TweetFollow Us on Twitter

Feb 96 Publishers Page
Volume Number:12
Issue Number:2
Column Tag:Publisher’s Page

Publisher’s Page

By Neil Ticktin, Publisher

[Scott’s taking a much needed break this month from his Viewpoint column - he’ll be back next month with more insight and comments on our industry.]

The Psyche of “Real” Computer Users

I recently attended Comdex, and now, besides wondering why I took the time to go to the show, I find myself making some interesting observations about the computer industry - and more importantly, the psyche of computer users.

Late this past summer, the Fed’s favorite target of anti-trust investigations released Win95. And with all the hype, even the most stout of heart in the Macintosh industry had to wonder: “Can the Macintosh survive?”

I don’t think that most of us believed that Win95 could kill the Mac OS (especially with Win95 sales projections dropping nearly 50%), but a lot of us were looking for the deeper reasons as to why we felt that way. For over a decade, Mac users have have had an easy answer to this question - other systems simply lacked anything resembling a real user interface. And even though, as the bumper sticker says, “Win95 = Mac ‘89”, many people still believe the perception that Microsoft wants them to - that Win95 is as good as a Mac. And while the Mac OS is still superior in many ways, it has become tougher to explain to Windows users why we use Macs - and why we won’t “just convert to using Windows.”

As Win95 shipped, I recall actually hypothesizing: “What would it be like if the Mac and Apple ceased to exist, and I was forced into using Windows?” My conclusion was that I would likely reduce the number of things that I used a computer for - I would turn to PDAs whenever I could. Why? Simply because I don’t enjoy using Windows and I would want to minimize my exposure to it. Would you want to spend more or less time with a “friend” you didn’t like?

I also concluded that FDR’s “the only thing we have to fear is fear itself” is quite applicable at this time to the Mac side of our industry.

Back to my Comdex thoughts

Walking around Macworld, I see lots of animated faces - people are excited about cool technologies, and are even irritated when they don’t see enough cool things. And we know why - Macintosh users have bonded with their machines. It’s more than seeing neat things done on the computer - they’ve integrated the machine so completely into their thoughts, that their Macs have become partners, not just tools.

PC users, in general, are different. While there are a great many exceptions, the “bond quotient” per computer is far higher on the Mac side of the industry. As I looked around Comdex, the faces of all the people were so serious looking. They appeared bored and overwhelmed. I don’t remember seeing a single excited face (except for when they were watching the mimes at the front door).

I also took note that Comdex was a lot less about technology and what computers could do for you, and a lot more about marketing, flash, and sales tactics. Sometimes, we forget how different the Macintosh and Windows worlds are. For example, we know of one company that used their highly successful Windows product marketing approach in the Macintosh market - only to have it fail so miserably, it may have been better to do nothing. Food for thought.

But what does this mean, Neil?

The bottom line is this. In general, Windows users don’t view their computers in the same way a Mac user views a Macintosh. Mac users have so bonded to their machines that they almost go out of their way to find new ways to use the computer. Mac users like their machines - Windows users think of their computer as a box they use. And until Microsoft figures how to create this kind of relationship between PC and user, the Macintosh is still the superior user interface and product. By the way: I don’t expect that Windows users will “get” this argument - if they did, they’d use the Macintosh.

Save Cyberdog!

Apple has been working on a set of Internet tools based on OpenDoc. While this product will probably end up named something like “OpenDoc Internet Client”, its code/commonly known name is Cyberdog, which comes from a New Yorker cartoon showing two dogs at a terminal, where one dog looks at the other and says “On the Internet, no one knows you are a dog.”

Unfortunately, there seem to be some trademark issues for the use of the Cyberdog name. It also may be the case that Cyberdog isn’t as “professional” a name as the corporate types may want. But, do Mac users want professional? or do Mac users want cool, fun computers?

