TweetFollow Us on Twitter

Apr 96 Viewpoint
Volume Number:12
Issue Number:4
Column Tag:Viewpoint

Viewpoint

By Scott T Boyd, Editor Emeritus

While everyone else takes pot-shots at Apple, I’ve got to think that developers face a tremendous set of challenges. We’ve all got plenty on our plates just trying to build cool stuff for the Macintosh. The last thing we need is an entire media machine nay-saying the platform, especially when developers have rarely faced such a wide array of opportunities.

The Macintosh developer has long had to deal with people who question the merit of developing for the Mac’s smaller market share. In fact, each of us probably has a sophisticated litany of justifications, good for dealing with friends, neighbors, co-workers, family, and people we bump into in computer stores. Well, I don’t know about you, but my real reason for doing Macintosh development is simple - Macintosh is cool. I still remember the mind-boggling paradigm shift I felt the first time I saw the interface. My notion of computing changed forever.

As I learned to build Macintosh software, I came to know not only the machine, but also the Macintosh Way. Guy Kawasaki popularized the phrase and offered cogent lessons for developers, but the Macintosh Way was evident even to those who didn’t benefit from his writings.

Boldness to innovate

The Macintosh screamed, “My inventors went way out on a limb when they built me!” While the rest of the world was clamoring for a faster, cheaper IBM PC-clone with more RAM and disk, a team of upstarts built what they thought a computer should really be. A graphical interface, a mouse, a synergistic blending of hardware/software, and even a large set of standardized routine libraries for programmers (complete with late-binding for those routines).

Insistence on excellence

Feature after feature, Macintosh pushed the limits of technology to benefit users. No one offered a CRT with square pixels, but Macintosh had them. And they were at a 1:1 ratio, making life for developers much sweeter.

Auto-inject/auto-eject floppies. What can I say? It was cool, and users learned to love them.

Documentation, well written and designed to serve the needs of real programmers.

Confidence they’d come

When they built Macintosh, the total market size was zero. There was absolutely no market whatsoever for it. Nevertheless, they pressed ahead, built it, and then did everything it took to build a market for it. Many of those efforts worked less well than others, but twenty-two million machines later, I must say, I’m impressed.

Thinking back to the early days, Apple wooed developers vigorously. Documentation was early, cheap, and plentiful. The developer program was free, and developers got excellent prices on equipment. Frankly, without those prices, I don’t know that I would ever have been able to afford to join in the fun. Developers formed a sense of community and camaraderie, and some energetic souls at Apple found lots of ways to encourage us along the way. Some even went way out of their way to seed young, unproven college kids with an alpha version of MPW (thanks Technostud!), building a sense of excitement that led to me losing so much sleep that I started having those dreams where I find myself realizing that I have a final exam and I forgot to attend any of the classes (oh, come on now, admit it - you’ve had these, too, right?).

The Macintosh Way

Coolness. That’s what drew me to the Macintosh. The product, the company, the community, and the vast possibilities, all built up coolness.

OK, so that’s how many of us got into this business. Now we’re surrounded by “realists”, nay-sayers who would tell us that we’re wasting our time on the Macintosh. Now, you might suspect that I’d say one of two things. For one, I might say, “Defend the Macintosh at all costs. We’re too deeply vested to turn back now.” On the other hand, I might say, “Look, Windows has won, Apple has lost, and the Macintosh can’t ever catch up, so why fight it. Go where the market is.”

Well, I won’t say either one of those things. Remember why I got into this business? Coolness. I trusted my gut instincts and went where the action was. While I’ve never believed that Apple had an exclusive on coolness (in fact, they lately seem to have discovered a wellspring of “interesting” behavior that challenges their innate coolness), I’ve taken Apple’s coolness for granted for years.

What’s my take on all this then? Simple. Go for the coolness. Macintosh offers lots of it, and a whole host of Macintosh developers couldn’t ever exhaust the possibilities. By the same token, coolness lurks in other places, too.

