TweetFollow Us on Twitter

Oct 97 Viewpoint

Volume Number: 13 (1997)
Issue Number: 10
Column Tag: Viewpoint

Viewpoint

by Eric Gundrum

A Bit About Boston

Just a few weeks ago, as I write this, Steve Jobs made a number of significant announcements at Macworld Expo in Boston. As is usual with Steve's comments, they had a euphoric affect on the audience. In this case, the audience was much larger than the few thousand people listening live. It included Wall Street investors and probably the entire community of Macintosh users.

The general feeling around the show floor was very positive. Steve's announcements may have caused this feeling. Expo attendance was solid, and, more importantly, Mac users were spending a lot of money at the show. Whether they had extra money to spend because Apple's stock price nearly doubled or because they were excited about Mac OS 8 is hard to say. Nonetheless, attendees showed their support for Macintosh by buying Macintosh products. Many of the venders who chose not to attend should be kicking themselves for missing out on a great chance to market and sell their products.

Rhapsody Andante Pianissimo

Almost as important as what Steve Jobs said at Expo is what he didn't say. He did not talk about Rhapsody, and this had many people asking questions. His failure to mention Rhapsody seems to have been a calculated move. There has been some concern within Apple that at the last WWDC Apple's marketing machine had once again hyped a technology beyond what Apple engineering could possibly deliver on the schedule created by executives. As is typical of WWDC, many developers bought the hype.

Apple seems to be working to reduce the hype, and, hopefully, focus our attention on what Rhapsody really will deliver. Rhapsody was intended to be the long term solution. Mac OS 8 is the technology that will be paying the bills for some time to come, especially in light of its recent success. Apple also may be getting the message from developers that what we see in the developer release will determine what resources we put to Rhapsody development. No developer wants to be trapped again basing a product on Apple's promise of a new technology. Developers will judge their first experience with Rhapsody carefully, and if Rhapsody doesn't live up to Apple's promises, most developers will not look at it again until the next major release. Apple wants to get it right the first time.

I don't mean to say Rhapsody won't be a great OS. Frankly, I won't be able to say one way or the other until I have a chance to work with it. I am anxious to work with it. The idea that I can build applications five times faster than I do now, and with greater reliability, appeals to me greatly. I expect the developer release to demonstrate how Rhapsody will improve developer productivity, even if we don't realize that improvement right away. (Most of us have a lot to learn before we can be proficient building Rhapsody applications.)

There are other things I expect from the Rhapsody developer release: I expect it to look a bit like the Mac on the surface, but not to feel much like one underneath. Apple hadn't planned to release the Advanced UI in the developer release, anyway, so they can have more time with it. (In my opinion, the user experience in Mac OS 8 suggests that Apple has forgotten what the Mac experience is all about, but that is for another column.) I expect the Rhapsody developer release to be slow, possibly slower than Mac OS. I also expect it to be riddled with bugs, but hopefully not in the core OS. Apple is releasing an early version of Rhapsody to developers so we can begin to learn how to build applications in the dramatically different programming environment. I expect Apple to give us an OS we can use to accomplish that task without the bugs and performance problems getting in the way. If they can meet that goal, I will be forgiving of other limitations of this preview release.

There is another reason Steve Jobs did not mention Rhapsody during his keynote address: the unexpected success of Mac OS 8. Apple's new OS has moved off store shelves so quickly, and carried along so many other products, that resellers are starting to think Macintosh users might actually have enough money to interest them. Many "multi-platform" resellers have reported Mac OS 8 sales to rival the dollar volume of the release of Windows 95. Consequently, Apple would like developers to stay focused on delivering new and better Mac OS applications. Mac developers know how to do this and do it well. The number of Mac OS customers will dwarf that of Rhapsody for at least the next two years, so maybe we developers shouldn't be too hasty to abandon it.

Rhapsody likely will come along a bit more quietly and slowly than we were led to believe in the first half of this year. Apples claims the server market is one area that will immediately benefit from the new technology. Others think higher education will be drawn to the strengths of unix hidden underneath. There may be merit in all these claims, but the first market will be the early adopters.

