TweetFollow Us on Twitter

Jun 97 Viewpoint

Volume Number: 13 (1997)
Issue Number: 6
Column Tag: Viewpoint

Viewpoint

by Eric Gundrum

Some Things Were Not Meant To Be

This past month I have grown to sympathize with many developers feeling abandoned, especially those who committed to OpenDoc. Apple built a lot of excitement around that technology, only to pull the rug out from under the developers. OpenDoc developers are not alone in this; GX and Game Sprockets developers got similar treatment, as did PowerTalk folks a year ago. At least now Apple is vigorously pushing the rug back for Game Sprockets. It's those unfortunate OpenDoc folks, who've been trying so hard and building some cool products, that I feel the most for. This time they got the short end of the stick as our industry changes, but looking to the future reveals many interesting opportunities.

Producing MacTech is a lot like producing a software product. As new technology comes along, we incorporate it into our next version. We have the curse, and the benefit, of having to ship a new version every month. Last month Apple pulled the rug out from under us, too. With this issue's focus on Component Technologies, we had planned heavy OpenDoc coverage. As the issue was going to production, OpenDoc was canceled and our lead writer lost his day job. As you might imagine, that threw a wrench in the works.

We really got lucky with the timing. Another week and we wouldn't have been able to change this issue. Then Apple's analysis of how to best deliver information opened a golden opportunity: a partnership with develop. That partnership helps us to deliver many more pages of editorial content to you, and that new content is developed with direct participation from Apple. We think everyone will be pleased with this development. develop even gave us a finished OpenDoc article, fitting nicely into our Component Technologies issue. But what are those unfortunate OpenDoc developers to do, now that their "OS" has lost its champion? Many of them are still trying to figure that out. Java seems to be the most likely new direction. Java is by no means a replacement for OpenDoc; it is very different technology. However, Java is Apple's "next big thing," garnering much support among the Rhapsody development team. It makes sense for developers to begin paying more attention to Java, as you will see in this month's Building Beans article, as well as in our upcoming Java issue.

It also makes sense for OpenDoc, in fact, for all developers to look carefully at Rhapsody. NeXT has developed some powerful technologies. Look at the dynamic binding of the runtime model, for instance, and how it is used in Interface Builder. This month's ObjectWare article presents the component model of NEXTSTEP, which certainly supports at least a few of the features we liked so much in OpenDoc. The close connection between Objective-C and Java, and the multi-platform support of OpenStep suggest many new opportunities will begin to arrive once Rhapsody ships.

A Word About Schedules

Occasionally I find myself explaining to readers how MacTech schedules articles. Before I began as Editor-in-Chief, I never fully appreciated the problems with magazine lead times. I thought I'd share some of the details with you so you might better understand how we choose content for you to read. The first stage in the entire process is choosing topics for MacTech's cover. This typically happens five to ten months prior to the cover date to give everyone time to prepare for the issue. That is my time to figure out what interesting technologies are in development and who is the best person to write about them.

We begin writing most articles and columns for MacTech approximately four months before the date on the cover. Some exceptions include these Viewpoints, NewsBits and occasionally an article that comes in late because of the timeliness of the content. We can handle one late article written only three months before the cover date.

You might think four months is a long time, and it is in our industry, but this is the reality of publishing a magazine. It breaks down like this: The U.S. Postal service requires at least two weeks for delivery, and the magazine typically ships the first week of the month prior to the cover date. That puts it in your mailbox and on newsstands around the third week of the month. Before that, we need several weeks to take the magazine from electronic copy to film and from film to paper. Believe it or not, the printer actually has to schedule time to print the pages and for them to dry. That accounts for the last eight weeks. Just before that is when we write NewsBits and Viewpoint. There is another month in the process to edit the content and lay it out with ads and the table of contents. Included in that month are several review cycles to make the presentation of the content as professional-looking as we can in the time allotted. That takes us back to three months prior to shipping (when that late article is slipped in). The fourth month is allocated to the authors so they can prepare their content. Another few months to select topics and find authors brings us back to choosing the cover topics five to ten months prior to the cover date.

