TweetFollow Us on Twitter

Feb 96 Publishers Page
Volume Number:12
Issue Number:2
Column Tag:Publisher’s Page

Publisher’s Page

By Neil Ticktin, Publisher

[Scott’s taking a much needed break this month from his Viewpoint column - he’ll be back next month with more insight and comments on our industry.]

The Psyche of “Real” Computer Users

I recently attended Comdex, and now, besides wondering why I took the time to go to the show, I find myself making some interesting observations about the computer industry - and more importantly, the psyche of computer users.

Late this past summer, the Fed’s favorite target of anti-trust investigations released Win95. And with all the hype, even the most stout of heart in the Macintosh industry had to wonder: “Can the Macintosh survive?”

I don’t think that most of us believed that Win95 could kill the Mac OS (especially with Win95 sales projections dropping nearly 50%), but a lot of us were looking for the deeper reasons as to why we felt that way. For over a decade, Mac users have have had an easy answer to this question - other systems simply lacked anything resembling a real user interface. And even though, as the bumper sticker says, “Win95 = Mac ‘89”, many people still believe the perception that Microsoft wants them to - that Win95 is as good as a Mac. And while the Mac OS is still superior in many ways, it has become tougher to explain to Windows users why we use Macs - and why we won’t “just convert to using Windows.”

As Win95 shipped, I recall actually hypothesizing: “What would it be like if the Mac and Apple ceased to exist, and I was forced into using Windows?” My conclusion was that I would likely reduce the number of things that I used a computer for - I would turn to PDAs whenever I could. Why? Simply because I don’t enjoy using Windows and I would want to minimize my exposure to it. Would you want to spend more or less time with a “friend” you didn’t like?

I also concluded that FDR’s “the only thing we have to fear is fear itself” is quite applicable at this time to the Mac side of our industry.

Back to my Comdex thoughts

Walking around Macworld, I see lots of animated faces - people are excited about cool technologies, and are even irritated when they don’t see enough cool things. And we know why - Macintosh users have bonded with their machines. It’s more than seeing neat things done on the computer - they’ve integrated the machine so completely into their thoughts, that their Macs have become partners, not just tools.

PC users, in general, are different. While there are a great many exceptions, the “bond quotient” per computer is far higher on the Mac side of the industry. As I looked around Comdex, the faces of all the people were so serious looking. They appeared bored and overwhelmed. I don’t remember seeing a single excited face (except for when they were watching the mimes at the front door).

I also took note that Comdex was a lot less about technology and what computers could do for you, and a lot more about marketing, flash, and sales tactics. Sometimes, we forget how different the Macintosh and Windows worlds are. For example, we know of one company that used their highly successful Windows product marketing approach in the Macintosh market - only to have it fail so miserably, it may have been better to do nothing. Food for thought.

But what does this mean, Neil?

The bottom line is this. In general, Windows users don’t view their computers in the same way a Mac user views a Macintosh. Mac users have so bonded to their machines that they almost go out of their way to find new ways to use the computer. Mac users like their machines - Windows users think of their computer as a box they use. And until Microsoft figures how to create this kind of relationship between PC and user, the Macintosh is still the superior user interface and product. By the way: I don’t expect that Windows users will “get” this argument - if they did, they’d use the Macintosh.

Save Cyberdog!

Apple has been working on a set of Internet tools based on OpenDoc. While this product will probably end up named something like “OpenDoc Internet Client”, its code/commonly known name is Cyberdog, which comes from a New Yorker cartoon showing two dogs at a terminal, where one dog looks at the other and says “On the Internet, no one knows you are a dog.”

Unfortunately, there seem to be some trademark issues for the use of the Cyberdog name. It also may be the case that Cyberdog isn’t as “professional” a name as the corporate types may want. But, do Mac users want professional? or do Mac users want cool, fun computers?

Want to do your part to save the “Cyberdog” name? You can. Send e-mail to save-cyberdog@mactech.com. We’re going to compile the comments and pass them onto Apple, so even if your message is short and sweet, your vote will be counted.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Google Drive 1.20 - File backup and shar...
Google Drive is a place where you can create, share, collaborate, and keep all of your stuff. Whether you're working with a friend on a joint research project, planning a wedding with your fiancé, or... Read more
Simon 4.0.3 - Monitor changes and crashe...
Simon monitors websites and alerts you of crashes and changes. Select pages to monitor, choose your alert options, and customize your settings. Simon does the rest. Keep a watchful eye on your... Read more
Vitamin-R 2.23 - Personal productivity t...
Vitamin-R creates the optimal conditions for your brain to work at its best by structuring your work into short bursts of distraction-free, highly focused activity alternating with opportunities for... Read more
iDefrag 5.0.0 - Disk defragmentation and...
iDefrag helps defragment and optimize your disk for improved performance. Features include: Supports HFS and HFS+ (Mac OS Extended). Supports case sensitive and journaled filesystems. Supports... Read more
PCalc 4.2 - Full-featured scientific cal...
PCalc is a full-featured, scriptable scientific calculator with support for hexadecimal, octal, and binary calculations, as well as an RPN mode, programmable functions, and an extensive set of unit... Read more
FileZilla 3.10.2 - Fast and reliable FTP...
FileZilla (ported from Windows) is a fast and reliable FTP client and server with lots of useful features and an intuitive interface. Version 3.10.2: Note: Now requires a 64-bit Intel processor.... Read more
The Hit List 1.1.11 - Advanced reminder...
The Hit List manages the daily chaos of your modern life. It's easy to learn - it's as easy as making lists. And it's powerful enough to let you plan, then forget, then act when the time is right.... Read more
Bartender 1.2.32 - Organize your menu ba...
Bartender lets you organize your menu bar apps. Features: Lets you tidy your menu bar apps how you want. See your menu bar apps when you want. Hide the apps you need to run, but do not need to... Read more
ClamXav 2.7.5 - Free virus checker, base...
ClamXav is a free virus checker for OS X. It uses the tried, tested, and very popular ClamAV open source antivirus engine as a back end. I hope you like and use ClamXav a lot and that it helps keep... Read more
xScope 4.1.2 - Onscreen graphic measurem...
xScope is powerful set of tools that are ideal for measuring, inspecting, and testing on-screen graphics and layouts. Its tools float above your desktop windows and can be accessed via a toolbar,... Read more