Rhapsody should be in developers hands around the time you read this, or very soon after. I expect we will soon see a wave of many new and ported shareware and freeware applications built just for Rhapsody. These are our first generation Rhapsody products, built as we learn the ins and outs of this new OS. As developers discover the leverage offered by the rich toolkits built into Rhapsody, we will see more sophisticated applications coming out. We already have several NEXTSTEP-turned-Rhapsody developers showing us what they have been doing all these years. If the dreams bear out, we should see some revolutionary software enter the market during the coming year. It may ultimately be the plethora of exciting new software that drives users to Rhapsody, not the technical superiority of the OS. Only time will tell.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Lyn 1.5.11 - Lightweight image browser a...
Lyn is a lightweight and fast image browser and viewer designed for photographers, graphic artists and Web designers. Featuring an extremely versatile and aesthetically pleasing interface, it... Read more
NeoOffice 2014.11 - Mac-tailored, OpenOf...
NeoOffice is a complete office suite for OS X. With NeoOffice, users can view, edit, and save OpenOffice documents, PDF files, and most Microsoft Word, Excel, and PowerPoint documents. NeoOffice 3.x... Read more
LaunchBar 6.4 - Powerful file/URL/email...
LaunchBar is an award-winning productivity utility that offers an amazingly intuitive and efficient way to search and access any kind of information stored on your computer or on the Web. It provides... Read more
Remotix 3.1.4 - Access all your computer...
Remotix is a fast and powerful application to easily access multiple Macs (and PCs) from your own Mac. Features Complete Apple Screen Sharing support - including Mac OS X login, clipboard... Read more
DesktopLyrics 2.6.6 - Displays current i...
DesktopLyrics is an application that displays the lyrics of the song currently playing in "iTunes" right on your desktop. The lyrics for the song have to be set in iTunes; DesktopLyrics does nothing... Read more
VOX 2.5.1 - Music player that supports m...
VOX is a beautiful music player that supports many filetypes. The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all... Read more
NetNewsWire 4.0.0 - RSS and Atom news re...
NetNewsWire is the best way to keep up with the sites and authors you read most regularly. Let NetNewsWire pull down the latest articles, and read them in a distraction-free and Mac-like way. Native... Read more
MacUpdate Desktop 6.0.6 - Search and ins...
MacUpdate Desktop 6 brings seamless 1-click installs and version updates to your Mac. With a free MacUpdate account and MacUpdate Desktop 6, Mac users can now install almost any Mac app on macupdate.... Read more
ForkLift 2.6.5 - Powerful file manager:...
ForkLift is a powerful file manager and ferociously fast FTP client clothed in a clean and versatile UI that offers the combination of absolute simplicity and raw power expected from a well-executed... Read more
Drive Genius 4.1.0 - Powerful system uti...
Drive Genius 4 gives you faster performance from your Mac while also protecting it. The award-winning and improved DrivePulse feature alerts you to hard drive issues before they become major problems... Read more

Biz Builder Delux (Games)
Biz Builder Delux 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: Ah, there's nothing like the rhythmic bustle of a burgeoning business burg... especially when you're the one building it... | Read more »
Auroch Digital is Bringing Back Games Wo...
| Read more »
Carbo - Handwriting in the Digital Age...
Carbo - Handwriting in the Digital Age 1.0 Device: iOS Universal Category: Productivity Price: $3.99, Version: 1.0 (iTunes) Description: | Read more »
Draggy Dead (Games)
Draggy Dead 1.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.1 (iTunes) Description: Ditch your dead end job and take up a rewarding career in Grave Robbing today!Guide the recently deceased to a fun filled life of... | Read more »
Bad Dinos (Games)
Bad Dinos 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: | Read more »
The Apple Watch isn't Great as a Fi...
| Read more »
Show the World What You See With Stre.am...
Live broadcasting is getting popular on mobile devices, which is why you can now get Stre.am, by Infinite Takes. [Read more] | Read more »
PhotoTime's 2.1 Update Adds Apple W...
The latest PhotoTime update is adding even more functionality to the handy photo organizing app. Yep, including Apple Watch support. [Read more] | Read more »
Oh My Glob! Adventure Time Puzzle Quest...
Finn and Jake are taking over D3 Go!'s popular puzzle game series in the upcoming Adventure Time Puzzle Quest. [Read more] | Read more »
Earthcore: Shattered Elements - Tips, Tr...
At first glance, Earthcore: Shattered Elements seems like a rather simple card-battling game. Once you’re introduced to skills that will change quite a bit. Even more so once you start to acquire hero cards. But it’s not so complicated that we... | Read more »