As you can see from this schedule, we have to plan very far in advance. It is a lot like shipping a new product every month. Each version must contain enough new features to entice the reader. We go to some effort to hide as much of this lead time as possible from you, the reader. However, our industry is changing rapidly, and we are all scrambling to keep up. In fact, we developed the MacTech Now web site to address this. There you can find much of the late breaking industry news. Then a few months later, you can see the technology in action as the magazine is delivered to your door.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

The best scanner app on mobile
People always say that the best camera is the one you have with you. Well, the same is true with scanners, and your phone can be a pretty great tool for scanning receipts and other documents while you're on the go. [Read more] | Read more »
MARVEL Avengers Academy guide - How to g...
MARVEL Avengers Academy lets you build your own superhero school and fill it with heroes from the Marvel universe. It can be a little slow going to get your school's attendance up though, so we've gathered together somesome tips to help you do this... | Read more »
Shadow Blade: Reload guide - How to hack...
Shadow Blade: Reload is the kind of action-platformer that would have happily sucked up hours of your time on a console a few years back.Now, you can take it with you wherever you go, and its mobile conversion is not too shabby at all. To help you... | Read more »
Tomb of the Mask guide - How to increase...
Tomb of the Mask is a great endless arcade game from Happymagenta in which quick reflexes and a persistent attitude can go a long way toward earning a top score. Check out these tips to see if you can give yourself an edge on the leaderboards. [... | Read more »
Smooth Operator! (Games)
Smooth Operator! 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Smooth Operator is a weird, weird two-player kissing game. Squeeze in for 2 player fun on a single iPad, creating awkward... | Read more »
Sinless: Remastered (Games)
Sinless: Remastered 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: | Read more »
_PRISM Guide - How to solve those puzzle...
_PRISM is a rather delightful puzzle game that’s been tailor made for touch screens. While part of the fun is figuring things out as you go along, we thought we’d offer you a helping hand at getting in the right mindset. Don’t worry about messing... | Read more »
Fractal Space (Games)
Fractal Space 1.3.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.3.1 (iTunes) Description: Live the memorable experience of Fractal Space, a unique first person adventure & puzzle game by Haze Games! Will you... | Read more »
Set off on an adventure through the Cand...
Like match three puzzlers? If so, Jelly Blast, the innovative iOS and Android game which launched last year, is worth a look. Jelly Blast sees you head off on an epic adventure through the Candy Kingdom with your friends Lily, Mr. Hare, and Mr.... | Read more »
Ellipsis - Touch. Explore. Survive. (...
Ellipsis - Touch. Explore. Survive. 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »

Price Scanner via MacPrices.net

cb Hardcase – Handmade and Premium Protective...
Baden-Baden, Germany based company cb innovations has introduced the new cb Hardcase for iPhone. Featuring fine Italian Premium leather that makes for a unique look and feel, the cb Hardcase... Read more
Sale! B&H Photo offers 12-inch Retina Mac...
B&H Photo has 12″ Retina MacBooks on sale for $300 off MSRP for a limited time. Shipping is free, and B&H charges NY tax only: - 12″ 1.1GHz Gray Retina MacBook: $999 $300 off MSRP - 12″ 1.... Read more
App Annie Reveals Future of the App Economy:...
App Annie, a San Francisco based mobile app data and insights platform, has launched its first comprehensive app economy forecast. This new offering will provide brands, agencies, investors and app... Read more
Apple restocks Certified Refurbished Mac mini...
Apple has restocked Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $... Read more
What iPad Pro Still Needs To Make It Truly Pr...
I love my iPad Air 2. So much that I’m grudgingly willing to put up with its compromises and limitations as a production tool in order to take advantage of its virtues. However, since a computer for... Read more
21-inch 3.1GHz 4K on sale for $1399, $100 off...
B&H Photo has the 21″ 3.1GHz 4K iMac on sale $1399 for a limited time. Shipping is free, and B&H charges NY sales tax only. Their price is $100 off MSRP: - 21″ 3.1GHz 4K iMac (MK452LL/A): $... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
Save up to $240 with Apple Certified Refurbis...
Apple is now offering Certified Refurbished 12″ Retina MacBooks for up to $240 off the cost of new models. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The... Read more
Apple refurbished 13-inch Retina MacBook Pros...
Apple has Certified Refurbished 13″ Retina MacBook Pros available for up to $270 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.7GHz... Read more
Apple refurbished Time Capsules available for...
Apple has certified refurbished Time Capsules available for $120 off MSRP. Apple’s one-year warranty is included with each Time Capsule, and shipping is free: - 2TB Time Capsule: $179, $120 off - 3TB... Read more

Jobs Board

Infrastructure Engineer - *Apple* /Mac - Rem...
…part of a team Requires proven problem solving skills Preferred Additional: Apple Certified System Administrator (ACSA) Apple Certified Technical Coordinator (ACTC) Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
*Apple* Reporter - Business Insider, Inc. (U...
Business Insider is looking for a reporter to cover Apple , the biggest and arguably most important company in tech. As our primary Apple reporter, you will: * Read more
Infrastructure Engineer - *Apple* /Mac - Rem...
…part of a team Requires proven problem solving skills Preferred Additional: Apple Certified System Administrator (ACSA) Apple Certified Technical Coordinator (ACTC) Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.