TweetFollow Us on Twitter

Feb 96 Publishers Page
Volume Number:12
Issue Number:2
Column Tag:Publisher’s Page

Publisher’s Page

By Neil Ticktin, Publisher

[Scott’s taking a much needed break this month from his Viewpoint column - he’ll be back next month with more insight and comments on our industry.]

The Psyche of “Real” Computer Users

I recently attended Comdex, and now, besides wondering why I took the time to go to the show, I find myself making some interesting observations about the computer industry - and more importantly, the psyche of computer users.

Late this past summer, the Fed’s favorite target of anti-trust investigations released Win95. And with all the hype, even the most stout of heart in the Macintosh industry had to wonder: “Can the Macintosh survive?”

I don’t think that most of us believed that Win95 could kill the Mac OS (especially with Win95 sales projections dropping nearly 50%), but a lot of us were looking for the deeper reasons as to why we felt that way. For over a decade, Mac users have have had an easy answer to this question - other systems simply lacked anything resembling a real user interface. And even though, as the bumper sticker says, “Win95 = Mac ‘89”, many people still believe the perception that Microsoft wants them to - that Win95 is as good as a Mac. And while the Mac OS is still superior in many ways, it has become tougher to explain to Windows users why we use Macs - and why we won’t “just convert to using Windows.”

As Win95 shipped, I recall actually hypothesizing: “What would it be like if the Mac and Apple ceased to exist, and I was forced into using Windows?” My conclusion was that I would likely reduce the number of things that I used a computer for - I would turn to PDAs whenever I could. Why? Simply because I don’t enjoy using Windows and I would want to minimize my exposure to it. Would you want to spend more or less time with a “friend” you didn’t like?

I also concluded that FDR’s “the only thing we have to fear is fear itself” is quite applicable at this time to the Mac side of our industry.

Back to my Comdex thoughts

Walking around Macworld, I see lots of animated faces - people are excited about cool technologies, and are even irritated when they don’t see enough cool things. And we know why - Macintosh users have bonded with their machines. It’s more than seeing neat things done on the computer - they’ve integrated the machine so completely into their thoughts, that their Macs have become partners, not just tools.

PC users, in general, are different. While there are a great many exceptions, the “bond quotient” per computer is far higher on the Mac side of the industry. As I looked around Comdex, the faces of all the people were so serious looking. They appeared bored and overwhelmed. I don’t remember seeing a single excited face (except for when they were watching the mimes at the front door).

I also took note that Comdex was a lot less about technology and what computers could do for you, and a lot more about marketing, flash, and sales tactics. Sometimes, we forget how different the Macintosh and Windows worlds are. For example, we know of one company that used their highly successful Windows product marketing approach in the Macintosh market - only to have it fail so miserably, it may have been better to do nothing. Food for thought.

But what does this mean, Neil?

The bottom line is this. In general, Windows users don’t view their computers in the same way a Mac user views a Macintosh. Mac users have so bonded to their machines that they almost go out of their way to find new ways to use the computer. Mac users like their machines - Windows users think of their computer as a box they use. And until Microsoft figures how to create this kind of relationship between PC and user, the Macintosh is still the superior user interface and product. By the way: I don’t expect that Windows users will “get” this argument - if they did, they’d use the Macintosh.

Save Cyberdog!

Apple has been working on a set of Internet tools based on OpenDoc. While this product will probably end up named something like “OpenDoc Internet Client”, its code/commonly known name is Cyberdog, which comes from a New Yorker cartoon showing two dogs at a terminal, where one dog looks at the other and says “On the Internet, no one knows you are a dog.”

Unfortunately, there seem to be some trademark issues for the use of the Cyberdog name. It also may be the case that Cyberdog isn’t as “professional” a name as the corporate types may want. But, do Mac users want professional? or do Mac users want cool, fun computers?

