TweetFollow Us on Twitter

Feb 96 Crabbs Apple
Volume Number:12
Issue Number:2
Column Tag:Crabb’s Apple

Putting the Moves on the Internet

By Don Crabb

Well, we’ve all wondered, of course. Wondered when Microsoft would get serious about the Internet. Serious about leading its development. Serious about co-opting it as another market in the Microsoft hegemony. Serious about making the Internet and the World Wide Web the The Next Big Thing.

Well, on December 7, 1995 (is it just me, or does that date send shivers up your spine, too?), Microsoft stopped our wondering and let us have it - right between the Web pages, if you will.

To wit, Microsoft has decided to stop fooling around with its Internet science project (Microsoft Network) and to start making “every effort” towards “dominating” the World Wide Web, according to Microsoft co-founder and chairman, William Gates III. As such, Microsoft plans to integrate Internet components that it is developing, as well as those it will license from others, along with communications links, into every Microsoft product, including Windows 95 and NT, Microsoft Office, Visual Basic, Access, and all of its development tools, including SQL Server and other big ticket items. I suppose it will even get into an upcoming release of Microsoft Bob!

The Microsoft Effect

Whether Microsoft can come in and repeat its 800-pound-gorilla act among Internet and Web vendors remains unclear, however, thanks, in no small part, to the current Web hegemony of NetScape Communications Corp. and the heavy Web bandwagon that Apple has successfully pulled down the road for most of 1995.

But just the mere mention of that 800-pounder stomping around the Web caused NetScape’s stock to drop 18 percent in a single day of trading - down $28.75 to $132.50 on December 7. Another Microsoft Net competitor, Netcom On-Line, lost $8.75 to close at $54.75 that day. Ouch, that hurt!

Showing the ripples that the big hairy beast makes no matter where it treads these days, shares of Microsoft partner Spyglass also fell that same day, dropping $14.75 to $95.25 - despite the fact that Microsoft’s new Internet presence will make it heavily dependent on technology that Spyglass is developing for its Internet Explorer browser.

Meanwhile Microsoft’s own stock slid a piddling 12.5 cents to close at $90.50.

Besides partnering more heavily with Spyglass (watch your backs, guys), Microsoft has embraced Sun Microsystem’s Java and JavaScript, a mere week after every other computer company on the planet already declared JavaScript the new lingua franca of the multimedia Web. Apparently, even Microsoft is mortal.

Although we can certainly expect them to figure some way to co-opt Java to their own market aspirations - no matter how “open” Sun insists it will remain (just ask CI Labs how much Microsoft has embraced OpenDoc if you doubt their comfort factor at dealing with standards they don’t own and control) - with Java already being supported by all the other computer bigshots (including Apple), Java’s probably too big for even Uncle Bill to kill. No matter how much he’d like to, since it poses a big threat to the growth of Visual Basic as the choice for Web creation.

In the same set of announcements, Microsoft’s Gates said that “the Internet is the primary driver of all new work we are doing throughout the product line.” Gates also said, “We are hard-core about the Internet.” As if any of us needed to be reminded. I can’t imagine any Mac developer actually believing Microsoft would attempt anything less with the Net than it’s done on the desktop - near-total hegemony.

So, there we have it. Microsoft is going to try to kill NetScape and as many other Net rivals as it can (IBM’s Lotus Notes division, America Online, and Unix companies including Sun Microsystems - no matter what they say about Java). And those it cannot kill, it will try to absorb, like Spyglass.

What does this all mean for Mac developers?

The Mac and The Web and Mr. Bill

Well, make no mistake about it, Microsoft is psyched to chomp up the Net. According to Roger B. McNamee of venture capital firm Integral Capital Partners of Palo Alto, CA, “It was really fun to see Bill Gates so pumped up. He had the same kind of fire in his eyes that I suspect he had 20 years ago when he started the company.

“I imagine he has been wrestling with the approaching maturity of his core business, and wondering what to do with it,” McNamee continued. “The Internet offers the right scale of business opportunity at just the right time.”

But just because Bill and Microsoft are jazzed about devouring the Internet, does that mean they will pull it off? Not by a long shot. The differences between having a good plan and executing it flawlessly have slain bigger dragons than Microsoft. And with the Internet, where part of every successful software vendor’s strategy to date has been free software, Microsoft has little practice.

Still, Microsoft has promised to give away its Internet Explorer and Web server software for most platforms - Unix, Windows 95, Windows NT, and even the Mac OS - in an effort to blow away NetScape and gain the lion’s share of the market.

