TweetFollow Us on Twitter

Feb 96 Publishers Page
Volume Number:12
Issue Number:2
Column Tag:Publisher’s Page

Publisher’s Page

By Neil Ticktin, Publisher

[Scott’s taking a much needed break this month from his Viewpoint column - he’ll be back next month with more insight and comments on our industry.]

The Psyche of “Real” Computer Users

I recently attended Comdex, and now, besides wondering why I took the time to go to the show, I find myself making some interesting observations about the computer industry - and more importantly, the psyche of computer users.

Late this past summer, the Fed’s favorite target of anti-trust investigations released Win95. And with all the hype, even the most stout of heart in the Macintosh industry had to wonder: “Can the Macintosh survive?”

I don’t think that most of us believed that Win95 could kill the Mac OS (especially with Win95 sales projections dropping nearly 50%), but a lot of us were looking for the deeper reasons as to why we felt that way. For over a decade, Mac users have have had an easy answer to this question - other systems simply lacked anything resembling a real user interface. And even though, as the bumper sticker says, “Win95 = Mac ‘89”, many people still believe the perception that Microsoft wants them to - that Win95 is as good as a Mac. And while the Mac OS is still superior in many ways, it has become tougher to explain to Windows users why we use Macs - and why we won’t “just convert to using Windows.”

As Win95 shipped, I recall actually hypothesizing: “What would it be like if the Mac and Apple ceased to exist, and I was forced into using Windows?” My conclusion was that I would likely reduce the number of things that I used a computer for - I would turn to PDAs whenever I could. Why? Simply because I don’t enjoy using Windows and I would want to minimize my exposure to it. Would you want to spend more or less time with a “friend” you didn’t like?

I also concluded that FDR’s “the only thing we have to fear is fear itself” is quite applicable at this time to the Mac side of our industry.

Back to my Comdex thoughts

Walking around Macworld, I see lots of animated faces - people are excited about cool technologies, and are even irritated when they don’t see enough cool things. And we know why - Macintosh users have bonded with their machines. It’s more than seeing neat things done on the computer - they’ve integrated the machine so completely into their thoughts, that their Macs have become partners, not just tools.

PC users, in general, are different. While there are a great many exceptions, the “bond quotient” per computer is far higher on the Mac side of the industry. As I looked around Comdex, the faces of all the people were so serious looking. They appeared bored and overwhelmed. I don’t remember seeing a single excited face (except for when they were watching the mimes at the front door).

I also took note that Comdex was a lot less about technology and what computers could do for you, and a lot more about marketing, flash, and sales tactics. Sometimes, we forget how different the Macintosh and Windows worlds are. For example, we know of one company that used their highly successful Windows product marketing approach in the Macintosh market - only to have it fail so miserably, it may have been better to do nothing. Food for thought.

But what does this mean, Neil?

The bottom line is this. In general, Windows users don’t view their computers in the same way a Mac user views a Macintosh. Mac users have so bonded to their machines that they almost go out of their way to find new ways to use the computer. Mac users like their machines - Windows users think of their computer as a box they use. And until Microsoft figures how to create this kind of relationship between PC and user, the Macintosh is still the superior user interface and product. By the way: I don’t expect that Windows users will “get” this argument - if they did, they’d use the Macintosh.

Save Cyberdog!

Apple has been working on a set of Internet tools based on OpenDoc. While this product will probably end up named something like “OpenDoc Internet Client”, its code/commonly known name is Cyberdog, which comes from a New Yorker cartoon showing two dogs at a terminal, where one dog looks at the other and says “On the Internet, no one knows you are a dog.”

Unfortunately, there seem to be some trademark issues for the use of the Cyberdog name. It also may be the case that Cyberdog isn’t as “professional” a name as the corporate types may want. But, do Mac users want professional? or do Mac users want cool, fun computers?

