80 Pokémon. There are some special new tricks required to catch all of these new beasties, though.... | Read more »
The best new games we played this week
It feels as though the New Year got off to a creaking start as far as mobile games go, but that's changed over the past few weeks. The last few days alone have seen the debut of a number of wonderful games, so we thought we'd take the time to... | Read more »
Recruit more scallywags and discover new...
Get ready to show off your sea legs all over again in Oceans & Empires’ new grand update, which aims to make the act of rising to the role of seven seas ruler even more fresh and appealing, thanks to a richness of new content on both iOS and... | Read more »
Mage the Ascension: Refuge (Games)
Mage the Ascension: Refuge 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: The groundbreaking roleplaying game Mage: The Ascension manifests in our turbulent present with Refuge, an... | Read more »
Vampire: Prelude (Games)
Vampire: Prelude 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: The classic roleplaying game Vampire: The Masquerade returns to digital games with a Prelude of things to come. Experience a... | Read more »
Digby Forever Guide: How to dig to the d...
Digby Forever is a sparkling homage to arcade classics, and while you may be tiring of the number of arcade games being thrown at you, this endless digger finds many ways to stand out from the rest of the pack. The game manages to be challenging... | Read more »
The best sales on the App Store this wee...
It's been quite the week in mobile games, but if the latest releases(there were some pretty darn good ones, in case you missed out) aren't really doing the trick, perhaps some of these discounted games will. Many of these premium games had their... | Read more »

Price Scanner via MacPrices.net

13-inch 2.0GHz Space Gray MacBook Pro on sale...
Adorama has the non-Touch Bar 13″ 2.0GHz Space Gray MacBook Pro in stock today for $100 off MSRP. Shipping is free, and Adorama charges NY & NJ sales tax only: - 13″ 2.0GHz MacBook Pro Space Gray... Read more
13-inch Touch Bar MacBook Pros on sale for $1...
B&H Photo has select 2016 Apple 13″ Touch Bar MacBook Pros in stock today and up to $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.9GHz/512GB Touch Bar MacBook... Read more
KSI-1802R SX Disinfect-able Keyboard With Wav...
KSI has unveiled a new, innovative medical keyboard, the KSI-1802R SX, at HIMSS 2017, running February 19-22 in Orlando, Florida. KSI-1802R SX is the only keyboard that combines dual factor... Read more
15-inch Touch Bar MacBook Pros on sale for up...
Amazon has 15″ Touch Bar MacBook Pros in stock today and on sale for up to $150 off MSRP including free shipping: - 15″ 2.7GHz Touch Bar MacBook Pro Space Gray: $2720.38 $79 off MSRP - 15″ 2.7GHz... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free: -... Read more
13-inch 1.6GHz/256GB MacBook Air on sale for...
Newegg has the 13″ 1.6GHz/256GB MacBook Air (MMGG2LL/A) on sale for $1029.99 including free shipping. Their price is $170 off MSRP, and it’s the lowest price available for this model. Choose Newegg... Read more
Save up to $600 with Apple refurbished Mac Pr...
Apple has Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The following... Read more
12-inch 1.1GHz Retina MacBooks on sale for $1...
B&H has 12″ 1.1GHz Retina MacBooks on sale for $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 12″ 1.1GHz Space Gray Retina MacBook: $1149 $150 off MSRP - 12″ 1.1GHz... Read more
InTouch Health Expands iOS And Windows Produc...
Specialty telehealth enterprise provider InTouch Health has announced an expanded range of FDA Class I listed medical devices and software solutions for ambulatory, non-acute and non-emergent... Read more
iMobie Airs World’s 1st iCloud Manager with M...
iMobie Inc., an Apple-related software company, announced their newly-updated iPhone manager AnyTrans with exclusive feature to sync and manage contents across multiple iCloud accounts. With it,... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
*Apple* Technician - nfrastructure (United S...
Let’s Work Together Apple Technician This position is based in Portland, ME Life at nfrastructure At nfrastructure, we understand that our success results from our Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.