TweetFollow Us on Twitter

Jun 97 Viewpoint

Volume Number: 13 (1997)
Issue Number: 6
Column Tag: Viewpoint

Viewpoint

by Eric Gundrum

Some Things Were Not Meant To Be

This past month I have grown to sympathize with many developers feeling abandoned, especially those who committed to OpenDoc. Apple built a lot of excitement around that technology, only to pull the rug out from under the developers. OpenDoc developers are not alone in this; GX and Game Sprockets developers got similar treatment, as did PowerTalk folks a year ago. At least now Apple is vigorously pushing the rug back for Game Sprockets. It's those unfortunate OpenDoc folks, who've been trying so hard and building some cool products, that I feel the most for. This time they got the short end of the stick as our industry changes, but looking to the future reveals many interesting opportunities.

Producing MacTech is a lot like producing a software product. As new technology comes along, we incorporate it into our next version. We have the curse, and the benefit, of having to ship a new version every month. Last month Apple pulled the rug out from under us, too. With this issue's focus on Component Technologies, we had planned heavy OpenDoc coverage. As the issue was going to production, OpenDoc was canceled and our lead writer lost his day job. As you might imagine, that threw a wrench in the works.

We really got lucky with the timing. Another week and we wouldn't have been able to change this issue. Then Apple's analysis of how to best deliver information opened a golden opportunity: a partnership with develop. That partnership helps us to deliver many more pages of editorial content to you, and that new content is developed with direct participation from Apple. We think everyone will be pleased with this development. develop even gave us a finished OpenDoc article, fitting nicely into our Component Technologies issue. But what are those unfortunate OpenDoc developers to do, now that their "OS" has lost its champion? Many of them are still trying to figure that out. Java seems to be the most likely new direction. Java is by no means a replacement for OpenDoc; it is very different technology. However, Java is Apple's "next big thing," garnering much support among the Rhapsody development team. It makes sense for developers to begin paying more attention to Java, as you will see in this month's Building Beans article, as well as in our upcoming Java issue.

It also makes sense for OpenDoc, in fact, for all developers to look carefully at Rhapsody. NeXT has developed some powerful technologies. Look at the dynamic binding of the runtime model, for instance, and how it is used in Interface Builder. This month's ObjectWare article presents the component model of NEXTSTEP, which certainly supports at least a few of the features we liked so much in OpenDoc. The close connection between Objective-C and Java, and the multi-platform support of OpenStep suggest many new opportunities will begin to arrive once Rhapsody ships.

A Word About Schedules

Occasionally I find myself explaining to readers how MacTech schedules articles. Before I began as Editor-in-Chief, I never fully appreciated the problems with magazine lead times. I thought I'd share some of the details with you so you might better understand how we choose content for you to read. The first stage in the entire process is choosing topics for MacTech's cover. This typically happens five to ten months prior to the cover date to give everyone time to prepare for the issue. That is my time to figure out what interesting technologies are in development and who is the best person to write about them.

We begin writing most articles and columns for MacTech approximately four months before the date on the cover. Some exceptions include these Viewpoints, NewsBits and occasionally an article that comes in late because of the timeliness of the content. We can handle one late article written only three months before the cover date.

You might think four months is a long time, and it is in our industry, but this is the reality of publishing a magazine. It breaks down like this: The U.S. Postal service requires at least two weeks for delivery, and the magazine typically ships the first week of the month prior to the cover date. That puts it in your mailbox and on newsstands around the third week of the month. Before that, we need several weeks to take the magazine from electronic copy to film and from film to paper. Believe it or not, the printer actually has to schedule time to print the pages and for them to dry. That accounts for the last eight weeks. Just before that is when we write NewsBits and Viewpoint. There is another month in the process to edit the content and lay it out with ads and the table of contents. Included in that month are several review cycles to make the presentation of the content as professional-looking as we can in the time allotted. That takes us back to three months prior to shipping (when that late article is slipped in). The fourth month is allocated to the authors so they can prepare their content. Another few months to select topics and find authors brings us back to choosing the cover topics five to ten months prior to the cover date.

