TweetFollow Us on Twitter

May 96 Inside Info
Volume Number:12
Issue Number:5
Column Tag:Inside Info

Getting the Most out of WWDC

By Guy Kawasaki, Apple Fellow

Every year, Apple hosts its World Wide Developer’s Conference (WWDC) for five thousand or so raging, inexorable Macintosh evangelists. It’s a not-to-be-missed event, but even when you subtract the value of the t-shirts you’re going to get, you’ll spend a pretty penny to attend. So here’s some advice on how to get the most bang from your WWDC buck.

First, hunt down engineers and product managers. Forget trying to corner the bigwigs like Gilbert Amelio, Dave Nagel, or Heidi Roizen (or me) to tell them about your breakthrough product and to get their blessing. To reach the executive level, there are segment loaders that swap out sound bytes very efficiently. Instead, pursue contacts with engineers and product managers because they have real clout. They decide who gets - officially and unofficially - pre-release information, beta copies, and other goodies.

Second, when you do find an engineer or product manager, make the right pitch. If I had a nickel for every developer who told me that his or her product would save Apple, I could donate a color LCD projector to every Macintosh user group in the world and still have enough money left over to buy a NSX. What Apple employees want to hear is that you will sell tons of your Macintosh products. If you’re doing good, we’re doing good, so focus on doing what’s right for your customer and your company. If you do this, Apple will be okay too.

Third, avoid people who are wearing ties. Someone who wears a tie to WWDC, no matter what his title, needs to rebuild his desktop file and zap his parameter RAM. WWDC is about communicating information, not projecting image. Anyone trying to project image has seriously misjudged the purpose of attending WWDC and is likely to waste your time. Better you be in your hotel room playing Marathon 2, than listening to buzzword-laced conversations.

Fourth, don’t assume Apple’s right hand knows what the left hand is doing, and don’t take “no” for an answer. This is a general recommendation no matter when you’re dealing with Apple. If you want something from Apple - a copy of Copland, a Macintosh ROM listing, or a waiver of a copyright lawsuit - just keep asking until you find someone who will give it to you. If one part of Apple says no, don’t assume that the rest of Apple is aware of this decision and will fall in line. In fact, there are some parts of Apple who will intentionally say yes if you’re turned down - certain Fellows, for example.

Fifth, make connections outside of the Apple employee circle. The most important contacts you can make may not be Apple employees but your colleagues at other software companies and industry organizations. You’re cheating yourself if you’re not in the hallways discussing:

• What compiler produces the fastest code?

• What’s the best way to write cross-platform applications?

• Which distributors and retailers are open to Macintosh products?

• How many hits has your company’s Web page generated?

• Did bundling with the Performas help long-term sales?

• Which software evangelists at Apple return phone calls?

Sixth, skip any panel with more than four speakers. A good moderator, like a good tester, is hard to find. Most moderators ask too many people to join their panel, and then allocate equal air time to all. What good is a seven-person panel for a one hour session? As Andy Grove would say, do the math: 7 panelists ¥ 5 minutes/panelist for introductory remarks = 35 minutes. Sessions always start 10 minutes late, so if you’re lucky, you’re left with a grand total of 15 minutes of discussion. The ideal panel has three people: two panelists with violently opposing positions, and one moderator.

Seventh, take in the cultural highlights of Silicon Valley. (Do you know the difference between yogurt and Silicon Valley? Yogurt has culture.) Three places you won’t want to miss are ComputerWare, Fry’s Electronics, and Computer Literacy. ComputerWare is a Macintosh-only store that stocks so much Macintosh hardware and software that your mouth will water. (One WWDC breakout should be a field trip to ComputerWare to illustrate what a Macintosh store can look like. I suggest you take pictures to show your local Egghead store manager.) If a programmer were given the task of creating heaven, Fry’s Electronics would be the end product: Twinkies, chips (silicon and edible), computers, audio equipment, and software under one roof. Computer Literacy is the world’s greatest computer and business book bookstore. You can kill two birds with one stone because both Computer Literacy and Fry’s are located near each other only five miles from the San Jose Convention Center. If you go to this mecca, make the trip a grand slam by eating at Togo’s Deli (I recommend the #16 sandwich).

Finally, bring the family and stay the weekend. If you stay on Saturday night, airfare is much cheaper, anyway. Within two hours of the Convention Center are San Francisco, Napa Valley, and Monterey (with the Power Macintosh 9500 of aquariums). I can see it now: “Michael Jordan, you’ve just won the NBA championship. What are you going to do next?” “I’m going to WWDC!”

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Apple GarageBand 10.1.4 - Complete recor...
The new GarageBand is a whole music creation studio right inside your Mac -- complete with keyboard, synths, orchestral and percussion instruments, presets for guitar and voice, an entirely... Read more
Alfred 3.2.1 - Quick launcher for apps a...
Alfred is an award-winning productivity application for OS X. Alfred saves you time when you search for files online or on your Mac. Be more productive with hotkeys, keywords, and file actions at... Read more
Adobe Lightroom 6.8 - Import, develop, a...
Adobe Lightroom is available as part of Adobe Creative Cloud for as little as $9.99/month bundled with Photoshop CC as part of the photography package. Lightroom 6 is also available for purchase as a... Read more
Backblaze 4.2.0.990 - Online backup serv...
Backblaze is an online backup service designed from the ground-up for the Mac. With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
OmniPlan Pro 3.6 - Professional-grade pr...
With OmniPlan Pro, you can create logical, manageable project plans with Gantt charts, schedules, summaries, milestones, and critical paths. Break down the tasks needed to make your project a success... Read more
OmniPlan 3.6 - Robust project management...
With OmniPlan, you can create logical, manageable project plans with Gantt charts, schedules, summaries, milestones, and critical paths. Break down the tasks needed to make your project a success,... Read more
Little Snitch 3.7.1 - Alerts you about o...
Little Snitch gives you control over your private outgoing data. Track background activity As soon as your computer connects to the Internet, applications often have permission to send any... Read more
iMazing 2.1.3 - Complete iOS device mana...
iMazing (was DiskAid) is the ultimate iOS device manager with capabilities far beyond what iTunes offers. With iMazing and your iOS device (iPhone, iPad, or iPod), you can: Copy music to and from... Read more
AppDelete 4.3.1 - $7.99
AppDelete is an uninstaller that will remove not only applications but also widgets, preference panes, plugins, and screensavers along with their associated files. Without AppDelete these associated... Read more
FileZilla 3.23.0.2 - Fast and reliable F...
FileZilla (ported from Windows) is a fast and reliable FTP client and server with lots of useful features and an intuitive interface. Version 3.23.0.2: Bug Fixes and Minor Changes Speed up icon... Read more

