TweetFollow Us on Twitter

Jun 97 Viewpoint

Volume Number: 13 (1997)
Issue Number: 6
Column Tag: Viewpoint

Viewpoint

by Eric Gundrum

Some Things Were Not Meant To Be

This past month I have grown to sympathize with many developers feeling abandoned, especially those who committed to OpenDoc. Apple built a lot of excitement around that technology, only to pull the rug out from under the developers. OpenDoc developers are not alone in this; GX and Game Sprockets developers got similar treatment, as did PowerTalk folks a year ago. At least now Apple is vigorously pushing the rug back for Game Sprockets. It's those unfortunate OpenDoc folks, who've been trying so hard and building some cool products, that I feel the most for. This time they got the short end of the stick as our industry changes, but looking to the future reveals many interesting opportunities.

Producing MacTech is a lot like producing a software product. As new technology comes along, we incorporate it into our next version. We have the curse, and the benefit, of having to ship a new version every month. Last month Apple pulled the rug out from under us, too. With this issue's focus on Component Technologies, we had planned heavy OpenDoc coverage. As the issue was going to production, OpenDoc was canceled and our lead writer lost his day job. As you might imagine, that threw a wrench in the works.

We really got lucky with the timing. Another week and we wouldn't have been able to change this issue. Then Apple's analysis of how to best deliver information opened a golden opportunity: a partnership with develop. That partnership helps us to deliver many more pages of editorial content to you, and that new content is developed with direct participation from Apple. We think everyone will be pleased with this development. develop even gave us a finished OpenDoc article, fitting nicely into our Component Technologies issue. But what are those unfortunate OpenDoc developers to do, now that their "OS" has lost its champion? Many of them are still trying to figure that out. Java seems to be the most likely new direction. Java is by no means a replacement for OpenDoc; it is very different technology. However, Java is Apple's "next big thing," garnering much support among the Rhapsody development team. It makes sense for developers to begin paying more attention to Java, as you will see in this month's Building Beans article, as well as in our upcoming Java issue.

It also makes sense for OpenDoc, in fact, for all developers to look carefully at Rhapsody. NeXT has developed some powerful technologies. Look at the dynamic binding of the runtime model, for instance, and how it is used in Interface Builder. This month's ObjectWare article presents the component model of NEXTSTEP, which certainly supports at least a few of the features we liked so much in OpenDoc. The close connection between Objective-C and Java, and the multi-platform support of OpenStep suggest many new opportunities will begin to arrive once Rhapsody ships.

A Word About Schedules

Occasionally I find myself explaining to readers how MacTech schedules articles. Before I began as Editor-in-Chief, I never fully appreciated the problems with magazine lead times. I thought I'd share some of the details with you so you might better understand how we choose content for you to read. The first stage in the entire process is choosing topics for MacTech's cover. This typically happens five to ten months prior to the cover date to give everyone time to prepare for the issue. That is my time to figure out what interesting technologies are in development and who is the best person to write about them.

We begin writing most articles and columns for MacTech approximately four months before the date on the cover. Some exceptions include these Viewpoints, NewsBits and occasionally an article that comes in late because of the timeliness of the content. We can handle one late article written only three months before the cover date.

You might think four months is a long time, and it is in our industry, but this is the reality of publishing a magazine. It breaks down like this: The U.S. Postal service requires at least two weeks for delivery, and the magazine typically ships the first week of the month prior to the cover date. That puts it in your mailbox and on newsstands around the third week of the month. Before that, we need several weeks to take the magazine from electronic copy to film and from film to paper. Believe it or not, the printer actually has to schedule time to print the pages and for them to dry. That accounts for the last eight weeks. Just before that is when we write NewsBits and Viewpoint. There is another month in the process to edit the content and lay it out with ads and the table of contents. Included in that month are several review cycles to make the presentation of the content as professional-looking as we can in the time allotted. That takes us back to three months prior to shipping (when that late article is slipped in). The fourth month is allocated to the authors so they can prepare their content. Another few months to select topics and find authors brings us back to choosing the cover topics five to ten months prior to the cover date.

