TweetFollow Us on Twitter

Feb 96 Publishers Page
Volume Number:12
Issue Number:2
Column Tag:Publisher’s Page

Publisher’s Page

By Neil Ticktin, Publisher

[Scott’s taking a much needed break this month from his Viewpoint column - he’ll be back next month with more insight and comments on our industry.]

The Psyche of “Real” Computer Users

I recently attended Comdex, and now, besides wondering why I took the time to go to the show, I find myself making some interesting observations about the computer industry - and more importantly, the psyche of computer users.

Late this past summer, the Fed’s favorite target of anti-trust investigations released Win95. And with all the hype, even the most stout of heart in the Macintosh industry had to wonder: “Can the Macintosh survive?”

I don’t think that most of us believed that Win95 could kill the Mac OS (especially with Win95 sales projections dropping nearly 50%), but a lot of us were looking for the deeper reasons as to why we felt that way. For over a decade, Mac users have have had an easy answer to this question - other systems simply lacked anything resembling a real user interface. And even though, as the bumper sticker says, “Win95 = Mac ‘89”, many people still believe the perception that Microsoft wants them to - that Win95 is as good as a Mac. And while the Mac OS is still superior in many ways, it has become tougher to explain to Windows users why we use Macs - and why we won’t “just convert to using Windows.”

As Win95 shipped, I recall actually hypothesizing: “What would it be like if the Mac and Apple ceased to exist, and I was forced into using Windows?” My conclusion was that I would likely reduce the number of things that I used a computer for - I would turn to PDAs whenever I could. Why? Simply because I don’t enjoy using Windows and I would want to minimize my exposure to it. Would you want to spend more or less time with a “friend” you didn’t like?

I also concluded that FDR’s “the only thing we have to fear is fear itself” is quite applicable at this time to the Mac side of our industry.

Back to my Comdex thoughts

Walking around Macworld, I see lots of animated faces - people are excited about cool technologies, and are even irritated when they don’t see enough cool things. And we know why - Macintosh users have bonded with their machines. It’s more than seeing neat things done on the computer - they’ve integrated the machine so completely into their thoughts, that their Macs have become partners, not just tools.

PC users, in general, are different. While there are a great many exceptions, the “bond quotient” per computer is far higher on the Mac side of the industry. As I looked around Comdex, the faces of all the people were so serious looking. They appeared bored and overwhelmed. I don’t remember seeing a single excited face (except for when they were watching the mimes at the front door).

I also took note that Comdex was a lot less about technology and what computers could do for you, and a lot more about marketing, flash, and sales tactics. Sometimes, we forget how different the Macintosh and Windows worlds are. For example, we know of one company that used their highly successful Windows product marketing approach in the Macintosh market - only to have it fail so miserably, it may have been better to do nothing. Food for thought.

But what does this mean, Neil?

The bottom line is this. In general, Windows users don’t view their computers in the same way a Mac user views a Macintosh. Mac users have so bonded to their machines that they almost go out of their way to find new ways to use the computer. Mac users like their machines - Windows users think of their computer as a box they use. And until Microsoft figures how to create this kind of relationship between PC and user, the Macintosh is still the superior user interface and product. By the way: I don’t expect that Windows users will “get” this argument - if they did, they’d use the Macintosh.

Save Cyberdog!

Apple has been working on a set of Internet tools based on OpenDoc. While this product will probably end up named something like “OpenDoc Internet Client”, its code/commonly known name is Cyberdog, which comes from a New Yorker cartoon showing two dogs at a terminal, where one dog looks at the other and says “On the Internet, no one knows you are a dog.”

Unfortunately, there seem to be some trademark issues for the use of the Cyberdog name. It also may be the case that Cyberdog isn’t as “professional” a name as the corporate types may want. But, do Mac users want professional? or do Mac users want cool, fun computers?

Want to do your part to save the “Cyberdog” name? You can. Send e-mail to save-cyberdog@mactech.com. We’re going to compile the comments and pass them onto Apple, so even if your message is short and sweet, your vote will be counted.