Latest Forum Discussions

See All

Galaxy on Fire 3 and four other fantasti...
Galaxy on Fire 3 - Manticore brings the series back for another round of daring space battles. It's familiar territory for folks who are familiar with the franchise. If you've beaten the game and are looking to broaden your horizons, might we... | Read more »
The best apps for your holiday gift exch...
What's that, you say? You still haven't started your holiday shopping? Don't beat yourself up over it -- a lot of people have been putting it off, too. It's become easier and easier to procrastinate gift shopping thanks to a number of apps that... | Read more »
Toca Hair Salon 3 (Education)
Toca Hair Salon 3 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Winter comes to Darkwood as Seekers Note...
MyTona, based in the chilly Siberian city of Yakutsk, has brought a little festive fun to its hidden object game Seekers Notes: Hidden Mystery. The Christmas update introduces some new inhabitants to players, and with them a chance to win plenty of... | Read more »
Bully: Anniversary Edition (Games)
Bully: Anniversary Edition 1.03.1 Device: iOS Universal Category: Games Price: $6.99, Version: 1.03.1 (iTunes) Description: *** PLEASE NOTE: This game is officially supported on the following devices: iPhone 5 and newer, iPod Touch... | Read more »
PINE GROVE (Games)
PINE GROVE 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: A pine grove where there are no footsteps of people due to continuous missing cases. The case is still unsolved and nothing has... | Read more »
Niantic teases new Pokémon announcement...
After rumors started swirling yesterday, it turns out there is an official Pokémon GO update on its way. We’ll find out what’s in store for us and our growing Pokémon collections tomorrow during the Starbucks event, but Niantic will be revealing... | Read more »
3 reasons why Nicki Minaj: The Empire is...
Nicki Minaj is as business-savvy as she is musically talented and she’s proved that by launching her own game. Designed by Glu, purveyors of other fine celebrity games like cult favorite Kim Kardashian: Hollywood, Nicki Minaj: The Empire launched... | Read more »
Clash of Clans is getting its own animat...
Riding on its unending wave of fame and success, Clash of Clans is getting an animated web series based on its Clash-A-Rama animated shorts.As opposed to the current shorts' 60 second run time, the new and improved Clash-A-Rama will be comprised of... | Read more »
Leaks hint at Pokémon GO and Starbucks C...
Leaked images from a hub for Starbucks employees suggests that a big Pokémon GO event with the coffee giant could begin this very week. The images appeared on Reddit and hint at some exciting new things to come for Niantic's smash hit game. | Read more »

Price Scanner via MacPrices.net

Holiday sale: 12-inch Retina MacBook for $100...
B&H has 12″ Retina MacBooks on sale for $100 off MSRP as part of their Holiday sale. Shipping is free, and B&H charges NY sales tax only: - 12″ 1.1GHz Space Gray Retina MacBook: $1199 $100... Read more
Apple refurbished 13-inch MacBook Airs availa...
Apple has Certified Refurbished 13″ MacBook Airs available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: - 13″ 1.6GHz/8GB/128GB MacBook Air: $849 $... Read more
Apple refurbished iMacs available for up to $...
Apple has Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: - 21″ 3.... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free: -... Read more
Back in stock: Apple refurbished Mac minis fr...
Apple has Certified Refurbished Mac minis available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $80 off MSRP - 2.6GHz Mac... Read more
Twenty-Five Years Of Apple Laptops – A person...
Among many other things, the often tumultuous 16th year of the new century marked the 25th anniversary of Apple laptop computers, not counting the optimistically named 16-pound Mac Portable of 1989.... Read more
Landlordy iOS App Adds Support For Appliances...
Riga, Latvia based E-protect SIA is releasing major update (version 1.8) to its Landlordy app for managing rental business financials on the go. Landlordy is iPhone and iPad app designed for self-... Read more
Holiday sale, Apple iMacs for up to $200 off...
B&H Photo has 21″ and 27″ Apple iMacs on sale for up to $200 off MSRP including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2099 $200 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $... Read more
Holiday sale: Mac minis for $50 to $100 off M...
B&H Photo has Mac minis on sale for up to $100 off MSRP free shipping plus NY sales tax only: - 1.4GHz Mac mini: $449 $50 off MSRP - 2.6GHz Mac mini: $629 $70 off MSRP - 2.8GHz Mac mini: $899 $... Read more
Mac Pros on sale for up to $300 off MSRP, ref...
B&H Photo has Mac Pros on sale for up to $300 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2799, $200 off MSRP - 3.5GHz 6-core Mac Pro: $3699, $... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions- Trumbul...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions- Philade...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions- San Ant...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Products Tester Needed - Apple (Unit...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.