“Going to the coolness” suggests that coolness always comes from somewhere else. Let me suggest this - in the quest for coolness, sometimes you may simply have to take the coolness with you, and that applies whether you’re exploring a new platform, or unearthing new treasures on an old favorite. That’s the Macintosh Way.

 
AAPL
$524.94
Apple Inc.
+5.93
MSFT
$40.01
Microsoft Corpora
-0.39
GOOG
$536.10
Google Inc.
-20.44

MacTech Search:
Community Search:

Software Updates via MacUpdate

VMware Fusion 6.0.3 - Run Windows apps a...
VMware Fusion allows you to create a Virtual Machine on your Mac and run Windows (including Windows 8.1) and Windows software on your Mac. Run your favorite Windows applications alongside Mac... Read more
Tweetbot 1.5.1 - Popular iOS twitter cli...
Tweetbot is a full-featured OS X Twitter client with a lot of personality. Whether it's the meticulously-crafted interface, sounds and animation, or features like multiple timelines and column views... Read more
Mac DVDRipper Pro 4.1.7 - Copy, backup,...
Mac DVDRipper Pro is the DVD backup solution that lets you protect your DVDs from scratches, save your batteries by reading your movies from your hard disk, manage your collection with just a few... Read more
PDFpenPro 6.2 - Advanced PDF toolkit for...
PDFpenPro allows users to edit PDF's easily. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Create... Read more
PDFpen 6.2 - Edit and annotate PDFs with...
PDFpen allows users to easily edit PDF's. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Features... Read more
Monolingual 1.5.9 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. It requires a 64-bit capable Intel-based Mac and at least... Read more
Maya 2015 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
Starcraft II: Wings of Liberty 1.1.1.180...
Download the patch by launching the Starcraft II game and downloading it through the Battle.net connection within the app. Starcraft II: Wings of Liberty is a strategy game played in real-time. You... Read more
Sibelius 7.5.0 - Music notation solution...
Sibelius is the world's best-selling music notation software for Mac. It is as intuitive to use as a pen, yet so powerful that it does most things in less than the blink of an eye. The demo includes... Read more
Typinator 5.9 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more

Latest Forum Discussions

See All

Have a Special Dead Trigger 2 Easter Bas...
Have a Special Dead Trigger 2 Easter Basket Full of Goodies, Courtesy of Madfinger Games Posted by Rob Rich on April 18th, 2014 [ permalink ] Dead Trigger 2 | Read more »
Almost All of Playdek’s Library is on Sa...
Almost All of Playdek’s Library is on Sale Right Now, and You Should Check it Out Posted by Rob Rich on April 18th, 2014 [ permalink ] Playdek has released quite a few great iOS ports of board and card games over the years, and now most of them... | Read more »
Zynga Launches Brand New Farmville Exper...
Zynga Launches Brand New Farmville Experience with Farmville 2: Country Escape Posted by Tre Lawrence on April 18th, 2014 [ permalink ] | Read more »
David. Review
David. Review By Cata Modorcea on April 18th, 2014 Our Rating: :: MINIMALISTIC IN A DIFFERENT WAYUniversal App - Designed for iPhone and iPad David is a minimalistic game wrapped inside of a soothing atmosphere in which the hero... | Read more »
Eyefi Unveils New Eyefi Cloud Service Th...
Eyefi Unveils New Eyefi Cloud Service That Allows Users to Share Media Across Personal Devices Posted by Tre Lawrence on April 18th, 2014 [ permalink ] | Read more »
Tales from the Dragon Mountain: The Lair...
Tales from the Dragon Mountain: The Lair Review By Jennifer Allen on April 18th, 2014 Our Rating: :: STEADY ADVENTURINGiPad Only App - Designed for the iPad Treading a safe path, Tales from the Dragon Mountain: The Lair is a... | Read more »
Yahoo Updates Flickr App with Advanced E...
Yahoo Updates Flickr App with Advanced Editing Features and More Posted by Tre Lawrence on April 18th, 2014 [ permalink ] | Read more »
My Incredible Body - A Kid's App to...
My Incredible Body - A Kid's App to Learn about the Human Body 1.1.00 Device: iOS Universal Category: Education Price: $2.99, Version: 1.1.00 (iTunes) Description: Wouldn’t it be cool to look inside yourself and see what was going on... | Read more »
Trials Frontier Review
Trials Frontier Review By Carter Dotson on April 18th, 2014 Our Rating: :: A ROUGH LANDINGUniversal App - Designed for iPhone and iPad Trials Frontier finally brings the famed stunt racing franchise to mobile, but how much does its... | Read more »
Evernote Business Notebook by Moleskin I...
Evernote Business Notebook by Moleskin Introduced – Support Available in Evernote for iOS Posted by Tre Lawrence on April 18th, 2014 [ permalink ] | Read more »