No matter how successful or unsuccessful Microsoft is at its Web hegemony strategy, Microsoft’s move into the mainstream of the Net and the Web is good news for Mac developers. But only as long as Apple can continue to try to push the Mac OS into all the expanding corners of these markets (by getting us Cyberdog and OpenDoc, and by partnering with NetScape to provide us with a browser construction kit that can easily be incorporated into our own applications). If Apple can maintain its thrust, having Microsoft help out by pushing its own browser onto the Mac OS is a win for us.

The key here, though, is not what Microsoft does, but what Apple does (and what we do with it), as well as its major development partners. With Metrowerks cranking out a Codewarrior for JavaScript, we’ll have one of the core tools we need to accelerate Web product development beyong the HTML and CGI state, but we need others that do not require C and C++ expertise.

For Apple to help us carve out the Web high ground, we need tools that let AppleScripters (borrowing from Cyberdog in some ways?) build Web objects that work with the other tools they use each day, be they multimedia, or database, or spreadsheet, or decision support. In short, we have a real opportunity here, now that Microsoft has joined the Web party (and before they can choke it into proprietary conformity), to spawn a new generation of object tools for Mac users and managers that can be used without programming experience to build sophisticated query and information delivery systems on top of their Web servers, while also being able to build ad hoc looks into other Web sites. But they need the solid Mac tools to do this; HTML and CGI and even JavaScript are at once too limited, too complicated, and too tweaky.

Maybe Apple ought to reconsider Apple Dylan as the core for such a group of Web tools. Maybe SK8 could have a second coming as the engine behind such a tool package. Or maybe even a new version of HyperCard, strengthened with AppleScript, Cyberdog, and OpenDoc, and with an easy way to add Java applets, could fill the bill. I just hope that the bill gets a close examination while we still have this golden opportunity.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

FoldersSynchronizer 4.2.1 - Synchronize...
FoldersSynchronizer is a popular and useful utility that synchronizes and backs-up files, folders, disks and boot disks. On each session you can apply special options like Timers, Multiple Folders,... Read more
Simon 4.0.2 - Monitor changes and crashe...
Simon monitors websites and alerts you of crashes and changes. Select pages to monitor, choose your alert options, and customize your settings. Simon does the rest. Keep a watchful eye on your... Read more
Cocktail 8.1.2 - General maintenance and...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
Cyberduck 4.6.4 - FTP and SFTP browser....
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
Herald 5.0.2 - Notification plugin for M...
Note: Versions 2.1.3 (for OS X 10.7), 3.0.6 (for OS X 10.8), and 4.0.8 (for OS X 10.9) are no longer supported by the developer. Herald is a notification plugin for Mail.app, Apple's Mac OS X email... Read more
DEVONthink Pro 2.8.3 - Knowledge base, i...
Save 10% with our exclusive coupon code: MACUPDATE10 DEVONthink Pro is your essential assistant for today's world, where almost everything is digital. From shopping receipts to important research... Read more
Boom 2 1.0.1 - System-wide pro audio app...
Boom 2 is a system-wide volume booster and equalizer app that is designed especially for OS X 10.10 Yosemite. It comes with a smart interface, self-calibrates itself according to your Mac, offers... Read more
Apple Security Update 2015-001 - For OS...
Apple Security Update 2015-001 is recommended for all users and improves the security of OS X. For detailed information about the security content of this update, please visit: http://support.apple.... Read more
Drive Genius 4.0.1 - Powerful system uti...
Drive Genius 4 gives you faster performance from your Mac while also protecting it. The award-winning and improved DrivePulse feature alerts you to hard drive issues before they become major problems... Read more
Yosemite Cache Cleaner 9.0.3 - Clear cac...
Yosemite Cache Cleaner is an award-winning general purpose tool for OS X. YCC makes system maintenance simple with an easy point-and-click interface to many OS X functions. Novice and expert users... Read more