Want to do your part to save the “Cyberdog” name? You can. Send e-mail to save-cyberdog@mactech.com. We’re going to compile the comments and pass them onto Apple, so even if your message is short and sweet, your vote will be counted.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

f.lux 39.984 - Adjusts the color of your...
f.lux makes the color of your computer's display adapt to the time of day, warm at night and like sunlight during the day. Ever notice how people texting at night have that eerie blue glow? Or wake... Read more
Merlin Project 4.2.7 - $289.00
Merlin Project is the leading professional project management software for OS X. If you plan complex projects on your Mac, you won’t get far with a simple list of tasks. Good planning raises... Read more
Sound Studio 4.8.10 - Robust audio recor...
Sound Studio lets you easily record and professionally edit audio on your Mac. Easily rip vinyls and digitize cassette tapes, or record lectures and voice memos. Prepare for live shows with live... Read more
Google Chrome 60.0.3112.101 - Modern and...
Google Chrome is a Web browser by Google, created to be a modern platform for Web pages and applications. It utilizes very fast loading of Web pages and has a V8 engine, which is a custom built... Read more
Microsoft Office 2016 15.37 - Popular pr...
Microsoft Office 2016 - Unmistakably Office, designed for Mac. The new versions of Word, Excel, PowerPoint, Outlook and OneNote provide the best of both worlds for Mac users - the familiar Office... Read more
Sketch 46.2 - Design app for UX/UI for i...
Sketch is an innovative and fresh look at vector drawing. Its intentionally minimalist design is based upon a drawing space of unlimited size and layers, free of palettes, panels, menus, windows, and... Read more
beaTunes 5.0.4 - Organize your music col...
beaTunes is a full-featured music player and organizational tool for music collections. How well organized is your music library? Are your artists always spelled the same way? Any R.E.M. vs REM?... Read more
Yasu 4.0.4 - System maintenance app.
Yasu was created with system administrators who service large groups of workstations in mind, Yasu (Yet Another System Utility) was made to do a specific group of maintenance tasks quickly within a... Read more
NetNewsWire 4.0.4 - RSS and Atom news re...
NetNewsWire is the best way to keep up with the sites and authors you read most regularly. Let NetNewsWire pull down the latest articles, and read them in a distraction-free and Mac-like way. Native... Read more
Chromium 60.0.3112.101 - Fast and stable...
Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. Version 60.0.3112.101: Release notes were unavailable... Read more

Technobabylon (Games)
Technobabylon 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: City of Newton, 2087. Genetic engineering is the norm, the addictive Trance has replaced almost any need for human interaction,... | Read more »
5 reasons why 2v2 is the best mode in Cl...
Supercell has been teasing fans with 2v2 windows that allow players to team up for limited periods of time. The Summer of 2v2 was just this past July, but players are already clamoring for more of that sweet, sweet team-based action. The fans have... | Read more »
The best deals on the App Store this wee...
It seems like the week's only just started, and yet here we are with a huge pile of discounted games to sort through. There are some real doozies on sale this week. We're talking some truly stellar titles. Let's take a look at four of the best... | Read more »
Cat Quest Guide - How to become a purrfe...
Cat Quest is an absolutely charming open-world RPG that's taken the gaming world quite by storm. This game about a world populated by furry kitty warriors is actually a full-length RPG with sturdy mechanics and a lovely little story. It's certainly... | Read more »
Silly Walks Guide - How to strut your st...
Silly Walks is an all new adventure game that lives up to its name. It sees you playing as a variety of snack foods as you teeter-totter your way to rescue your friends from the evil blender and his villainous minions. It's all very . . . well... | Read more »
The best mobile point-and-click adventur...
Nostalgia for classic point-and-click adventure games has reached an all-time high in recent years, and the rise of mobile games have provided a perfect platform for this old-school genre. This week we're going to take a look at some of the best... | Read more »
Titanfall: Assault Beginner's Guide...
Respawn's dazzling mech battler Titanfall has gotten its first mobile game at long last -- Titanfall: Assault. Assault transforms that parkour FPS action into a card battler not dissimilar to Clash Royale. Titanfall: Assault isn't just another... | Read more »
Unobstruct (Utilities)
Unobstruct 1.0 Device: iOS Universal Category: Utilities Price: $.99, Version: 1.0 (iTunes) Description: You’re already reading web pages on a pretty small screen. Don’t let floating social media sharing toolbars and the like get in... | Read more »
Burgle Bros (Games)
Burgle Bros 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Burgle Bros requires stealth, planning and a little bit of luck. In the tradition of classic heist movies like Ocean's 11 and The... | Read more »
The best new games we played this week -...
The hits continue to come fast and strong this month, as August welcomes in game after game, many of them of very high quality. It's been another busy week, but we're not complaining. This week saw the arrival of some of the best mobile games... | Read more »