 
AAPL
$98.63
Apple Inc.
-0.39
MSFT
$43.92
Microsoft Corpora
-0.05
GOOG
$585.19
Google Inc.
-5.41

MacTech Search:
Community Search:

Software Updates via MacUpdate

OS X Yosemite Wallpaper 1.0 - Desktop im...
OS X Yosemite Wallpaper is the gorgeous new background image for Apple's upcoming OS X 10.10 Yosemite. This wallpaper is available for all screen resolutions with a source file that measures 5,418... Read more
Acorn 4.4 - Bitmap image editor. (Demo)
Acorn is a new image editor built with one goal in mind - simplicity. Fast, easy, and fluid, Acorn provides the options you'll need without any overhead. Acorn feels right, and won't drain your bank... Read more
Bartender 1.2.20 - Organize your menu ba...
Bartender lets you organize your menu bar apps. Features: Lets you tidy your menu bar apps how you want. See your menu bar apps when you want. Hide the apps you need to run, but do not need to... Read more
TotalFinder 1.6.2 - Adds tabs, hotkeys,...
TotalFinder is a universally acclaimed navigational companion for your Mac. Enhance your Mac's Finder with features so smart and convenient, you won't believe you ever lived without them. Tab-based... Read more
Vienna 3.0.0 RC 2 :be5265e: - RSS and At...
Vienna is a freeware and Open-Source RSS/Atom newsreader with article storage and management via a SQLite database, written in Objective-C and Cocoa, for the OS X operating system. It provides... Read more
VLC Media Player 2.1.5 - Popular multime...
VLC Media Player is a highly portable multimedia player for various audio and video formats (MPEG-1, MPEG-2, MPEG-4, DivX, MP3, OGG, ...) as well as DVDs, VCDs, and various streaming protocols. It... Read more
Default Folder X 4.6.7 - Enhances Open a...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click... Read more
TinkerTool 5.3 - Expanded preference set...
TinkerTool is an application that gives you access to additional preference settings Apple has built into Mac OS X. This allows to activate hidden features in the operating system and in some of the... Read more
Audio Hijack Pro 2.11.0 - Record and enh...
Audio Hijack Pro drastically changes the way you use audio on your computer, giving you the freedom to listen to audio when you want and how you want. Record and enhance any audio with Audio Hijack... Read more
Intermission 1.1.1 - Pause and rewind li...
Intermission allows you to pause and rewind live audio from any application on your Mac. Intermission will buffer up to 3 hours of audio, allowing users to skip through any assortment of audio... Read more

Latest Forum Discussions

See All

Note Review
Note Review By Jennifer Allen on July 29th, 2014 Our Rating: :: TOO SIMPLEiPhone App - Designed for the iPhone, compatible with the iPad Note is a note taking app that’s a little too short on features to be worth its asking price... | Read more »
Chainsaw Warrior Goes on Sale & Ther...
Chainsaw Warrior Goes on Sale & There’s a Chance to Win a Copy of the Original Board Game Posted by Jennifer Allen on July 29th, 2014 [ permalink | Read more »
It Came From Canada: Tiny Tower Vegas
If you go to a casino, you might make a lot of money. If you run a casino, you’re guaranteed to make a lot of money. The choice seems pretty obvious. So while waiting for your shady real estate deals to move forward, get prepared with Tiny Tower... | Read more »
Z Hunter Review
Z Hunter Review By Lee Hamlet on July 29th, 2014 Our Rating: :: RIGHT ON TARGETUniversal App - Designed for iPhone and iPad While it might not necessarily break new ground, Z Hunter has enough tricks up its sleeve to ensure that... | Read more »
Huge Update Comes To Duet, Adding 48 New...
Huge Update Comes To Duet, Adding 48 New Stages Posted by Jennifer Allen on July 29th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Sharknado: The Video Game Available Now....
Sharknado: The Video Game Available Now. Seriously. Posted by Rob Rich on July 29th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Frog Orbs 2 Review
Frog Orbs 2 Review By Nadia Oxford on July 29th, 2014 Our Rating: :: THIS MAGIC IS A TAD MONOTONOUS Universal App - Designed for iPhone and iPad Frog Orbs 2 is repetitive, but younger players should enjoy it nonetheless.   | Read more »
Puzzix Review
Puzzix Review By Jennifer Allen on July 29th, 2014 Our Rating: :: NICE IDEAUniversal App - Designed for iPhone and iPad A little like Tetris, Puzzix is all about piecing together blocks and watching them vanish. It could do with... | Read more »
Cannonball eMail is Now Live – Works Wit...
Cannonball eMail is Now Live – Works With Gmail, Yahoo, Outlook, Hotmail, and AOL Posted by Jessica Fisher on July 29th, 2014 [ permalink ] | Read more »
To The End Review
To The End Review By Lee Hamlet on July 29th, 2014 Our Rating: :: A VICIOUS CYCLEUniversal App - Designed for iPhone and iPad To The End will test players’ patience, timing, and dedication as they try to navigate all 13 levels in... | Read more »