Price Scanner via MacPrices.net

OtterBox Maximizes Portability, Productivity...
From the kitchen recipe book to the boarsroom presentation, the OtterBox Agility Tablet System turns tablets into one of the most versatile pieces of handheld technology available. Available now, the... Read more
Launch of New Car App Gallery and Open Develo...
Automatic, a company on a mission to bring the power of the Internet into every car, has announced the launch of the Automatic App Gallery, an app store for nearly every car or truck on the road... Read more
Memorial Day Weekend Sale: 13-inch 1.6GHz Mac...
Best Buy has the new 13″ 1.6GHz/128GB MacBook Air on sale for $849 on their online store this weekend. Choose free shipping or free local store pickup (if available). Sale price for online orders... Read more
Memorial Day Weekend Sale: 27-inch 3.5GHz 5K...
Best Buy has the 27″ 3.5GHz 5K iMac on sale for $2099.99 this weekend. Choose free shipping or free local store pickup (if available). Sale price for online orders only, in-store prices may vary.... Read more
Sale! 16GB iPad mini 3 for $349, save $50
B&H Photo has the 16GB iPad mini 3 WiFi on sale for $349 including free shipping plus NY sales tax only. Their price is $50 off MSRP, and it’s the lowest price available for this model. Read more
Price drop on 2014 15-inch Retina MacBook Pro...
B&H Photo has dropped prices on 2014 15″ Retina MacBook Pros by $200. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799.99 save $200 - 15″ 2.5GHz... Read more
With a Mission to Make Mobile Free, Scratch W...
Scratch Wireless, claiming to be the world’s first truly free mobile service, has announced the availability of a new Scratch-enabled Android smartphone, the Coolpad Arise. The smartphone is equipped... Read more
First-Ever Titanium Alloy Curved iPhone 6 Scr...
One of the most common problems with mobile phones is damage to the screens. The slightest drop can cause a dreaded spider web of gashes and cracks in the glass panel surface that can cost $hundreds... Read more
Preorder new 12-inch MacBook, $10 off, save o...
Adorama has new 12″ Retina MacBooks available for preorder for $10 off MSRP including free shipping plus NY & NJ sales tax only. For a limited time, Adorama will include a free Apple USB-C to USB... Read more
Will iOS 9 Finally Bring Productivity Friendl...
Ah, the irony. From its original announcement in 2010, Apple has doggedly insisted that the iPad remain “simple,” thus arbitrarily limiting its considerable potential as a content creation and... Read more

Jobs Board

*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
Business Development Manager - *Apple* Pay...
**Job Summary** Apple Pay is seeking an experienced Business Development professional to join the Apple Pay team to develop partnerships and strategic alliances with Read more
Project Manager, *Apple* Retail New Store O...
**Job Summary** An Apple Retail New Store Openings & Remodels Project Manager is responsible for successfully managing the openings, remodels, and small works of Read more
SW QA Engineer - *Apple* TV - Apple (United...
**Job Summary** The Apple TV team is looking for experienced Quality Assurance Engineers with a passion for delivering first in class home entertainment solutions. **Key Read more
Partner Marketing Manager - *Apple* Pay - A...
**Job Summary** The Apple Pay partner marketing team is looking for a marketing manager to develop and drive US marketing programs with our financial institution Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.