Unlock Sunshine Girl in Ironkill with th...
Unlock Sunshine Girl in Ironkill with this special 148Apps code Posted by Rob Rich on January 29th, 2015 [ permalink ] Robo-fighter Ironkill has been out on iOS a | Read more »
Crossroad Zombies Review
Crossroad Zombies Review By Jordan Minor on January 29th, 2015 Our Rating: :: CROSSWALKING DEADiPad Only App - Designed for the iPad Crossroad Zombies is a rough draft of a cool genre mash-up.   | Read more »
Blood Brothers 2 – Tips, Cheats, and Str...
War is hell: Is it the kind of hell you want to check out? Read our Blood Brothers 2 review to find out! Blood Brothers 2, DeNA’s follow-up to the original Blood Brothers, is an intriguing card collecting / role-playing / strategy hybrid. There’s... | Read more »
Blood Brothers 2 Review
Blood Brothers 2 Review By Nadia Oxford on January 29th, 2015 Our Rating: :: AN AGGRAVATING RELATIVEUniversal App - Designed for iPhone and iPad Blood Brothers 2 is built on a simple, solid foundation, but its free-to-play system... | Read more »
I AM BREAD, the Toast of the Town, is Ro...
Have you ever dreamt of being deliciously gluten-y? Do you feel passionate about Rye and Wheat? The guys at Bossa Studios do and that is why they are bringing I AM BREAD to iOS soon. The loafy app will feature all the new content that is being... | Read more »
Fahrenheit: Indigo Prophecy Remastered R...
Fahrenheit: Indigo Prophecy Remastered Review By Jennifer Allen on January 29th, 2015 Our Rating: Universal App - Designed for iPhone and iPad 10 years after its initial release and Fahrenheit: Indigo Prophecy still feels like a... | Read more »
Evolve: Hunters Quest is a Match-3 That...
Evolve: Hunters Quest is a Match-3 That Has You Hunting Up Some Big Game. Posted by Jessica Fisher on January 29th, 2015 [ permalink ] | Read more »
Destructamundo Review
Destructamundo Review By Jordan Minor on January 29th, 2015 Our Rating: :: WRECKING CREWUniversal App - Designed for iPhone and iPad Destructamundo blows up real good.   | Read more »
The Sandbox Gets Exclusive Update, Adds...
The Sandbox Gets Exclusive Update, Adds Invincible Characters Campagin Posted by Tre Lawrence on January 29th, 2015 [ permalink ] | Read more »
Mean Girls: The Game Review
Mean Girls: The Game Review By Jordan Minor on January 29th, 2015 Our Rating: :: FETCHUniversal App - Designed for iPhone and iPad A Mean Girls tower defense game makes way more sense than you’d think.   | Read more »

Price Scanner via MacPrices.net

Back in stock: Refurbished iPod nanos for $99...
The Apple Store has Apple Certified Refurbished 16GB iPod nanos available for $99 including free shipping and Apple’s standard one-year warranty. That’s $50 off the cost of new nanos. Most colors are... Read more
New Good Management Suite Simplifies Enterpri...
Good Technology has announced the availability of the Good Management Suite, a comprehensive cross-platform solution for organizations getting started with mobile business initiatives. Built on the... Read more
15-inch 2.0GHz Retina MacBook Pro (refurbishe...
The Apple Store has Apple Certified Refurbished previous-generation 15″ 2.0GHz Retina MacBook Pros available for $1489 including free shipping plus Apple’s standard one-year warranty. Their price is... Read more
15-inch 2.5GHz Retina MacBook Pro on sale for...
Amazon has the 15″ 2.5GHz Retina MacBook Pro on sale for $2319.99 including free shipping. Their price is $180 off MSRP, and it’s the lowest price available for this model from any reseller. Read more
iPad Turns Five – The ”Book Mystique
Five years ago this week, the late Steve Jobs took the stage at an Apple special press event to unveil the first Apple iPad — a slab-shaped, hand-holdable device that was to shake the personal... Read more
Sale! 15-inch Retina MacBook Pros for up to $...
B&H Photo has the new 2014 15″ Retina MacBook Pros on sale for $150 off MSRP for a limited time. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1889.99... Read more
Apple refurbished Mac minis for up to $150 of...
The Apple Store has restocked Apple Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz... Read more
Apple Releases New Tranche Of OS Updates For...
Apple has released incremental bugfix and security updates for its most recent Mac and iOS versions. OS X Yosemite 10.10.2 Update Apple says this update includes the following improvements: Resolves... Read more
Samsung To Be Main Supplier Of A9 Chips For i...
Korea’s Maeil Business Newspaper reports that Samsung has beat out its chipmaking rivals, Taiwan’s Qualcomm and TSMC, as supplier of chipsets for the next generations of both its own Galaxy S6 and... Read more
Save up to $340 on iMacs with Apple Certified...
The Apple Store has Apple Certified Refurbished iMacs available for up to $340 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free. These are the best prices on... Read more

Jobs Board

*Apple* Systems Engineer - Pre Sales, Educat...
…is responsible for proactively providing technical expertise to drive sales of Apple solutions into assigned accounts. The SE architects, validates, and assists in Read more
*Apple* Solutions Consultant - Retail Sales...
As an ambassador of the Apple brand, the ASC is accountable for driving sales performance by: Connecting with customers. Discovering customers' needs and values. Showing Read more
*Apple* Solutions Consultant - Retail Sales...
As an ambassador of the Apple brand, the ASC is accountable for driving sales performance by: Connecting with customers. Discovering customers' needs and values. Showing Read more
*Apple* Tree Children's Center is hirin...
Apple Tree Learning Center is Hiring Preschool Teachers! Phoenix Childrens Academy is a national leader in the early childhood education industry and we are currently Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.