Price Scanner via MacPrices.net

Updated MacBook Pro Price Trackers
We’ve updated our MacBook Pro Price Trackers with the latest information on prices, bundles, and availability on the new 2014 models from Apple’s authorized internet/catalog resellers as well as... Read more
Apple updates MacBook Pros with slightly fast...
Apple updated 13″ and 15″ Retina MacBook Pros today with slightly faster Haswell processors. 13″ models now ship with 8GB of RAM standard, while 15″ MacBook Pros ship with 16GB across the board. Most... Read more
Apple drops price on 13″ 2.5GHz MacBook Pro b...
The Apple Store has dropped their price for the 13″ 2.5GHz MacBook Pro by $100 to $1099 including free shipping. Read more
Apple drops prices on refurbished 2013 MacBoo...
The Apple Store has dropped prices on Apple Certified Refurbished 13″ and 15″ 2013 MacBook Pros, with model now available starting at $929. Apple’s one-year warranty is standard, and shipping is free... Read more
iOS 8 and OS X 10.10 To Support DuckDuckGo As...
Writing for Quartz, Dan Frommer reports that Apple’s forthcoming iOS 8 and OS X 10.10 operating systems version updates will allow users to select DuckDuckGo as their default search engine. He notes... Read more
U.K. Hospital Using iPods and iPads To Record...
British news journal GazetteLive’s. Ian McNeal notes that the old “an apple a day keeps the doctor away” proverb is being turned on its head at http://southtees.nhs.uk/hospitals/james-cook/ James... Read more
13-inch 2.5GHz MacBook Pro on sale for $1099,...
Best Buy has the 13″ 2.5GHz MacBook Pro available for $1099.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $100 off MSRP. Price is... Read more
Roundup of Apple refurbished MacBook Pros, th...
The Apple Store has Apple Certified Refurbished 13″ and 15″ MacBook Pros available for up to $400 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free. Their prices... Read more
Record Mac Shipments In Q2/14 Confound Analys...
A Seeking Alpha Trefis commentary notes that Apple’s fiscal Q3 2014 results released July 22, beat market predictions on earnings, although revenues were slightly lower than anticipated. Apple’s Mac’... Read more
Intel To Launch Core M Silicon For Use In Not...
Digitimes’ Monica Chen and Joseph Tsai, report that Intel will launch 14nm-based Core M series processors specifically for use in fanless notebook/tablet 2-in-1 models in Q4 2014, with many models to... Read more

Jobs Board

Sr Software Lead Engineer, *Apple* Online S...
Sr Software Lead Engineer, Apple Online Store Publishing Systems Keywords: Company: Apple Job Code: E3PCAK8MgYYkw Location (City or ZIP): Santa Clara Status: Full Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Sr. Product Leader, *Apple* Store Apps - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.