Want to do your part to save the “Cyberdog” name? You can. Send e-mail to save-cyberdog@mactech.com. We’re going to compile the comments and pass them onto Apple, so even if your message is short and sweet, your vote will be counted.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

FileZilla 3.24.0 - Fast and reliable FTP...
FileZilla (ported from Windows) is a fast and reliable FTP client and server with lots of useful features and an intuitive interface. Version 3.24.0: New The context menu for remote file search... Read more
BusyContacts 1.1.6 - Fast, efficient con...
BusyContacts is a contact manager for OS X that makes creating, finding, and managing contacts faster and more efficient. It brings to contact management the same power, flexibility, and sharing... Read more
BusyCal 3.1.4 - Powerful calendar app wi...
BusyCal is an award-winning desktop calendar that combines personal productivity features for individuals with powerful calendar sharing capabilities for families and workgroups. Its unique features... Read more
Duplicate Annihilator 5.8.3 - Find and d...
Duplicate Annihilator takes on the time-consuming task of comparing the images in your iPhoto library using effective algorithms to make sure that no duplicate escapes. Duplicate Annihilator detects... Read more
MarsEdit 3.7.10 - Quick and convenient b...
MarsEdit is a blog editor for OS X that makes editing your blog like writing email, with spell-checking, drafts, multiple windows, and even AppleScript support. It works with with most blog services... Read more
WALTR 2 2.0.9 - $39.95
WALTR 2 helps you wirelessly drag-and-drop any music, ringtones, videos, PDF, and ePub files onto your iPhone, iPad, or iPod without iTunes. It is the second major version of Softorino's critically-... Read more
Paperless 2.3.9 - $49.95
Paperless is a digital documents manager. Remember when everyone talked about how we would soon be a paperless society? Now it seems like we use paper more than ever. Let's face it - we need and we... Read more
Adobe After Effects CC 2017 14.1 - Creat...
After Effects CC 2017 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous After Effects customer). The new, more connected After Effects CC... Read more
Adobe Premiere Pro CC 2017 11.0.2 - Digi...
Premiere Pro CC 2017 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Premiere Pro customer). Adobe Premiere Pro CC 2017 lets you edit... Read more
ExpanDrive 5.4.4 - Access cloud storage...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more

Super Mario Run dashes onto Android in M...
Super Mario Run was one of the biggest mobile launches in 2016 before it was met with a lukewarm response by many. While the game itself plays a treat, it's pretty hard to swallow the steep price for the full game. With that said, Android users... | Read more »
WarFriends Beginner's Guide: How to...
Chillingo's new game, WarFriends, is finally available world wide, and so far it's a refreshing change from common mobile game trends. The game's a mix of tower defense, third person shooter, and collectible card game. There's a lot to unpack here... | Read more »
Super Gridland (Entertainment)
Super Gridland 1.0 Device: iOS Universal Category: Entertainment Price: $1.99, Version: 1.0 (iTunes) Description: Match. Build. Survive. "exquisitely tuned" - Rock Paper Shotgun No in-app purches, and no ads! | Read more »
Red's Kingdom (Games)
Red's Kingdom 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Mad King Mac has kidnapped your father and stolen your golden nut! Solve puzzles and battle goons as you explore and battle your... | Read more »
Turbo League Guide: How to tame the cont...
| Read more »
Fire Emblem: Heroes coming to Google Pla...
Nintendo gave us our first look at Fire Emblem: Heroes, the upcoming mobile Fire Emblem game the company hinted at last year. Revealed at the Fire Emblem Direct event held today, the game will condense the series' tactical RPG combat into bite-... | Read more »
ReSlice (Music)
ReSlice 1.0 Device: iOS Universal Category: Music Price: $9.99, Version: 1.0 (iTunes) Description: Audio Slice Machine Slice your audio samples with ReSlice and create flexible musical atoms which can be triggered by MIDI notes or... | Read more »
Stickman Surfer rides in with the tide t...
Stickson is back and this time he's taken up yet another extreme sport - surfing. Stickman Surfer is out this Thursday on both iOS and Android, so if you've been following the other Stickman adventures, you might be interested in picking this one... | Read more »
Z-Exemplar (Games)
Z-Exemplar 1.4 Device: iOS Universal Category: Games Price: $3.99, Version: 1.4 (iTunes) Description: | Read more »
5 dastardly difficult roguelikes like th...
Edmund McMillen's popular roguelike creation The Binding of Isaac: Rebirth has finally crawled onto mobile devices. It's a grotesque dual-stick shooter that tosses you into an endless, procedurally generated basement as you, the pitiable Isaac,... | Read more »

