TweetFollow Us on Twitter

Nov 97 MacTech Online

Volume Number: 13 (1997)
Issue Number: 11
Column Tag: MacTech Online

by Nicholas C. "nick.c" DeMello online@mactech.com

Shareware: Software In A Bottle

There are three great myths in modern society. One concerns a man named Elvis, another involves a place known as Roswell, and the third is the idea that you can't make money writing shareware. I can't say much about the first two, but shareware is a powerful and effective marketing method. It isn't easy to make a living building shareware products, but many folks do. This month we're going to tour some online resources that you should explore if you intend to make money through shareware.

The Voice Of Experience

One of the first games I remember playing on the Macintosh was called Scarab of RA. It's not surprising that Rick Holzgrafe, the author of that classic shareware product, has something to say about making a great shareware product. Rick's shareware company (Semicolon Software) hosts eight pages of suggestions for aspiring shareware authors. If you're interested in creating shareware, you should read these pages.

Folks who move files to or from a Mac by FTP know who Peter Lewis is. The author of Anarchie and NetPresenz, Peter makes his living as a full time shareware author and few people have better insight into the shareware industry. Peter and Jeremy Nelson have two pages of practical advice for the new shareware author.

A fundamental and controversial issue of shareware authoring is deciding how to encourage your user into paying a shareware fee. While everyone was arguing their opinion on this issue, shareware author Colin Messitt conducted a case study. Colin released a single copy of a shareware program whose installer had a 50% of chance of creating either of two subtly different versions. One version was completely functional, but periodically reminded the user to register. The other version was hobbled in such a way that the user could explore the programs functionality, but not seriously make use of the program until it was registered. Colin found folks registered the hobbled version 5 times more frequently than they did the unrestricted version. Read the details of this study online at shareware.org.

Rick Holzgrafe's Successful Shareware Pages
http://www2.Semicolon.com/Rick/ShareSuccess/Shareware1.html
Peter N Lewis & Jeremy Nelson on Writing Shareware for a Living
http://www.stairways.com/programming/sharewareauthor.html
http://www.stairways.com/programming/sharewareauthor2.html
"Why do people register shareware?" by Colin Messitt
http://www.shareware.org/gazer7/why.htm

Support For The Shareware Author

Possibly the most impressive track record in shareware development belongs to Andrew Welch. For three years Andrew published shareware products under the aegis "Ambrosia." In November of 1992 he released the game Maelstrom, which won MacUser's 1993 Best Shareware Game award. Then, in August of 1993 Andrew founded Ambrosia Software, Inc. which has become one of the most successful Mac OS shareware companies to date. Today, Ambrosia not only offers a variety of award winning games (Chiral, Apeiron, and many more), but they offer the possibility of partnering their considerable experience and resources with new shareware authors and artists. Check out the Ambrosia "TechWorks" pages for the details . Kagi is a payment processing service, that allows any shareware author to enjoy the luxury of having their own registration department. For a modest percentage of your shareware fees, Kagi will supply you with a registration program (written by Peter Lewis) for distribution with your product. The program allows users to register your shareware electronically, through the mail, or via a web site (payment by US check, money order, Visa, Mastercard, American Express, or cash). Kagi will handle all the registration issues then send you a single check and a detailed registration report each month. If you are at all serious about shareware, consider Kagi.

A number of shareware associations offer support to shareware authors. The most prominent of these, the Association of Shareware Professionals, also hosts a short FAQ about shareware distribution. If you do nothing else, read the ASP's answer to the question "What is shareware?"

