TweetFollow Us on Twitter

Oct 95 Crabbs Apple
Volume Number:11
Issue Number:10
Column Tag:Crabb’s Apple

An Open Letter to Guy Kawasaki

I’m not doing Windows Manager for PCWeek!

By Don Crabb

Note: Source code files accompanying article are located on MacTech CD-ROM or source code disks.

Dear Guy,

I’m glad you’re on board as the Apple Fellow in charge of developer evangelism, and I suspect that other developers are, too. Even those who gripe privately that “Guy’s too full of himself to help us.” Frankly, they don’t know what the hell they are talking about.

If the majority of Mac developers were half as smart and half as clever as you, I wouldn’t be writing this open letter today. I’d be sitting back and watching all those insanely great Mac apps rolling out of the disk duplicators and filling the Best Buys, the Circuit Citys, and the CompUSAs of the world. And Apple would be on top of the world, smirking down on Bill Gates and his Windows 95 three-ring circus.

Insanely Great or Just Insane?

But, of course, that ain’t happenin’. Instead, we get a few very good products developed for the Mac, using the Mac’s technologies, driven by a Mac mindset, and pushing the state-of-the-art of personal computing. Products like Live Picture, NisusWriter, FaceSpan, Rae Assist, CodeWarrior, and Scripter.

And we could expand this circle to include a couple of dozen other good programs that come from the Mac, live on the Mac, and won’t exist on Windows 95. Unfortunately, that circle is getting smaller. 4D will soon be a Windows product. FileMaker Pro already is. So are ClarisWorks, PageMaker, Illustrator, and a pile of others that only a few years ago were Mac-only.

For a variety of reasons, Mac developers just aren’t writing those blow-your-socks-off apps anymore just for the Mac. Many developers see writing for only the Mac as insane, not insanely great. If killer Mac apps get created at all, they’re being created in a multi-platform world. The interfaces are designed to be malleable. A couple of tweaks here, a couple of widgets there and BINGO! you have the Windows version of your Mac app. Or the Motif version. Or the OS/2 version.

Which may help make a few more short-term bucks for those developers than they’d get developing only for the Mac world, but it’s death to Apple and eventually will be death to the Macintosh.

Defining Superiority

In the Windows world of today, the Macintosh still holds on because it does offer a difference to its customers. Even with Windows 95, the Mac still offers a superior interface and OS technologies that Microsoft may never choose to rename or copy.

But if the Mac can’t claim superior applications because of these tightly-coupled OS services, what will the Mac advantage be? Why will customers buy Macs? Why will developers write any software for them? If you’re an independent developer, why not just bag it now, and get on the Windows gravy train?

Apple 101

Of course, Apple’s answer to developers has gone something like this:

• Because so many applications live on Windows, the competition there is tougher. Even though Windows’ market share is roughly five times the Mac’s, the application competition is even keener.

• Apple is now pushing solutions to its customers, which gives developers new opportunities to target these same customers.

• The PowerPC, CHRP, and cloning will increase the Mac OS market share.

All of these answers make sense at some surface level, but they don’t stand up well to closer scrutiny.

Let’s consider them, one by one. First, the Windows competition argument. It might be true if Mac developers were contemplating only switching to Windows and not developing a generic application that can be fit to both OS’s. In the “let’s develop for both” world of developers, the competition argument is moot.

The solutions argument is a no-brainer, but it’s also an argument that Microsoft has made to its developers for years. Come to us, Microsoft says, and we’ll help package your products with our solutions and get them to customers. And if you’re really lucky, we’ll eventually buy your small company for big bucks and make you part of us. The entire Microsoft Home series has been architected just this way. If you’re a small developer on the Mac side, you aren’t likely to see Apple publish your product - although Claris Clear Choice has started this.

The expanding market share argument holds lots of promise for widening the Mac sales base, but it also holds the greatest pitfalls for what constitutes a Mac. When you have CHRP clones, will they all take advantage of all the Mac OS services? Will they all run Copland? OpenDoc? Will some also run Windows 95, NT, OS/2, and UNIX? What will this mean to the Macintosh user experience? And where will the Mac OS be once it is decoupled from the hardware, as CHRP promises to do?

While expanding market share is good, under this scenario, Guy, Apple starts to look a lot like Microsoft, except without Microsoft’s head start and without Microsoft’s huge lead in the applications market. How will you paint the expanding marketplace picture in such a way as to keep developers focused on the Mac, when it will become difficult to say just what a Mac is?

Expectations of a Special Place

Of course, I don’t expect you to fix all the stuff Apple has screwed up for the past eight years. Neither do other developers who have a clue. But customers are not going to be so forgiving; and it’s ultimately the customers whom you have to convince, through your efforts to get developers to make the Mac a special place again.