As you can see from this schedule, we have to plan very far in advance. It is a lot like shipping a new product every month. Each version must contain enough new features to entice the reader. We go to some effort to hide as much of this lead time as possible from you, the reader. However, our industry is changing rapidly, and we are all scrambling to keep up. In fact, we developed the MacTech Now web site to address this. There you can find much of the late breaking industry news. Then a few months later, you can see the technology in action as the magazine is delivered to your door.

 
AAPL
$116.47
Apple Inc.
+0.16
MSFT
$47.98
Microsoft Corpora
-0.72
GOOG
$537.50
Google Inc.
+2.67

MacTech Search:
Community Search:

Software Updates via MacUpdate

StatsBar 1.9 - Monitor system processes...
StatsBar gives you a comprehensive and detailed analysis of the following areas of your Mac: CPU usage Memory usage Disk usage Network and bandwidth usage Battery power and health (MacBooks only)... Read more
Cyberduck 4.6 - FTP and SFTP browser. (F...
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
Maya 2015 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
Evernote 6.0.1 - Create searchable notes...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more
calibre 2.11 - Complete e-library manage...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital... Read more
Herald 5.0.1 - Notification plugin for M...
Note: Versions 2.1.3 (for OS X 10.7), 3.0.6 (for OS X 10.8), and 4.0.8 (for OS X 10.9) are no longer supported by the developer. Herald is a notification plugin for Mail.app, Apple's Mac OS X email... Read more
Firetask 3.7 - Innovative task managemen...
Firetask uniquely combines the advantages of classical priority-and-due-date-based task management with GTD. Stay focused and on top of your commitments - Firetask's "Today" view shows all relevant... Read more
TechTool Pro 7.0.6 - Hard drive and syst...
TechTool Pro is now 7, and this is the most advanced version of the acclaimed Macintosh troubleshooting utility created in its 20-year history. Micromat has redeveloped TechTool Pro 7 to be fully 64... Read more
PhotoDesk 3.0.1 - Instagram client for p...
PhotoDesk lets you view, like, comment, and download Instagram pictures/videos! (NO Uploads! / Image Posting! Instagram forbids that! AND you *need* an *existing* Instagram account). But you can do... Read more
SuperDuper! 2.7.3 - Advanced disk clonin...
SuperDuper! is an advanced, yet easy to use disk copying program. It can, of course, make a straight copy, or "clone" -- useful when you want to move all your data from one machine to another, or do... Read more

Latest Forum Discussions

See All

Ubisoft Gives Everyone Two New Ways to E...
Ubisoft Gives Everyone Two New Ways to Earn In-Game Stuff for Far Cry 4 Posted by Jessica Fisher on November 21st, 2014 [ permalink ] | Read more »
Golfinity – Tips, Tricks, Strategies, an...
Dig this: Would you like to know what we thought of being an infinite golfer? Check out our Golfinity review! Golfinity offers unlimited ways to test your skills at golf. Here are a few ways to make sure your score doesn’t get too high and your... | Read more »
Dark Hearts, The Sequel to Haunting Meli...
Dark Hearts, The Sequel to Haunting Melissa, is Available Now Posted by Jessica Fisher on November 21st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Meowza! Toyze Brings Talking Tom to Life...
Meowza! | Read more »
Square Enix Announces New Tactical RPG f...
Square Enix Announces New Tactical RPG for Mobile, Heavenstrike Rivals. Posted by Jessica Fisher on November 21st, 2014 [ permalink ] With their epic stories and gorgeous graphics, | Read more »
Quest for Revenge (Games)
Quest for Revenge 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: The great Kingdom of the west has fallen. The gods ignore the prayers of the desperate. A dark warlord has extinguished... | Read more »
Threadz is a New Writing Adventure for Y...
Threadz is a New Writing Adventure for You and Your Friends Posted by Jessica Fisher on November 21st, 2014 [ permalink ] In the tradition of round-robin storytelling, | Read more »
SteelSeries Stratus XL Hardware Review
Made by: SteelSeries Price: $59.99 Hardware/iOS Integration Rating: 4 out of 5 stars Usability Rating: 4.5 out of 5 stars Reuse Value Rating: 4.25 out of 5 stars Build Quality Rating: 4.5 out of 5 stars Overall Rating: 4.31 out of 5 stars | Read more »
ACDSee (Photography)
ACDSee 1.0.0 Device: iOS iPhone Category: Photography Price: $1.99, Version: 1.0.0 (iTunes) Description: Capture, perfect, and share your photos with ACDSee. The ACDSee iPhone app combines an innovative camera, a powerful photo... | Read more »
ProTube for YouTube (Entertainment)
ProTube for YouTube 2.0.2 Device: iOS Universal Category: Entertainment Price: $1.99, Version: 2.0.2 (iTunes) Description: ProTube is the ultimate, fully featured YouTube app. With it's highly polished design, ProTube offers ad-free... | Read more »