Ambrosia's Invitation to Shareware Authors
http://www.ambrosiaSW.com/TechWorks/Dev.html
Kagi
http://www.kagi.com/
The Association of Shareware Professionals
http://www.asp-shareware.org/
The Shareware FAQ, by Mitchell Friedman
http://www.asp-shareware.org/sharewar.html
The Elite Shareware Author's Group
http://www.edepot.com/esagindex.html
The Shareware Authors Network
http://www.bsoftware.com/snetwork.htm

These and other links are available from the MacTech Online web pages www.mactech.com/online/

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Merlin Project 4.2.0 - Project managemen...
Merlin Project is the leading professional project management software for OS X. If you plan complex projects on your Mac, you won’t get far with a simple list of tasks. Good planning raises... Read more
Skim 1.4.28 - PDF reader and note-taker...
Skim is a PDF reader and note-taker for OS X. It is designed to help you read and annotate scientific papers in PDF, but is also great for viewing any PDF file. Skim includes many features and has a... Read more
RapidWeaver 7.3.2 - Create template-base...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
Together 3.8.1 - Store and organize all...
Together helps you organize your Mac, giving you the ability to store, edit and preview your files in a single clean, uncluttered interface. Features Smart storage. With simple drag-and-drop... Read more
Apple MainStage 3.3 - Live performance t...
Apple MainStage makes it easy to bring to the stage all the same instruments and effects that you love in your recording. Everything from the Sound Library and Smart Controls you're familiar with... Read more
Apple iOS 10.3 - The latest version of A...
iOS 10 is the biggest release of iOS ever. A massive update to Messages brings the power of the App Store to your conversations and makes messaging more personal than ever. Find your route with... Read more
Postbox 5.0.12 - Powerful and flexible e...
Postbox is a new email application that helps you organize your work life and get stuff done. It has all the elegance and simplicity of Apple Mail, but with more power and flexibility to manage even... Read more
Apple Keynote 7.1 - Apple's present...
Easily create gorgeous presentations with the all-new Keynote, featuring powerful yet easy-to-use tools and dazzling effects that will make you a very hard act to follow. The Theme Chooser lets you... Read more
Apple Pages 6.1 - Apple's word proc...
Apple Pages is a powerful word processor that gives you everything you need to create documents that look beautiful. And read beautifully. It lets you work seamlessly between Mac and iOS devices, and... Read more
Apple Numbers 4.1 - Apple's spreads...
With Apple Numbers, sophisticated spreadsheets are just the start. The whole sheet is your canvas. Just add dramatic interactive charts, tables, and images that paint a revealing picture of your data... Read more

4 smart and stylish puzzle games like Ty...
TypeShift launched a little over a week ago, offering some puzzling new challenges for word nerds equipped with an iOS device. Created by Zach Gage, the mind behind Spelltower, TypeShift boasts, like its predecessor, a sleak design and some very... | Read more »
The best deals on the App Store this wee...
Deals, deals, deals. We're all about a good bargain here on 148Apps, and luckily this was another fine week in App Store discounts. There's a big board game sale happening right now, and a few fine indies are still discounted through the weekend.... | Read more »
The best new games we played this week
It's been quite the week, but now that all of that business is out of the way, it's time to hunker down with some of the excellent games that were released over the past few days. There's a fair few to help you relax in your down time or if you're... | Read more »
Orphan Black: The Game (Games)
Orphan Black: The Game 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Dive into a dark and twisted puzzle-adventure that retells the pivotal events of Orphan Black. | Read more »
The Elder Scrolls: Legends is now availa...
| Read more »
Ticket to Earth beginner's guide: H...
Robot Circus launched Ticket to Earth as part of the App Store's indie games event last week. If you're not quite digging the space operatics Mass Effect: Andromeda is serving up, you'll be pleased to know that there's a surprising alternative on... | Read more »
Leap to victory in Nexx Studios new plat...
You’re always a hop, skip, and a jump away from a fiery death in Temple Jump, a new platformer-cum-endless runner from Nexx Studio. It’s out now on both iOS and Android if you’re an adventurer seeking treasure in a crumbling, pixel-laden temple. | Read more »
Failbetter Games details changes coming...
Sunless Sea, Failbetter Games' dark and gloomy sea explorer, sets sail for the iPad tomorrow. Ahead of the game's launch, Failbetter took to Twitter to discuss what will be different in the mobile version of the game. Many of the changes make... | Read more »
Splish, splash! The Pokémon GO Water Fes...
Niantic is back with a new festival for dedicated Pokémon GO collectors. The Water Festival officially kicks off today at 1 P.M. PDT and runs through March 29. Magikarp, Squirtle, Totodile, and their assorted evolved forms will be appearing at... | Read more »
Death Road to Canada (Games)
Death Road to Canada 1.0 Device: iOS Universal Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: Get it now at the low launch price! Price will go up a dollar every major update. Update news at the bottom of this... | Read more »