Let me share with you a part of a letter I recently received from a long-time Mac customer to give you the gist of what I’m talking about here:

“My first computer was a Mac Plus, purchased in 1989 in the days when you could count the number of Mac models on one hand - and even understand the differences! I subscribed to both MacWorld and MacUser and really enjoyed following the technology. Two years ago I ‘upgraded’ to a Performa 400 (Mac LC II) which I’ve maxed out at 10 Mb RAM and an upgrade card with an 030 chip and co-processor. This fall I’ll be upgrading to a new machine. Except this time it will be a Pentium with Windows 95 pre-installed, probably from Gateway 2000.

“So it’s not a Mac. Who cares? To stay with a Mac I’d need to get completely new hardware and software anyway. Think they’re going to support the 680x0 world more than a few years more? Besides, there are about seven times as many new CD-ROMs out for Windows as for Mac, and gobs more software. Even Windows 3.1 is close enough to a Mac for most of the things I actually need, and Win95 will be that much better. Furthermore, many of the Web browser companies are not going to be coming out with Mac versions. For home use, it makes lots of sense.

“I’ve used both Macs and Intel machines for several years now. While I’d hate to set up an Intel machine on a network, I don’t have to. My company does. We have a help desk that figures out all the weird stuff. Furthermore it’s not that hard to set one up for standalone home use. Plus I’ll finally be able to dial into my company’s Banyan network when I telecommute from home. The interface software for that only comes in an Intel version, too.

“I don’t feel badly about Apple. There are a lot of suits running around there who have made a bunch of money the last several years at the Mac users expense. The suits have treated the engineers who actually made the cool stuff like hired hands. I hope the engineers all find jobs working for someone else doing more cool stuff, and I’m sure the good ones will.

“Once Win95.2 is out, I’m gone, Don. And I bet I’m not going to be the only one. I wouldn’t be surprised to find you writing the Windows Manager column one day for PCWEEK.”

Guy, you can argue with the specifics in this letter, but you cannot argue with personal conclusions. Your job, more than anything else, is going to be to help Apple’s developers and Apple’s own engineers make the cool stuff again. And make it pretty damn soon, before we, like the writer of this letter, are all gone.

And before I have to write a goddamn Windows Manager column each week! Gimme a break!

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Fantastical 2.3.6 - Create calendar even...
Fantastical 2 is the Mac calendar you'll actually enjoy using. Creating an event with Fantastical is quick, easy, and fun: Open Fantastical with a single click or keystroke Type in your event... Read more
Creative Kit 1.1 - $149.99
Creative Kit 2016--made exclusively for Mac users--is your ticket to the most amazing images you've ever created. With a variety of powerful tools at your fingertips, you'll not only repair and fine-... Read more
iMazing 2.2.3 - Complete iOS device mana...
iMazing (was DiskAid) is the ultimate iOS device manager with capabilities far beyond what iTunes offers. With iMazing and your iOS device (iPhone, iPad, or iPod), you can: Copy music to and from... Read more
Apple Configurator 2.4 - Configure and d...
Apple Configurator makes it easy to deploy iPad, iPhone, iPod touch, and Apple TV devices in your school or business. Use Apple Configurator to quickly configure large numbers of devices connected to... Read more
WhatRoute 2.0.18 - Geographically trace...
WhatRoute is designed to find the names of all the routers an IP packet passes through on its way from your Mac to a destination host. It also measures the round-trip time from your Mac to the router... Read more
Posterino 3.3.5 - Create posters, collag...
Posterino offers enhanced customization and flexibility including a variety of new, stylish templates featuring grids of identical or odd-sized image boxes. You can customize the size and shape of... Read more
Skim 1.4.28 - PDF reader and note-taker...
Skim is a PDF reader and note-taker for OS X. It is designed to help you read and annotate scientific papers in PDF, but is also great for viewing any PDF file. Skim includes many features and has a... Read more
Apple macOS Sierra 10.12.4 - The latest...
With Apple macOS Sierra, Siri makes its debut on Mac, with new features designed just for the desktop. Your Mac works with iCloud and your Apple devices in smart new ways, and intelligent... Read more
Apple Numbers 4.1 - Apple's spreads...
With Apple Numbers, sophisticated spreadsheets are just the start. The whole sheet is your canvas. Just add dramatic interactive charts, tables, and images that paint a revealing picture of your data... Read more
Xcode 8.3 - Integrated development envir...
Xcode includes everything developers need to create great applications for Mac, iPhone, iPad, and Apple Watch. Xcode provides developers a unified workflow for user interface design, coding, testing... Read more