Price Scanner via MacPrices.net

Apple Ranked ‘Most Intimate Brand’
The top ranked ‘”intimate” brands continued to outperform the S&P and Fortune 500 indices in revenue and profit over the past 10 years, according to MBLM’s Brand Intimacy 2017 Report, the largest... Read more
B-Eng introduces SSD Health Check for Mac OS
Fehraltorf, Switzerland based independant Swiss company- B-Eng has announced the release and immediate availability of SSD Health Check 1.0, the company’s new hard drive utility for Mac OS X. As the... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free: -... Read more
4-core 3.7GHz Mac Pro on sale for $2290, save...
Guitar Center has the 3.7GHz 4-core Mac Pro (MD253LL/A) on sale for $2289.97 including free shipping or free local store pickup (if available). Their price is a $710 savings over standard MSRP for... Read more
128GB Apple iPad Air 2, refurbished, availabl...
Apple has Certified Refurbished 128GB iPad Air 2s WiFis available for $419 including free shipping. That’s an $80 savings over standard MSRP for this model. A standard Apple one-year warranty is... Read more
13-inch 2.7GHz Retina MacBook Pro on sale for...
B&H Photo has the 2015 13″ 2.7GHz/128GB Retina Apple MacBook Pro on sale for $100 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro (MF839LL/A): $... Read more
Laptop Market – Flight To Quality? – The ‘Boo...
Preliminary quarterly PC shipments data released by Gartner Inc. last week reveal an interesting disparity between sales performance of major name PC vendors as opposed to that of less well-known... Read more
IBM and Bell Transform Canadian Enterprise Mo...
IBM and Bell Canada have announced they are joining forces to offer IBM MobileFirst for iOS market-ready enterprise applications for iPad, iPhone or Apple Watch. Bell, Canada’s largest communications... Read more
Otter Products is Closing… For a Day of Givin...
On Thursday, Feb. 9, Otter Products is closing doors to open hearts. In partnership with the OtterCares Foundation, the company is pausing operations for a day so all employees can volunteer with... Read more
15-inch 2.2GHz Retina MacBook Pro on sale for...
Amazon has 2015 15″ 2.2GHz Retina MacBook Pros (MJLQ2LL/A) available for $1799.99 including free shipping. Apple charges $1999 for this model, so Amazon’s price is represents a $200 savings. Read more

Jobs Board

*Apple* & PC Desktop Support Technician...
Apple & PC Desktop Support Technician job in Manhattan, NY Introduction: We have immediate job openings for several Desktop Support Technicians with one of our most Read more
Senior Workstation Administrator - *Apple*...
…with extraordinary HR. QualificationsJOB SUMMARY/OVERVIEWThe Senior Workstation Administrator - Apple supports the mission of TriNet by providing advanced level Read more
Intermediate *Apple* macOS Systems Integrat...
**Position Summary:** SC3 is actively seeking an Intermediate Apple macOS systems integration administrator that will be responsible for providing Apple Mac Read more
*Apple* & PC Desktop Support Technician...
Apple & PC Desktop Support Technician job in Los Angeles, CA Introduction: We have immediate job openings for several Desktop Support Technicians with one of our Read more
*Apple* Retail - Multiple Positions - Apple,...
SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.