As you can see from this schedule, we have to plan very far in advance. It is a lot like shipping a new product every month. Each version must contain enough new features to entice the reader. We go to some effort to hide as much of this lead time as possible from you, the reader. However, our industry is changing rapidly, and we are all scrambling to keep up. In fact, we developed the MacTech Now web site to address this. There you can find much of the late breaking industry news. Then a few months later, you can see the technology in action as the magazine is delivered to your door.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

The beginner's guide to Warbits
Warbits is a turn-based strategy that's clearly inspired by Nintendo's Advance Wars series. Since turn-based strategy games can be kind of tricky to dive into, see below for a few tips to help you in the beginning. Positioning is crucial [Read... | Read more »
How to upgrade your character in Spellsp...
So you’ve mastered the basics of Spellspire. By which I mean you’ve realised it’s all about spelling things in a spire. What next? Well you’re going to need to figure out how to toughen up your character. It’s all well and good being able to spell... | Read more »
5 slither.io mash-ups we'd love to...
If there's one thing that slither.io has proved, it's that the addictive gameplay of Agar.io can be transplanted onto basically anything and it will still be good fun. It wouldn't be surprising if we saw other developers jumping on the bandwagon,... | Read more »
How to navigate the terrain in Sky Charm...
Sky Charms is a whimsical match-'em up adventure that uses creative level design to really ramp up the difficulty. [Read more] | Read more »
Victorious Knight (Games)
Victorious Knight 1.3 Device: iOS Universal Category: Games Price: $1.99, Version: 1.3 (iTunes) Description: New challenges awaits you! Experience fresh RPG experience with a unique combat mechanic, packed with high quality 3D... | Read more »
Agent Gumball - Roguelike Spy Game (Gam...
Agent Gumball - Roguelike Spy Game 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Someone’s been spying on Gumball. What the what?! Two can play at that game! GO UNDERCOVERSneak past enemy... | Read more »
Runaway Toad (Games)
Runaway Toad 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: It ain’t easy bein’ green! Tap, hold, and swipe to help Toad hop to safety in this gorgeous new action game from the creators of... | Read more »
PsyCard (Games)
PsyCard 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: From the makers och Card City Nights, Progress To 100 and Ittle Dew PSYCARD is a minesweeper-like game set in a cozy cyberpunk... | Read more »
Sago Mini Robot Party (Education)
Sago Mini Robot Party 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: -- Children's Technology Review Editor's Choice -- | Read more »
Egz – The Origin of the Universe (Games...
Egz – The Origin of the Universe 1.0.2 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.2 (iTunes) Description: ►►► Special offer until 2nd may : get the game at 2.99€ instead of 3.99€ ! ◄◄◄ Egz is a mesmerizing mix... | Read more »

Price Scanner via MacPrices.net

Mac minis on sale for up to $100 off MSRP
B&H Photo has Mac minis on sale for up to $100 off MSRP including free shipping plus NY sales tax only: - 1.4GHz Mac mini: $449 $50 off MSRP - 2.6GHz Mac mini: $649 $50 off MSRP - 2.8GHz Mac mini... Read more
13-inch Retina MacBook Pros on sale for up to...
B&H Photo has 13″ Retina MacBook Pros on sale for $130-$200 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1169 $130 off MSRP - 13″ 2.7GHz/... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
SanDisk Half-Terabyte SSD Optimized for Every...
SanDisk Corporation has announced the SanDisk Z410 SSD, a cost-competitive, half-terabyte solid state drive (SSD) that enables manufacturers to design for a broad range of desktop PCs and laptops.... Read more
Churchill Downs Racetrack Selects VenueNext t...
Churchill Downs Racetrack has announced an agreement with VenueNext to implement its technology platform for the start of Churchill Downs 2016 Spring Meet, which includes the 142nd running of the... Read more
Record 700 Million Pounds of CE Recycled in 2...
The Consumer Technology Association (CTA) reports that a record-setting 700 million pounds of consumer electronics (CE) have been recycled under the eCycling Leadership Initiative (ELI). According to... Read more
Price drops on clearance 12-inch Retina MacBo...
B&H Photo has dropped prices on leftover 2015 12″ Retina MacBooks with models now available starting at $999. Shipping is free, and B&H charges NY tax only: - 12″ 1.1GHz Gray Retina MacBook... Read more
15-inch Retina MacBook Pros available for $20...
B&H Photo has 15″ Retina MacBook Pros on sale for up to $210 off MSRP. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799 $200 off MSRP - 15″ 2.5GHz Retina... Read more
Target offers Apple Watch Sport for $50 off M...
Target has Apple Watch Sports on sale for $50 off MSRP for a limited time. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary... Read more
Apple restocks Certified Refurbished Mac mini...
Apple has restocked Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
*Apple* Retail - Multiple Positions - Apple,...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.