Price Scanner via MacPrices.net

Free HopTo 2.2 Helps Enhance Your Productivit...
The HopTo app helps you do more on your iPad by providing more and easier adaccess to files and documents. Version 2.2 adds Egnyte and HopTo’s Mac OSX File Connector. If you already have the hopTo... Read more
National Distracted Driving Awareness Month:...
As the country recognizes National Distracted Driving Awareness Month, Sprint is reminding wireless consumers to focus on driving while behind the wheel, to not text or email while driving, and to... Read more
13-inch 2.4GHz Retina MacBook Pro available f...
Abt has the 13″ 2.4GHz 128GB Retina MacBook Pro available for $1229 including free shipping. Their price is $70 off MSRP. Read more
iMacs on sale for up to $160 off MSRP this we...
Best Buy has iMacs on sale for up to $160 off MSRP for a limited time. Choose free home shipping or free instant local store pickup (if available). Prices are valid for online orders only, in-store... Read more
iPad Airs on sale this weekend for up to $100...
Best Buy has WiFi iPad Airs on sale for $50 off MSRP and WiFi + Cellular iPad Airs on sale for $100 off MSRP on their online store for a limited time, with prices now starting at $449. Choose free... Read more
Apple restocks refurbished Mac minis starting...
The Apple Store has restocked Apple Certified Refurbished Mac minis for up to $150 off the cost of new models. Apple’s one-year warranty is included with each mini, and shipping is free: - 2.5GHz Mac... Read more
Hyundai Brings Apple CarPlay To The 2015 Sona...
Hyundai Motor America has announced it will bring Apple CarPlay functionality to the 2015 Sonata. CarPlay is pitched as a smarter, safer and easier way to use iPhone in the car and gives iPhone users... Read more
Updated iPads Coming Sooner Than We Had Thoug...
MacRumors, cites KGI securities analyst Ming Chi Kuo, well-respected as an Apple product prognisticator, saying that Apple will introduce an upgraded iPad Air and iPad mini in 2014/Q3, meaning the... Read more
Toshiba Unveils New High And Low End Laptop M...
Toshiba has announced new laptop models covering both the high-end and low-end of the notebook computer spectrum. Toshiba 4K Ultra HD Laptop Toshiba’s new Satellite P55t features one of the world’s... Read more
Save up to $270 with Apple refurbished 13-inc...
The Apple Store has Apple Certified Refurbished October 2013 13″ Retina MacBook Pros available starting at $1099, with models up to $270 off MSRP. Apple’s one-year warranty is standard, and shipping... Read more

Jobs Board

*Apple* Automotive Parts Department position...
Apple Automotive is one of the fastest growing dealer…and it shows. Consider making the switch to the Apple Automotive Group today! At Apple Automotive, we Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Retail - Manager - Holyoke - Apple I...
Job Summary Keeping an Apple Store thriving requires a diverse set of leadership skills, and as a Manager, you’re a master of them all. In the store’s fast-paced, Read more
*Apple* Retail - Manager - Apple (United Sta...
Job SummaryKeeping an Apple Store thriving requires a diverse set of leadership skills, and as a Manager, you're a master of them all. In the store's fast-paced, dynamic Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.