Price Scanner via MacPrices.net

New iOS 11 Productivity Features Welcome But...
The iOS community is in late summer holding mode awaiting the September arrival of the iPhone 8 and iOS 11. iOS 11 public betas have been available for months — number six was released this week —... Read more
Samsung Electronics Launches New Portable SSD...
Samsung Electronics America, Inc. has announced the launch of Samsung Portable SSD T5 – its newest portable solid state drive (PSSD) that raises the bar for the performance of external memory... Read more
TrendForce Reports YoY Gain of 3.6% for 2Q17...
Market research firm TrendForce reports that the global notebook shipments for this second quarter registered a sequential quarterly increase of 5.7% and a year-on-year increase of 3.6%, totaling 39.... Read more
Sale! 10-inch iPad Pros for $50 off MSRP, no...
B&H Photo has 10.5″ iPad Pros in stock today and on sale for $50 off MSRP. Each iPad includes free shipping, and B&H charges sales tax in NY & NJ only: – 10.5″ 64GB iPad Pro: $599, save $... Read more
Sale! 2017 13-inch Silver 2.3GHz MacBook Pro...
Amazon has new 2017 13″ 2.3GHz/128GB Silver MacBook Pro on sale today for $100 off MSRP including free shipping. Their price is the lowest available for this model from any reseller: – 13″ 2.3GHz/... Read more
WaterField Unveils Collaboratively-Designed,...
In collaboration with customers and seasoned travelers, San Francisco maker WaterField Designs set out to create the preeminent carry-on system to improve the experience of frequent fliers. The... Read more
Miya Notes Mac-Client for Google Keep (Launch...
MacPlus Software has announced te launch of Miya Notes for Google Keep 1.0, a powerful Mac-client for Google Keep. Millions of people use Google Keep on their phones and online, but a convenient Mac... Read more
Apple refurbished iMacs available starting at...
Apple has previous-generation Certified Refurbished 2015 21″ & 27″ iMacs available starting at $849. Apple’s one-year warranty is standard, and shipping is free. The following models are... Read more
2017 13-inch MacBook Airs on sale for $100 of...
B&H Photo new 2017 13″ MacBook Airs on sale today for $100 off MSRP, starting at $899: – 13″ 1.8GHz/128GB MacBook Air (MQD32LL/A): $899, $100 off MSRP – 13″ 1.8GHz/256GB MacBook Air (MQD42LL/A... Read more
12-inch MacBooks on sale for $100 off MSRP
Amazon has 2017 12″ Retina MacBooks on sale for $100 off MSRP. Shipping is free: 12″ 1.2GHz Space Gray MacBook: $1199.99 $100 off MSRP 12″ 1.2GHz Silver MacBook: $1198 $101 off MSRP 12″ 1.2GHz Gold... Read more

Jobs Board

SW Engineer *Apple* TV - Apple Inc. (United...
Job Summary The Apple TV team is looking for an experienced engineer with a passion for delivering first in class home entertainment solutions. The candidate will Read more
Development Operations and Site Reliability E...
Development Operations and Site Reliability Engineer, Apple Payment Gateway Job Number: 57572631 Santa Clara Valley, California, United States Posted: Jul. 27, 2017 Read more
Frameworks Engineering Manager, *Apple* Wat...
Frameworks Engineering Manager, Apple Watch Job Number: 41632321 Santa Clara Valley, California, United States Posted: Jun. 15, 2017 Weekly Hours: 40.00 Job Summary Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Solutions Consultant - Apple Inc. (U...
Job Summary As an Apple Solutions Consultant, you'll be the link between our future customers and our products. You'll showcase your entrepreneurial spirit as you Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.