Price Scanner via MacPrices.net

Save up to $400 with Apple refurbished 2014 1...
The Apple Store has restocked Apple Certified Refurbished 2014 15″ Retina MacBook Pros for up to $400 off the cost of new models. An Apple one-year warranty is included with each model, and shipping... Read more
New 13-inch 1.4GHz MacBook Air on sale for $8...
 Adorama has the 2014 13″ 1.4GHz/128GB MacBook Air on sale for $899.99 including free shipping plus NY & NJ tax only. Their price is $100 off MSRP. B&H Photo has the 13″ 1.4GHz/128GB MacBook... Read more
Apple Expected to Reverse Nine-Month Tablet S...
Apple and Samsung combined accounted for 62 percent of the nearly 36 million branded tablets shipped in 3Q 2014, according to early vendor shipment share estimates from market intelligence firm ABI... Read more
Stratos: 30 Percent of US Smartphone Owners t...
Stratos, Inc., creator of the Bluetooth Connected Card Platform, has announced results from its 2014 Holiday Mobile Payments Survey. The consumer survey found that nearly one out of three (30 percent... Read more
2014 1.4GHz Mac mini on sale for $449, save $...
 B&H Photo has lowered their price on the new 1.4GHz Mac mini to $449.99 including free shipping plus NY tax only. Their price is $50 off MSRP, and it’s the lowest price available for this new... Read more
Check Apple prices on any device with the iTr...
MacPrices is proud to offer readers a free iOS app (iPhones, iPads, & iPod touch) and Android app (Google Play and Amazon App Store) called iTracx, which allows you to glance at today’s lowest... Read more
64GB iPod touch on sale for $249, save $50
Best Buy has the 64GB iPod touch on sale for $249 on their online store for a limited time. Their price is $50 off MSRP. Choose free shipping or free local store pickup (if available). Sale price for... Read more
15″ 2.2GHz Retina MacBook Pro on sale for $17...
 B&H Photo has the 2014 15″ 2.2GHz Retina MacBook Pro on sale for $1799.99 for a limited time. Shipping is free, and B&H charges NY sales tax only. B&H will also include free copies of... Read more
New Logitech AnyAngle Case/Stand Brings Flexi...
Logitec has announced the newest addition to its suite of tablet products — the Logitech AnyAngle. A protective case with an any-angle stand for iPad Air 2 and all iPad mini models, AnyAngle is the... Read more
Notebook PC Shipments Rise Year-Over-Year as...
According to preliminary results from the upcoming DisplaySearch Quarterly Mobile PC Shipment and Forecast Report, the global notebook PC market grew 10 percent year-over-year in Q3’14 to 49.4... Read more

Jobs Board

*Apple* Solutions Consultant (ASC)- Retail S...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Project Manager, *Apple* Financial Services...
**Job Summary** Apple Financial Services (AFS) offers consumers, businesses and educational institutions ways to finance Apple purchases. We work with national and Read more
*Apple* Store Leader Program - College Gradu...
Job Description: Job Summary As an Apple Store Leader Program agent, you can continue your education as you major in the art of leadership at the Apple Store. You'll Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.