Price Scanner via MacPrices.net

13-inch MacBook Airs, Apple refurbished, in s...
Apple has Certified Refurbished 2016 13″ MacBook Airs available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: - 13″ 1.6GHz/8GB/128GB MacBook Air: $... Read more
12-inch Retina MacBooks on sale for $1199, sa...
B&H has 12″ 1.1GHz Retina MacBooks on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 12″ 1.1GHz Space Gray Retina MacBook: $1199 $100 off MSRP - 12″ 1.1GHz... Read more
Save up to $260 with Apple refurbished 12-inc...
Apple has Certified Refurbished 2016 12″ Retina MacBooks available for $200-$260 off MSRP. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The following... Read more
13-inch 2.7GHz Retina MacBook Pro on sale for...
B&H Photo has the 2015 13″ 2.7GHz/128GB Retina Apple MacBook Pro on sale for $170 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro (MF839LL/A): $... Read more
15-inch 2.2GHz Retina MacBook Pro on sale for...
B&H Photo has the 2015 15″ 2.2GHz Retina MacBook Pro (MJLQ2LL/A) on sale for $1799.99 including free shipping plus NY sales tax only. Their price is $200 off MSRP. Read more
Save up to $160 with Apple refurbished 9-inch...
Apple has Certified Refurbished 9″ and 12″ Apple iPad Pros available for up to $160 off the cost of new iPads. An Apple one-year warranty is included with each model, and shipping is free: - 32GB 9″... Read more
Apple Chip Foundry TSMC To Begin A11 System-o...
Digitimes’ Steve Shen is reporting today that according to the Chinese-language Economic Daily News (EDN), chipmaker and major Apple supplier foundery Taiwan Semiconductor Manufacturing Company (TSMC... Read more
MacX MediaTrans 3.5 iOS Data Transfer Spring...
MacXDVD Software has announced general availability of the latest MacX MedTrans 3.5, featuring a new user interface (UI). MacX MediaTrans is ann iPhone manager that enables free data transfer between... Read more
Regular Price $19.95 DupeZap 4 Finder For OS...
Hyperbolic Software has announced the release of DupeZap 4.0.2, their modern duplicate finder developed exclusively for macOS. DupeZap 4 is an utility for Mac owners seeking to reclaim disk space... Read more
B-Eng Releases SSD Health Check for MVNe for...
Fehraltorf, Switzerland based B-Eng has announced the release and immediate availability of SSD Health Check for MVNe for MacBook Pro, their app that delivers important data and insights for MVNe... Read more

Jobs Board

Fulltime aan de slag als shopmanager in een h...
Ben jij helemaal gek van Apple -producten en vind je het helemaal super om fulltime shopmanager te zijn in een jonge en hippe elektronicazaak? Wil jij werken in Read more
*Apple* Mobile Master - Best Buy (United Sta...
**492889BR** **Job Title:** Apple Mobile Master **Location Number:** 000886-Norwalk-Store **Job Description:** **What does a Best Buy Apple Mobile Master do?** Read more
*Apple* Mobile Master - Best Buy (United Sta...
**492472BR** **Job Title:** Apple Mobile Master **Location Number:** 000470-Seattle-Store **Job Description:** **What does a Best Buy Apple Mobile Master do?** Read more
*Apple* Mobile Master - Best Buy (United Sta...
**492562BR** **Job Title:** Apple Mobile Master **Location Number:** 000853-Jackson-Store **Job Description:** **What does a Best Buy Apple Mobile Master do?** Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.