Dungeon Hunter 5 Coming on March 12
Gameloft has excitedly announced that Dungeon Hunter 5 is on its way! Once again, you will adventure across the land of Valenthia exploring dungeons and fighting monsters. The game will have a new asynchronous multiplayer mode called Strongholds... | Read more »
It Came From Canada: Jurojin: Immortal N...
At this point it’s pretty safe to say that no MOBA is going to dethrone Dota 2 and League of Legends anytime soon. After all, if Batman can’t do it, nobody can. However, with a genre as popular and profitable as this one, there’s still room for... | Read more »
Tiny Farm – Animals, Tractors and Advent...
Tiny Farm – Animals, Tractors and Adventures! Review By Amy Solomon on March 3rd, 2015 Our Rating: :: LIVELY LANDSCAPESUniversal App - Designed for iPhone and iPad Tiny Farm – Animals, Tractors and Adventures! includes farm-related... | Read more »
This Week at 148Apps: February 23-27, 20...
Final February Fun at 148Apps   How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you’re looking for. The ones we love become Editor’s Choice, standing out... | Read more »
GDC 2015 – Does Not Commute is Definitel...
GDC 2015 – Does Not Commute is Definitely a Game You Should Keep an Eye on Posted by Rob Rich on March 2nd, 2015 [ permalink ] We were teased about Mediocre Games’ (Smash Hit, | Read more »
F84 Games & POW! Announce Stan Lee V...
F84 Games has announced that it is working with legendary comic creator Stan Lee and POW! Entertainment to produce Stan Lee’s Hero Command. The game will be a action adventure of heroic proportions. | Read more »
Setlyst Keeps Your Set Straight So You C...
Setlyst Keeps Your Set Straight So You Can Focus On Rocking Out. Posted by Jessica Fisher on March 2nd, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Space is Vast, So Space Agency Has a Vas...
Space is Vast, So Space Agency Has a Vast New Update! Posted by Jessica Fisher on March 2nd, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Size DOES Matter Review
Size DOES Matter Review By Campbell Bird on March 2nd, 2015 Our Rating: :: HARD TO BEATUniversal App - Designed for iPhone and iPad This rhythm game has a unique control scheme and performance system that make it feel like a true... | Read more »
The first ever action 3D card battler Al...
On the other hand, you probably haven’t played an action 3D card battler – until now. Step forward, All Star Legion. All Star Legion is a 3D QTE-based action RPG card battler, but fear not – the game itself isn’t as convoluted as its description.... | Read more »

Price Scanner via MacPrices.net

Another Tranche Of IBM MobileFirst For iOS Ap...
IBM has announced the next expansion phase for  its IBM MobileFirst for iOS portfolio, with a troika of new apps to address key priorities for the Banking and Financial Services, Airline and Retail... Read more
Sale! 15-inch Retina MacBook Pros for up to $...
B&H Photo has the new 2014 15″ Retina MacBook Pros on sale for up to $250 off MSRP for a limited time. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $... Read more
WaterField Designs Introduces the Minimalist...
With Apple Pay gaining popularity, Android Pay coming in May 2015, and loyalty cards and receipts that can be accessed from smartphones, San Francisco’s WaterField Designs observes that it may be... Read more
Sale! 15-inch 2.2GHz Retina MacBook Pro for $...
 Best Buy has the 15″ 2.2GHz Retina MacBook Pro on sale for $1774.99 $1799.99, or $225 off MSRP. Choose free home shipping or free local store pickup (if available). Price valid for online orders... Read more
13-inch 2.5GHz MacBook Pro (refurbished) avai...
The Apple Store has Apple Certified Refurbished 13″ 2.5GHz MacBook Pros available for $170 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.5GHz... Read more
13-inch 2.5GHz MacBook Pro on sale for $100 o...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999.99 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
27-inch 3.5GHz 5K iMac in stock today and on...
 B&H Photo has the 27″ 3.5GHz 5K iMac in stock today and on sale for $2299 including free shipping plus NY sales tax only. Their price is $200 off MSRP, and it’s the lowest price available for... Read more
Apple Launches Free Web-Based Pages and Other...
Apple’s new Web-only access to iWork productivity apps is a free level of iCloud service available to anyone, including people who don’t own or use Apple devices. The service includes access to Apple... Read more
Survey Reveals Solid State Disk (SSD) Technol...
In a recent SSD technology use survey, Kroll Ontrack, a firm specializing in data recovery, found that while nearly 90 percent of respondents leverage the performance and reliability benefits of SSD... Read more
Save up to $600 with Apple refurbished Mac Pr...
The Apple Store is offering Apple Certified Refurbished Mac Pros for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The... Read more

Jobs Board

*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Pay Automation Engineer - iOS System...
**Job Summary** At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job Read more
Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
Event Director, *Apple* Retail Marketing -...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global engagement strategy and team. Delivering an overarching brand Read more
*Apple* Pay - Site Reliability Engineer - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.