Hearthstone celebrates the upcoming Jour...
Hearthstone gets a new expansion, Journey to Un'Goro, in a little over a week, and they'll be welcoming the Year of the Mammoth, the next season, at the same time. There's a lot to be excited about, so Blizzard is celebrating in kind. Players will... | Read more »
4 smart and stylish puzzle games like Ty...
TypeShift launched a little over a week ago, offering some puzzling new challenges for word nerds equipped with an iOS device. Created by Zach Gage, the mind behind Spelltower, TypeShift boasts, like its predecessor, a sleak design and some very... | Read more »
The best deals on the App Store this wee...
Deals, deals, deals. We're all about a good bargain here on 148Apps, and luckily this was another fine week in App Store discounts. There's a big board game sale happening right now, and a few fine indies are still discounted through the weekend.... | Read more »
The best new games we played this week
It's been quite the week, but now that all of that business is out of the way, it's time to hunker down with some of the excellent games that were released over the past few days. There's a fair few to help you relax in your down time or if you're... | Read more »
Orphan Black: The Game (Games)
Orphan Black: The Game 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Dive into a dark and twisted puzzle-adventure that retells the pivotal events of Orphan Black. | Read more »
The Elder Scrolls: Legends is now availa...
| Read more »
Ticket to Earth beginner's guide: H...
Robot Circus launched Ticket to Earth as part of the App Store's indie games event last week. If you're not quite digging the space operatics Mass Effect: Andromeda is serving up, you'll be pleased to know that there's a surprising alternative on... | Read more »
Leap to victory in Nexx Studios new plat...
You’re always a hop, skip, and a jump away from a fiery death in Temple Jump, a new platformer-cum-endless runner from Nexx Studio. It’s out now on both iOS and Android if you’re an adventurer seeking treasure in a crumbling, pixel-laden temple. | Read more »
Failbetter Games details changes coming...
Sunless Sea, Failbetter Games' dark and gloomy sea explorer, sets sail for the iPad tomorrow. Ahead of the game's launch, Failbetter took to Twitter to discuss what will be different in the mobile version of the game. Many of the changes make... | Read more »
Splish, splash! The Pokémon GO Water Fes...
Niantic is back with a new festival for dedicated Pokémon GO collectors. The Water Festival officially kicks off today at 1 P.M. PDT and runs through March 29. Magikarp, Squirtle, Totodile, and their assorted evolved forms will be appearing at... | Read more »

Price Scanner via MacPrices.net

Is A New 10.5-inch iPad Still Coming In April...
There was no sign or mention of a long-rumored and much anticipated 10.5-inch iPad Pro in Apple’s product announcements last week. The exciting iPad news was release of an upgraded iPad Air with a... Read more
T-Mobile’s Premium Device Protection Now Incl...
Good news for T-Mobile customers who love their iPhones and iPads. The “Un-carrier” has become the first national wireless company to give customers AppleCare Services at zero additional cost as part... Read more
FileWave Ensures Support for Latest Apple OS...
FileWave multi-platform device management providers announced support for Apple’s release yesterday of iOS 10.3, macOS Sierra 10.12.4, and tvOS 11.2. FileWave has a history of providing zero-day... Read more
Use Apple’s Education discount to save up to...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free: -... Read more
Apple refurbished Apple Watches available sta...
Apple is now offering Certified Refurbished Series 1 and Series 2 Apple Watches for 14-16% off MSRP, starting at $229. An Apple one-year warranty is included with each watch. Shipping is free: Series... Read more
9-inch 32GB Space Gray iPad Pro on sale for $...
B&H Photo has the 9.7″ 32GB Space Gray Apple iPad Pro on sale for $549 for a limited time. Shipping is free, and B&H charges NY sales tax only. Their price is $50 off MSRP. Read more
13-inch MacBook Airs on sale for $100-$150 of...
B&H Photo has 13″ MacBook Airs on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 1.6GHz/128GB MacBook Air (MMGF2LL/A): $899 $100 off MSRP - 13″ 1.... Read more
13-inch MacBook Airs, Apple refurbished, in s...
Apple has Certified Refurbished 2016 13″ MacBook Airs available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: - 13″ 1.6GHz/8GB/128GB MacBook Air: $... Read more
12-inch Retina MacBooks on sale for $1199, sa...
B&H has 12″ 1.1GHz Retina MacBooks on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 12″ 1.1GHz Space Gray Retina MacBook: $1199 $100 off MSRP - 12″ 1.1GHz... Read more
Save up to $260 with Apple refurbished 12-inc...
Apple has Certified Refurbished 2016 12″ Retina MacBooks available for $200-$260 off MSRP. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The following... Read more

Jobs Board

Fulltime aan de slag als shopmanager in een h...
Ben jij helemaal gek van Apple -producten en vind je het helemaal super om fulltime shopmanager te zijn in een jonge en hippe elektronicazaak? Wil jij werken in Read more
Desktop Analyst - *Apple* Products - Montef...
…technology to improve patient care. JOB RESPONSIBILITIES: Provide day-to-day support for Apple Hardware and Software in the environment based on the team's support Read more
*Apple* Mobile Master - Best Buy (United Sta...
**493168BR** **Job Title:** Apple Mobile Master **Location Number:** 000827-Denton-Store **Job Description:** **What does a Best Buy Apple Mobile Master do?** At Read more
Fulltime aan de slag als shopmanager in een h...
Ben jij helemaal gek van Apple -producten en vind je het helemaal super om fulltime shopmanager te zijn in een jonge en hippe elektronicazaak? Wil jij werken in Read more
*Apple* Mobile Master - Best Buy (United Sta...
**492889BR** **Job Title:** Apple Mobile Master **Location Number:** 000886-Norwalk-Store **Job Description:** **What does a Best Buy Apple Mobile Master do?** Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.