Want to do your part to save the “Cyberdog” name? You can. Send e-mail to save-cyberdog@mactech.com. We’re going to compile the comments and pass them onto Apple, so even if your message is short and sweet, your vote will be counted.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Sketch 47.1 - Design app for UX/UI for i...
Sketch is an innovative and fresh look at vector drawing. Its intentionally minimalist design is based upon a drawing space of unlimited size and layers, free of palettes, panels, menus, windows, and... Read more
Cocktail 11.0.1 - General maintenance an...
Cocktail is a general purpose utility for macOS that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
Path Finder 7.6.1 - Powerful, award-winn...
Path Finder makes you a master of file management. Take full control over your file system. Save your time: compare and synchronize folders, view hidden files, use Dual Pane and full keyboard... Read more
Slack 2.8.2 - Collaborative communicatio...
Slack is a collaborative communication app that simplifies real-time messaging, archiving, and search for modern working teams. Version 2.8.2: A small release containing nothing but another Electron... Read more
Smultron 10.0.2 - Easy-to-use, powerful...
Smultron 10 is an elegant and powerful text editor that is easy to use. You can use Smultron 10 to create or edit any text document. Everything from a web page, a note or a script to any single piece... Read more
Capto 1.2.5 - $29.99
Capto (was Voila) is an easy-to-use app that takes capturing, recording, video and image editing to the next level. With an intelligent file manager and quick sharing options, Capto is perfect for... Read more
ScreenFlow 7.1.1 - Create screen recordi...
ScreenFlow is powerful, easy-to-use screencasting software for the Mac. With ScreenFlow you can record the contents of your entire monitor while also capturing your video camera, microphone and your... Read more
Xcode 9.0.1 - Integrated development env...
Xcode includes everything developers need to create great applications for Mac, iPhone, iPad, and Apple Watch. Xcode provides developers a unified workflow for user interface design, coding, testing... Read more
TotalFinder 1.10.2 - Adds tabs, hotkeys,...
TotalFinder is a universally acclaimed navigational companion for your Mac. Enhance your Mac's Finder with features so smart and convenient, you won't believe you ever lived without them. Features... Read more
Adobe Flash Player 27.0.0.170 - Plug-in...
Adobe Flash Player is a cross-platform, browser-based application runtime that provides uncompromised viewing of expressive applications, content, and videos across browsers and operating systems.... Read more

The best deals on the App Store this wee...
Happy Tuesday, dear readers. Your favorite part of the week as officially arrived. It's time to take a look at the best deals in games. Things are admittedly a bit sparse, but there are a few diamonds in the rough to see you through if you're... | Read more »
Be the last person standing in Legacy of...
Yoozoo Games’ popular action MMO Legacy of Discord is getting a huge new update to celebrate its first anniversary. Perhaps the biggest change is the addition of an exciting survival mode titled Last Guardian. This new survival mode will pit you... | Read more »
Home Street guide - how to make friends...
From the creators of Food Street comes Home Street, a new simulation game that tasks you with building a social network and designing a beautiful home. It's a bit like The Sims, but you won't have to worry about the daily chores involved (feeding,... | Read more »
Color Ballz guide - how to bounce to the...
Color Ballz is an addictive new arcade title from Ketchapp Studios. It takes old school mechanics from games like Brickles and puts a fun twist on it. Your job? To catch balls with a paddle and send them back into a chute to be carried back to... | Read more »
Q&A: A-33 Studio explains why Combat...
When it comes to mobile FPS, it’s often tricky to get the fundamentals right on a platform lacking a physical controller, large display and hefty RAM. With Combat Squad: Project Wednesday, A-33 Studio bravely took on the challenge of making a... | Read more »
Taichi Panda 3: Dragon Hunter guide - ti...
Taichi Panda 3: Dragon Hunter launched this week to players all over the world. It's a beautiful mobile MMORPG that blends elements of Eastern and Western fantasy. It reminds us of a mix between World of Warcraft and Jade Empire. MMO's can have a... | Read more »
The best new games we played this week -...
Phew. It has been a week, but now it's time to relax, put your feet up, and enjoy some brand new mobile games. It was a bit of slow week, but there's still plenty of new titles to add to your collection. Here are four of our favorites. [Read... | Read more »
Yoink - Improved Drag and Drop (Product...
Yoink - Improved Drag and Drop 1.0 Device: iOS Universal Category: Productivity Price: $2.99, Version: 1.0 (iTunes) Description: Yoink for iPad and iPhone lets you easily and quickly store items you drag, copy or share, for later use... | Read more »
Cottage Garden (Games)
Cottage Garden 1.11 Device: iOS Universal Category: Games Price: $4.99, Version: 1.11 (iTunes) Description: | Read more »
Into the Dead 2 guide - how to survive t...
Into the Dead 2 is an endless gunner, of sorts, with a lot of grit and satisfying gunplay behind it. The game looks amazing, and tells an effective story to boot. Plus, it has some quality voice acting behind it to really bring the story to life... | Read more »

Price Scanner via MacPrices.net

13″ MacBook Pros on sale for up to $120 off M...
B&H Photo has 2017 13″ MacBook Pros in stock today and on sale for up to $120 off MSRP, each including free shipping plus NY & NJ sales tax only: – 13-inch 2.3GHz/128GB Space Gray MacBook... Read more
15″ MacBook Pros on sale for up to $200 off M...
B&H Photo has 15″ MacBook Pros on sale for up to $200 off MSRP. Shipping is free, and B&H charges sales tax in NY & NJ only: – 15″ 2.8GHz MacBook Pro Space Gray (MPTR2LL/A): $2249, $150... Read more
Roundup of Apple Certified Refurbished iMacs,...
Apple has a full line of Certified Refurbished 2017 21″ and 27″ iMacs available starting at $1019 and ranging up to $350 off original MSRP. Apple’s one-year warranty is standard, and shipping is free... Read more
Sale! 27″ 3.8GHz 5K iMac for $2098, save $201...
Amazon has the 27″ 3.8GHz 5K iMac (MNED2LL/A) on sale today for $2098 including free shipping. Their price is $201 off MSRP, and it’s the lowest price available for this model (Apple’s $1949... Read more
Sale! 10″ Apple WiFi iPad Pros for up to $100...
B&H Photo has 10.5″ WiFi iPad Pros in stock today and on sale for $50-$100 off MSRP. Each iPad includes free shipping, and B&H charges sales tax in NY & NJ only: – 10.5″ 64GB iPad Pro: $... Read more
Apple iMacs on sale for up to $130 off MSRP w...
B&H Photo has 21-inch and 27-inch iMacs in stock and on sale for up to $130 off MSRP including free shipping. B&H charges sales tax in NY & NJ only: – 27″ 3.8GHz iMac (MNED2LL/A): $2179 $... Read more
2017 3.5GHz 6-Core Mac Pro on sale for $2799,...
B&H Photo has the 2017 3.5GHz 6-Core Mac Pro (MD878LL/A) on sale today for $2799 including free shipping plus NY & NJ sales tax only . Their price is $200 off MSRP. Read more
12″ 1.2GHz Space Gray MacBook on sale for $11...
Amazon has the 2017 12″ 1.2GHz Space Gray Retina MacBook on sale for $100 off MSRP. Shipping is free: 12″ 1.2GHz Space Gray MacBook: $1199.99 $100 off MSRP Read more
Bare Bones Software Releases macOS High Sierr...
Bare Bones Software has announced the release and immediate availability of BBEdit 12.0, a significant upgrade to its professional strength text and code editor. BBEdit 12 introduces a new foundation... Read more
Yale Announces Availability of Apple HomeKit-...
Yale Locks & Hardware has announced that Apple HomeKit support for its Assure Lock family is available this month. The new Yale iM1 Network Module, which provides support for the Apple Home app... Read more

Jobs Board

Lead *Apple* Solution Consultant - Apple In...
…develop a team of diverse partner employees focusing on excellence to deliver the Apple story. Even when you're not present, you will maintain a consistent influence Read more
watchOS Frameworks Engineering Manager, *App...
Job Summary Join the team that is shaping the future of software development for Apple Watch! Apple is looking for an exceptional software engineering leader to Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions - Farmin...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.